Article Per Year (5 Year)
p-Index From 2021 - 2026
3.593
P-Index
This Author published in this journals
All Journal EQIEN - JURNAL EKONOMI DAN BISNIS Jambura Science of Management Journal of Information System, Applied, Management, Accounting and Research Yumary: Jurnal Pengabdian kepada Masyarakat CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia Neo Journal of economy and social humanities Best Journal of Administration and Management Lead Journal of Economy and Administration Journal of Artificial Intelligence and Digital Business Eastasouth Journal of Positive Community Services Benefit : Journal of Bussiness, Economics, and Finance MANAGER: Journal of Management and Administration Science Jurnal Administrasi Karya Dharma Klabat Journal of Management Journal of Innovative and Creativity PEMIMPIN - Pengabdian Masyarakat Ilmu Pendidikan Aksi Kita: Jurnal Pengabdian Kepada Masyarakat Indonesia Berdampak: Jurnal Pengabdian Kepada Masyarakat
Suci Ayu Sudari
Universitas Global Jakarta
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

Published : 25 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 25 Documents
Search

 1   2   3 
ABDIMAS: ANALISA MANEJEMEN BISNIS PT DTRIP PACIFIC NUSANTARA DALAM MENINGKATKAN PENJUALAN Nora Listiana; Feri Nugroho; Ali Ridho; Nur Fitri Dewi; Suci Ayu Sudari; Dwi Rachmawati; Hadi Wijaya; Alfi Maghfuriyah; Udriyah; Yuni Pammbreni
Pengabdian Masyarakat Ilmu Pendidikan Vol. 5 No. 1 (2025): JURNAL PEMIMPIN - PENGABDIAN MASYARAKAT ILMU PENDIDIKAN - Edisi Januari 2025
Publisher : FKIP Universitas Citra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37792/pemimpin.v5i1.1508

Abstract

PT Dtrip Pacific Nusantara adalah perusahaan jasa perjalanan dan wisata yang terus mengoptimalkan berbagai aspek manajerial untuk memajukan bisnisnya. Hasil analisis menunjukkan bahwa perusahaan berhasil menciptakan sistem manajemen efisien, memanfaatkan teknologi untuk meningkatkan pelayanan, serta menerapkan strategi pemasaran yang efektif. Pengelolaan sumber daya manusia juga menjadi faktor kunci dalam kesuksesan perusahaan. Namun, tantangan yang dihadapi adalah persaingan ketat dan fluktuasi ekonomi yang memengaruhi daya beli konsumen. Kesimpulannya, dengan pengembangan strategi manajemen yang adaptif, PT Dtrip Pacific Nusantara memiliki potensi besar untuk bersaing di pasar yang semakin kompetitif. Kata Kunci : ( Sistem Mnajemen; Teknologi)
PEMBERDAYAAN UMKM ILHAM LAUNDRY MELALUI PENDAMPINGAN PROMOSI DIGITAL DAN PENGELOLAAN USAHA Nora Listiana ; Nora Listiana; Nur Fitri Dewi; Sri Anawati; Febria Anjara; Aulia Choiri Windari; Suci Ayu Sudari; Alfi Maghfuriyah; Yuni Pambreni
Pengabdian Masyarakat Ilmu Pendidikan Vol. 6 No. 1 (2026): JURNAL PEMIMPIN - PENGABDIAN MASYARAKAT ILMU PENDIDIKAN - Edisi Januari 2026
Publisher : FKIP Universitas Citra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This Community Service activity aims to analyze and assist the development of the Ilham Laundry MSME, located near the University of Indonesia. Methods used included direct observation, interviews with the business owner, and simple mentoring on promotion and business management. The results of the activity indicate that Ilham Laundry has been able to survive the competition and challenges of the pandemic through quality service and the use of digital technologies, such as WhatsApp Business and Google Maps. This Community Service activity contributes to improving the understanding of MSME business strategies and supporting the sustainability of laundry services in a more adaptive and competitive manner.
Pengaruh Orientasi Pasar Terhadap Kinerja Pemasaran Dengan Keunggulan Bersaing Sebagai Variabel Mediasi Pada UMKM di Kota Bogor Dede Mulazamah Chairunnisa; Suci Ayu Sudari; Ali Ridho
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.2088

