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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS Jambura Science of Management Journal of Information System, Applied, Management, Accounting and Research Yumary: Jurnal Pengabdian kepada Masyarakat CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia Neo Journal of economy and social humanities Best Journal of Administration and Management Lead Journal of Economy and Administration Journal of Artificial Intelligence and Digital Business Eastasouth Journal of Positive Community Services Benefit : Journal of Bussiness, Economics, and Finance MANAGER: Journal of Management and Administration Science Jurnal Administrasi Karya Dharma Klabat Journal of Management Journal of Innovative and Creativity PEMIMPIN - Pengabdian Masyarakat Ilmu Pendidikan Aksi Kita: Jurnal Pengabdian Kepada Masyarakat Indonesia Berdampak: Jurnal Pengabdian Kepada Masyarakat
Suci Ayu Sudari
Universitas Global Jakarta
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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THE INFLUENCE OF SOCIAL MEDIA MARKETING STRATEGY ON PURCHASE INTENTION OF DEPOKFANTASYLAND TOURISM TICKETS MEDIATED BY BRAND AWARENESS Sari, Dhea Nurmala; Sudari, Suci Ayu; Ridho, Ali
MANAGER: Journal of Management and Administration Science Vol. 4 No. 1 (2025): MANAGER: Journal of Management and Administration Science, Agustus 2025
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/manager.v4i1.855

Abstract

This study aims to analyze the effect of social media marketing strategies on the purchase intention of tourism tickets to DepokFantasyLand, with brand awareness as a mediating variable. In today’s digital era, social media serves as a strategic promotional tool in the tourism sector. However, DepokFantasyLand still faces several challenges in building audience engagement and enhancing brand awareness, particularly on platforms such as Instagram and TikTok. This research employs a quantitative approach using the Structural Equation Modeling (SEM) method through the SmartPLS application. The sampling technique used is purposive sampling, involving a total of 100 respondents consisting of visitors or potential visitors who have encountered promotional content about DepokFantasyLand via social media. The results show that: (1) Social media marketing strategies significantly influence the improvement of brand awareness; (2) Brand awareness has a significant effect on the intention to purchase tourism tickets; and (3) Social media marketing strategies also have a significant indirect effect on purchase intention through brand awareness as a mediating variable. These findings affirm that optimizing digital marketing strategies plays a crucial role in attracting consumer interest and encouraging ticket purchase decisions.
Pengaruh Pengembangan Karir dan Motivasi Terhadap Kepuasan Kerja Karyawan di PT Kecap Cap Korma Jaya Utama Manurung, Resy Berliana Taruly; Pambreni, Yuni; Ayu Sudari, Suci
Benefit: Journal of Bussiness, Economics, and Finance Vol. 3 No. 2 (2025): BENEFIT: Journal Of Business, Economics, and Finance
Publisher : Lembaga Penelitian Dan Publikasi Ilmiah (lppi) Yayasan Almahmudi Bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/benefit.v3i2.1385

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pengembangan karir dan motivasi terhadap kepuasan kerja karyawan pada PT Kecap Cap Korma Jaya Utama. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan penyebaran kuesioner kepada karyawan sebagai responden. Hasil penelitian menunjukkan bahwa pengembangan karir berpengaruh positif dan signifikan terhadap kepuasan kerja. Selain itu, motivasi juga memiliki pengaruh positif dan signifikan terhadap kepuasan kerja karyawan. Secara simultan, pengembangan karir dan motivasi memberikan kontribusi dalam meningkatkan kepuasan kerja dengan nilai koefisien determinasi (Adjusted R²) sebesar 0,952, yang berarti kedua variabel tersebut menjelaskan 95% variasi kepuasan kerja, sedangkan 5% sisanya dijelaskan oleh faktor lain di luar penelitian. Temuan dari penelitian ini diharapkan dapat menjadi masukan bagi manajemen perusahaan untuk mengembangkan strategi pengelolaan sumber daya manusia yang lebih efektif melalui penguatan program pengembangan karir dan peningkatan motivasi kerja.
The Influence of Celebrity Endorser and Brand Image on Purchase Decision of Vans Shoes (Case Study on Vans Shoe Consumers in Depok City) Lestari, Hayu Putri Julia; Sudari, Suci Ayu; Pambreni, Yuni
Lead Journal of Economy and Administration Vol 4 No 1 (2025): Lead Journal of Economy and Administration (LEJEA)
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/lejea.v4i1.333

