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All Journal Nominal: Barometer Riset Akuntansi dan Manajemen Jurnal Manajemen Dinasti International Journal of Digital Business Management Sricommerce: Journal of Sriwijaya Community Services International Journal of Economics, Business, and Entrepreneurship (IJEBE) Jurnal Ekonomi, Teknologi dan Bisnis International Journal of Indonesian Business Review Jurnal Komunikasi Indonesia Journal of Fundamental Management (JFM)
Yuli Harwani, Yuli
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Arts Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Social Sciences Other

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The Influence Of Product Quality, Packaging, And Brand Image On Gift-Giving Behavior Through Sentimental Value In Pretty Missy Brand Toys Arsih, Yayuk Budhi; Harwani, Yuli
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 3 No. 7 (2024): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v3i7.132

Abstract

This research was conducted because of the importance of understanding the factors that influence gift-giving behavior in toys, especially in a competitive market. This study aims to determine and analyze the effect of product quality, packaging, and brand image on gift-giving behavior through the sentimental value of Pretty Missy brand toys. This research is included in the type of quantitative research. The population in the study were customers who made transactions at TK Retail and domiciled in the Greater Jakarta area, known in the period May - October 2023 totaling 844,022 customers, with a total minimum sample required of 204 samples where the sampling technique used was purposive sampling technique. The data analysis method uses the Structural Equation Model-Partial Least Square (SEM-PLS). The results of this study indicate that product quality, packaging, and brand image, have a positive effect on sentimental value in Pretty Missy brand toys. Sentimental value and product quality have a positive effect on gift-giving behavior on Pretty Missy brand toys. Packaging has a positive but insignificant effect on gift-giving behavior on Pretty Missy brand toys. Brand image has a positive but insignificant effect on gift-giving behavior on Pretty Missy brand toys. Product quality has a positive and significant effect on gift-giving behavior through sentimental value. Packaging has a positive and significant effect on gift-giving behavior through sentimental value. Brand image has a positive and significant effect on gift-giving behavior through sentimental value. The advice that can be given is that Pretty Missy should focus on increasing the comfort level of its products and conduct product testing with children and parents to provide better input. The advice that can be given is that Pretty Missy should focus on increasing the comfort level of its products and conduct product testing with children and parents to provide better input.
PENGARUH PERSEPSI HARGA, KUALITAS LAYANAN DAN DISPLAY PRODUK TERHADAP KEPUTUSAN KONSUMEN DALAM MEMBELI PRODUK TELEVISI (Studi pada Transmart Wilayah Jabodetabek) Bahtiar, Firman Adam; Harwani, Yuli
Journal of Fundamental Management (JFM) Vol 4, No 1 (2024): MARET 2024
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jfm.v4i1.17920

Abstract

This study aims to determine and analyze the effect of price perception, service quality, and product display on television product purchasing decisions. The population of this research is Transmart consumers in the Greater Jakarta area who shop for television, with a sample of 105 respondents based on the Hair Method. The design of this research is descriptive, with a quantitative approach in associative form. Collecting data using a survey method with the research instrument is a questionnaire. The data is processed using Partial Least Square (PLS) version 3.0. Based on the measurement and structural tests that perception of price and service quality, each has a positive and significant effect on consumer decisions to buy television products at Transmart, while product displays have a positive but not significant effect. Theoretically, this research is expected to be able to contribute in increasing scientific knowledge. And practically the researchers hope that the results of this study can be used as a reference in determining the company's strategic policies to improve sales performance.
PENGARUH ELECTRONIC WORD OF MOUTH, BRAND IMAGE DAN BRAND TRUST TERHADAP KEPUTUSAN SISWA MENGIKUTI KURSUS DI KAMPOENG BAHASA ENGLISH COURSE Oktaviani, Bella; Harwani, Yuli
Journal of Fundamental Management (JFM) Vol 3, No 3 (2023): NOVEMBER 2023
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jfm.v3i3.17913

