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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS Jambura Science of Management Journal of Information System, Applied, Management, Accounting and Research Yumary: Jurnal Pengabdian kepada Masyarakat CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia Neo Journal of economy and social humanities Best Journal of Administration and Management Lead Journal of Economy and Administration Journal of Artificial Intelligence and Digital Business Eastasouth Journal of Positive Community Services Benefit : Journal of Bussiness, Economics, and Finance MANAGER: Journal of Management and Administration Science Jurnal Administrasi Karya Dharma Klabat Journal of Management Journal of Innovative and Creativity PEMIMPIN - Pengabdian Masyarakat Ilmu Pendidikan Aksi Kita: Jurnal Pengabdian Kepada Masyarakat Indonesia Berdampak: Jurnal Pengabdian Kepada Masyarakat
Suci Ayu Sudari
Universitas Global Jakarta
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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Pengaruh Orientasi Pasar Terhadap Kinerja Pemasaran Dengan Keunggulan Bersaing Sebagai Variabel Mediasi Pada UMKM di Kota Bogor Dede Mulazamah Chairunnisa; Suci Ayu Sudari; Ali Ridho
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.2088

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh orientasi pasar terhadap kinerja pemasaran dengan keunggulan bersaing sebagai variabel mediasi pada UMKM di Kota Bogor. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei dan teknik analisis Partial Least Squares Structural Equation Modeling (PLS-SEM). Data diperoleh dari 100 pelaku UMKM yang tersebar di berbagai wilayah Kota Bogor. Hasil pengujian menunjukkan bahwa orientasi pasar berpengaruh positif dan signifikan terhadap keunggulan bersaing, serta keunggulan bersaing juga berpengaruh signifikan terhadap kinerja pemasaran. Selain itu, keunggulan bersaing terbukti memediasi hubungan antara orientasi pasar dan kinerja pemasaran. Hasil analisis deskriptif memperlihatkan bahwa indikator harga bersaing merupakan aspek paling menonjol dalam keunggulan bersaing, sedangkan pertumbuhan pelanggan menjadi indikator terendah dalam kinerja pemasaran. Temuan ini menegaskan pentingnya penerapan strategi orientasi pasar bagi UMKM dalam memperkuat daya saing dan mencapai kinerja pemasaran yang optimal di tengah persaingan pasar yang dinamis.
Optimalisasi Layanan Pelanggan dan Pemasaran Digital UMKM Handmade Depok Khusni Faizah; Maylinda Nur Faizah; Felisya Pangi Wijaya; Meli Linda Sari; Mesja Dwika; Sultansyah Adira Putra; Suci Ayu Sudari; Udriyah; Ali Ridho; Nur Fitri Dewi; Alfi Maghfuriyah
Indonesia Berdampak: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 2 (2025): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/tcb8f709

Abstract

The digital transformation era has significantly changed consumer behavior, demanding faster, more responsive, and accessible services. In response to these shifts, this community service program was conducted in the form of an educational seminar entitled "Optimizing Customer Service and Digital Marketing for Handmade MSMEs in Depok." This initiative aimed to enhance MSME actors’ understanding and skills in customer service and digital marketing through participatory methods combining lectures, interactive discussions, and practical training. The program was carried out by a team of management students at Jakarta Global University and involved selected handmade MSME participants. During the seminar, participants were equipped with knowledge about effective customer service strategies and the use of digital platforms such as Capcut, Instagram, and online marketplaces. The results showed increased participant awareness, improved ability to create promotional content, and readiness to apply digital marketing in their businesses. This initiative demonstrates the strategic role of higher education institutions in bridging theory and practice, while empowering MSMEs to become more competitive in the digital economy.
Pengembangan dan Pelatihan Literasi Digital dan Strategi Branding Sosial Media UMKM Sektor Laundry di Kota Depok Pratama, Ahmad Dzaky; Pradyaningrum, Sagita; Al Adrunisapta, Muhammad Alif; Pradana, Ramdani Eka; Turahma, Afifah Latifah; Sudari, Suci Ayu; Pambreni, Yuni; Listiana, Nora; Udriyah, Udriyah; Dewi, Nur Fitri
Indonesia Berdampak: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 1 (2026): JANUARI-JUNI 2026
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/b4t6cp82