Abstract

This study aims to analyze the influence of celebrity endorsers and brand image on purchasing decisions of Vans shoes, with a case study on Vans shoe consumers in Depok City. The background of this research is based on the intense competition in the Indonesian footwear industry and the fluctuating sales of Vans products, highlighting the need for more effective marketing strategies. This research employs a quantitative approach using a survey method through questionnaires. The sample consists of Vans shoe consumers in Depok City. The results indicate that both the celebrity endorser and brand image variables have a significant partial effect on purchasing decisions. Furthermore, the variables also show a significant simultaneous effect on purchasing decisions. The independent variables collectively explain 41.6% of the variance in the dependent variable. These findings suggest that the presence of public figures can attract consumer attention, and a strong brand image plays a crucial role in influencing purchasing decisions. Therefore, it is recommended that companies place greater emphasis on marketing strategies, particularly concerning celebrity endorsers and brand image.
Pengaruh Service Quality Terhadap Kepuasan Pelanggan Melalui Brand Image Savero Hotel Depok Ling, Liu Lai; Sudari, Suci Ayu; Yancik, Yupiter
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.1555

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh service quality terhadap kepuasan pelanggan melalui brand image sebagai variabel mediasi pada pelanggan Savero Hotel Depok. Metode penelitian yang digunakan adalah kuantitatif dengan teknik analisis Partial Least Square - Structural Equation Modeling (PLS-SEM). Populasi dalam penelitian ini adalah pelanggan Savero Hotel Depok yang telah menginap dan menggunakan layanan kamar. Data dikumpulkan dari 100 responden melalui kuesioner dengan teknik insidental sampling. Analisis data dilakukan menggunakan perangkat lunak SmartPLS 4.0, tahapan analisis meliputi outer model dan inner model. Hasil penelitian menunjukkan bahwa: (1) service quality memiliki pengaruh signifikan terhadap brand image, (2) brand image memiliki pengaruh signifikan terhadap kepuasan pelanggan, dan (3) service quality memiliki pengaruh signifikan terhadap kepuasan pelanggan melalui brand image sebagai variabel mediasi.  
The Influence of Work-Life Balance and Job Satisfaction on Employee Performance at UMKM Menteng Jaya Mawardi, Ganang Roger; Sudari, Suci Ayu; Pambreni, Yuni
Best Journal of Administration and Management Vol 4 No 1 (2025): Best Journal of Administration and Management
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/bejam.v4i1.334

Abstract

This study aims to determine the effect of Work Life Balance and job satisfaction on employee performance at UMKM Menteng Jaya. Employee performance is one of the key factors in increasing productivity and business sustainability, especially in the UMKM sector. This study uses a quantitative approach with a survey method by distributing questionnaires to all employees of UMKM Menteng Jaya, with a total sampling technique of 56 respondents. The data collected were then analyzed using SPSS software version 27. The results of the study showed that Work Life Balance had a significant effect on employee performance. In addition, job satisfaction was also proven to have a significant effect on employee performance. And Work Life Balance and job satisfaction simultaneously have a significant effect on employee performance. This proves that balanced and satisfying human resource management has a major influence on employee productivity in the UMKM sector.
Relationship Marketing and Digital Marketing on Competitive Advantage in Enhancing SMEs Marketing Performance at Semarang Regency Sudari, Suci Ayu; Pambreni, Yuni
Jambura Science of Management Vol 6, No 1 (2024): Jambura Science of Management - January 2024
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jsm.v6i1.22551

