Claim Missing Document
Check
Articles

Analysis of Micro Business Marketing Strategy in Facing Competition Hia, Asroni; Lahagu, Arianto; Laoli, Eka Septianti; Telaumbanua, Wahyutra Adilman
Golden Ratio of Data in Summary Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i2.642

Abstract

This study is motivated by the challenges faced in the development of micro-enterprises at Bukit Sion Market, largely due to the high level of competition. Many businesses struggle to determine appropriate financing models and product offerings, as the market is saturated with similar products offered by competitors. The objective of this research is to analyze the marketing strategies employed by micro-enterprises and identify the obstacles they face in dealing with competition at Bukit Sion Market, Lahomi District. The research employs a descriptive qualitative method. The findings reveal that all food stalls adopt marketing strategies that include market selection, product planning, pricing, distribution systems, and marketing communication. Effective marketing strategies, such as offering discounts, special promotions, or hosting promotional events, have been shown to significantly boost sales. However, the food stalls encounter several challenges, including intensified competition due to the emergence of similar businesses offering comparable products, a lack of product innovation and promotion, fluctuations in raw material prices, as well as issues with product quality consistency, customer service, and overall customer experience.
Penerapan Model Pembelajaran Core dalam Meningkatkan Hasil Belajar Siswa Mata Pelajaran IPS Terpadu Kelas VIII SMP Negri 4 Gunungsitoli Zebua, Nova Berkat; Lahagu, Arianto; Telaumbanua, Wahyutra Aldiman; Laoli, Bezisokhi
AKADEMIK: Jurnal Mahasiswa Humanis Vol. 4 No. 3 (2024): AKADEMIK: Jurnal Mahasiswa Humanis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmh.v4i3.1047

Abstract

This study aims to explore the application of the CORE (Connecting, Organizing, Reflecting, Extending) learning model in improving student learning outcomes in Social Studies subjects at SMP N 16 Kerinci. Based on preliminary data, there is a problem of low student engagement and inadequate academic achievement. The theoretical foundation used includes constructivism theory that supports active student involvement in the learning process. This study used a quasi-experimental method with a pretest-posttest control group design. The research instruments included learning outcome tests and student learning activity observation sheets. Data were analyzed using descriptive and inferential statistical analysis techniques. The results showed that the application of the CORE model significantly improved students' learning outcomes compared to the conventional method. Data analysis also showed an increase in student learning activities, especially in the aspects of engagement and reflection on the material learned. The discussion of the research results indicates that the CORE model is effective in promoting students' concept understanding and critical thinking skills. The conclusion of this study confirms the importance of implementing innovative learning models such as CORE in improving the quality of learning in schools. This research provides practical contributions for teachers in designing more effective learning strategies, as well as opening opportunities for further research on the application of constructivism-based learning models in the Indonesian educational context.
Penerapan Model Pembelajaran Student Facilitator and Explaining dalam Meningkatkan Hasil Belajar Siswa pada M.P IPS Terpadu di UPTD SMP Negeri 8 Gunungsitoli Telaumbanua, Siska Novinta; Laoli, Bezisokhi; Lahagu, Arianto; Laoli, Eka Septianti
AKADEMIK: Jurnal Mahasiswa Humanis Vol. 4 No. 3 (2024): AKADEMIK: Jurnal Mahasiswa Humanis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmh.v4i3.1049

Abstract

The purpose of this study was to evaluate the effectiveness of applying the Student Facilitator and Explaining (SFAE) learning model in improving student learning outcomes at UPTD SMP Negeri 8 Gunungsitoli. This research was conducted at UPTD SMP Negeri 8 Gunungsitoli during the 2023/2024 academic year. The research method used was Classroom Action Research (PTK) which was carried out in two cycles, each with a structured evaluation of teacher ability, student activeness, and student learning outcomes. The results showed that in the first cycle, the teacher's ability to apply the SFAE model reached an average of 49.21%, increasing significantly to 85.93% in the second cycle. Student activeness also increased from an average of 62% to 84.94% between the first and second cycles. Student learning outcomes showed a significant increase from an average of 74.40% to 83.59%, with the percentage of learning completeness increasing from 48.14% to 88.88%. The conclusion of this study is that the application of the SFAE model significantly improved student engagement and learning outcomes at UPTD SMP Negeri 8 Gunungsitoli, indicating that this model is effective in improving learning quality. This research supports the use of interactive and visual methods in the learning process to achieve better educational outcomes.
Analisis Kinerja Guru Terhadap Kualitas Pembelajaran Siswa Di SMP Negeri 5 Botomuzoi Lahagu, Darman Jaya; Harefa, Yearning; Eka Septianti Laoli; Lahagu, Arianto
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 1: Desember 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v5i1.11215

