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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Journal of Research in Social Science and Humanities Journal of Indonesian Management Jurnal Multidisiplin Dehasen (MUDE) Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal Dehasen Untuk Negeri Jurnal Dehasen Mengabdi Journal of Management, Economic, and Accounting Jurnal Pusat Manajemen Jurnal Gotong Royong
Nia Indriasari, Nia
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The Effect of Human Resources Development and Morale on Temporary Employee’s Work Productivity at Pamong Praja Police Unit and Fire Department in Kabupaten Kaur Kadri, Kadri; Susanti, Neri; Indriasari, Nia
Journal of Indonesian Management Vol. 1 No. 3 (2021): SEPTEMBER
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v1i3.161

Abstract

This study aims to determine the effect of human resource development and morale on the productivity of temporary employees at Pamong Praja Police Unit and Fire Department of Kaur. The sample in this study was 125 employees. Data were collected using a questionnaire. The analytical method used was multiple regression analysis, hypothesis testing t and hypothesis testing f. The results of the regression equation are Y = 7.828 + 0.386X1 + 0.445X2 + 4.596, meaning that human resource development and morale have a positive influence on the productivity of employees at Pamong Praja Police Unit and Fire Department of Kaur. The result of the determination test is 0.557 or (55.7%). This shows that human resource development and morale affect the productivity of employees at Pamong Praja Police Unit and Fire Department of Kaur by 55.7%, while the rest (100 - 55.7% = 44.3%) is explained or influenced by other variables not examined. Human resource development and morale together have an influence on the productivity of the temporary workers at Pamong Praja Police Unit and Fire Department of Kaur with a significant value of 0.000, less than 0.05. Human resource development has a positive and significant effect on the productivity of temporary employees at Pamong Praja Police Unit and Fire Department of Kaur, because the significant value of 0.003 is smaller than 0.05. Morale has a positive and significant effect on the productivity of on the productivity of temporary employees at Pamong Praja Police Unit and Fire Department of Kaur, with a significant value of 0.000, which is smaller than 0.05
Effect of Recruitment and Placement on Employee Performance at PT. Revelation of Septyan Bengkulu Pitriyanti, Ripi; Yulianti, Oni; Indriasari, Nia
Journal of Indonesian Management Vol. 1 No. 4 (2021): December
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v1i4.314

Abstract

The purpose of this study was to determine the effect of recruitment and job placement on employee performance at PT. Wahyu Septyan Bengkulu. The sample in this study were 84 outsourced employees at PT. Wahyu Septyan Bengkulu. Collecting data using a questionnaire and the analytical method used is multiple linear regression, determination test and hypothesis testing. The results of the regression indicate that there is a positive influence between recruitment and placement on employee performance at PT. Wahyu Septyan Bengkulu because the direction of the regression has a positive direction, namely Y = 10,471+ 0,316X1 + 0,305X2 + e. Recruitment has a significant effect on employee performance at PT. Wahyu Septyan Bengkulu, because the significant value of 0.000 is smaller than 0.05. This means that the increasing attention to recruitment will increase the performance of employees of PT. Wahyu Septyan Bengkulu. This illustrates that with good recruitment between employees and leaders and between employees and other employees, performance can be improved. Placement has a significant effect on employee performance at PT. Wahyu Septyan Bengkulu because the significant value of 0.002 is smaller than 0.05. This illustrates that the more precise the placement of employees, the performance will also increase. Recruitment and placement have a significant effect together on employee performance at PT. Wahyu Septyan Bengkulu, thus the initial hypothesis proposed is proven (Ha is accepted). That is, there is a significant influence between recruitment and placement on performance together. The coefficient of determination of R square is 0.304. This means that recruitment and placement affect performance by 30.4% while the rest (100-30.4% = 43.3%) is influenced by other causal factors not examined in this study.
Pengaruh Digital Marketing, Brand Image, Promotion Dan Kualitas Produk Terhadap Minat Beli Produk Kosmetik Make Over Di Kota Bengkulu Fatricia, Sefhia Lara; Anggriani, Ida; Indriasari, Nia
Jurnal Multidisiplin Dehasen (MUDE) Vol 4 No 1 (2025): Januari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v4i1.7453

