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All Journal JOURNAL OF SCIENCE AND SOCIAL RESEARCH Jurnal Ilmiah Edunomika (JIE) Jurnal Ilmiah Manajemen Kesatuan Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Bisnis Mahasiswa Jurnal Tadbir Peradaban JURNAL EKONOMI, BISNIS DAN TERAPAN (JESIT) Jurnal Ekonomi Bisnis dan Akuntansi Journal Of Human And Education (JAHE) Jurnal Ekonomika Dan Bisnis NUSANTARA: Jurnal Pengabdian Kepada Masyarakat CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Proceeding of The International Conference on Economics and Business Jurnal Masyarakat Mengabdi Nusantara Jurnal Manajemen dan Ekonomi Kreatif Jurnal Nusantara Berbakti Prosiding Seminar Nasional Manajemen dan Ekonomi Jurnal Ilmiah Multidisiplin Nusantara Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Pusat Publikasi Ilmu Manajemen JEBD Moneter : Jurnal Ekonomi dan Keuangan Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat Journal of Innovative and Creativity Ardhi: Jurnal Pengabdian dalam Negri AgroSainT: Jurnal Ilmiah Vifada Management and Social Sciences Journal of Economics and Management Pelayanan Unggulan: Jurnal Pengabdian Masyarakat Terapan Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Pengabdian Kepada Masyarakat Indonesia Fundamental and Applied Management Journal ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat
Isak Pasulu
Department Of Management, Faculty Of Economics And Business, Christian University Of Indonesia Toraja, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Physics Public Health Social Sciences Other

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Pengaruh Kualitas Pelayanan dan Harga Terhadap Kepuasan Konsumen : Studi Kasus Toko Obat Gembira Farma Kecamatan Rantepao Kabupaten Toraja Utara Parerung, Catrina Aprilla; Pasulu, Isak; Matasik, Ade Lisa
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 2: Januari 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i2.15219

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan dan harga terhadap kepuasan konsumen pada Toko Obat Gembira Farma Kecamatan Rantepao, Kabupaten Toraja Utara. Teknik pengumpulan data dilakukan melalui observasi dan penyebaran kuesioner kepada konsumen. Jenis penelitian yang digunakan adalah penelitian kuantitatif dengan analisis regresi linear berganda. Pengolahan dan analisis data dilakukan menggunakan SPSS versi 25. Objek penelitian adalah konsumen Toko Obat Gembira Farma dengan jumlah sampel sebanyak 50 responden. Teknik pengambilan sampel menggunakan accidental sampling. Hasil uji parsial (uji t), thitung 12,547 > ttabel 2,01174 menunjukkan bahwa kualitas pelayanan dan harga berpengaruh positif dan signifikan terhadap kepuasan konsumen. Hasil uji simultan (uji F) menunjukkan bahwa kualitas pelayanan dan harga secara bersama-sama berpengaruh signifikan terhadap kepuasan konsumen. Koefisien determinasi menunjukkan bahwa 82,1% kepuasan konsumen dipengaruhi oleh kualitas pelayanan dan harga. Kesimpulan penelitian ini adalah kualitas pelayanan dan harga merupakan faktor penting dalam meningkatkan kepuasan konsumen di Toko Obat Gembira Farma.
Program Kemitraan Kemasan Untuk Meningkatkan Daya Saing UMKM Di Makale Tana Toraja Stefani M. Palimbong; Isak Pasulu
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 1 No. 2 (2021): Agustus: Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v1i2.2911

Abstract

The Packaging Partnership Program is an initiative that aims to increase the competitiveness of Micro, Small and Medium Enterprises (MSMEs) through improving the quality of product packaging. Attractive and functional packaging is the key to attracting consumer interest and increasing market share. This program is carried out through a series of activities, including education, training, design assistance, introduction of environmentally friendly packaging materials, testing, evaluation, implementation and product promotion. Through this program, MSMEs can increase their competitiveness in the market, increase sales, increase environmental awareness, and gain new knowledge and skills in designing product packaging. Collaboration between government, non-profit institutions and the private sector is the key to success in supporting MSMEs and encouraging inclusive economic growth.
Pengaruh Biaya Promosi Dan Distribusi Terhadap Perubahan Volume Penjualan Kopi Usaha Raka Mandiri Desiliana; Isak Pasulu; Ade Lisa Matasik
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.3181

