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Sri Narti, Sri
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Journal : Multidisciplinary Journals

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Cultural Phenomenon Of Tiktok As A New Form Of Communication Among Teenagers Kencana Putri, Mona; Narti, Sri; Maryaningsih, Maryaningsih
Multidisciplinary Journals Vol. 1 No. 3 (2024): September
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mj.v1i3.590

Abstract

TikTok is an audiovisual media that spreads various creativities and uniqueness, allowing for voice recording, adding background sound, videos, and collaborations. The phenomenon is nothing but a fact realized and entered into human understanding. Phenomenology aims to study how phenomena are experienced in consciousness, thoughts, and actions, such as how the phenomena are valued or accepted ethnically, because the phenomenon itself is nothing but a fact realized and entered into human understanding. The TikTok cultural phenomenon as a new form of communication among teenagers illustrates significant changes in how teenagers interact, express themselves, and shape their identities in the digital era. Through a phenomenological approach, the research results show that TikTok users vary greatly, including creative expression, entertainment, social interaction, popularity achievement, and education. TikTok users' actions include content creation and consumption, social interactions, participation in trends, and information seeking. There is a need to delve deeper into how TikTok users perceive and interpret experiences through modifying categories based on the findings of each in-depth study.
Communication Styles Between Seller And Buyer In Online Transactions On Facebook Marketplace (A Case Study On Zidan Lesmana's Account) Yahya , Jorgi; Narti, Sri; Dianthi, Martha Heriniazwi
Multidisciplinary Journals Vol. 2 No. 3 (2025): September
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mj.v2i3.821

Abstract

This study aims to analyze the communication styles used by sellers and buyers during online transactions on Facebook Marketplace, focusing on the seller account named Zidan Lesmana. The research background is based on the growing trend of online buying and selling activities that rely heavily on digital communication, where communication styles play a crucial role in building trust and influencing purchase decisions. This research employs a descriptive qualitative approach and a case study method. Data collection techniques include participatory observation, in-depth interviews, and documentation. The study is grounded in Norton’s (1983) communication style theory, which classifies communication into nine types. The findings show that Zidan Lesmana applies various adaptive communication styles, including dominant, dramatic, contentious, animated, impression-leaving, relaxed, attentive, open, and friendly. The relaxed and attentive styles are dominant in maintaining a comfortable interaction, while the dramatic and animated styles are used to attract attention and foster emotional closeness. Open and attentive styles help build trust, while the impression-leaving style enhances the seller’s image in the long run. The study concludes that successful transactional communication on Facebook Marketplace depends not only on product information but also on the appropriate interpersonal communication strategies within digital contexts.
Co-Authors Afriandi, Afriandi Amelia, Putri Ricki Arif, Hilda Meisya Asnawati Asnawati Azhar, Rajman Chayono, Idrian Endang, Anis Erbakan, Muhammad Ichsan Erwanda, Ega Silvia Fajri, Bintang Gromiko, Rovesca Haq, Muhammad Daffaul Herri Fariadi, Herri Inayatullah, Kamila Indria Irawan, Tinton Jaya, Ade Agung Sutra Jusiati, Arini Kencana Putri, Mona Kendy, Komi Kurnia, Shinta Laini, Mesa Malius, Aset Marlina, Asdianti Martha Heriniazwi Dianthi Martiani Martiani, Martiani Maryaningsih, Maryaningsih Masniladevi, Masniladevi Meli Harni Murwani, Anis Endang Sri Nike Susanti, Nike Nurliyanti, Rani Nur’aini, Hesti Opsenere, Berly Parwati, Nunuk Parza, Yopi Prasetyo, Wahyu Prasetyo wahyu Pratama, Abel Abdi Putra Pratama, Dandy Anugrah Putra, Dilmai Putra, Rama Anandra Putri, Vinna Yuliana Risdiyanto, Bayu Rulyanti, Merry Rustiana Widaryati Sapta Sari Savela, Yela Silman, Fardho Burenza SM, Anis Endang Sukma, Anisa Syafira, Girana Dea Syafri Ahmad, Syafri Syaputra, Dery Tristiyani, Devi Valentino, Febrian Tomi Vethy Octaviani Vitaloka, Feby Wandira, Ayu Febrya Widiatama, Danang Yahya , Jorgi Yansyah, Novi Yanti, Destia Terida YANTO YANTO Zarniati, Devi