Abstract

The laundry service MSME sector in Depok City faces significant challenges in the form of intense competition and reliance on conventional marketing methods, resulting in low visibility in the digital era. The objective of this community service activity is to improve the digital literacy and branding skills of laundry MSME operators in the Beji area to Grand Depok City. The implementation method uses a participatory-educational approach that includes three stages: pre-implementation (survey and needs identification), implementation (strategic seminars and hands-on workshops), and evaluation. The results of the activity show that through education on digital marketing strategies, customer complaint management using the LEARN method, and practical video editing training using the CapCut application, participants are able to transform their business identity to be more professional. The success of this program is marked by increased competence of participants in optimizing Instagram Business accounts and producing creative, aesthetic content. Strengthening digital literacy and visual skills has proven to be key for laundry MSMEs in building brand awareness and maintaining customer loyalty sustainably amidst the dynamics of the modern market.
The Influence of Relationship Marketing, And Green Marketing Toward Business Sustainability On Msmes Kab. Bandung. Rachmawati, Dwi; Mohd, Zalena; Sudari, Suci Ayu; Oktaviani, Cyka
Lead Journal of Economy and Administration Vol 1 No 3 (2023): Lead Journal of Economy and Administration (LEJEA)
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/lejea.v1i3.70

Abstract

This study aims to find out the influence of Relationship Marketing, and Green Marketing to the Sustainability Business on SMEs (small and medium-scale Enterprise) in Kab. Bandung. Finding relation between variables allows this study to find the best strategy marketing to maintain the sustainability business of SMEs in Kab. Bandung. With the number of respondents as many as 100 SMEs, the instrument in the questionnaire is measured using a Likert scale (5 scales) then the data was processed with SPSS, while the variables are 1) Independent Variables consisting of Relationship Marketing, Green Marketing, 2) Dependent Variable is Sustainability Business. The used analysis in this study is multiple regression. The results show that Realtionship Marketing and green marketing has a positive and significant effect on Sustainability Business. The study discusses the results and give constructive suggestions for maintaining the sustainability business of SMEs.
The Influence of Workload and Organizational Culture on Employee Performance of Operational Division at Toyota (Auto 2000) Grand Depok City, Depok Widodari, Sekar Ayu; Sudari, Suci Ayu; Rachmawati, Dwi
Lead Journal of Economy and Administration Vol 2 No 3 (2024): Lead Journal of Economy and Administration (LEJEA)
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/lejea.v2i3.177

Abstract

This research aims to examine the influence of workload and organizational culture on employee performance of operational division. This research uses a quantitative method by distributing questionnaires to full time employees of sales and workshop divisions in Toyota (Auto 2000) Grand Depok City. The data is determined by probability sampling technique with convenience sample method as many as 56 respondents. The research sample is determined by analyzed using multiple linear regression data analysis methods with SPSS version 26 application software. The results of this study indicate that partially workload has a negative and significant effect on employee performance at Toyota (Auto 2000) Grand Depok City. Meanwhile, partially organizational culture has a positive and significant influence on employee performance. Workload and organizational culture simultaneously have a significant effect on employee performance with an Adjusted R Square value of 0.28 or 28%. In improving employee performance, companies can pay more attention to the targets that must be achieved indicators and increase the implementation of creativity & innovation also employee initiative.
The Influence of HR Management Strategy and Competitive Advantage on The Performance of UMKM, Sukmajaya District, Depok City, West Java Oktaviani, Cyka; Udriyah; Sudari, Suci Ayu
Lead Journal of Economy and Administration Vol 3 No 1 (2024): Lead Journal of Economy and Administration (LEJEA)
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/lejea.v3i1.201

Abstract

Micro Small and Medium Enterprises (MSMEs) have experienced positive developments over time, MSME players also produce a variety of products. To determine the effect of competitive advantage on the performance of MSMEs in Sukmajaya District. To find out whether HR Management strategies and competitive advantage have affected the performance of MSMEs in Sukmajaya District, according to the Central Bureau of Statistics for MSMEs in Sukmajaya District, there will be a decline in 2022 - 2023. The method used in this research is a quantitative method. The quantitative approach can be explained as a research method based on positivism philosophy. This method is used as a research tool on a certain population or sample. This research shows that HR management strategies have a positive and significant influence on the performance of MSMEs in Sukmajaya District. MSME performance also has a positive impact on HR Management strategies. Together, HR Management strategy and competitive advantage have a significant effect on MSME performance. Implications for business actors: this research provides direction for effective management regarding HRM strategy and competitive advantage. HR Management Strategy and competitive advantage have a positive and significant effect on the performance of MSMEs in Sukmajaya District, with a significance value of 0.000 and 0.000 0.05. The linear regression results show that the Adjusted R² is 0.876, which means that 87,6% of the MSME performance variables are explained by these two variables. The F test shows F count (81,632) F table 3.130, strengthening the positive and significant influence of these two variables on performance.
The Influence of Emotional Intelligence, Work Discipline on Teacher Performance at SDN Jatiwaringin VIII Framsiska, Meliana; Sudari, Suci Ayu; Rachmawati, Dwi
Lead Journal of Economy and Administration Vol 3 No 1 (2024): Lead Journal of Economy and Administration (LEJEA)
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/lejea.v3i1.202

