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All Journal Jurnal Studi Komunikasi dan Media Jurnal Kajian Komunikasi Jurnal Hukum Samudra Keadilan Jurnal Sosiologi Agama Communication Source: Jurnal Ilmu Komunikasi Jurnal Pengabdian Masyarakat: Darma Bakti Teuku Umar Jurnal Inovasi Penelitian Community Empowerment Calathu: Jurnal Ilmu Komunikasi Jurnal Media dan Komunikasi Indonesia Jurnal Komunikasi Korporasi dan Media (JASIMA) Jurnal Komunikasi Global MEUSEURAYA : JURNAL PENGABDIAN MASYARAKAT Lok Seva: Journal of Contemporary Community Service
Asmaul Husna
Prodi Ilmu Komunikasi, Universitas Teuku Umar
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Enhancing post-disaster tourism marketing communication in Aceh Jaya Regency Husna, Asmaul; Fahrimal, Yuhdi
Jurnal Kajian Komunikasi Vol 12, No 1 (2024): June 2024
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkk.v12i1.54876

Abstract

Background: Aceh Jaya Regency is currently deeply committed to developing regional tourism as part of the community’s economic recovery following the 2004 tsunami disaster. The Aceh Jaya government has established five tourism villages and identified ten flagship tourism destinations, which are supported by Aceh Jaya Regent Regulation No. 10/2019 on Halal Tourism. Marketing communication is not only useful in connecting tourism businesses with consumers in the post-disaster tourism industry but also essential for emphasizing the differentiation of tourism products and providing added value to potential tourists. Purpose: This research is urgent because it provides an in-depth analysis of post-disaster tourism marketing communication management in Aceh Jaya Regency using the SOSTAC approach. Methods: This research used qualitative methods, with data gathered through interviews, focus group discussions, and field observations. Moreover, data analysis employed thematic analysis to categorize certain themes and obtain analytical generalizations. Result: The research showed that the Aceh Jaya government has implemented a post-disaster tourism management process that includes various aspects, such as identifying tourism potential, empowering local communities in the tourism sector through partnership programs, developing supporting infrastructure, and promoting tourism. This is done because the local government is fully aware that sustainable tourism development will have a positive impact on the economic growth and welfare of the people of Aceh Jaya. Implications: The findings of this study suggest that adopting the SOSTAC approach in future post-disaster tourism marketing communication strategies, supported by policy, can have a multiplier effect on the economic growth of the community.
NATURAL HERITAGE FOR US: SEBUAH STRATEGI DESTINATION BRANDING PARIWISATA PASCA BENCANA KABUPATEN ACEH JAYA husna, asmaul; Fahrimal, yuhdi
SOURCE : Jurnal Ilmu Komunikasi Source : Jurnal Ilmu Komunikasi Volume 10 Nomor 2 Oktober 2024
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/source.v10i2.10354

Abstract

As one of the areas devastated by the 2004 Aceh tsunami, Aceh Jaya Regency holds considerable potential for post-disaster tourism. However, post-disaster tourism literature has not been touched on by Aceh Jaya tourism researchers. Therefore, this study aims to analyze post-disaster tourism development in Aceh Jaya Regency, elaborated with destination branding and marketing communication approaches. Using a qualitative approach, we interviewed parties representing local government and tourism businesses. This research found that Aceh Jaya's tourism potential consists of (1) natural tourism, including rivers, islands, waterfalls, and beaches; (2) conservation tourism aimed at education and protection of turtle, elephant, and mangrove ecosystems; and (3) cultural tourism. Although there have been government efforts to develop leading destinations with the concept of 'natural heritage for us', several obstacles, such as the absence of an integrated tourist information center, limited promotion, uneven access and transportation facilities, and the lack of decent lodging, are obstacles to achieving the objectives of Aceh Jaya's tourism program. In the final section, we recommend strategies that the Aceh Jaya District Government can take to develop sustainable post-disaster tourism.
Sosialisasi Pentingnya Menguasai Bahasa Inggris Bagi Mahasiswa Phoenna Ath Thariq; Asmaul Husna; Eza Aulia; Apri Rotin Djusfi; Rachmatika Lestari; Yuhdi Fahrimal; Rahmad Jhoanda
Jurnal Pengabdian Masyarakat: Darma Bakti Teuku Umar Vol 2, No 2 (2020): Juli-Desember
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/baktiku.v2i2.2835

Abstract

English is a language that has generally been used as a forum for communication with an international scope, so that English can be said to be universal, where its use is not only a communication bridge in everyday life in the international world but has also penetrated cyber communication. Especially in the current era of globalization, the very fast exchange of information related to scientific developments requires students to have proficiency in mastering English. English proficiency is not only a requirement for students to study abroad, but also for exploring more global knowledge, where available materials such as those in international journals are generally available in English. The problem that arises is that students are constrained in mastering English as a compulsory skill that must be possessed at this time. Therefore, this activity aims to motivate and provide awareness regarding the importance of mastering English among students. This activity was carried out at the FKIP Syiah Kuala University Auditorium which was attended by approximately 120 students. This activity aims to make students more motivated and motivated to hone their mastery of English, so that they have international insights and are useful as a tool to answer the challenges of scientific development in the era of globalization.
Peningkatan Kapasitas Evaluasi Rencana Pembangunan Jangka Menengah (RPJM) Kabupaten Nagan Raya Tahun 2017-2022 Cut Asmaul Husna; Asmaul Husna; Yuhdi Fahrimal; Reni Juliani; Fadhil Ilhamsyah
Jurnal Pengabdian Masyarakat: Darma Bakti Teuku Umar Vol 4, No 1 (2022): Januari-Juni
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/baktiku.v4i1.3870

Abstract

Evaluation of the Medium Term Development Plan (RPJM) of Nagan Raya Regency for 2017-2022 is information that generally describes the general description of the results of the assessment of the RPJM regarding the achievement of Financial Performance and Analysis of Achievement Indicators of vision and mission, substance in accordance with targets and performance indicators as well as RPJM Systematics as materials to support development planning in Nagan Raya Regency in the future. This paper aims to see the results of the Nagan Raya Regency RPJM Evaluation which objectively provides an assessment with the data presented sourced from the Nagan Raya Regency RPJM documents for 2017-2022 and other planning documents for accountable comparisons for improving the quality of development planning in the future. come.
Co-Authors Ainal Fitri Apri Rotin Djusfi Aulia, Eza Cut Asmaul Husna Cut Intan Zahira Eza Aulia Eza Aulia Eza Fadhil Ilhamsyah Farina Islami Farina Islami Fathayatul Husna Futri Syam Ilka Sandela Jefrie Maulana Johan Johan Lestari, Rachmatika M. Iskandar Maulidar Maulidar Phoenna Ath Thariq Putri Kemala Sari Putri Maulina Quthni Effida, Dara Rahmad Jhoanda Ramadhani Reni Juliani, Reni Safutra Rantona Shanti Aulia Faradela Shinta Riski Amanda Shinta Riski Amanda Yuhdi Fahrimal Yusril Sahendra