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All Journal JOURNAL OF SCIENCE AND SOCIAL RESEARCH Jurnal Ilmiah Edunomika (JIE) Jurnal Ilmiah Manajemen Kesatuan Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Bisnis Mahasiswa Jurnal Tadbir Peradaban JURNAL EKONOMI, BISNIS DAN TERAPAN (JESIT) Jurnal Ekonomi Bisnis dan Akuntansi Journal Of Human And Education (JAHE) Jurnal Ekonomika Dan Bisnis NUSANTARA: Jurnal Pengabdian Kepada Masyarakat CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Proceeding of The International Conference on Economics and Business Jurnal Masyarakat Mengabdi Nusantara Jurnal Manajemen dan Ekonomi Kreatif Jurnal Nusantara Berbakti Prosiding Seminar Nasional Manajemen dan Ekonomi Jurnal Ilmiah Multidisiplin Nusantara Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Pusat Publikasi Ilmu Manajemen JEBD Moneter : Jurnal Ekonomi dan Keuangan Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat Journal of Innovative and Creativity Ardhi: Jurnal Pengabdian dalam Negri AgroSainT: Jurnal Ilmiah Vifada Management and Social Sciences Journal of Economics and Management Pelayanan Unggulan: Jurnal Pengabdian Masyarakat Terapan Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Pengabdian Kepada Masyarakat Indonesia Fundamental and Applied Management Journal ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat
Isak Pasulu
Department Of Management, Faculty Of Economics And Business, Christian University Of Indonesia Toraja, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Physics Public Health Social Sciences Other

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Strategi Pengembangan Objek Wisata Tongkonan Papa Batu Di Lembang Banga’ Kecamatan Rembon Kabupaten Tana Toraja Abedneigo Carter Rambulangi; Isak Pasulu; Elisabet Pali; Jemi Pabisangan Tahirs; Liandro Doke
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 1: November 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i1.5507

Abstract

This research aims to find out strategies that can be used to develop the Tongkonan Papa Batu tourist attraction. The results found that from the overall analysis of the data obtained, that in developing the Tongkonan Papa Batu tourist attraction, several new methods are needed in efforts to improve and manage the Tongkonan Papa Batu tourist attraction, such as building facilities at the Tongkonan Papa Batu tourist attraction, improving road access. towards the location and environmental maintenance of tourist attractions so that in the future the Tongkonan Papa Batu tourist attraction becomes the tourist destination of choice for tourists.
Pengaruh Keragaman Produk dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Tembakau Linting di Toko Tembakau Cowboy Matasak, Immanuel; Pasului, Isak; Batara, Mince
Jurnal Bisnis Mahasiswa Vol 5 No 2 (2025): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/jbm.543

Abstract

Penelitian ini bertujuan untuk menginvestigasi pengaruh keragaman produk dan kualitas pelayanan terhadap kepuasan konsumen di toko Cowboy. Metode penelitian yang digunakan adalah kuantitatif dengan menggunakan kuesioner yang diberikan kepada konsumen yang berbelanja di Toko Cowboy. Variabel independen dalam penelitian ini adalah Keragaman Produk dan Kualitas Pelayanan, sedangkan variabel dependennya adalah Kepuasan Konsumen. Teknik analisis data yang digunakan adalah regresi linear berganda untuk menguji hubungan antara variabel-variabel tersebut. Hasil penelitian menunjukkan bahwa baik Keragaman Produk (X1) maupun Kualitas Pelayanan (X2) memiliki pengaruh yang signifikan terhadap Kepuasan Konsumen (Y) pada Toko Tembakau Cowboy.
Analisis Bauran Pemasaran dalam Meningkatkan Jumlah Konsumen pada Usaha Bengkel Motor Omega di Makale Kabupaten Tana Toraja Sirenden, Desti; Pasulu, Isak; Rundupadang, Helba
Jurnal Bisnis Mahasiswa Vol 5 No 2 (2025): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/jbm.549