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui biaya promosi dan biaya distribusi terhadap perubahan volume penjualan pada Usaha Kopi Raka Mandiri di Tana Toraja. Latar belakang penelitian ini didasarkan pada pentingnya strategi pemasaran dan distribusi dalam meningkatkan penjualan, khususnya bagi pelaku usaha mikro, kecil, dan menengah (UMKM). Penelitian ini menggunakan metode deskriptif kuantitatif dengan data sekunder yang diperoleh dari laporan keuangan usaha selama periode Januari 2023 hingga Desember 2024. Variabel yang dianalisis meliputi biaya promosi, biaya distribusi, dan volume penjualan. Teknik analisis data menggunakan regresi linear berganda dan uji t untuk menguji pengaruh parsial masing-masing variabel. Hasil penelitian menunjukkan bahwa biaya distribusi berpengaruh signifikan terhadap perubahan volume penjualan dengan nilai signifikansi sebesar 0,005 (p < 0,05), sedangkan biaya promosi tidak berpengaruh signifikan dengan nilai signifikansi sebesar 0,340 (p > 0,05). Secara simultan, pengeluaran biaya promosi dan distribusi memberikan kontribusi terhadap peningkatan volume penjualan, namun distribusi menjadi faktor dominan yang mempengaruhi keberhasilan penjualan. Penelitian ini menyimpulkan bahwa optimalisasi biaya distribusi lebih efektif dalam meningkatkan volume penjualan dibandingkan dengan biaya promosi. Oleh karena itu, Usaha Kopi Raka Mandiri disarankan untuk memprioritaskan strategi distribusi yang efisien serta mengevaluasi ulang metode promosi agar lebih tepat sasaran
Pengaruh Ketepatan Waktu Pengiriman Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada J&T Ekspress Kecamatan Rantepao Kabupaten Toraja Utara Melda Ria Saba’ Padatuan; Isak Pasulu; Ade Lisa Matasik
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.3182

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh ketepatan waktu pengiriman dan kualitas pelayanan terhadap kepuasan pelanggan pada JNT Express di Kecamatan Rantepao Kabupaten Toraja Utara. Metode penelitian yang digunakan adalah metode kuantitatif dengan teknik analisis regresi linear berganda. Sampel penelitian ini adalah 94 pelanggan JNT Express yang dipilih secara kebetulan. Hasil penelitian menunjukkan bahwa ketepatan waktu pengiriman dan kualitas pelayanan secara simultan berpengaruh signifikan terhadap kepuasan pelanggan. Secara parsial, ketepatan waktu pengiriman dan kualitas pelayanan juga berpengaruh signifikan terhadap kepuasan pelanggan. Hasil penelitian ini menunjukkan bahwa JNT Express perlu meningkatkan ketepatan waktu pengiriman dan kualitas pelayanan untuk meningkatkan kepuasan pelanggan.
Pengemasan Kluwek pada Kelurahan Tondok Iring Kabupaten Tana Toraja Sulawesi Selatan Adriana Madya Marampa; Elisabeth Pali; Isak Pasulu; Dina Ramba
Jurnal Nusantara Berbakti Vol. 1 No. 1 (2023): Januari : Jurnal Nusantara Berbakti
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1041.569 KB) | DOI: 10.59024/jnb.v1i1.54

Abstract

Kluwek merupakan salah satu produk yang dihasilkan oleh petani di Kelurahan Lion Tondok Iring Kecamatan Makale Utara. Kendala yang dihadapi oleh mitra yaitu pada proses pengemasan, produk masih belum dikemas dengan baik, sehingga produk yang dihasilkan tidak dapat disimpan dalam waktu yang lama dan berakibat pada penurunan kualitas produk. Padahal desain kemasan merupakan salah satu faktor penentu konsumen dalam membeli produk dan berkaitan dengan daya simpan produk. Oleh sebab itu, tujuan tim pengabdi dalam kegiatan ini adalah memberikan solusi atas kendala yang dialami mitra dengan membuat desain kemasan yang menarik, yang diharapkan dapat meningkatkan daya beli konsumen yang berdampak pada peningkatan nilai tambah produk dan profitabilitas usaha. Metode yang digunakan dalam kegiatan pengabdian ini adalah metode instruksional dan dialog,  tahap kedua dilakukan pengemasan produk dengan desain kemasan yang menarik, Tahap ketiga dilakukan evaluasi hasil kegiatan . Hasil dari kegiatan pengabdian adalah terwujudnya desain kemasan untuk mitra harapannya omzet penjualan mitra semakin meningkat.
Analisis Keputusan Wisatawan Berkunjung Ke Objek Wisata Tilanga Arah Pratiwi Topang; Isak Pasulu; Abedneigo. C. Rambulangi
Prosiding Seminar Nasional Manajemen dan Ekonomi Vol. 2 No. 2 (2023): Desember : Prosiding Seminar Nasional Manajemen dan Ekonomi
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/semnas.v2i2.229