Abstract

Today, people in Indonesia are in an increasingly sophisticated digital era. Technological advances have made many differences between the past and the present. One of the important things that has impacted the digital era is the use of product marketing activities, one of which is make over cosmetic products. The purpose of this study was to determine the effect of digital marketing, brand image, promotion and product quality on buying interest in make over cosmetic products in Bengkulu City. This type of research is a quantitative descriptive type of research. The data collection method in this study used a questionnaire technique, with a sample of 97 respondents. The results showed that multiple linear regression Y = 1.586 + 0.171 X1 + 0.464X2 + 0.043 X3 + 0.372 X4 + 1.464. Where the coefficient is positive, it means that there is a positive or unidirectional relationship between the variables Digital Marketing (X1), Brand Image (X2) Promotion (X3), Product Quality (X4) on buying interest in make over cosmetic products in Bengkulu City. The results of the digital marketing test (XI) show tcount 3.173> t table 1.660 and sigfinication 0.002 <0.05, then the results of the hypothesis Ha is accepted and Ho is rejected, meaning that digital marketing has a positive and significant effect on buying interest in make over cosmetic products in Bengkulu City. The results of the brand image test (X2) show tcount 4.122> t table 1.660 and sigfinication 0.000 <0.05, then the results of the hypothesis Ha is accepted and Ho is rejected, meaning that brand image has a positive and significant effect on buying interest in make over cosmetic products in Bengkulu City. The results of the promotion test (X3) show tcount 2.440> t table 1.660 and sigfinication 0.017 <0.05, then the results of the hypothesis Ha is accepted and Ho is rejected, meaning that promotion has a positive and significant effect on buying interest in make over cosmetic products in Bengkulu City. The results of the product quality test (X4) show tcount 3.311> t table 1.660 and sigfinication 0.001 <0.05, then the results of the hypothesis Ha is accepted and Ho is rejected, meaning that product quality has a positive and significant effect on buying interest in make over cosmetic products in Bengkulu City. Based on the comparison of the Fcount value with Ftable, the Fcount value is greater than the Ftable value, namely 11.859> 2.31, it is concluded that it accepts the hypothesis, meaning that there is a simultaneous influence between digital marketing (XI), brand image (X2), promotion (X3), product quality (X4) on buying interest in make over cosmetic products in Bengkulu City. This can be seen at a significance level of 0.000 <0.05.
Sosialisasi Kewirausahaan Pemberdayaan Ekonomi Masyarakat Pada Warga Jalan Pulai Payung RT.12 RW.04 Keluran Surabaya Kecamatan Sungai Serut Kota Bengkulu Wagini, Wagini; Gayatri, Ida Ayu Made Er Meytha; Irwanto, Tito; Melinda, Tri Febrina; Indriasari, Nia
Jurnal Dehasen Mengabdi Vol 1 No 1 (2022): Maret-Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1047.195 KB)

Abstract

Entrepreneurship is the first step for mothers to develop their own abilities to help the family economy, with the entrepreneurial spirit of the residents of Jalan Pulai Payung RT.12 RW. 04. The Surabaya sub-district, Sungai Serut sub-district, Bengkulu City has a very broad positive impact, including being able to channel the talents that exist in each of them, being able to find out what kind of products the market wants, and being able to find out a good market share for the products that are produced both in terms of appearance. from the place and the way of marketing. With this entrepreneurship socialization, it can solve the problems faced by women residents of Jalan Pulai Payung RT.12 RW. 04. Surabaya sub-district, Sungai Serut sub-district, Bengkulu City, to awaken the entrepreneurial spirit in each of them, and to be able to practice what skills are possessed by mothers. In this case, the ability possessed by the majority of mothers is in making tat cakes. Entrepreneurship socialization carried out in this service is carried out in several stages, the first stage is awareness, the second stage is capacity building and the last stage is the empowerment stage. 04. Surabaya sub-district, Sungai Serut sub-district, Bengkulu City and can be received with quite high enthusiasm. After the entrepreneurship socialization was carried out, the mothers immediately put it into practice together. The most important thing in this case is the emergence of the soul of the mothers to be able to develop themselves together in this case, making cakes and selling to the market and following current technological advances. It is hoped that every mother can use her time in a useful way and can help to improve the economy of the families of the residents of Jalan Pulai Payung RT. 12 RW. 04. Surabaya village, Sungai Serut sub-district, Bengkulu city.
Strategi Pemasaran Usaha Kecil Dengan Memanfaatkan Media Sosial Sebagai Upaya Pengembangan Usaha Minuman Es Cokelat Aa’ Sawah Lebar Kota Bengkulu Nurjaman, Ari; Indriasari, Nia
Jurnal Dehasen Mengabdi Vol 2 No 2 (2023): September-Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v2i2.4880

