Article Per Year (5 Year)
p-Index From 2021 - 2026
2.994
P-Index
This Author published in this journals
All Journal JURNAL PENGABDIAN KEPADA MASYARAKAT GERVASI: Jurnal Pengabdian kepada Masyarakat Jurnal Edueco SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Journal of Economics and Business UBS Journal of Trends Economics and Accounting Research Jurnal Ilmu Ekonomi Mulawarman (JIEM) Journal of Economics, Entrepreneurship, Management Business and Accounting Indonesian Journal of Economics, Entrepreneurship, and Innovation Educational Studies: Conference Series Indonesian Journal of Innovation Multidisipliner Research Fundamental and Applied Management Journal Pinisi Journal of Entrepreneurship Review
Sutrisno
Universitas Mulawarman, Samarinda
Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

Published : 19 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 19 Documents
Search

 1   2 
THE INFLUENCE OF PRICE AND SERVICE QUALITY ON THE DECISION TO PURCHASE OF REFERENCE BOOKS IN STUDENTS OF ECONOMICS EDUCATION PROGRAM 2020-2021 Raulia Ade Maulida; Sudarman Sudarman; Sutrisno Sutrisno
Educational Studies: Conference Series Vol 2 No 2 (2022)
Publisher : Faculty of Teacher Training and Education, Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/escs.v2i2.1630

Abstract

Students as consumers will be faced with the many choices of reference books needed, so students must be able to decide on purchasing reference books according to their needs. During the process of making a purchase decision, students are influenced by prices and also the quality of bookstore services . This study aims to find out how price and service quality influence the decision to purchase reference books in bookstores for students of the economics education study program class of 2020-2021. In measuring a sample researchers used a purposive method sampling is taking samples with certain considerations. Data collection was carried out by distributing questionnaires to 129 economic education students. The approach used in this research is a quantitative approach. To test the validity of the data researchers used validity and reliability tests. The data analysis technique used in this research is multiple regression test (partial test with T-test and simultaneous test with f-test) and model test with coefficient of determination (R2) assisted with SPSS statistics 16 software. The hypothesis results of this study indicate that price and service quality have a significant and positive effect on the decision to purchase reference books in bookstores for students of the economics education study program class of 2020-2021.
Pemberdayaan Masyarakat Melalui Pemasangan Closed Circuit Television dalam Menjaga Keamanan Lingkungan dan Keselamatan Warga Kota Samarinda Muhammad Sultan; Muhammad Rifaidi; Tony Nurmawan; Sunardi Sunardi; Ilham Abu; Sutrisno Sutrisno; Desy Rusmawati
GERVASI: Jurnal Pengabdian kepada Masyarakat Vol. 7 No. 3 (2023): GERVASI: Jurnal Pengabdian kepada Masyarakat
Publisher : LPPM IKIP PGRI Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31571/gervasi.v7i3.6190

Abstract

Abstrak Maraknya tindakan kriminal di lingkungan masyarakat, seperti pencurian kendaraan bermotor dan korban tabrak lari, mendorong pengurus RT 27 Kelurahan Teluk Lerong Ulu Kota Samarinda melakukan pemasangan Closed Circuit Television (CCTV) di lingkungan warga. Kegiatan pengabdian dilakukan oleh para dosen, pengurus RT dan teknisi CCTV sebanyak sembilan orang. Kegiatan pengabdian masyarakat bertujuan untuk meningkatkan pemahaman dan keterampilan warga menggunakan CCTV dalam menjaga keamanan lingkungan dan keselamatan warga setempat. Kegiatan pengabdian kepada masyarakat meliputi tahapan persiapan, pelaksanaan, dan evaluasi. Pemasangan CCTV dilakukan pada Minggu, 9 Juli 2023 di lingkungan RT 27 Kelurahan Teluk Lerong Ulu Kota Samarinda. Hasil kegiatan pengabdian masyarakat menunjukkan bahwa terjadi peningkatan pemahaman dan keterampilan warga dalam menggunakan CCTV yang telah berhasil dipasang yang ditandai dengan kemahiran warga mengoperasikan perangkat CCTV dengan baik.
Faktor-Faktor Lingkungan Kerja Non Fisik Yang Mempengaruhi Kepuasan Kerja Dosen di Masa Pasca Pandemi COVID-19 Rezky Amalia Hamka; Agung Widhi Kurniawan; Thamrin Tahir; Nurhaedah Nurhaedah; Sutrisno Sutrisno
Journal of Economics and Business UBS Vol. 12 No. 3 (2023): Special Issue
Publisher : UniSadhuGuna Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i3.238