Abstract

Purpose: The study is conducted to analyze the effect of Relationship Marketing and Digital Marketing toward Competitive Advantage in Enhancing Marketing Performance at SMEs in Semarang Regency.Design/Methodology/Approach: The research method used path analysis. The independent variables in this study are relationship marketing and digital marketing, competitive advantage as an intervening or mediating variable, and marketing performance as the dependent variable. Primary data was obtained by questionnaire as the instrument of collecting data. The data was processed with SPSS 23. The population in this study is 11959 SMEs in Semarang Regency, then the number of samples is 100 SMEs, the sample was determined by Slovin formula.Findings: The study showed that relationship marketing and digital marketing have an effect on competitive advantage in marketing performance improvement. SMEs can increase customer trust and commitment by maintaining the quality of the products sold so that customers are not disappointed with the product when making repeat purchases. In other ways, SMEs must provide good service to customers and prospective customers. SMEs need to compile or create even more attractive promotional programs so that customers become interested in buying products at SMEs, by sharing promotions more frequently on social media so that promotional information can be reached by customers more broadly. Improving good relations with customers, one of which is always ready to be responsive in serving customers when customers need information or services from SMEs. To improve marketing performance, SMEs owners can pay more attention to their relationship with customers and the use of digital marketing in carrying out their business.
Pengaruh Kompensasi dan Beban Kerja terhadap Kinerja Karyawan pada Rumah Sakit Islam Siti Khadijah Palembang Fahrezi, Irgi Ahmad; Yancik, Yupiter; Sudari, Suci Ayu
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.5355

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh kompensasi dan beban kerja terhadap kinerja karyawan pada Rumah Sakit Islam Siti Khadijah Palembang. Penelitian ini menggunakan pendekatan kuantitatif dengan metode deskriptif. Data diperoleh melalui penyebaran kuesioner kepada 85 responden yang merupakan karyawan rumah sakit. Variabel independen dalam penelitian ini terdiri dari kompensasi dan beban kerja, sedangkan variabel dependen adalah kinerja karyawan. Analisis data dilakukan melalui uji validitas, reliabilitas, regresi linier berganda, uji parsial (t), uji simultan (F), serta uji koefisien determinasi (R²) dengan bantuan program SPSS. Hasil penelitian menunjukkan bahwa secara parsial, kompensasi berpengaruh positif dan signifikan terhadap kinerja karyawan. Begitu pula beban kerja memiliki pengaruh positif dan signifikan terhadap kinerja karyawan. Secara simultan, kedua variabel tersebut juga berpengaruh signifikan terhadap kinerja karyawan di Rumah Sakit Islam Siti Khadijah Palembang. Nilai koefisien determinasi (R²) sebesar 0,624, yang berarti bahwa 62,4% variasi kinerja karyawan dapat dijelaskan oleh kompensasi dan beban kerja, sedangkan sisanya 37,6% dipengaruhi oleh faktor lain di luar penelitian ini. Dengan demikian, penelitian ini menyimpulkan bahwa pemberian kompensasi yang adil serta pembagian beban kerja yang seimbang mampu meningkatkan kinerja karyawan. Manajemen rumah sakit diharapkan dapat terus mengembangkan kebijakan kompensasi dan pengelolaan beban kerja agar produktivitas serta kepuasan kerja karyawan tetap terjaga dan meningkat.
Akselerasi UMKM: Pendampingan Keuangan, Digitalisasi dan Branding pada UMKM Kuliner Kota Depok Nur Fitri Dewi; Jessica Adelia; Salaisah Almani Fatiha; Widodo Putra Manahuang; Dwi Rachmawati; Suci Ayu Sudari; Hadi Wijaya; Nora Listiana; Agnemas Yusoep Islami; Rahmawati Ulfah
Eastasouth Journal of Positive Community Services Vol 4 No 02 (2026): Eastasouth Journal of Positive Community Services (EJPCS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejpcs.v4i02.521

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kualitas pengelolaan usaha UMKM Warung Mpok Iyam yang bergerak di sektor kuliner di Kota Depok. Meskipun memiliki potensi usaha yang baik melalui fasilitas pendukung seperti mushola, area parkir yang luas, dan kolam renang anak, usaha ini masih menghadapi permasalahan berupa pencatatan keuangan yang belum terstruktur, sistem pembayaran konvensional, lemahnya branding, serta belum optimalnya pemasaran digital. Metode yang digunakan adalah pendampingan partisipatif melalui tahapan observasi, perencanaan, implementasi, dan evaluasi. Hasil kegiatan menunjukkan adanya peningkatan keteraturan pencatatan keuangan, penerapan pembayaran digital QRIS, penguatan identitas visual usaha, serta pemanfaatan media sosial Instagram sebagai sarana promosi. Pendampingan ini mendorong pengelolaan usaha yang lebih profesional dan adaptif terhadap perkembangan digital.
ABDIMAS: ANALISA MANEJEMEN BISNIS PT DTRIP PACIFIC NUSANTARA DALAM MENINGKATKAN PENJUALAN Nora Listiana; Feri Nugroho; Ali Ridho; Nur Fitri Dewi; Suci Ayu Sudari; Dwi Rachmawati; Hadi Wijaya; Alfi Maghfuriyah; Udriyah; Yuni Pammbreni
Pengabdian Masyarakat Ilmu Pendidikan Vol. 5 No. 1 (2025): JURNAL PEMIMPIN - PENGABDIAN MASYARAKAT ILMU PENDIDIKAN - Edisi Januari 2025
Publisher : FKIP Universitas Citra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37792/pemimpin.v5i1.1508