Abstract

The problem of this research is how tourists decide to visit the Tilanga' tourist attraction. The types of data used are primary and secondary data with data collection techniques through observation and interviews with managers and visitors so that the data collected is truly accurate according to the researcher's needs. This research uses qualitative methods, data obtained from interviews and observations. The results of this research show that the respondents' decision to visit the Tilanga' tourist attraction was because the attraction of this object was able to make visitors come to the Tilanga' tourist attraction, such as the clear water, the atmosphere at one with nature, and even the Masapi that was there was able to attract tourists to visit.
Analisis Promosi Pariwisata Pada Dinas Pariwisata Dalam Meningkatkan Kunjungan Wisatawan Ke Toraja Utara Ika Kendek; Isak Pasulu; Abedneigo.C. Rambulangi
Prosiding Seminar Nasional Manajemen dan Ekonomi Vol. 2 No. 2 (2023): Desember : Prosiding Seminar Nasional Manajemen dan Ekonomi
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/semnas.v2i2.230

Abstract

This research aims to find out what promotions are used by the North Toraja Tourism Office to increase tourist visits. This research uses a qualitative approach as a research procedure which produces descriptive data in the form of written words and not numbers. The results of this research are achievements for tourism development in North Toraja, promotion includes: a) Advertising, by placing tourism advertisement containing notifications about tourism regarding the natural beauty and culture of North Toraja. b) Sales Promotion, carried out through exhibitions or events. c) Public Relations, carried out in collaboration with organizations or agencies and companies operating in the tourism sector such as ASITA, HPI and PHRI institutions. d) Direct Marketing, carried out through online channels.
Sosialisasi Perhitungan Dan Penyetoran Pajak Umkm Di Kelurahan Tambunan, Kecamatan Makale Utara Olivia Devi Yulian P; Lisa Kurniasari W; Mince Batara; Isak Pasulu; Althon K. Pongtuluran
ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat Vol. 1 No. 3 (2023): Juli : Jurnal Pengabdian dan Kemitraan Masyarakat
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/alkhidmah.v1i3.489

Abstract

This activity was carried out to provide information regarding taxation to MSMEs to increase the level of tax compliance which is not yet optimal in Indonesia. Socialization and demonstration methods as well as practice calculating and paying taxes using case studies, and question and answer methods are carried out in this activity. Apart from that, it also provides an understanding not to be afraid to report taxes and socializes the impacts that arise when MSMEs do not pay taxes. This activity was attended by local people who have small businesses in their homes selling handicrafts, basic necessities, food and drinks, etc. The results of this socialization found that many MSME actors still do not understand how to deposit MSME Income Tax due to their limited knowledge
Social Capital as the Foundation for the Development of Balo’ Toraja Savings and Loan Cooperative: A Qualitative Study from an Economic Sociology Perspective Isak Pasulu
Fundamental and Applied Management Journal Vol. 4 No. 2 (2026): June
Publisher : Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66314/famj.v4i2.867