Abstract

Penelitian ini dilatarbelakangi oleh kondisi lingkungan kerja atau kondisi kerja di masa pasca pandemi covid-19 sebagai aspek yang perlu diperhatikan oleh perguruan tinggi karena mempengaruhi produktivitas kerja, motivasi kerja, kepuasan kerja, prestasi kerja dan kinerja dosen. Untuk merespon hal tersebut maka peneliti melakukan penelitian melalui analisis deskriptif dan regresi linear sederhana. Penelitian ini dilakukan pada dosen ASN Fakultas Ekonomi Universitas Negeri Makassar dengan jumlah responden sebanyak 64 orang. Penelitian ini menganalisis faktor lingkungan kerja fisik yang mempengaruhi kepuasan kerja dosen di masa pandemi Covid-19. Hasil penelitian menunjukan, lingkungan kerja non fisik X secara keseluruhan masuk ke dalam kategori Cukup Baik. Hal ini menunjukkan bahwa lingkungan kerja non fisik pada Fakultas Ekonomi UNM (FE UNM) telah berjalan baik sesuai dengan yang diharapkan para dosen tetap di FE UNM. Sementara berdasarkan hasil regresi sederhana variabel Faktor Lingkungan Non Fisik (X) terhadap Variabel Kepuasan (Y) Sangat Kuat. pengaruh variabel Faktor Lingkungan Fisik (X) terhadap kepuasan (Y) adalah sebesar 89 %.
Understanding the Effect of Entrepreneurship Education on Students' Entrepreneurial Intentions Ilham Abu; Sutrisno Sutrisno
Pinisi Journal of Entrepreneurship Review Vol. 2 No. 2 (2024): Pinisi Journal of Entrepreneurship Review
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research investigates the impact of entrepreneurship education on the entrepreneurial intentions of vocational school students. The study employs a quantitative research methodology, utilizing observation, questionnaires, and documentation as data collection methods. The target group comprises students who have received entrepreneurship education, and the study uses their responses as the research sample. Data were gathered through questionnaires based on a Likert scale, with reliability and validity tests conducted to ensure accuracy. Simple linear regression analysis was then applied to interpret the data. The findings reveal that entrepreneurial knowledge significantly influences students' intentions to engage in entrepreneurship. The relationship between entrepreneurial knowledge and entrepreneurial interest is strong and positive, indicating that as students' understanding of entrepreneurship increases, so does their intention to pursue entrepreneurial activities. Conversely, a lower level of entrepreneurial knowledge is associated with a diminished interest in entrepreneurship. These results underscore the importance of entrepreneurship education in shaping students' entrepreneurial ambitions, suggesting that enhanced knowledge can effectively foster a greater desire among students to embark on entrepreneurial ventures.
AN ANALYSIS OF STUDENTS’ LEARNING ACHIEVEMENT IN ECONOMICS AT A VOCATIONAL HIGH SCHOOL Zul Fadly Amir; Sutrisno; Ilham Abu; Indah Permatasari
SOSIOEDUKASI Vol 15 No 1 (2026): SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/sosioedukasi.v15i1.6972

