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All Journal Jurnal Siasat Bisnis Jurnal Ilmu Sosial dan Humaniora JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) KACANEGARA Jurnal Pengabdian pada Masyarakat PRoMEDIA Journal on Education Journal of Business and Applied Management Business Management Journal Program Studi Manajemen INTEGRITAS : Jurnal Pengabdian Ilomata International Journal of Management Jurnal Hospitality dan Pariwisata CICES (Cyberpreneurship Innovative and Creative Exact and Social Science) Jurnal E-Bis: Ekonomi Bisnis Ilomata International Journal of Management Management and Accounting Expose Ilomata International Journal of Social Science Jurnal Pengabdian dan Kewirausahaan Jurnal Public Relations (J-PR) Journal of Education Research Jurnal Ilmiah Manajemen dan Ilmu Sosial : Co-Management KOMUNIKATA57 Indonesian Research Journal on Education Innovative: Journal Of Social Science Research Jurnal Ilmiah Manajemen dan Ilmu Sosial : Co-Management Proceeding of International Conference on Entrepreneurship (IConEnt)
Henilia Yulita
Universitas Bunda Mulia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Other

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Journal : Innovative: Journal Of Social Science Research

 1 
Minat Berkunjung Dalam Perspektif Teori Kultivasi Yulita, Henilia; Widaningsih, Titi; Siratan, Elkuny Dovir; Putri, Amalia Novia
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.13634

Abstract

Indonesia merupakan negara yang kaya dengan wisata alam dan budaya daerah lokal. Penelitian ini bertujuan untuk meneliti minat berkunjung dianalisa menggunakan teori kultivasi. Metode yang digunakan adalah kuantitatif dengan menggunakan SPSS versi 26. Populasi dalam penelitian ini adalah generasi milenial yang tinggal di Jakarta, sampel dihitung mengguankan rumus Hair ditemukan sebanyak 270 responden. Hasil dari penelitian ini menyimpulkan bahwa minat berkunjung dipengaruhi secara parsial dan signifikan oleh kredibilitas media dan realitas sosial. Namun kultivasi menonton tidak berpengaruh terhadap minat berkunjung secara signifikan dan parsial. Secara simultan dapat dsimpulkan bahwa minat berkunjung dipengaruhi oleh kultivasi menonton, kredibilitas media dan realitas sosial secara signifikan. Perluasan lokasi penelitian dan penggunaan generasi responden yang lebih beragam dapat dilanjutkan untuk memperkaya hasil penelitian selanjutnya.
Penggunaan Kecerdasan Buatan Dalam Mengurangi Perilaku Penghindaran Iklan Siratan, Elkuny Dovir; Yulita, Henilia; Widaningsih, Titi
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.13886

Abstract

Advertisement has become one of the factors used to create influence on consumer purchasing decisions.Massive exposure to advertisements causes the emergence of advertisement avoidance behavior.This study aims to analyze the use of artificial intelligence in reducing advertisement avoidance behavior.Advertisement avoidance behavior includes cognitive, affective, and conative advertisement avoidance.The method used is a systematic literature review (SLR) to collect and critically analyze by presenting data and findings from various previous studies.The results of this study conclude that the use of personalized AI can reduce advertisement avoidance behavior.
Co-Authors Beverly Ongko Putri Christian, Michael Clarissa, Clarissa Dewi Permata Sari Eko Retno Indriyarti Fitriana Titis Glisina Dwinoor Rembulan Go, Mulyadi Wijaya Graciela Putri Wjaya Hasbiyah, Desi Hermawan, Dony Hidajat, Koerniawan Ibrahim, Audi Arief Immanuel Kevin Japri, Evan Pratama Junianti, Stella Koerniawan Hidajat Michelle, Michelle Mulyadi Wijaya Go Novita, Novita Nurhayati, Kristina Perdini, Fitriana Titis Purnama Ayu Rizky Putri, Amalia Novia Rerung, Magdalena Kartikasari Tandy Rerung, Magdalena Kartikasari Tandy Sander, Ongky Alex Shania Delviani Siratan, Elkuny Dovir Sunarno Sunarno Surianto Surianto Theresia Sri Hastuti Titi Widaningsih Wibowo, Suryo Widaningsih, Titi Widhianto, Chandra Wibowo Wijaya, Andreas Wijaya, Brendi Yudhi, Lim