Abstract

The sustainability of community-based cooperatives is influenced not only by financial resources but also by social and cultural factors embedded in the local communities. However, the role of social capital in supporting cooperative development remains insufficiently understood, particularly in culturally rooted institutions. This study aims to analyze the role of social capital in the development and sustainability of the Balo’ Toraja Savings and Loan Cooperative (KSP) from an economic sociology perspective. This study employed a qualitative case study design. Data were collected through in-depth interviews, participant observation, and documentary studies involving cooperative board members, managers, staff, community figures, and cooperative members. Data were analyzed using Miles, Huberman, and Saldaña’s interactive analysis model. The findings show that trust, social norms, and kinship ties function as key forms of social capital that strengthen member participation, maintain institutional stability, and reduce credit risks. Torajan cultural values, particularly siri’ (honor and shame), tongkonan (kinship-based social structure), and kombongan kalua’ (deliberative practice), regulate social and economic behavior within cooperatives. These values strengthen accountability, solidarity, transparency, collective legitimacy, and organizational trust. This study also identifies the challenges associated with social capital, including social pressure, exclusivity, and hierarchical participation. The study concludes that cooperative sustainability is strongly influenced by the institutionalization of social capital within local sociocultural structures. The findings imply that cooperative development should integrate local cultural values with modern governance principles to strengthen institutional resilience and ensure long-term sustainability.
When Markets Are Social Institutions: Moral Economy and Symbolic Capital in the Buffalo Trade at Bolu Market, Toraja ? Isak Pasulu; Elisabet Pali
Vifada Management and Social Sciences Vol. 3 No. 2 (2025): July - December
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70184/ee545j85

Abstract

Purpose: This study examines the process of purchasing decisions and buffalo price determination in the Bolu Animal Market, Toraja Utara, through the perspective of Economic Sociology Research Design and Methodology: The research aims to analyze how economic practices in the traditional livestock market are embedded within social relations, cultural values, and local power structures. This study employed a qualitative approach with a case study design. Data were collected through participant observation, in-depth interviews with traders, buyers, and traditional leaders, as well as supporting documentation. The data were analyzed thematically using the concepts of social embeddedness proposed by Mark Granovetter, moral economy by Karl Polanyi, and social and symbolic capital by Pierre Bourdieu. Findings and Discussion: The findings reveal that purchasing decisions and buffalo price formation are not solely determined by economic rationality or market mechanisms. Instead, these processes are strongly influenced by symbolic values, family prestige, social legitimacy, and customary obligations within Torajan culture. Buffalo characteristics, such as physical appearance, gender, and symbolic markings, interact with social status and actor networks in shaping market transactions. These findings imply that traditional markets should be understood as socio-cultural institutions embedded in local social structures. Implications: The study also highlights the importance of economic sociology perspectives in explaining the dynamics of traditional markets and recommends further research on the transformation of indigenous markets in the context of modernization and commercialization.
Co-Authors Abedneigo C. Rambulangi Ade Lisa Matasik Adriana Madya Marampa Afika Afika Althon K. Pongtuluran Andi Arah Pratiwi Topang Astriwari Biringkanae Astriwati Biringkanae Bangun Rara’ Biringkanae, Astriwati Carolina Paulus Polli Catrina Aprilla Parerung Chrismesi Pagiu Claudio Claudio Claudya Maudy Deddy Cathur Putra Desiliana Dian Intan Tangkeallo Dilla Dilla Dina Ramba' Efraim Kevin Elisabet Pali Elsap Patta Pasulu Emilio Juan Pablo Etha Sandarinding Gabryella Ivanka Rerungan Grace Sriati Mengga Helba Rundupadang Ika Kendek Inestasia Inestasia Jelita Pademme Jemi Pabisangan Tahirs Jens Batara Marewa Jeticia Lolotoding Johanna R. Tangirerung Liandro Doke Lisa K. Wibisono Lisa Kurniasari W Lisa Kurniasari Wibisono Marinus Ronal Marinus Ronal Marniati Marniati Matasak, Immanuel Melda Ria Saba’ Padatuan membia, tania Mey Enggane Limbongan Mey Enggane Limbongan Mince Batara Nitha Nitha Nolan Kadang Olivia D.Y. Pompeng Olivia Devi Y. P Olivia Devi Yulian P Olivia Devi Yulian P Olivia Devi Yulian Pompeng Panginan, Pricilia Wiwin Papayungan, Suharyono Wiranata Parerung, Catrina Aprilla Pompeng, Olivia Devi Y. Reynaldi Batara Londong Allo Rini Hastari Sampelawang, Petrus Sirenden, Desti Stefani M. Palimbong Stefani Marina Palimbong Susandi Kalaba tania membia Tirsa Tasik Viola Natadoan Randalayuk Wansi Tandi Ruru Yanta Sry Paerong Yohanis Lotong Ta'dung