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All Journal JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Jurnal Mandiri Jurnal Mantik EAJ (ECONOMICS AND ACCOUNTING JOURNAL) Dinasti International Journal of Management Science Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) Dinasti International Journal of Digital Business Management Responsive: Jurnal Pemikiran dan Penelitian Administrasi, Sosial, Humaniora dan Kebijakan Publik Enrichment : Journal of Management Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Ekonomi Jurnal Abdimas Perbanas Matriks Jurnal Pariwisata, Bisnis Digital dan Manajemen Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan
Gani Wiharso
Universitas Nusa Mandiri, Jakarta, Indonesia
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Neuroscience Social Sciences Other

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Journal : Jurnal Pariwisata, Bisnis Digital dan Manajemen

 1 
ANALISIS PENGARUH HARGA TERHADAP KEPUTUSAN PEMBELIAN DI WARUNG GOCENG DEPOK: STUDI KASUS Ranjevi, Yanetia; Khasanah, Miladiyah; Maushal, Nisa Febrina; Samiaji, Danang Rusdawindra; Nidzar, Saifun; Wiharso, Gani
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 3 No. 1 (2024): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode Mei 2024
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v3i1.4991

Abstract

This research was conducted due to the challenges faced by Warung Goceng in Depok, such as inconsistent product quality, price competition, and customer service issues, which motivated this study. The aim of this study is to evaluate the influence of price on customer purchasing decisions. Using a quantitative approach, 60 customers of Warung Goceng in Depok City participated as research participants. Data were obtained through the distribution of questionnaires and observation, and hypothesis testing was conducted using SPSS. The findings of the study indicate that the majority of consumer purchasing decisions are significantly influenced by price factors, and there is a direct relationship between Warung Goceng's prices and consumer purchasing decisions Bonus dan promosi menarik adalah salah satu daya tarik utama Indohoki77. Platform ini menawarkan berbagai jenis bonus seperti bonus selamat datang, bonus deposit, dan cashback . Therefore, Warung Goceng can improve its pricing strategy to better suit consumer preferences and enhance its competitiveness in the culinary industry
ANALISIS PENGARUH KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN MENGGUNAKAN METODE REGRESI LINIER Ferdiansyah, Ryan; Rahman, Alliza Lia; Fauzi, Sulistia; Dewi, Verawati; Fathoni, Vika Rizky; Wiharso, Gani
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 3 No. 1 (2024): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode Mei 2024
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v3i1.5019

Abstract

This research was conducted to explore and evaluate whether product quality affects customer satisfaction at the Mixue branch in Margonda. The study participants were customers who purchased ice cream or drinks at the Mixue Margonda branch. The sample consisted of 50 respondents selected through an online questionnaire distribution. The approach used was quantitative, and SPSS version 26 was used for data analysis. The validity and reliability of the research instruments were tested. Data analysis employed simple linear correlation and regression with product quality (x) and customer satisfaction (y) variables. The correlation results demonstrated a significant positive relationship between product quality and customer satisfaction. Simple linear regression showed the equation y = 3.341 + 0.746x, and partially, the product quality variable had a relevant impact on customer satisfaction. This research confirms that product quality significantly impacts customer satisfaction at the Mixue outlet, highlighting the importance of improving product quality to enhance customer satisfaction.
PERAN HARGA DALAM MEMPENGARUHI MINAT PEMBELIAN KEBAYA DI BUTIK IMAS COLLECTION Febriyanti, Rika; Ambarita, Inka Fiorentina; Putri, Yoshi Malika; Rofiudin, Muhamad Yusuf; Madika, Gilang Vahera; Wiharso, Gani
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 3 No. 2 (2024): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode November 2024
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v3i2.6127

Abstract

The fashion industry in Indonesia continues to experience rapid growth, with traditional clothing such as kebaya gaining increasing popularity. Price is one of the key factors influencing consumer interest, particularly in niche markets like kebaya boutiques. This study aims to evaluate the role of price in influencing consumer purchase interest through a case study at Butik Imas Collection. A qualitative approach was used with a case study method, involving in-depth interviews with the boutique owner and 10 female consumers, as well as direct field observations. The findings reveal that although price is a significant factor, consumers also consider other aspects such as fabric quality, kebaya design, and customer service. These findings support the price perception theory by Kotler and Armstrong and align with previous research by Sawitri et al. (2024), which states that the combined application of price and product quality can enhance purchasing decisions. This study provides strategic insights for boutique managers on the importance of maintaining competitive pricing without compromising quality. A combination of competitive pricing, superior product quality, and excellent customer service can boost consumer purchase interest while strengthening Butik Imas Collection's position in the kebaya market.
User Experience Sebagai Media Manajemen Validasi Atas Kebutuhan User Prakoso, Bobby Suryo; Prasetyo, Johan Hendri; Fabrianto, Luky; Wiharso, Gani; Safitri, Rizky Ade
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 1 No. 1 (2022): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode Mei 2022
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (950.443 KB) | DOI: 10.33480/jasdim.v1i1.3394

Abstract

Co-Authors Abdullah, Hamzah Ali Afriano, Daniel Chandra Ambarita, Inka Fiorentina Bobby Suryo Prakoso Bobby Suryo Prakoso Dewi, Verawati Fabrianto, Luky Fathoni, Vika Rizky Fauzi, Sulistia Febrianti, Nurlia Febriyanti, Rika Ferdiansyah, Ryan Hary Mulyadi Johan Hendri Prasetyo Joko Ariawan Khasanah, Miladiyah Luky Fabrianto Luky Fabrianto Madika, Gilang Vahera Maushal, Nisa Febrina Moch. Benny Alexandri Muhammad Abdullah Muhammad Abdullah Mulyadi, Hary Nabilah, Saripah Nidzar, Saifun Novianti Madhona Faizah Prakoso, Bobby Suryo Prasetyo, Johan Hendri Putri, Yoshi Malika Rahman, Alliza Lia Ranjevi, Yanetia Ratna Puspita, Ratna Rofiudin, Muhamad Yusuf Safitri, Rizky Ade Samiaji, Danang Rusdawindra Sarasati, Fajar Valentine Theresia Simamora Valentine Theresia Simamora Wahid Akbar Basudani Yuwanda, Henny