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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Journal of Research in Social Science and Humanities Jurnal Multidisiplin Dehasen (MUDE) Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal Dehasen Untuk Negeri Jurnal Dehasen Mengabdi Journal of Management, Economic, and Accounting Jurnal Pusat Manajemen Jurnal Gotong Royong Jurnal Bisnis, Manajemen, dan Akuntansi
Nia Indriasari, Nia
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Strategi Pemasaran Usaha Kecil Dengan Memanfaatkan Media Sosial Sebagai Upaya Pengembangan Usaha Minuman Es Cokelat Aa’ Sawah Lebar Kota Bengkulu Nurjaman, Ari; Indriasari, Nia
Jurnal Dehasen Mengabdi Vol 2 No 2 (2023): September-Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v2i2.4880

Abstract

Marketing strategy is one of the most important things in the business world as steps to achieve a predetermined goal. Marketing strategy as the main weapon to overcome all existing and future risks, especially for small businesses, of course, the risks that will be faced are more, such as competition with bigger entrepreneurs and with the same product, this is where the importance of strategy marketing as a business development effort, especially in small businesses. The purpose of this community service is to provide an understanding of the utilization of the existence of social media in this digital era as a means to introduce and promote AA' chocolate ice drink products widely in the city of Bengkulu. That the use of social media as a marketing strategy in this digital era is very effective in expanding the market network and making it easier for consumers to get information about the product they want by interacting through social media. The methodology used in this community service program is to provide an understanding of the benefits and importance of social media and assistance in creating social media accounts for media marketing strategies. There are 3 social media used, namely Instagram, Tik Tok, and Facebook.
Sosialisasi Edukasi Produk Halal Bagi Siswa SMKN 3 Seluma Bengkulu Susanti, Neri; Wagini, Wagini; Wijaya, Ermi; Indriasari, Nia; Prasetya, Zelinda
Jurnal Dehasen Untuk Negeri Vol 4 No 2 (2025): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v4i2.8926

Abstract

Indonesia has the largest Muslim population in the world, which significantly influences the culture and consumption patterns of its people, especially regarding the increasing demand for halal products. The development of various industries requires heightened awareness of the halal status of products. Teenagers, as one of the primary targets of new products, must have adequate knowledge to recognize whether the products they intend to purchase are halal. This community service aims to provide knowledge about the importance of recognizing halal products, raise awareness among youth about the necessity of consuming halal products in daily life from an early age, and educate students on the importance of carefully selecting halal products. This is to ensure peace of mind, safety, and health for individuals from an early stage. The community service activities were carried out through socialization and educational methods. The results of this community service indicate an increase in students’ awareness from school age, so that when they are later exposed to environments with various products — both halal and those with unclear halal status — they will have the awareness to choose what is appropriate and inappropriate to consume. In addition, participants gained a deeper understanding of the importance of halal labeling. Consequently, consumer trust and purchasing interest — particularly among students of SMK 3 Seluma, Bengkulu — are expected to increase due to the presence of halal labels.
Strategi Pemasaran Inovatif Untuk Meningkatkan Daya Saing Produk Tahu Dan Tempe Di Pasar Lokal Fira, Tiara Elma; Monique D S, Eska Prima; Nasution, Suswati; Melinda, Tri Febrina; Indriasari, Nia
Jurnal Gotong Royong Vol 1 No 1 (2024): Mei
Publisher : LPPM Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/gotong royong.v1i1.6275

Abstract

Tofu and tempeh are traditional food products that are very popular in Indonesia. However, in order to remain competitive in the increasingly tight local market, tofu and tempeh producers need to implement innovative marketing strategies. The aim of community service is to identify innovative marketing strategies that can be implemented by tofu and tempeh factory owners, improve the skills of tofu and tempeh factory owners in marketing their products effectively and increase the competitiveness of tofu and tempeh products in the local market through various innovative marketing initiatives. The research method for community service uses in-depth interviews and field observations.
The Impact Of Online Marketing And Product Quality On Consumer Purchase Intention Of Ms Glow Skincare In Bengkulu City Zuzan, Analia; Monique, Eska Prima; Indriasari, Nia
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 4 No 2 (2025): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v4i2.7788

