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Pengaruh Electronic Word of Mouth dan Traditional Word of Mouth Terhadap Keputusan Berkunjung dengan Kepuasan Pengunjung Sebagai variabel Mediasi di Situ Cipondoh, Kota Tangerang, Provinsi Banten Dira Oktavia, Reno Catelya; Rachmatullah, Adam; Oktovianus, Oktovianus; Enggriani, Mimi; Maudiarti, Santi
Jurnal Ilmiah Pariwisata Vol 29 No 3 (2024): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v29i3.1838

Abstract

This research aims to determine the influence of Electronic Word of Mouth and Traditional Word of Mouth on visiting decisions through visitor satisfaction at Situ Cipondoh, Tangerang City. The background of this research is based on the importance of communication from previous visitors in influencing the behavior of new visitors. The method used is a quantitative approach with path analysis, involving 100 respondents selected by accidental sampling. The results of the analysis show that Electronic Word of Mouth and Traditional Word of Mouth have a significant effect on visitor satisfaction and visiting decisions. In addition, visitor satisfaction acts as a mediator that strengthens the relationship between the two types of WOM and the decision to visit. This research concludes that positive experiences shared through E-WOM and traditional WOM can increase satisfaction and encourage repeat visits. Suggestions for tourist destination managers are to actively utilize social media and improve service quality to increase visitor satisfaction. Local governments are also expected to support the development of facilities that enhance the visitor experience. Travelers are encouraged to share their experiences to help other potential visitors make better decisions. Keywords: E-WOM, traditional WOM, customer satisfaction, visiting decisions
Analisis Persepsi, Motivasi, dan Preferensi Berekreasi di Hutan Kota Ciganjur, Jakarta Selatan Oktovianus, Oktovianus; Anggraini, Tri Hanna Tania; Gantina, Devita; Dira Oktavia, Reno Catelya; Rachmatullah, Adam
Jurnal Ilmiah Pariwisata Vol 30 No 3 (2025): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v30i3.1982

Abstract

This study aims to analyze visitor perceptions, motivations, and preferences at Ciganjur Urban Forest, South Jakarta, as one of the strategic green open spaces. A descriptive quantitative approach was employed involving 100 respondents through structured questionnaires. Data analysis was conducted descriptively to map respondent behavioral patterns. The findings indicate that primary push motivations include the need for relaxation, creativity restoration, and social bond strengthening, while pull motivations are dominated by peaceful atmosphere and clean air quality. Visitor perceptions of urban forest functions are generally positive, particularly regarding cleanliness, comfort, and ecological benefits. In terms of preferences, prioritized facilities include jogging tracks, park benches, prayer rooms, and fish nursery areas, while gazebos, interpretive signage, and disability-friendly facilities are considered less important. This research confirms that urban forest management should be directed toward user-oriented management approaches while maintaining the balance of ecological, recreational, educational, and inclusive functions. These findings align with Push and Pull Motivation theory and Utility Maximization, reinforcing global studies on the role of urban forests as psychosocial restoration spaces and means of enhancing urban community quality of life. Keywords: urban fores, motivation, perception, preference, urban recreation