Abstract

In the era of growing modernization, human resource management has a key role in the running of an organization. Teachers have a fundamental role in education, teachers spearhead the success of an education. Education is an important factor that determines the growth and survival of a nation. Teacher performance is the key to the success of the quality of the nation's generation, therefore every party in the world of education is always trying to find ways to improve teacher performance in order to create professional teachers. This study aims to determine the significant effect of emotional intelligence and work discipline on teacher performance at Jatiwaringin VIII Elementary School. This type of research is quantitative method research. For data collection using questionnaire techniques as a research instrument. The sampling technique used was saturated sampling with a sample size of 30 respondents. Data analysis using multiple linear regression analysis using the help of the SPSS software program. The results of hypothesis testing and multiple linear regression indicate that emotional intelligence and work discipline have a positive and significant impact on teacher performance at SDN Jatiwaringin VIII. Emotional intelligence and work discipline contribute 52.3% to teacher performance. SDN Jatiwaringin VIII can improve teacher performance by conducting evaluations related to understanding and applying the importance of emotional intelligence and work discipline.
The Influence Of Service Quality On Community Satisfaction In The Development Of Population Administration: Case Study at Kependudukan and Pencatatan Sipil Offices of Surade Region, Sukabumi Regency Suci Ayu Sudari; Pambreni, Yuni; Hidayat, Rohmat
Neo Journal of economy and social humanities Vol 1 No 4 (2022): Neo Journal of Economy and Social Humanities, December 2022
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (271.351 KB) | DOI: 10.56403/nejesh.v1i4.51

Abstract

The study aims to know the influence of service quality on community satisfaction in the development of population administration at Kependudukan and Pencatatan Sipil Offices of Surade Region, Sukabumi Regency. Along with developments, various public complaints are often found regarding the decline in professionalism in public services in almost all government sectors or regions which are marked by a decrease in the quality of public services, especially in making population administration according to procedures. The variables used in this study are service quality as an independent variable and community satisfaction as the dependent variable. This study used questionnaire as the instrument of collecting data. Analysis data for this study used simple regression analysis. The result showed that the hypothesis testing for the effect of service quality on satisfaction obtained a t-count value of 8.361 with a significance level of 0.000 <0.05 then and the t-count value = 8.361 > t-table = 1.661, so that the service quality variable has significant and positive effect on satisfaction.
Co-Authors Agnemas Yusoep Islami Agung Pramono, Agung Al Adrunisapta, Muhammad Alif Alfi Maghfuriyah Ali Ridho Ali Ridho Anggraeni, Dea Tiara Aulia Choiri Windari Dede Mulazamah Chairunnisa Dwi Rachmawati Fahrezi, Irgi Ahmad Fahri Faturahman Febria Anjara Felisya Pangi Wijaya Feri Nugroho Framsiska, Meliana Hadi Firmansyah, Hadi Hadi Wijaya Jaysan, Rayeskana Istighfarkhan Jessica Adelia Khusni Faizah Lestari, Hayu Putri Julia Ling, Liu Lai Manurung, Resy Berliana Taruly Mawardi, Ganang Roger Maylinda Nur Faizah Meli Linda Sari Mesja Dwika Mohd, Zalena Muhammad Fadilah Muhammad Qisthi Yovari Najwa Sabrina Nora Listiana Nur Fitri Dewi Nurwijayanti Oktaviani, Cyka Panca Apriliani Pradana, Ramdani Eka Pradyaningrum, Sagita Pratama, Ahmad Dzaky Putra Tangguh Wisnuaji Rahmawati Ulfah Ramzaqy Fadlililah Rohmat Hidayat Salaisah Almani Fatiha Sari, Dhea Nurmala Siti Listiana Sri Anawati Sultansyah Adira Putra Tegar Firmansyah Turahma, Afifah Latifah Udriyah Widodari, Sekar Ayu Widodo Putra Manahuang Yancik, Yupiter Yuni Pambreni Yuni Pammbreni