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Journal : JENDELA PENGETAHUAN

Business Development Strategy for the Tofu Industry (Case Study: Pak Suharno's Business in Sidorejo Village, Curup Tengah District, Rejang Lebong Regency) Oktoyoki, Hefri; Marina, Marina; Sihasale, Daniel Anthoni; Ansiska, Paisal
JENDELA PENGETAHUAN Vol 15 No 2 (2022): JENDELA PENGETAHUAN
Publisher : Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/jp15iss2pp116-125

Abstract

This research aims to determine the development strategy of Pak Suharno's tofu industry in Sidorejo Village, Curup Tengah District, Rejang Lebong Regency. The study was conducted from May to June 2021. The method used to determine the respondents was purposive sampling with three groups of respondents: business actors, local communities, government officials, and experts. Data analysis was performed using IFE, EFE, SWOT, and AHP matrices. The study's results indicate the presence of strengths, weaknesses, opportunities, and threats. Based on the IE (Internal-External) matrix, Pak Suharno's tofu industry in Sidorejo Village, Curup Tengah District, Rejang Lebong Regency, is in cell 5, which represents the Growth Stability or Hold and Maintain position. Alternative strategies that can be applied to Pak Suharno's tofu industry in Sidorejo Village, Curup Tengah District, Rejang Lebong Regency, are S-O (Strength-Opportunity) strategy, W-O (Weakness-Opportunities) strategy, S-T (Strength-Threat) strategy, and W-T (Weakness-Threat) strategy. Five priority hierarchies have been concluded based on the highest to lowest assessments from experts, resulting in the most attractive strategy focusing on the development of the tofu industry in Sidorejo Village, Curup Tengah District, Rejang Lebong Regency, which is to improve distribution channels (0.385). Business actors play a critical role in improving the availability of raw materials at the upstream level (0.149) and expanding distribution networks (0.047). The consideration for the SO alternative strategy (0.087) is to develop tofu products, improve marketing facilities by opening educational tourism, and collaborate with other parties to expand marketing.
Financial Feasibility Study and Development of Technical Specifications for Coffee Agroforestry for Community Forest Farmers with Revolving Fund Support for Productivity Optimization Oktoyoki, Hefri; Pratama, Benny; Putra, Yusran Panca; Novrian, Willi; Douni, James Byeker; Ansiska, Paisal
JENDELA PENGETAHUAN Vol 17 No 2 (2024): JENDELA PENGETAHUAN
Publisher : Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/jp17iss2pp239-251

Abstract

This research investigates coffee agroforestry systems' financial feasibility and technical specifications in community forests (HKm). Coffee agroforestry is acknowledged for its potential to enhance biodiversity, increase land productivity, maintain ecological balance, and provide economic benefits for small-scale farmers. The study employs a mixed-methods approach, utilizing in-depth interviews, field observations, and questionnaires to gather primary data while incorporating reports and literature as secondary data sources. The analysis reveals that the coffee agroforestry system in HKm demonstrates financial viability, with a positive NPV, a BCR exceeding 1, and an IRR of 33%. However, challenges such as insufficient technical knowledge and limited financial support persist as significant barriers. Furthermore, this research develops technical specifications, including selecting high-quality coffee seeds, shoot grafting techniques, fertilization, and pest management practices. These specifications are intended to serve as a practical guide for farmers adopting coffee agroforestry systems, enabling them to improve productivity and economic well-being. Moreover, the findings of this study provide a solid foundation for developing policies that encourage the widespread adoption of coffee agroforestry. As a result, this research makes notable contributions to both the scientific and practical aspects of coffee agroforestry for Community Forest farmers, paving the way for further research and formulating comprehensive strategies to address the challenges farmers face.
Co-Authors Abidin, M. Yusril AGUS SUSATYA Agustin Zarkani Amelia, Amanda Ansiska, Paisal Ariffatchur Fauzi Asep Asriani, Fera Bainamus, Putri Milanda Bambang Sulistyo Benny Pratama Damaiyana, Tahnia Darti, Mardelena Septi Mi Denaldy, Geofaldy Dwi Depires, Kevin Dewilna Helmi Didik Suharjito Dimas Prasaja, Dimas Douni, James Byeker Ela Hasri Windari Elsa Lolita Putri Fadillah, Daffa Hanniyaah Faradik, Mela Faradika, Mela Febri Nur Pramudya, Febri Nur Fernando, Ronal Fery Murtiningrum Fery Murtiningrum Fery Murtiningrum Fery Murtiningrum, Fery Fitri Yuwita S Ginting, Khairul Ikhwanda Gracia Gabrienda Gracia Gabrienda Gracia Gabrienda Gracia Gabrienda, Gracia Gunggung Senoaji Guswarni Anwar Hariz Eko Wibowo Heliza Wahyuni Hendri Bustamam Ifebri, Rihan Ihza, Yoandha A. Indriati Meilina Sari Irawan, Eki Agus Izzati, Miftahul Juwita Delvina Sari Kanang S. Hendarto Kasrina Kasrina Krisna Fachreza, Muhammad Kurniati, Yasih Mardiana, Surya Marina Marina Maulana Insanul Kamil Maulana Insanul Kamil Mohammad Amin Lasaiba Muhammad Nur Alif Mya Novita Sari Novrian, Willi Paisal Ansiska Pasaribu, Salsah Nabila Boru Paulina, Maria Prastyo, Muhamad Randy Eko Pratama, Benny Priyono Prawito Putra, Yusran Panca Putri, Elsa Lolita Rajagukguk, Roy Firmanto Rihan Ifebri Rika Himawan Rimdam, Dian Hasanah Safnizar Safnizar Safnizar, Safnizar Saharuddin Sari, Dyah Puspita Sari, Mya Novita Sari, Novia Perwita Selviana Anggraini Septiana, Wina Sihasale, Daniel Anthoni Siswahyono, Siswahyono Sutini Sutini, Sutini Tetelepta, Edward Gland Tria Anti Sukmala Yulisa Utami, Kartika Vikra Zaky Zanovid Wahyuni, Heliza Wijayanti, Arum Dersi Willi Novrian Yasih Kurniati Yulisa, Tria Anti Sukmala