Abstract

Marketing strategy is one of the most important things in the business world as steps to achieve a predetermined goal. Marketing strategy as the main weapon to overcome all existing and future risks, especially for small businesses, of course, the risks that will be faced are more, such as competition with bigger entrepreneurs and with the same product, this is where the importance of strategy marketing as a business development effort, especially in small businesses. The purpose of this community service is to provide an understanding of the utilization of the existence of social media in this digital era as a means to introduce and promote AA' chocolate ice drink products widely in the city of Bengkulu. That the use of social media as a marketing strategy in this digital era is very effective in expanding the market network and making it easier for consumers to get information about the product they want by interacting through social media. The methodology used in this community service program is to provide an understanding of the benefits and importance of social media and assistance in creating social media accounts for media marketing strategies. There are 3 social media used, namely Instagram, Tik Tok, and Facebook.
Sosialisasi Edukasi Produk Halal Bagi Siswa SMKN 3 Seluma Bengkulu Susanti, Neri; Wagini, Wagini; Wijaya, Ermi; Indriasari, Nia; Prasetya, Zelinda
Jurnal Dehasen Untuk Negeri Vol 4 No 2 (2025): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v4i2.8926

Abstract

Indonesia has the largest Muslim population in the world, which significantly influences the culture and consumption patterns of its people, especially regarding the increasing demand for halal products. The development of various industries requires heightened awareness of the halal status of products. Teenagers, as one of the primary targets of new products, must have adequate knowledge to recognize whether the products they intend to purchase are halal. This community service aims to provide knowledge about the importance of recognizing halal products, raise awareness among youth about the necessity of consuming halal products in daily life from an early age, and educate students on the importance of carefully selecting halal products. This is to ensure peace of mind, safety, and health for individuals from an early stage. The community service activities were carried out through socialization and educational methods. The results of this community service indicate an increase in students’ awareness from school age, so that when they are later exposed to environments with various products — both halal and those with unclear halal status — they will have the awareness to choose what is appropriate and inappropriate to consume. In addition, participants gained a deeper understanding of the importance of halal labeling. Consequently, consumer trust and purchasing interest — particularly among students of SMK 3 Seluma, Bengkulu — are expected to increase due to the presence of halal labels.
Strategi Pemasaran Inovatif Untuk Meningkatkan Daya Saing Produk Tahu Dan Tempe Di Pasar Lokal Fira, Tiara Elma; Monique D S, Eska Prima; Nasution, Suswati; Melinda, Tri Febrina; Indriasari, Nia
Jurnal Gotong Royong Vol 1 No 1 (2024): Mei
Publisher : LPPM Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/gotong royong.v1i1.6275

Abstract

Tofu and tempeh are traditional food products that are very popular in Indonesia. However, in order to remain competitive in the increasingly tight local market, tofu and tempeh producers need to implement innovative marketing strategies. The aim of community service is to identify innovative marketing strategies that can be implemented by tofu and tempeh factory owners, improve the skills of tofu and tempeh factory owners in marketing their products effectively and increase the competitiveness of tofu and tempeh products in the local market through various innovative marketing initiatives. The research method for community service uses in-depth interviews and field observations.
The Impact Of Online Marketing And Product Quality On Consumer Purchase Intention Of Ms Glow Skincare In Bengkulu City Zuzan, Analia; Monique, Eska Prima; Indriasari, Nia
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 4 No 2 (2025): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v4i2.7788

