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All Journal Jurnal Jurusan Ilmu Keolahragaan Jurnal Ilmu-Ilmu Peternakan (Indonesian Journal of Animal Science) Jurnal Ilmu Produksi dan Teknologi Hasil Peternakan Jurnal Ilmu Nutrisi dan Teknologi Pakan JOURNAL SPORT AREA Jurnal Pengabdian Mandiri Arus Jurnal Psikologi dan Pendidikan Indonesian Journal of Advanced Social Works (DARMA) Indonesian Journal of Multidisciplinary Sciences MALA IN SE : JURNAL HUKUM PIDANA, KRIMINOLOGI DAN VIKTIMOLOGI Jurnal Pengabdian Masyarakat Manage Indonesian Journal of Social Science and Education
Berliana
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Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Veterinary Other

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PENGARUH KUALITAS PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK CHOCOLATOS DRINK DI PT. GARUDA FOOD, TBK DEPO CIANJUR Berliana; Joko; Muhammad Firman; Denda Ginanjar
Indonesian Journal of Social Science and Education (IJOSSE) Vol. 2 No. 1 (2026): Vol 2 No 1: Edisi Januari 2026
Publisher : JCI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/ijosse.v2i1.2303

Abstract

The purpose of this study is to reveal the extent to which product quality, price and promotion can increase the purchase decision for Chocolatos Drink at PT. Garuda Foods, Tbk Depo Cianjur. The research method is the Associative method. Where the population is the Shop Owners who are Customers of Chocolatos drink PT. Garuda Foods, Tbk Depo Cianjur who made transactions during January 2024 to May 2024 as many as 162 people, and the sample size uses the Slovin formula with an error rate of 10% so that the number of samples becomes 62 people with the Simple Random Sampling Technique. This study goes through the stages determined such as data quality testing, data prerequisite testing and data analysis to hypothesis testing with the multivariate regression analysis method. The results of the hypothesis analysis, both partially and simultaneously, product quality, price and promotion have a positive and significant influence on purchasing decisions for Chocolatos Drink at PT. Garuda Foods, Tbk Depo Cianjur
Female runners’ satisfaction and motivation to participate: An examination of trail running event quality Erdilanita, Ulma; Maharesti, Ayuning; Berliana
Journal Sport Area Vol 10 No 1 (2025): April
Publisher : UIR Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/sportarea.2025.vol10(1).19673

Abstract

Background: Event quality plays an important role in determining participant satisfaction and motivation to participate in the future. While there is a wealth of research on sport event quality and participant satisfaction, little has specifically explored the experiences of female runners in the context of trail running. This study fills this gap by highlighting women’s perspectives on trail running events. Research Objectives: This study aims to analyse the effect of trail running event quality on female runners' satisfaction and motivation, focusing on the BDG 100 Ultra event in Bandung. Methods: Using a cross-sectional study approach and purposive sampling technique, this study involved 24 female runners who had previously participated in trail running events. Data were collected through questionnaires measuring event quality, satisfaction, and motivation. Linear regression analysis was used to predict the relationship between event quality and female runner satisfaction and motivation. Findings and Results: The results of the analysis showed that event quality had a significant effect on female runner satisfaction (r = 0.870, p < 0.01), but its effect on motivation was relatively weak (r = 0.398, p > 0.05). This suggests that while event quality increases satisfaction, female runners’ motivation is more intrinsic. Most female runners participate because of the personal experience and pride in completing the challenge, not just the quality of the event. Conclusion: Event quality contributes to satisfaction, but female runners’ motivation is more influenced by personal experience and achievement. This study enhances the understanding of motivation in sport, particularly in female runners, and recommends inclusive and supportive event design to increase participation and satisfaction.
Co-Authors Abdul Azis Ade Oki Pebiansyah Agoesthin, Messy Ahmad Ridho Alfarizi, Muhammad Ariyani Tanti Atik Rusdiani Atikha, Suci Burhansyah Adrian Dela Setiawati Denda Ginanjar Deni Utama Dila Puspita Sari Efendi, Ujang Erdilanita, Ulma F. Ramadhan Farhan Al Farisy Fawwaz Muharram, Muhammad Anas Ferlita Natania Friska Ziliwu Hani Meilita Purnama Subardi Hepi Agustini Hidayati Syajali Joko Lambok Rommy Sulaeman Lathifa Azury Maharesti, Ayuning Memet Sanjaya Muhamad Tafaqur MUHAMMAD FIRMAN Muhd. Arief Al Husaini Nelwida Nelwida Nida’ul Hidayah Nirmala Norsinta Ida Simbolon Nurhayati Nurhayati Pangestu Rizaldi Putra Saputri, Okta SRI RAHAYU Subhan Zein Sgn Suheil Kashi Tasya Zuhrah Ramadhani Tezar, Muhammad Tracy Brigita Saragih Ulfa Dhea Nova W. Kuswandi