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All Journal Jurnal Ilmu Pertanian Indonesia Jurnal AGROTEKNOLOGI Jurnal Sosial Ekonomi Pertanian Agrointek Jurnal Penelitian Pascapanen Pertanian Pelita Perkebunan agriTECH Jurnal Agroindustri UNEJ e-Proceeding Industria: Jurnal Teknologi dan Manajemen Agroindustri Jurnal Teknik Industri: Jurnal Keilmuan dan Aplikasi Teknik Industri Indonesian Food Science and TechnologyJournal AGRITEKNO, Jurnal Teknologi Pertanian J-Dinamika: Jurnal Pengabdian Kepada Masyarakat Jurnal Agritechno International Journal on Food, Agriculture and Natural Resources (IJFANRES) Journal La Lifesci Journal of Food Engineering JURNAL TEKNIK INDUSTRI Jurnal Penelitian Sains dan Teknologi Indonesia Jurnal Hasil Pengabdian Kepada Masyarakat Universitas Jember Dental Agromedis
Miftahul Choiron
Fakultas Teknologi Pertanian, Universitas Jember
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Other

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Marketing Strategy Planning of Kahyangan Coffee Using Marketing Mix in Coffee Shops Lestari, Dwi Indah; Amilia, Winda; Rusdianto, Andrew Setiawan; Choiron, Miftahul; Mahardika, Nidya Shara
JSEP (Journal of Social and Agricultural Economics) Vol. 16 No. 3 (2023): JURNAL SOSIAL EKONOMI PERTANIAN (J-SEP)
Publisher : University of Jember

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Abstract

Kopi Kahyangan continues to develop its product quality and market through the preparation of marketing strategies based on the marketing mix theory. This study aims to determine the marketing strategy of Kahyangan coffee based on the marketing mix in increasing sales volume. This study used a quantitative descriptive approach method using SWOT analysis, QSPM, and questionnaire tests using validity and reliability tests. The tools used to test this study were Statistical Product and Service Solution (SPSS) 25, Microsoft Excel, and Microsoft Word. The types and sources of data used are primary data and secondary data. The analysis method used is a descriptive analysis of marketing strategies that refers to the concept of the 4P Marketing mix (product, price, promotion, and place) using SWOT analysis (Strength, Weakness, Opportunity, and Threat) and QSPM (Quantitative Strategic Planning Matrix) matrix analysis. The results of the marketing strategy planning analysis according to the company's position in the IE matrix can use market penetration strategies by improving product quality, market development by increasing promotions and reaching new segments, and product development by making Kahyangan Coffee product innovations to increase sales volume of Kahyangan Coffee. The priority strategy of marketing strategy planning is to maintain quality and increase product licenses.
Optimasi Blansing Berbantu Gelombang Mikro Pada Buah Tomat Segar (Solanum lycopersicum L.) Sigit Arya Putra; Andi Eko Wiyono; Miftahul Choiron; Muhammad Luthfi Nashiruddin
Jurnal Ilmu Pertanian Indonesia Vol. 0 No. 00 (2025): inpress
Publisher : Institut Pertanian Bogor

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Penelitian dilakukan untuk menentukan kondisi optimum microwave blanching yang dapat menghasilkan tomat dengan kualitas terbaik. Percobaan menggunakan RSM dengan BBD yang terdiri atas 17 perlakuan; setiap kombinasi perlakuan diulang sebanyak 2 kali. Variabel independen yang digunakan berupa daya (watt) (X1), waktu (detik) (X2), dan air blansing (ml) (X3). Data hasil percobaan dilakukan analisis ANOVA, kemudian dilakukan proses optimasi dan diverifikasi. Hasil perlakuan optimum didapatkan dengan kombinasi daya 200 watt, waktu 120 detik dan air blansing 450 ml. Nilai optimum setelah proses validasi respon rendemen 100,01%, nilai respon TPT 3,6obrix, respon vitamin C 154 mg/100 g, dan nilai respon total karoten tomat 3,3 mg/100 g. Keseluruhan hasil tersebut berada pada kisaran 95% CI low 95% CI high.
Co-Authors Adila, Hifdzil Aini, Anggita Arifatul Alleyda, Nadia Azro Amandia D.P.Shita Andi Eko Wiyono, Andi Eko Andrew Setiawan Andriani, Windy Nur Ardyan Dwi Massahid Azkiyah, Lailatul Bertung Suryadharma, Bertung Chosa, Tadashi Clara Septaria Melinda Deni Antra Pusuma Dian Purbasari Dwi K.Apriyono Dwi Masahid, Ardiyan EKA RURIANI Ekky Audina Rusita Firdyan Septyatha Firstandika, Leader Hendy Firmanto Herlina . Herry Purnomo, Bambang Hifdzil Adila Ida Bagus Suryaningrat Iftitah Ariyanti Safitri Intania Cahaya Rani Iwan Taruna Jayus Jayus Lathifa, Anisa Millatul Lestari, Dwi Indah Mahardika, Nidya S Mahardika, Nidya Shara Maharlika Pemuda Bhakti Nagara Maria Belgis Mas Anang Fuad Rifa’i Masahid , Ardiyan Dwi Masahid, Ardiyan Dwi Muhammad Luthfi Nashiruddin Mukhammad Fauzi Nadie Fatimatuzzahro Nafi', Ahmad Nidya Shara Mahardika Nita Kuswardhani Noer Novijanto Oryzatania Windaru Runteka Prameswari, Dayintaguna Purborini, Ajeng Gendis Putri, Chantika Rendra C.Prasetya Retha Talia Shasabilah Rokhani Rusdianto, Andrew Setiawan Sapta, Muhammad Sadam Putra Saputra, Rifki Sigit Arya Putra Sulistyani, Ika Suwasono, Sony Tojo, Seishu Ucik Nurul Hidayati Wahyuni, Livia Wardhani, Dyah Ayu Kusuma Winda Amilia Winda Amilia Windria, Renata Sita Wiyono, Andi E Yhulia Praptiningsih Yuli Dewi Puji Astutik Yuli Witono Zhafirah Arifin, Thalita