Abstract

Pelaksanaan pembelajaran yang masih konvensional sering membuat para siswa mengantuk dalam kelas, metode pembelajaran masih menggunakan model ceramah yang tidak memicu keaktifan siswa. Penelitian ini bertujuan untuk menganalisis kinerja guru dalam meningkatkan kualitas pembelajaran siswa di SMP Negeri 5 Botomuzoi. Melalui pendekatan kualitatif deskriptif, peneliti melakukan observasi, wawancara, dan dokumentasi terhadap 14 guru dan 10 siswa guna memperoleh gambaran mendalam mengenai praktik pembelajaran yang diterapkan. Hasil penelitian menunjukkan bahwa guru di SMP Negeri 5 Botomuzoi telah menunjukkan kinerja yang baik melalui penyusunan RPP yang sistematis, pemilihan metode pembelajaran yang variatif, serta penerapan strategi pembelajaran yang inovatif dan adaptif terhadap kebutuhan siswa. Selain itu, keterlibatan aktif siswa dalam proses belajar, pengelolaan kelas yang kondusif, serta evaluasi yang berkelanjutan turut berkontribusi terhadap peningkatan kualitas pembelajaran. Temuan ini mengindikasikan bahwa kinerja guru yang optimal berperan penting dalam membentuk lingkungan belajar yang produktif, meningkatkan motivasi belajar siswa, serta mendorong lahirnya prestasi di berbagai bidang. Penelitian ini diharapkan dapat menjadi referensi bagi institusi pendidikan lain dalam upaya peningkatan mutu pengajaran, serta sebagai dasar perumusan kebijakan pendidikan yang lebih efektif dalam meningkatkan profesionalisme guru.
Peningkatan Kemampuan Berpikir Kritis Melalui Penerapan Model Pembelajaran Problem Solving Berbasis Smart Card Pada Mata Kuliah Belajar dan Pembelajaran Arianto Lahagu
Edumaspul: Jurnal Pendidikan Vol 5 No 2 (2021): Edumaspul: Jurnal Pendidikan
Publisher : Universitas Muhammadiyah Enrekang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33487/edumaspul.v5i2.2658

Abstract

Penelitian ini bertujuan untuk meningkatkan kemampuan berpikir kritis dan prestasi belajar mahasiswa Pendidikan Ekonomi, IKIP Gunungsitoli tahun akademik 2020/2021 melalui penerapan model pembelajaran problem solving berbasis smart card pada mata kuliah Belajar dan Pembelajaran. Penelitian yang dilakukan merupakan Penelitian Tindakan Kelas dan terdiri dari dua siklus. Setiap siklusnya terdapat empat tahap yaitu, perencanaan tindakan, pelaksanaan tindakan, observasi dan evaluasi serta refleksi. Subjek penelitiannya adalah mahasiswa semester gasal tahun akademik 2020/2021. Penelitian ini menggunakan teknik analisis data dan deskriptif. Data pada penelitian diperoleh melalui observasi, wawancara, kajian dokumen, angket dan pemberian tes. Hasil penelitian menunjukkan bahwa kemampuan berpikir kritis mahasiswa dengan kategori tinggi dan sangat tinggi sebesar 76,67% dan kategori sedang sebesar 23,33% pada siklus I, prestasi belajar mahasiswa aspek kognitif dengan ketuntasan mahasiswa sebesar 46,67% pada siklus I meningkat menjadi 80% pada siklus II, sedangkan ketercapaian prestasi belajar aspek afektif pada sebesar 100%. Kesimpulan dari penelitian ini adalah model pembelajaran problem solving berbasis smart card dapat meningkatkan kemampuan berpikir kritis dan prestasi belajar mahasiswa pada mata kuliah Belajar dan Pembelajaran
Pengaruh Teknologi Pembelajaran Berbasis Canva Terhadap Kemandirian Belajar Siswa di UPTD SMP Negeri 1 Gunungsitoli Alo’oa T.P 2024/2025 Restu Jaya Laoli; Wahyutra Adilman Telaumbanua; Arianto Lahagu; Yearning Harefa
Jurnal Tematik Vol 14 No 2 (2025): Jurnal Tematik
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jt.v14i2.68611