Abstract

This research was conducted due to a slight decrease in students attending the course. This study aims to analyze the effect of electronic word of mouth, brand image and brand trust on students' decisions to take courses at Kampoeng Bahasa English Course. The population in this study were 200 students who took English courses at the Kampoeng Language English Course institution for at least 3 months in all grades. The sample used was 133 students, calculated based on the Slovin formula. The sampling method used purposive sampling. Methods of data collection using survey methods, with the research instrument is a questionnaire. The data analysis method in this study is the Structural Equation Model (SEM) with the Smart-PLS version 3.2.9 analysis tool. The results of this study prove that Electronic Word of Mouth, Brand Image and Brand Trust each have a positive and significant effect on students' decisions to take courses at Kampoeng Bahasa English Course. 
KONVERGENSI KECOCOKAN TEKNOLOGI DENGAN KEBUTUHAN KONSUMEN DAN FUNGSIONALITAS LAYANAN MOBILE BROADBAND TERHADAP PERILAKU USE DIFFUSION Granita, Widya; Surip, Ngadino; Harwani, Yuli; Astini, Rina
Nominal: Barometer Riset Akuntansi dan Manajemen Vol. 9 No. 1 (2020): Nominal April 2020
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (958.338 KB) | DOI: 10.21831/nominal.v9i1.30185

Abstract

Abstrak: Konvergensi Kecocokan Teknologi dengan Kebutuhan Konsumen dan Fungsionalitas Layanan Mobile Broadband terhadap Perilaku Use Diffusion. Kesesuaian teknologi  jaringan seluler dan perangkat dengan kebutuhan pengguna menentukan penggunaan dan membentuk perilaku penggunaan. Penelitian ini dilakukan untuk menganalisis interaksi antara kebutuhan teknologi fit dan perilaku penggunaan layanan broadband. Data diperoleh melalui survei di wilayah Jakarta. Sampel yang dikumpulkan dari 258 responden adalah pengguna layanan seluler prabayar dan pascabayar dari lima operator di Indonesia. Teknik pengambilan sampel menggunakan purposive sampling dan metode analisis data menggunakan Structural Equation Modeling (SEM). Hasil penelitian menghasilkan (1) NTF berpengaruh positif terhadap perilaku difusi penggunaan (intensitas dan variasi dalam penggunaan) (2) TFF berpengaruh positif terhadap perilaku penggunaan, (3) Intensitas penggunaan berpengaruh positif pada NTF dan TFF, (4) Variasi dalam penggunaan berpengaruh positif pada NTF dan TFF, (5) NTF, TFF saling mempengaruhi secara positif dengan intensitas penggunaan dan variasi penggunaan. Penelitian lebih lanjut direkomendasikan untuk meningkatkan perilaku pengguna dari perspektif pemain industri telekomunikasi lainnya seperti pengembang konten dan aplikasi serta produsen perangkat.Kata kunci: Kesesuaian Teknologi, Kebutuhan, Perangkat, layanan mobile broadband, Perilaku penggunaan
The Role of Green Self-Identity and Perceived Consumer Effectiveness in Shaping Green Purchase Intention Among Generation Z Dharmawati, Desy; Harwani, Yuli; Nurmahdi, Adi; Wulandari, Ririn
International Journal of Economics, Business, and Entrepreneurship Vol 8 No 2 (2025): IJEBE July-December 2025
Publisher : FEB - Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/ijebe.v8i2.368

Abstract

This study investigates the influence of green self-identity and perceived consumer effectiveness on green purchase intention among Generation Z consumers in Indonesia. Using a quantitative, causal-explanatory approach, data were collected through an online survey involving 350 respondents residing in the Jabodetabek area. Structural Equation Modeling–Partial Least Squares (SEM-PLS 4.0) was employed to test the hypothesized relationships. The results indicate that both green self-identity and perceived consumer effectiveness have a significant and positive effect on green purchase intention. Green self-identity emerges as the dominant predictor, suggesting that internalized environmental self-concept strongly motivates sustainable purchasing behavior. These findings align with the Theory of Planned Behavior, which emphasizes the role of self-concept and perceived control in behavioral intention. Practically, the study provides actionable insights for marketers and policymakers to strengthen sustainable branding strategies targeting young consumers. Enhancing consumers’ sense of personal responsibility and environmental identity can foster long-term pro-environmental commitment. Theoretically, the study contributes to the development of sustainability marketing by validating identity-based and efficacy-based constructs within an emerging market context.
Co-Authors Adi Nurmahdi, Adi Adipradana, Yoga Ali, Anees Janee Arsih, Yayuk Budhi Bahtiar, Firman Adam Daru Asih Dharmawati, Desy Dudi Permana Erna Sofriana Imaningsih Granita, Widya Hareka, Muhammad Bimo Hesti Maheswari Karyatun, Subur Larasati, Tri Yuni Mahadewi, Erlina P. Mochamad Soelton Muhammad Thamrin Oktaviani, Bella Panigoro, Erwin Petan, Fredik Alexander Rahmad, Khozaeni Bin Rina Astini Ririn Wulandari Sianita, Pricillia Priska Surip, Ngadino Tine Yuliantini