Abstract

PT Dtrip Pacific Nusantara adalah perusahaan jasa perjalanan dan wisata yang terus mengoptimalkan berbagai aspek manajerial untuk memajukan bisnisnya. Hasil analisis menunjukkan bahwa perusahaan berhasil menciptakan sistem manajemen efisien, memanfaatkan teknologi untuk meningkatkan pelayanan, serta menerapkan strategi pemasaran yang efektif. Pengelolaan sumber daya manusia juga menjadi faktor kunci dalam kesuksesan perusahaan. Namun, tantangan yang dihadapi adalah persaingan ketat dan fluktuasi ekonomi yang memengaruhi daya beli konsumen. Kesimpulannya, dengan pengembangan strategi manajemen yang adaptif, PT Dtrip Pacific Nusantara memiliki potensi besar untuk bersaing di pasar yang semakin kompetitif. Kata Kunci : ( Sistem Mnajemen; Teknologi)
PEMBERDAYAAN UMKM ILHAM LAUNDRY MELALUI PENDAMPINGAN PROMOSI DIGITAL DAN PENGELOLAAN USAHA Nora Listiana ; Nora Listiana; Nur Fitri Dewi; Sri Anawati; Febria Anjara; Aulia Choiri Windari; Suci Ayu Sudari; Alfi Maghfuriyah; Yuni Pambreni
Pengabdian Masyarakat Ilmu Pendidikan Vol. 6 No. 1 (2026): JURNAL PEMIMPIN - PENGABDIAN MASYARAKAT ILMU PENDIDIKAN - Edisi Januari 2026
Publisher : FKIP Universitas Citra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This Community Service activity aims to analyze and assist the development of the Ilham Laundry MSME, located near the University of Indonesia. Methods used included direct observation, interviews with the business owner, and simple mentoring on promotion and business management. The results of the activity indicate that Ilham Laundry has been able to survive the competition and challenges of the pandemic through quality service and the use of digital technologies, such as WhatsApp Business and Google Maps. This Community Service activity contributes to improving the understanding of MSME business strategies and supporting the sustainability of laundry services in a more adaptive and competitive manner.
Co-Authors Agnemas Yusoep Islami Agung Pramono, Agung Al Adrunisapta, Muhammad Alif Alfi Maghfuriyah Ali Ridho Ali Ridho Anggraeni, Dea Tiara Aulia Choiri Windari Dede Mulazamah Chairunnisa Dwi Rachmawati Fahrezi, Irgi Ahmad Fahri Faturahman Febria Anjara Felisya Pangi Wijaya Feri Nugroho Framsiska, Meliana Hadi Firmansyah, Hadi Hadi Wijaya Jaysan, Rayeskana Istighfarkhan Jessica Adelia Khusni Faizah Lestari, Hayu Putri Julia Ling, Liu Lai Manurung, Resy Berliana Taruly Mawardi, Ganang Roger Maylinda Nur Faizah Meli Linda Sari Mesja Dwika Mohd, Zalena Muhammad Fadilah Muhammad Qisthi Yovari Najwa Sabrina Nora Listiana Nur Fitri Dewi Nurwijayanti Oktaviani, Cyka Panca Apriliani Pradana, Ramdani Eka Pradyaningrum, Sagita Pratama, Ahmad Dzaky Putra Tangguh Wisnuaji Rahmawati Ulfah Ramzaqy Fadlililah Rohmat Hidayat Salaisah Almani Fatiha Sari, Dhea Nurmala Siti Listiana Sri Anawati Sultansyah Adira Putra Tegar Firmansyah Turahma, Afifah Latifah Udriyah Widodari, Sekar Ayu Widodo Putra Manahuang Yancik, Yupiter Yuni Pambreni Yuni Pammbreni