Abstract

This study investigates students’ learning achievement in Economics among Grade XI students at a vocational high school, where Economics functions as an adaptive subject within the curriculum. The study was motivated by preliminary observations indicating uneven achievement, particularly in calculation-based economic topics. A descriptive quantitative research design was employed, involving 68 students from the Accounting and Office Management programs selected through purposive sampling. Data were collected through documentation of students’ daily assessment scores and a diagnostic test focusing on selected Economics topics. Supporting data were obtained through classroom observations and structured interviews with the Economics teacher. Data analysis was conducted using descriptive percentage techniques by classifying students’ scores into achievement categories. The results indicate that the average learning achievement score was 76.4, categorized as “Good.” However, 22% of students did not meet the Minimum Completeness Criteria (KKM). Further analysis shows that students performed better in theoretical topics than in calculation-based materials, and Accounting students achieved higher average scores than Office Management students. These findings suggest that although overall learning achievement is satisfactory, targeted instructional strategies are required to improve students’ understanding of quantitative Economics concepts in vocational education contexts.
Reassessing the Influence of STP Strategic Choices on Sales Performance: Evidence from a Food and Beverage SME Nurhayani; Sutrisno; Ilham Abu
Fundamental and Applied Management Journal Vol. 3 No. 1 (2025): Fundamental and Applied Management Journal
Publisher : Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66314/famj.v3i1.467

Abstract

This study investigates the extent to which strategic decisions in segmentation, targeting, and positioning (STP) translate into short-term sales performance within a food-and-beverage small enterprise. Using a descriptive–quantitative approach, the research employed a within-firm sampling frame covering all 36 employees and collected data through standardized survey instruments. Prior to hypothesis testing, the measurement model was evaluated to ensure construct validity and internal reliability. Multiple linear regression was then applied to estimate both the individual and combined effects of the three STP dimensions on sales outcomes, supported by conventional diagnostic checks for statistical assumptions. The empirical results reveal that while segmentation, targeting, and positioning yield positive coefficient directions, none attain statistical significance, and their joint contribution adds only marginal explanatory power. These findings imply that STP strategies, when implemented in isolation, may not directly enhance sales performance in the short run. The effectiveness of STP appears contingent on complementary managerial actions such as product/menu refinement, pricing adaptability, promotional intensity, service innovation, and localized market engagement. From a managerial standpoint, the study underscores the importance of aligning strategic marketing determinations with operational execution rather than relying solely on strategic intent. Theoretically, the research adds micro-level evidence to the mixed debate regarding the STP–performance linkage in small service firms. Future studies are encouraged to incorporate consumer-side metrics, experimental designs, or transaction-level panel data to better capture how STP strategies generate value throughout the customer decision process.
Marketing Strategy at Middle Star Hotels in Makassar City Rezky Amalia Hamka; Sutrisno Sutrisno; Arwin Arwin
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 1 No 2 (2023): Volume 1, Issue 2, May-August 2023
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (254.71 KB) | DOI: 10.61255/jeemba.v1i2.68

Abstract

This study aim For analyze the marketing strategy implemented by the Middle Star Hotels in face competition. This study is study qualitative in nature descriptive. Population in this study is internal and external parties external from Middle Star Hotels, meanwhile informant study this is Sales Executive, Senior Human Resource Office, and two Customers. Data collection techniques are carried out with technique observation and interview. Data analysis technique used is SWOT analysis, that is something tool analysis used for formulate a strategy or identification various factor strategic based on internal factors as well external. This study results show that position on the Cartecius Diagram appear that Middle Star Hotels located in cell I with use an aggressive strategy, with a winning strategy cost, with give cheap price, so increase power buy consumer,  this show that Middle Star Hotels face a number of opportunity and have various propelling force for get opportunities. Meanwhile, the position of Middle Star Hotels on the internal external matrix is also in cell I, namely position grow and develop or is in integration vertical which is position very competitive market in business powerful hospitality competitive tall between star hotels three other.
Kinerja Keuangan Koperasi Angkatan Udara Lanud Dhomber Balikpapan Berdasarkan Rasio Likuiditas, Leverage dan Profitabilitas Kadori Haidar; Irdiansyah; Qanaya Bintang Santoso; Sutrisno
Journal of Trends Economics and Accounting Research Vol 3 No 4 (2023): June 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v3i4.605