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh orientasi pasar terhadap kinerja pemasaran dengan keunggulan bersaing sebagai variabel mediasi pada UMKM di Kota Bogor. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei dan teknik analisis Partial Least Squares Structural Equation Modeling (PLS-SEM). Data diperoleh dari 100 pelaku UMKM yang tersebar di berbagai wilayah Kota Bogor. Hasil pengujian menunjukkan bahwa orientasi pasar berpengaruh positif dan signifikan terhadap keunggulan bersaing, serta keunggulan bersaing juga berpengaruh signifikan terhadap kinerja pemasaran. Selain itu, keunggulan bersaing terbukti memediasi hubungan antara orientasi pasar dan kinerja pemasaran. Hasil analisis deskriptif memperlihatkan bahwa indikator harga bersaing merupakan aspek paling menonjol dalam keunggulan bersaing, sedangkan pertumbuhan pelanggan menjadi indikator terendah dalam kinerja pemasaran. Temuan ini menegaskan pentingnya penerapan strategi orientasi pasar bagi UMKM dalam memperkuat daya saing dan mencapai kinerja pemasaran yang optimal di tengah persaingan pasar yang dinamis.
Optimalisasi Layanan Pelanggan dan Pemasaran Digital UMKM Handmade Depok Khusni Faizah; Maylinda Nur Faizah; Felisya Pangi Wijaya; Meli Linda Sari; Mesja Dwika; Sultansyah Adira Putra; Suci Ayu Sudari; Udriyah; Ali Ridho; Nur Fitri Dewi; Alfi Maghfuriyah
Indonesia Berdampak: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 2 (2025): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/tcb8f709

Abstract

The digital transformation era has significantly changed consumer behavior, demanding faster, more responsive, and accessible services. In response to these shifts, this community service program was conducted in the form of an educational seminar entitled "Optimizing Customer Service and Digital Marketing for Handmade MSMEs in Depok." This initiative aimed to enhance MSME actors’ understanding and skills in customer service and digital marketing through participatory methods combining lectures, interactive discussions, and practical training. The program was carried out by a team of management students at Jakarta Global University and involved selected handmade MSME participants. During the seminar, participants were equipped with knowledge about effective customer service strategies and the use of digital platforms such as Capcut, Instagram, and online marketplaces. The results showed increased participant awareness, improved ability to create promotional content, and readiness to apply digital marketing in their businesses. This initiative demonstrates the strategic role of higher education institutions in bridging theory and practice, while empowering MSMEs to become more competitive in the digital economy.
Pengembangan dan Pelatihan Literasi Digital dan Strategi Branding Sosial Media UMKM Sektor Laundry di Kota Depok Pratama, Ahmad Dzaky; Pradyaningrum, Sagita; Al Adrunisapta, Muhammad Alif; Pradana, Ramdani Eka; Turahma, Afifah Latifah; Sudari, Suci Ayu; Pambreni, Yuni; Listiana, Nora; Udriyah, Udriyah; Dewi, Nur Fitri
Indonesia Berdampak: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 1 (2026): JANUARI-JUNI 2026
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/b4t6cp82

Abstract

The laundry service MSME sector in Depok City faces significant challenges in the form of intense competition and reliance on conventional marketing methods, resulting in low visibility in the digital era. The objective of this community service activity is to improve the digital literacy and branding skills of laundry MSME operators in the Beji area to Grand Depok City. The implementation method uses a participatory-educational approach that includes three stages: pre-implementation (survey and needs identification), implementation (strategic seminars and hands-on workshops), and evaluation. The results of the activity show that through education on digital marketing strategies, customer complaint management using the LEARN method, and practical video editing training using the CapCut application, participants are able to transform their business identity to be more professional. The success of this program is marked by increased competence of participants in optimizing Instagram Business accounts and producing creative, aesthetic content. Strengthening digital literacy and visual skills has proven to be key for laundry MSMEs in building brand awareness and maintaining customer loyalty sustainably amidst the dynamics of the modern market.
Co-Authors Agnemas Yusoep Islami Agung Pramono, Agung Al Adrunisapta, Muhammad Alif Alfi Maghfuriyah Ali Ridho Ali Ridho Anggraeni, Dea Tiara Aulia Choiri Windari Cyka Oktaviani Dede Mulazamah Chairunnisa Dwi Rachmawati Fahrezi, Irgi Ahmad Fahri Faturahman Febria Anjara Felisya Pangi Wijaya Feri Nugroho Hadi Firmansyah, Hadi Hadi Wijaya Jaysan, Rayeskana Istighfarkhan Jessica Adelia Khusni Faizah Lestari, Hayu Putri Julia Ling, Liu Lai Manurung, Resy Berliana Taruly Mawardi, Ganang Roger Maylinda Nur Faizah Meli Linda Sari Mesja Dwika Muhammad Fadilah Muhammad Qisthi Yovari Najwa Sabrina Nora Listiana Nur Fitri Dewi Panca Apriliani Pradana, Ramdani Eka Pradyaningrum, Sagita Pratama, Ahmad Dzaky Putra Tangguh Wisnuaji Rahmawati Ulfah Ramzaqy Fadlililah Rohmat Hidayat Salaisah Almani Fatiha Sari, Dhea Nurmala Siti Listiana Sri Anawati Sultansyah Adira Putra Tegar Firmansyah Turahma, Afifah Latifah Udriyah Widodo Putra Manahuang Yancik, Yupiter Yuni Pambreni Yuni Pammbreni Zalena Mohd