Abstract

This study aims to determine the effect of Canva-based learning technology on student learning independence at the Technical Implementation Unit (UPTD) of SMP Negeri 1 Gunungsitoli Alo'oa. The background of this research is based on the importance of utilizing interactive digital media in the learning process to increase student motivation and responsibility for learning, especially in the current digital era. Canva, as a graphic design platform that is easy to access and use, is believed to be a learning medium that supports active student engagement and encourages independent learning. This study used a quantitative approach with a quasi-experimental method. The study sample consisted of eighth-grade students divided into experimental and control groups. The instruments used were a learning independence questionnaire and documentation of the learning process. Data analysis used a t-test to determine significant differences between the groups that used Canva and those that did not. The results of this study indicate a significant effect of Canva-based learning technology on student learning independence. Students who used Canva demonstrated higher levels of learning independence compared to those who did not use the tool. Therefore, Canva can be used as an effective alternative learning medium to enhance student learning independence.
Penerapan Teknologi Augmented Reality untuk Meningkatkan Hasil Belajar Siswa Mata Pelajaran IPS Terpadu Kelas VIII UPTD SMP Negeri 1 Gunungsitoli Lorenza Mei Lusiana Gulo; Wahyutra Adilman Telaumbanua; Bezisokhi laoli; Arianto Lahagu
Jurnal Tematik Vol 14 No 1 (2025): Jurnal Tematik
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jt.v14i1.68613

Abstract

This research was motivated by the researcher’s observation during the learning process at UPTD SMP Negeri 1 Gunungsitoli, where there have been obstacles in the learning process, resulting in relatively low student learning outcomes. The objectives of this study are: (1) to examine the implementation of Augmented Reality technology in the Integrated Social Studies subject for Grade VIII at UPTD SMP Negeri 1 Gunungsitoli, and (2) to analyze the students’ learning outcomes in the subject through the implementation of Augmented Reality technology. This study employs Classroom Action Research (CAR). It was conducted in class VIII-G with 32 students serving as both the sample and the population. Based on field data collected by the researcher, the findings are as follows: (1) the teacher observation score in the first cycle reached an average of 65.17%, while in the second cycle it increased to 87.5%. (2) Student activity observation in the first cycle reached an average of 50.89% and increased to 88% in the second cycle. (3) The learning evaluation score in the first cycle was 76.57%, and in the second cycle it improved to 90.88%. The mastery percentage in the first cycle was 46.87%, while in the second cycle it reached 93.75%. It can be concluded that the implementation of Augmented Reality technology enhanced both understanding and student learning outcomes. Thus, applying Augmented Reality technology contributes positively to improving the learning outcomes in the Integrated Social Studies subject for Grade VIII students at UPTD SMP Negeri 1 Gunungsitoli.
Implementasi E-booklet Interaktif untuk Meningkatkan Kemampuan Analisis Siswa Kelas VIII pada Mata Pelajaran IPS Terpadu di SMP Negeri 1 Gunungsitoli Kornelia Candraria Ndruru; Eka Septianti Laoli; Arianto Lahagu; Yearning Harefa
Jurnal Tematik Vol 14 No 1 (2025): Jurnal Tematik
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jt.v14i1.68614

Abstract

The purpose of this study is to determine the implementation of interactive e-booklets in learning and interactive can improve the analytical skills of class VIII students in Integrated Social Studies subjects at SMP Negeri 1 Gunungsitoli. This study is a Classroom Action Research that contains a research flow that includes four stages, starting from planning, implementation of actions, observation and reflection. The four stages take place in 2 cycles. The research instruments are teacher and student observation sheets, learning outcome tests and documentation. The subjects of this study were 32 class VIII-I students of SMP Negeri 1 Gunungsitoli. Based on the results of this study it is known that: (1) The results of observations for teachers in cycle I reached an average of 56.24%, while in cycle II the teacher's ability in implementing the learning process increased to 85.71%. The results of observations of student activities in cycle II reached an average of 49.21% and in cycle II reached an average of 86.06%; (2) In cycle I the average student learning outcomes were 72.40 while in cycle II the average student learning outcomes were 85.31; (3) The percentage of completion achieved in cycle I was 46.87% while the percentage of completion in cycle II was 93.75%, which is proven to increase students' analytical abilities and student activities in the learning process. The increase in students' analytical abilities and activities in the learning process means that it will have an impact on learning outcomes which will also increase.
Pengembangan Media Pembelajaran Berbasis Google Slide pada Mata Pelajaran Ilmu Pengetahuan Sosial Kelas Vii Smp Negeri 6 Lahewa Nober Hafran Zalukhu; Yearning Harefa; Eka Septianti Laoli; Arianto Lahagu
Arus Jurnal Sosial dan Humaniora Vol 5 No 3: Desember (2025)
Publisher : Arden Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57250/ajsh.v5i3.1809