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui faktor-faktor apa saja yang mendorong peningkatan jumlah konsumen pada usaha Bengkel Motor Omega di Makale Kabupaten Tana Toraja. Jenis penelitian yang digunakan dalam penelitian ini adalah kualitatif deskriptif. Hasil penelitian ini adalah produk pada bengkel motor Omega bervariasi, berkualitas baik, menyediakan berbagai merek, dan produk di kemas dengan baik. Harga pada bengkel motor Omega terjangkau, transparan, memiliki diskon dan memberikan potongan harga. Tempat pada bengkel motor Omega sangat stategis, berada di jalan utama, muda di jangkau, dapat dilihat dari jelas dari jarak jauh, lalu lintas yang ramai lancar, memiliki tempat parkir yang luas, memiliki ekspansi ata cabang usaha yang sejenis, Lingkungan yang mendukung, mampu berkompetisi dengan usaha sejenis, dan peraturan pemerintah yang dapat mendukung jalannya usaha. Promosi pada bengkel motor Omega menggunakan periklanan media cetak spanduk, memberi promosi secara langsung kepada konsumen dan memiliki reputasi baik di masyarakat.
Pengaruh Custumer Experience Dan Kualitas Pelayanan Terhadap Re -Visiting di Objek Wisata Ke’te Kesu Toraja membia, tania; Pali, Elisabet Pali; Pasulu, Isak
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 4 No. 4 (2024): Juli-Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v4i4.1855

Abstract

This research aims to analyze the role of customer experience and service quality in influencing the revisit rate at the Ke’te Kesu tourist attraction. Using a quantitative approach, this study examines the impact of customer experience andservice quality the desire to return to the same tourist destination. The research sample consists of 140 respondents selected through purposive sampling techniques. Data analysis is conducted using SPSS 29. The results of this study indicate that customer experience and service quality have an impact on driving the revisit rate at the Ke’te Kesu tourist attraction. The coefficient of determination in this study is 0.275 or 27.5%.
ANALISIS STRATEGI PEMASARAN PADA WARUNG MAKAN TAKODO DALAM MENGHADAPI PERSAINGAN BERBASIS SWOT Andi; Isak Pasulu; Grace Sriati Mengga
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 3 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i3.18038

Abstract

ABSTRACT This study aims to analyze the marketing strategies implemented by Warung Makan Takodo in facing competition within the rapidly growing local culinary industry. The research employed a descriptive qualitative method with a case study approach. Data were collected through in-depth interviews with the owner, employees, and customers, as well as observation and documentation, and analyzed using the SWOT (Strengths, Weaknesses, Opportunities, Threats) framework. The strengths identified include its strategic location in front of Pasar Baru Makale, authentic local menu such as kapurung and green bean porridge, cleanliness, comfortable atmosphere, friendly service, and high customer loyalty. Weaknesses comprise suboptimal operational management, limited staff during peak hours, lack of digital promotion, delays in raw material supply, and minimal innovation in modern menu items. Opportunities arise from the popularity of local and spicy food among young people, increasing economic activity around the market, positive impacts from Toraja cultural events and tourism, and the growth of social media and pre-order services. Threats include price competition, changing consumer preferences, rising raw material prices, dependency on market supplies, and the demand for digital services. The recommended strategies focus on optimizing strengths to seize opportunities, addressing weaknesses through opportunity utilization, using strengths to counter threats, and minimizing weaknesses while anticipating threats. Keywords: marketing strategy, SWOT analysis, food stall, competition, local culinary
Pelatihan Pengelolaan Sumber Daya Manusia dan Penggunaan Media Digital untuk Pemasaran Produk Kain Tenun Khas Toraja pada Sentra Tenun UNNONI Mey Enggane Limbongan; Dian Intan Tangkeallo; Althon K. Pongtuluran; Isak Pasulu’; Astriwari Biringkanae; Lisa Kurniasari Wibisono
ARDHI : Jurnal Pengabdian Dalam Negri Vol. 3 No. 4 (2025): ARDHI : Jurnal Pengabdian Dalam Negri
Publisher : Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ardhi.v3i4.1446