Abstract

his research method uses quantitative research and data collection using questionnaire techniques, with a sample of 120 respondents. The results showed that multiple linear regression Y = 10,002 + 0.004 X1 + 0.997 X2+ 0.120. Where the coefficient is positive, it means that there is a positive or unidirectional relationship between the variables of online marketing and product quality on consumer interest in skincare MS Glow Bengkulu City. The results show that the online marketing test results (XI) show tcount 2.005> ttable 1.980 and significant 0.047 <0.05, then the results of the hypothesis Ha is accepted and Ho is rejected, meaning that online marketing has a positive and significant effect on consumer buying interest in skincare MS Glow Bengkulu City. The results of the product quality test (X2) show tcount 31.466> ttable 1.980 and sigfinikasi 0.00<0.05, then the results of the hypothesis Ha is accepted and Ho is rejected, meaning that product quality has a positive and significant effect on consumer buying interest in skincare MS Glow Bengkulu City. The results of comparing the Fcount value with Ftable, the Fcount value is greater than the Ftable value, namely 48.903> 3.07, it is concluded that Accepting the Hypothesis, meaning that there is a simultaneous influence between online marketing (XI), product quality (X2) on buying interest (Y) MS Glow skincare consumers Bengkulu City. This can be seen at a significance level of 0.000 <0.05
The Application Of Digital Marketing Grabfood In Increasing Customer Loyalty In The City Of Bengkulu Bintang, Muhammad Ilham; Indriasari, Nia; Zoniarti, Zoniarti
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 4 No 2 (2025): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v4i2.8837

Abstract

In the era of digital transformation, the utilization of digital platforms is one of the main keys in reaching consumers and maintaining their loyalty. This research aims to analyze the application of digital marketing by GrabFood in increasing customer loyalty in Bengkulu city. This research uses qualitative methods with data collection techniques through interviews, observation and documentation. Determination of informants in this study using purposive sampling technique. The results showed that GrabFood Bengkulu has implemented digital marketing in the form of paid advertisements that appear on social media, promotions through social media instagram @grabsumbagsel, utilization of influencers in collaboration to create content marketing and loyalty programs in the form of GrabRewards points and discounts. From these forms of digital marketing, some are effective in reaching customers such as advertisements on social media and collaboration with influencers. In terms of attracting shopping interest, loyalty programs and digital rewards take a major role. Digital marketing by GrabFood Bengkulu has positive implications in increasing customer loyalty. A pleasant experience in the GrabFood purchase process, structured handling of order problems and refund processes, and customer rewards are factors in shaping GrabFood Bengkulu customer loyalty.
Swot Analysis Of Tahu Tempe In Efforts To Develop The Food Industry In South Bengkulu District Rahmadannia, Shofi; Indriasari, Nia; Hardinata, Dodi
Jurnal Pusat Manajemen Vol. 1 No. 1 (2024): Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jpm.v1i1.439

Abstract

This research presents a SWOT analysis of efforts to develop the tofu and tempeh food industry in South Bengkulu Regency. This research aims to analyze the strengths, weaknesses, opportunities and threats (SWOT) in the development of the tofu and tempeh industry in South Bengkulu Regency. The method used is qualitative descriptive analysis with a SWOT approach. Data was obtained through interviews with tofu and tempeh producers and field observations. This research concludes that to develop the tofu and tempe industry in South Bengkulu Regency, a strategy is needed that includes increasing market expansion and strengthening the managerial capabilities of producers. In this way, the tofu and tempeh industry can become a more competitive sector and contribute significantly to the local economy.
Sosialisasi Edukasi Produk Halal Bagi Siswa SMKN 3 Seluma Bengkulu Susanti, Neri; Wagini, Wagini; Wijaya, Ermi; Indriasari, Nia; Prasetya, Zelinda
Jurnal Dehasen Mengabdi Vol 4 No 2 (2025): September-Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v4i2.8925

Abstract

Indonesia has the largest Muslim population in the world, which significantly influences the culture and consumption patterns of its people, especially regarding the increasing demand for halal products. The development of various industries requires heightened awareness of the halal status of products. Teenagers, as one of the primary targets of new products, must have adequate knowledge to recognize whether the products they intend to purchase are halal. This community service aims to provide knowledge about the importance of recognizing halal products, raise awareness among youth about the necessity of consuming halal products in daily life from an early age, and educate students on the importance of carefully selecting halal products. This is to ensure peace of mind, safety, and health for individuals from an early stage. The community service activities were carried out through socialization and educational methods.The results of this community service indicate an increase in students’ awareness from school age, so that when they are later exposed to environments with various products — both halal and those with unclear halal status — they will have the awareness to choose what is appropriate and inappropriate to consume. In addition, participants gained a deeper understanding of the importance of halal labeling. Consequently, consumer trust and purchasing interest — particularly among students of SMK 3 Seluma, Bengkulu — are expected to increase due to the presence of halal labels.
Pengaruh Work From Home (WFH) Dan Lingkungan Kerja Selama Pandemi Covid-19 Terhadap Produktivitas Kerja ASN Di Dinas P3PPKB Provinsi Bengkulu Priharto, Gempo; Indriasari, Nia; Hanila, Siti
Journal of Management, Economic, and Accounting Vol. 1 No. 1 (2022): Januari-Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v1i1.1

