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All Journal Journal of Economic, Bussines and Accounting (COSTING) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Martabe : Jurnal Pengabdian Kepada Masyarakat JRA: Jurnal Riset Akuntansi JIKA: Jurnal Ilmu Keuangan dan Perbankan Jurnal Ilmiah Ekonomi Global Masa Kini Jurnal Ilmiah Akuntansi Manajemen Jurnal Review Pendidikan dan Pengajaran (JRPP) FINANCIAL : JURNAL AKUNTANSI Accounting Global Journal Community Engagement and Emergence Journal (CEEJ) Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Community Development Journal: Jurnal Pengabdian Masyarakat Reswara: Jurnal Pengabdian Kepada Masyarakat PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Islamic Banking : Jurnal Pemikiran dan Pengembangan Perbankan Syariah
Lili Syafitri, Lili
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Pelatihan digital marketing hasil pertanian untuk meningkatkan pendapatan usaha di desa Tapus Syafitri, Lili; Pebriani, Reny Aziatul; Roswaty, Roswaty
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 8, No 2 (2024): June
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v8i2.23606

Abstract

 AbstrakDesa Tapus sebagai komunitas pertanian, memiliki potensi besar dalam menghasilkan produk pertanian berkualitas tinggi. Namun, tantangan utama yang dihadapi adalah dalam memasarkan produk-produk mereka secara efektif dan mencapai pasar yang lebih luas masih sangat terbatas. Hal ini dikarenakan lemahnya distribusi sehingga sulit untuk petani menjual produknya, distribusi merupakan salah satu masalah yang sering dihadapi petani di Desa Tapus. Terbatasnya distribusi sebagai wadah penjualan, berdampak pada masih rendahnya tingkat kesejahteraan petani. Alternatif yang dapat diterapkan untuk meningkatkan kesejahteraan petani yaitu melalui pemasaran secara digital atau online. Kegiatan pengabdian masyarakat yang dilakukan dimulai dari tahap pertama yaitu persiapan, melakukan perizinan dan survei lapangan. Tahap kedua yaitu kegiatan pengabdian masyarakat melalui focus group discussion (FGD) dan sosialisasi konsep pemasaran online dengan metode seminar. Tahap ketiga yaitu evaluasi kegiatan melalui metode evaluasi CIPP (Context, Input, Process dan Product). Hasil evaluasi menunjukkan bahwa adanya peningkatan pengetahuan petani terhadap pemasaran online. Petani pun turut berpartisipasi secara aktif dalam proses kegiatan diskusi.Top of Form kata kunci: digital Marketing; Hasil Pertanian; Pendapatan; Usaha. AbstractTapus Village, as an agricultural community, has great potential in producing high quality agricultural products. However, the main challenge faced is in marketing their products effectively and reaching a wider market which is still very limited. This is due to weak distribution making it difficult for farmers to sell their products. Distribution is one of the problems often faced by farmers in Tapus Village. Limited distribution as a sales platform has an impact on the low level of farmer welfare. An alternative that can be implemented to improve farmers' welfare is through digital or online marketing. The community service activities carried out start from the first stage, namely preparation, carrying out permits and field surveys. The second stage is community service activities through focus group discussions (FGD) and socialization of online marketing concepts using the seminar method. The third stage is the activity evaluation stage through the CIPP (Context, Input, Process and Product) evaluation method. The evaluation results show that there has been an increase in farmers' knowledge of online marketing. Farmers also participated actively in the discussion process. Keywords: digital marketing; agricultural product; income; business.
Pengaruh Penerapan Sistem Coretax Dan Kualitas Layanan Coretax Terhadap Kepatuhan Wajib Pajak Orang Pribadi Yang Terdaftar Di KPP Pratama Wilayah Kota Palembang Prastiwi, Ade Maura; Hertati, Lesi; Syafitri, Lili
Accounting Global Journal Vol. 10 No. 1 (2026): Accounting Global Journal
Publisher : Badan Penerbit Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the effect of Coretax system implementation and service quality on the compliance of individual taxpayers registered at KPP Pratama offices in Palembang. A quantitative approach was employed by collecting data through online questionnaires distributed to 100 individual taxpayers who have used the Coretax system during the 2025 period. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with the assistance of SmartPLS 4. The results indicate that Coretax implementation and service quality have a positive and significant effect on taxpayer compliance, with an R-square value of 0.757, indicating that the independent variables explain 75.7% of the variance in taxpayer compliance. These findings highlight the importance of integrating digital tax systems with user-oriented service quality to enhance compliance and provide implications for strengthening digital tax policy aimed at improving taxpayer compliance.  
Co-Authors Afriyani, Fauziah Afriyani, Fauziyah Alfian, Nesya Putri Alfianti, Sarahdillah Ami, Aulia Sandina Anggraini, Leriza Desitama Apriyanti, Anggi Aris Munandar Asmawati Asmawati Asmawati Azizah, Tyara Nur Barika, Zara Berliana, Eliya Cristina, Natalia Neisya Della Ayu Lestari Gina, Aliah Handayani, Liliani Suratan Hariyadi, Rio Putra Hartati, Lesi Hendarmin, Rum Hertati*, Lesi Hidayat, Tarekh Akbar Irlan Fery, Irlan Khalilly, Muhammad Naufal Khoirun, Khoirun Larasati Lazuarni, Shafiera Lesi Hertati, Lesi Lilis Puspitawati Meifida Ilyas Meiriasari, Vhika Nurhalizah, Nadila Otniel Safkaur Pebriani, Reny Aziatul Prastiwi, Ade Maura Pratika, Dharma Pratiwi, Anggun Nia Priandi, M. Ronal Puspita Sari, Ranti Putri, Andini Utari Rafika Sari Rahmayang, Tito Ramadhanty, Diny Nur Ratu, Mutiara Kemala Roswaty, Roswaty Safitri, Della Ayu Sari, Mei Siti Komariah Hildayanti, Siti Komariah Sulistyani, Asti Eka Terttiaavini, Terttiaavini Utari Putri, Andini Wijaya, Putra Oktri Yogie Ardiwinata, Yogie