Abstract

Financial performance is important for every company or organization that runs a business. Good financial performance is measured from the results of financial report analysis and is given a percentage according to predetermined criteria, so that the results of the analysis can be used to develop appropriate plans and policies to achieve the vision and mission of the cooperative. The purpose of this study is to determine the movement of cooperative financial performance reporting based on liquidity, solvency and profitability ratios from 2018 to 2021. The method used in this study is descriptive and quantitative. The results of this study indicate that the financial reporting results of the Dhomber Air Force cooperative are very safe or strong in terms of liquidity and leverage. The cooperative's liquidity ratio shows good results because the cooperative's ability to pay is very high where each short-term debt is guaranteed by several assets. While the leverage analysis shows. As for profitability, the higher the profitability value owned by the Dhomber Air Force Cooperative, Balikpapan, the better the management's performance in generating profits for the company.
Pengaruh Literasi Keuangan Dan Harga Terhadap Keputusan Pembelian Produk Di Shopee Pada Mahasiswa Pendidikan Ekonomi Angkatan 2022-2024 Assalisa Salsabila Azmi; Kadori Haidar; Sutrisno Sutrisno; Sudarman Sudarman
Indonesian Journal of Innovation Multidisipliner Research Vol. 4 No. 2 (2026): April - Juni
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijim.v4i2.733

Abstract

Transformasi aktivitas belanja ke ranah digital membuat mahasiswa semakin terbiasa melakukan pembelian melalui marketplace, termasuk Shopee. Salah satu marketplace yang banyak digunakan mahasiswa adalah Shopee karena menawarkan kemudahan transaksi serta beragam pilihan produk dengan variasi harga yang kompetitif. Fokus penelitian ini adalah menganalisis bagaimana kemampuan pengelolaan keuangan mahasiswa serta pertimbangan harga memengaruhi keputusan pembelian pada platform Shopee. Kajian dilakukan melalui pendekatan kuantitatif untuk menelaah literasi keuangan serta harga dalam membentuk keputusan pembelian mahasiswa dengan 71 pemilihan partisipan dilakukan menggunakan purposive sampling dengan kriteria tertentu. Data primer didapatkan dari kuesioner kemudian diolah dengan analisis regresi linear berganda dengan software SPSS versi 27. Pengujian dilakukan melalui uji t (parsial), uji f (simultan), dan koefisien determinasi. Analisis data memperlihatkan bahwa adanya peran literasi keuangan dalam memberikan kontribusi nyata terhadap keputusan pembelian, sedangkan harga memiliki kontribusi dari arah negatif dan signifikan terhadap keputusan pembelian. Secara bersamaan (simultan), literasi keuangan dan harga memberikan kontribusi nyata terhadap keputusan pembelian dengan koefisien determinasi sebesar 81,1%, sedangkan 18,9% kontribusi dari faktor yang lainnya di luar penelitian ini. Dengan demikian, keputusan pembelian mahasiswa di Shopee bukan hanya berhubungan dengan kemampuan mengelola keuangan pribadi, tetapi juga sensitivitas terhadap harga produk.
Co-Authors Adiska Nurul Khotimah Adis Agung Widhi Kurniawan Andriawan Kustiawan Arif Budiman Arwin Assalisa Salsabila Azmi Desy Rusmawati Devia Roseline Irawan Dr. Michael, MS Michael Hasria Alang Ilham Abu Indah Permatasari Irdiansyah Jumiati Jumiati Kadori Haidar Khaidarsyah Khaidarsyah Muhammad Nor Muhammad Rifaidi Muhammad Sultan Noor Ellyawati Nur Amaliah Akhmad Amaliah Akhmad Nurfitriani Nurhaedah Nurhaedah Nurhayani Qanaya Bintang Santoso Ragil Kresnawati Raulia Ade Maulida Reza Reza Rezky Amalia Hamka Sudarman Sunardi Sunardi Syamsuri Syamsuri Thamrin Tahir Tony Nurmawan Zul Fadly Amir