Abstract

Toraja woven fabric is a significant cultural heritage of the Indonesian archipelago, known for its high artistic value and immense potential as a regional leading product. Despite this, challenges remain, particularly in terms of human resource management, which tends to be relatively simple, and the limited use of digital media in marketing. To address these issues, a Community Service Program (PKM) was implemented with the goal of enhancing the human resource capacity at the UNNONI Weaving Center, as well as expanding its marketing reach through the utilization of digital media. The methods employed in the program included identifying the core problems, providing HR management training, conducting digital marketing workshops (focusing on social media and online marketplaces), mentoring, and evaluating the program’s outcomes. The HR management training emphasized improving business management, task distribution, production recording, and enhancing teamwork. The digital marketing training covered the creation of social media accounts, content creation using Canva, branding strategies, and utilizing online marketplaces for promotion. The results indicated a significant improvement in both management and marketing aspects. The HR at the weaving center began implementing more organized production records, work coordination improved, and the UNNONI social media accounts became actively used for promotional purposes. Additionally, the Shopee marketplace was utilized, allowing consumers from outside the region to purchase products. These results demonstrate the successful integration of traditional craftsmanship with modern digital tools to enhance business sustainability and reach
Pengaruh Kemudahan Bertransaksi, Kemudahan Penggunaan dan Kepercayaan Terhadap Keputusan Penggunaan Brimo pada Mahasiswa Fakultas Ekonomi UKI Toraja Papayungan, Suharyono Wiranata; Pasulu, Isak; Pagiu, Chrismesi
Jurnal Tadbir Peradaban Vol. 4 No. 2 (2024): Jurnal Tadbir Peradaban
Publisher : Prodi Manajemen STIE Hidayatullah Depok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55182/jtp.v4i2.398

Abstract

Bank menciptakan teknologi yang dapat memudahkan kegiatan nasabah dan akses informasi. Nasabah dapat dengan mudah melakukan berbagai jenis transaksi via internet. Tujuan penelitian yaitu untuk mengetahui pengaruh secara simultan kemudahan bertransaksi, kemudahan penggunaan, dan kepercayaan BRIMO dalam bertransaksi terhadap mahasiswa fakultas ekonomi UKI Toraja. Jenis penelitian yang digunakan dalam penelitian ini adalah penelitian kuantitatif. Hasil penelitian yaitu (1) kemudahan bertransaksi berpengaruh terhadap keputusan penggunaan. (2) kemudahan penggunaan berpengaruh terhadap keputusan penggunaan. (3) kepercayaan berpengaruh terhadap keputusan penggunaan.
Pengaruh Promo Voucher Gratis Ongkir, Discount dan Cash On Delivery (COD) Terhadap Keputusan Pembelian pada Aplikasi Shopee: (Studi Kasus Pada Mahasiswa Fakultas Ekonomi UKI Toraja) Panginan, Pricilia Wiwin; Pasulu, Isak; Pompeng, Olivia Devi Y.
Jurnal Tadbir Peradaban Vol. 4 No. 2 (2024): Jurnal Tadbir Peradaban
Publisher : Prodi Manajemen STIE Hidayatullah Depok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55182/jtp.v4i2.419

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Promo Voucher, Discount, dan Cash On Delivery terhadap Keputusan Pembelian pada Aplikasi Shopee Jenis penelitian ini adalah penelitian kuantitatif dengan metode pengumpulan data menggunakan kuesioner, dengan jumlah sampel sebanyak 50 responden dengan kriteria konsumen yang menggunakan pembelian di Aplikasi Shopee. Data diolah menggunakan alat analisis SPSS 26 Teknik analisis yang digunakan dalam penelitian ini adalah analisis regresi linear berganda, uji t (parsial) dan uji f (simultan). Hasil penelitian menunjukkan: (1) Promo Voucher Gratis Ongkir berpengaruh signifikan terhadap keputusan pembelian (2) Discount berpengaruh signifikan terhadap keputusan pembelian (3) Cash On Delivery berpengaruh signifikan terhadap keputusan pembelian (4) Promo Voucher Gratis Ongkir, Discount dan cash on delivery berpengaruh positif secara bersamaan terhadap Keputusan Pembelian.
Marketing Management Strategies of Buffalo Livestock Traders in Addressing Price Fluctuations at Bolu-Rantepao Animal Market Isak Pasulu; Elisabet Pali; Elsap Patta Pasulu; Johanna R. Tangirerung
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3712