Abstract

The purpose of this study was to determine the work from home and work environment during the Covid-19 pandemic on the work productivity of ASN at the P3APPKB Office of Bengkulu Province.The population in this study amounted to 80 ASN with a saturated sampling technique, where all members of the population were sampled. Work From Home (X1) had a positive and significant effect on Productivity during the COVID-19 Pandemic Period ASN Work at the P3APPKB Office of Bengkulu Province. This can be seen from the significant Work From Home (X1) 0.012 < 0.05 and the value of t table = t (a/2 ;nk-1) = t (0.025 ; 77 = 1.994 means the value of tcount is greater than ttable 2.574 > 1.994 then H0 rejected and H1 accepted. Work Environment Variable (X2) had a positive and significant effect on Productivity during the COVID-19 Pandemic Period of ASN Work at the Bengkulu Province P3APPKB Office. 0.124 > 0.05 and value tcount = t (a/2 ;nk-1) = t (0.025; 77 = 1.994 means the value of tcount is greater than ttable 1.555 < 1.994 then H0 is rejected and H1 is accepted. Test F: F table = F (k;nk) =F (2;80-2;78 + 3, 11. it can be seen that the value of Fcount is 4.996 with the value of Ftable is 3.11 so that the value of Fcount and Ftable or 4.996 > 3.11, and a significant level of 0.009 < 0.05 then H0 is rejected and H3 is accepted, it can be concluded that the Work Form Home variable (X1 ) and the Work Environment (X2) simultaneously affect productivity during the COVID-19 Pandemik Period of ASN Work at the P3APPKB Office of Province B engkulu. By using multiple linear regression and the results of the study indicate that there is an effect of the variable Work From Home (X1) and the work environment (X2) partially influencing the work productivity of ASN in the P3APPKB Office of Bengkulu Province. Work From Home (X1) and Work Environment (X2) Simultaneous effect on productivity (Y) is 92%.
The Effect Of Work-Life Balance On Employee Burnout At PT. Advantage Service And Cash Management (Scm) Bengkulu Bella, Ulvia; Gayatri, Ida Ayu Made Er Meytha; Indriasari, Nia
Jurnal Bisnis, Manajemen dan Akuntansi Vol. 2 No. 2 (2026): Maret
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jbisma.v2i2.477

Abstract

Burnout is a condition of physical, emotional, and mental exhaustion caused by prolonged stress at work. Work-life balance is an important aspect in creating a balance between work demands and personal life. The purpose of this study is to determine the effect of work-life balance on employee burnout at PT. Advantage SCM Bengkulu. Work-life balance is a state of balance in two demands where an individual's work and life are the same. Burnout is a state of extreme psychological stress that causes an individual to experience emotional exhaustion and low motivation to work. This research method uses quantitative descriptive research. This research was conducted at PT. Advantage SCM Bengkulu with a sample of 60 people with a sampling technique in this study using total sampling. The data collection technique is a questionnaire. The data analysis technique used in this study is quantitative descriptive. The results of the study indicate a significant influence between work-life balance on burnout with a calculated t value of 5.846 > t table 1.67203 and a sig a value of 0.000 < 0.050.
Co-Authors Abdul Rahman Asmawi, Dodi Bella, Ulvia Bintang, Muhammad Ilham Damarsiwi, Eska Prima Monique Devi, Made Tiara Fatricia, Sefhia Lara Febliansa, Rahman Fira, Tiara Elma Gayatri, Ida Ayu Made Er Meytha Hanila, Siti Hardinata, Dodi Hendayani, Desti Herawati Herawati Ida Anggriani Junaidi Junaidi Kadri, Kadri Melinda, Tri Febrina Monique D S, Eska Prima Nasution, Suswati Neri Susanti Nurjaman, Ari Pitriyanti, Ripi Prasetya, Zelinda Priharto, Gempo Purnomo, Tri Hadi Rahmadannia, Shofi Sartika Sartika Tito Irwanto, Tito Wagini Wagini, Wagini Wijaya, Ermi Yulianti, Oni Zoniarti, Zoniarti Zuzan, Analia