Abstract

Penelitian ini bertujuan untuk mengembangkan dan menguji kelayakan media pembelajaran berbasis Google Slide pada mata pelajaran Ilmu Pengetahuan Sosial (IPS) kelas VII SMP Negeri 6 Lahewa. Metode yang digunakan adalah Research and Development (R&D) dengan model pengembangan ADDIE, yang meliputi tahapan analisis, desain, pengembangan, implementasi, dan evaluasi. Subjek penelitian terdiri atas ahli materi, ahli bahasa, ahli media, serta peserta didik kelas VII yang terlibat dalam uji coba kelompok kecil dan besar. Data dikumpulkan melalui wawancara, angket, observasi, dan tes hasil belajar, kemudian dianalisis secara deskriptif kuantitatif. Hasil penelitian menunjukkan bahwa media pembelajaran berbasis Google Slide memperoleh nilai kelayakan 90% dari ahli materi, 88% dari ahli bahasa, dan 92% dari ahli media, dengan kategori sangat layak. Uji coba kelompok kecil memperoleh nilai 87%, sedangkan uji coba kelompok besar 89%, menunjukkan bahwa media ini praktis dan efektif digunakan dalam pembelajaran. Penggunaan media ini terbukti meningkatkan motivasi dan pemahaman siswa terhadap materi IPS. Dengan demikian, media pembelajaran berbasis Google Slide layak digunakan sebagai inovasi digital interaktif dalam mendukung proses pembelajaran IPS di sekolah menengah, sekaligus menjadi alternatif pengembangan media pembelajaran yang adaptif terhadap kemajuan teknologi pendidikan.
EFEKTIVITAS PENDEKATAN TEACHING AT THE RIGHT LEVEL (TaRL) DALAM MENINGKATKAN HASIL BELAJAR PESERTA DIDIK MATA PELAJARAN IPS TERPADU Zega, Yestin Kurniawati; Lahagu, Arianto; Laoli, Eka Septianti; Lase, Asali
NIAGAWAN Vol. 14 No. 3 (2025): NIAGAWAN VOL 14 NO 3 NOVEMBER 2025
Publisher : Fakultas Ekonomi Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/niaga.v14i3.68250

Abstract

Penelitian ini merupakan penelitian kuantitatif dengan pendekatan eksperimen semu (quasi experiment) yang bertujuan untuk mengetahui efektivitas pendekatan Teaching At The Right Level (TaRL) dalam meningkatkan hasil belajar peserta didik pada mata pelajaran IPS Terpadu di SMP Negeri 3 Gunungsitoli Alo’oa. Latar belakang penelitian ini didasarkan pada rendahnya hasil belajar siswa serta metode pembelajaran yang masih berpusat pada guru tanpa memperhatikan kemampuan individual peserta didik. Teknik pengumpulan data dilakukan melalui observasi, dokumentasi, dan tes hasil belajar. Berdasarkan hasil evaluasi, sebelum penerapan pendekatan TaRL, rata-rata nilai hasil belajar siswa berkisar antara 56,46 hingga 64,48, dengan tingkat ketuntasan belajar yang masih rendah, yakni hanya 8,65% hingga 45,45%. Namun, setelah pendekatan TaRL diterapkan, nilai rata-rata meningkat signifikan menjadi 80,00, dan seluruh siswa dinyatakan tuntas dengan persentase ketuntasan mencapai 100%. Hasil ini menunjukkan bahwa pendekatan TaRL mampu menyesuaikan pembelajaran dengan tingkat kemampuan peserta didik secara individual, sehingga mereka lebih mudah memahami materi pelajaran dan mengalami peningkatan hasil belajar secara menyeluruh. Kesimpulannya, pendekatan Teaching At The Right Level (TaRL) efektif digunakan dalam proses pembelajaran untuk meningkatkan hasil belajar peserta didik, khususnya dalam mata pelajaran IPS Terpadu.