Abstract

This study explores marketing management strategies employed by buffalo livestock traders at the Bolu-Rantepao Animal Market, North Toraja, in addressing extreme price volatility shaped by cultural and seasonal factors. Responding to a significant research gap in marketing practices within culturally embedded traditional markets, this study adopts a qualitative descriptive approach using case study methodology. Data were collected through in-depth interviews, participant observation, and document analysis with four purposively selected informants operating in high-volume buffalo trade. Analysis reveals that successful traders implement integrated marketing systems comprising five key components: market intelligence for predictive planning, product portfolio management through quality and segment differentiation, dynamic value-based pricing strategies, multi-channel distribution optimization, and customer relationship management (CRM) for loyalty and premium pricing leverage. These strategies enable traders to navigate volatile market dynamics, especially during ceremonial demand spikes such as the Rambu Solo. The findings highlight that adaptive execution, systematic planning, customer orientation, and feedback-driven improvements are central to marketing success. This study contributes to marketing theory by contextualizing modern management principles in traditional commodity markets and offers practical insights for strategic development in rural livestock economies. It also suggests digital adoption and CRM systems as key leverage points for future competitiveness in similarly structured markets across developing countries.
Performance Analysis of Village Owned Enterprise Development Strategy in North Toraja Regency Elisabet Pali; Isak Pasulu; Elsap Patta Pasulu; Johanna R. Tangirerung
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3713

Abstract

Village development is essential for enhancing community welfare and fostering economic independence in rural areas, yet many village-owned enterprises face operational challenges that hinder their sustainability. This study aims to analyze the development strategy of the Lembang-Owned Enterprise Maju Bersama in Lembang Sa’dan Ulusalu, Sa’dan District, North Toraja Regency, to support sustainable rural growth. A qualitative descriptive approach was employed, utilizing interviews, direct observations and document analysis. The findings reveal that the Lembang-Owned Enterprise benefits from a strong legal foundation and addresses community needs through its kiosk operations. However, weaknesses such as limited managerial skills, poor inventory management, and uncirculated capital due to unpaid loans impede progress. Opportunities include supportive government regulations and the region’s agricultural potential, while threats encompass low community participation and competition from external vendors. The study concludes that a Weakness-Opportunity strategy, focusing on capacity building and leveraging local resources, is critical for enhancing the enterprise’s performance. This research provides practical recommendations for improving managerial skills, community engagement, and partnerships to ensure the sustainability of village-owned enterprises in similar rural contexts.
Co-Authors Abedneigo C. Rambulangi Ade Lisa Matasik Adriana Madya Marampa Afika Afika Althon K. Pongtuluran Andi Arah Pratiwi Topang Astriwari Biringkanae Astriwati Biringkanae Bangun Rara’ Biringkanae, Astriwati Carolina Paulus Polli Catrina Aprilla Parerung Chrismesi Pagiu Claudio Claudio Claudya Maudy Deddy Cathur Putra Desiliana Dian Intan Tangkeallo Dilla Dilla Dina Ramba' Efraim Kevin Elisabet Pali Elsap Patta Pasulu Emilio Juan Pablo Etha Sandarinding Gabryella Ivanka Rerungan Grace Sriati Mengga Helba Rundupadang Ika Kendek Inestasia Inestasia Jelita Pademme Jemi Pabisangan Tahirs Jens Batara Marewa Jeticia Lolotoding Johanna R. Tangirerung Liandro Doke Lisa K. Wibisono Lisa Kurniasari W Lisa Kurniasari Wibisono Marinus Ronal Marinus Ronal Marniati Marniati Matasak, Immanuel Melda Ria Saba’ Padatuan membia, tania Mey Enggane Limbongan Mey Enggane Limbongan Mince Batara Nitha Nitha Nolan Kadang Olivia D.Y. Pompeng Olivia Devi Y. P Olivia Devi Yulian P Olivia Devi Yulian P Olivia Devi Yulian Pompeng Panginan, Pricilia Wiwin Papayungan, Suharyono Wiranata Parerung, Catrina Aprilla Pompeng, Olivia Devi Y. Reynaldi Batara Londong Allo Rini Hastari Sampelawang, Petrus Sirenden, Desti Stefani M. Palimbong Stefani Marina Palimbong Susandi Kalaba tania membia Tirsa Tasik Viola Natadoan Randalayuk Wansi Tandi Ruru Yanta Sry Paerong Yohanis Lotong Ta'dung