Abstract

his research method uses quantitative research and data collection using questionnaire techniques, with a sample of 120 respondents. The results showed that multiple linear regression Y = 10,002 + 0.004 X1 + 0.997 X2+ 0.120. Where the coefficient is positive, it means that there is a positive or unidirectional relationship between the variables of online marketing and product quality on consumer interest in skincare MS Glow Bengkulu City. The results show that the online marketing test results (XI) show tcount 2.005> ttable 1.980 and significant 0.047 <0.05, then the results of the hypothesis Ha is accepted and Ho is rejected, meaning that online marketing has a positive and significant effect on consumer buying interest in skincare MS Glow Bengkulu City. The results of the product quality test (X2) show tcount 31.466> ttable 1.980 and sigfinikasi 0.00<0.05, then the results of the hypothesis Ha is accepted and Ho is rejected, meaning that product quality has a positive and significant effect on consumer buying interest in skincare MS Glow Bengkulu City. The results of comparing the Fcount value with Ftable, the Fcount value is greater than the Ftable value, namely 48.903> 3.07, it is concluded that Accepting the Hypothesis, meaning that there is a simultaneous influence between online marketing (XI), product quality (X2) on buying interest (Y) MS Glow skincare consumers Bengkulu City. This can be seen at a significance level of 0.000 <0.05
The Application Of Digital Marketing Grabfood In Increasing Customer Loyalty In The City Of Bengkulu Bintang, Muhammad Ilham; Indriasari, Nia; Zoniarti, Zoniarti
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 4 No 2 (2025): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v4i2.8837

Abstract

In the era of digital transformation, the utilization of digital platforms is one of the main keys in reaching consumers and maintaining their loyalty. This research aims to analyze the application of digital marketing by GrabFood in increasing customer loyalty in Bengkulu city. This research uses qualitative methods with data collection techniques through interviews, observation and documentation. Determination of informants in this study using purposive sampling technique. The results showed that GrabFood Bengkulu has implemented digital marketing in the form of paid advertisements that appear on social media, promotions through social media instagram @grabsumbagsel, utilization of influencers in collaboration to create content marketing and loyalty programs in the form of GrabRewards points and discounts. From these forms of digital marketing, some are effective in reaching customers such as advertisements on social media and collaboration with influencers. In terms of attracting shopping interest, loyalty programs and digital rewards take a major role. Digital marketing by GrabFood Bengkulu has positive implications in increasing customer loyalty. A pleasant experience in the GrabFood purchase process, structured handling of order problems and refund processes, and customer rewards are factors in shaping GrabFood Bengkulu customer loyalty.
Swot Analysis Of Tahu Tempe In Efforts To Develop The Food Industry In South Bengkulu District Rahmadannia, Shofi; Indriasari, Nia; Hardinata, Dodi
Jurnal Pusat Manajemen Vol. 1 No. 1 (2024): Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jpm.v1i1.439

Abstract

This research presents a SWOT analysis of efforts to develop the tofu and tempeh food industry in South Bengkulu Regency. This research aims to analyze the strengths, weaknesses, opportunities and threats (SWOT) in the development of the tofu and tempeh industry in South Bengkulu Regency. The method used is qualitative descriptive analysis with a SWOT approach. Data was obtained through interviews with tofu and tempeh producers and field observations. This research concludes that to develop the tofu and tempe industry in South Bengkulu Regency, a strategy is needed that includes increasing market expansion and strengthening the managerial capabilities of producers. In this way, the tofu and tempeh industry can become a more competitive sector and contribute significantly to the local economy.
Co-Authors Abdul Rahman Asmawi, Dodi Bintang, Muhammad Ilham Devi, Made Tiara Fatricia, Sefhia Lara Febliansa, Rahman Fira, Tiara Elma Gayatri, Ida Ayu Made Er Meytha Hanila, Siti Hardinata, Dodi Hendayani, Desti Herawati Herawati Ida Anggriani Junaidi Junaidi Kadri, Kadri Melinda, Tri Febrina Monique D S, Eska Prima Monique, Eska Prima Nasution, Suswati Neri Susanti Nurjaman, Ari Pitriyanti, Ripi Prasetya, Zelinda Priharto, Gempo Purnomo, Tri Hadi Rahmadannia, Shofi Sartika Sartika Tito Irwanto, Tito Wagini Wagini, Wagini Wijaya, Ermi Yulianti, Oni Zoniarti, Zoniarti Zuzan, Analia