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All Journal Abdimas Lembaran Ilmu Kependidikan Jurnal Arbitrer Jurnal Informatika dan Teknik Elektro Terapan UNIVERSUM Al-Jabar : Jurnal Pendidikan Matematika INOVATIF: Jurnal Penelitian Pendidikan, Agama dan Kebudayaan Sinkron : Jurnal dan Penelitian Teknik Informatika JASa (Jurnal Akuntansi, Audit dan Sistem Informasi Akuntansi) M A T H L I N E : Jurnal Matematika dan Pendidikan Matematika Jurnal Sastra Indonesia Journal of Computer Networks, Architecture and High Performance Computing International Research on Big-data and Computer Technology (IRobot) Bahasa dan Seni: Jurnal Bahasa, Sastra, Seni, dan Pengajarannya Technologica Jurnal Masyarakat Madani Indonesia Jurnal Biologi Babasal Jurnal Pengabdian Masyarakat Ilmu Komputer Jurnal Administrasi dan Manajemen Pendidikan Islam As-sunniyyah Welfare: Jurnal Pengabdian Masyarakat Rainbow : Journal of Literature, Linguistics and Culture Studies English Education: English Journal for Teaching and Learning
Surahmat Surahmat, Surahmat
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Journal : Welfare: Jurnal Pengabdian Masyarakat

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Pemberdayaan UMKM Melalui Digitalisasi, Media Promosi, dan Sertifikasi Halal Zahra, Zavira Nurul; Thubazzainun, Muhammad Addin; Prayoga, Axse Subur; Firmansyah, Muhammad Rizqi; Subakti, Muhammad Baha Uddin; Mi’rojuddin, Muhammad Fahmi; Nurfitri, Yunita Rara; Rohayatun, Siti; Syecha, Aulia Himatus; Ashofa, Farisa Nuril; Ahnafiyah, Hilya Labibah Hamidah; Auna, Luluatun Nada; Nurjanah, Tria; Rohmah, Aniyatur; Ni’mah, Elok Nihayatun; Sahdiyah, Khalimatus; Surahmat, Surahmat
Welfare : Jurnal Pengabdian Masyarakat Vol. 3 No. 3 (2025): Welfare : September 2025
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v3i3.2691

Abstract

The Community Service Program (KKN) of UIN Syekh Wasil Kediri in Ngino Village aims to improve the capabilities of UMKM using digitalization, media promotion, and halal certification approaches. Ngino Village has potential in agriculture and UMKM, but still faces difficulties in marketing and business legality. Using the Participatory Action Research (PAR) method, the KKN 87 team assisted UMKM in creating Shopee accounts, Instagram business accounts, marking locations on Google Maps, and creating promotional media such as business banners. In addition, assistance was also provided in the process of processing Business Identification Numbers (NIB) and halal certification through the OSS and SiHalal systems. The results of this activity show that UMKM are better prepared to compete in the digital era, have official legality, and can market their products more widely and professionally. This empowerment not only improves the technical skills of business actors but also strengthens branding and consumer trust in local products. This activity demonstrates that collaboration between students, technology, and the community can encourage the sustainable development of UMKM.
Sosialisasi dan Pelatihan Digital Marketing sebagai Strategi Pengembangan UMKM Desa Kayunan, Kayunan, Plosoklaten, Kediri Khasanah, Putri Nurul; Rohmah2, Ulfi At-Tiqohtur; Hidayah, Nurma; Alfandi, Moh.; Azani, Sadik; Fatimatuzzahro, Maudy; Azkiyah, Dzurrotul Maulidah; Setiawan, Wahyu Firman; Putri, Ermalinda Oktavera; Ni'mah, Faiqotun; Akbar, Arya Fadila; Sari, Dewi Dita; Mak'isyah, Yusrina Al; Wijaya, Intan Syamsyyana; Ibriziyah, Ibriziyah; Febianti, Risania; Rosa, Selvia Dia; Surahmat, Surahmat
Welfare : Jurnal Pengabdian Masyarakat Vol. 2 No. 4 (2024): Welfare : December 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v2i4.1629

Abstract

Digital marketing has become a basic need for business actors, including MSMEs in Kayunan Village which is known for producing rengginang crackers and cassava crackers. With the change in consumer behavior from traditional to digital, MSMEs are required to adapt and utilize digital technology to increase competitiveness. However, many MSMEs do not fully understand how to use digital tools effectively. The method used is the ABCD approach. Through digital marketing outreach activities, MSMEs in Kayunan Village are given a basic understanding of the use of social media platforms, how to create interesting content, and manage online advertising efficiently. The results of the activity showed that participants responded positively and understood the importance of digital marketing to reach a wider market, increase visibility and increase sales of their products. It is estimated that by implementing optimal digital marketing strategies, MSMEs in Kayunan Village can develop more rapidly and contribute to improving the local economy.
Co-Authors Abdullah, Ahmad Afif Ahmad Zarkasih Ahnafiyah, Hilya Labibah Hamidah Akbar, Arya Fadila Alfandi, Moh. Alfarizi, Akhmad Salman Aprina, Ina Opi Arabiatul Adawiyah, Arabiatul Arif Rahman Ashofa, Farisa Nuril Auna, Luluatun Nada Azani, Sadik Azkiyah, Dzurrotul Maulidah B.R. Suryo Baskoro Burhanudin, Muhamad Edi Subkhan, Edi Egga Asoka Fahmi Ajismanto Fatimatuzzahro, Maudy Febianti, Risania Febrianty, Febrianty Firmansyah, Muhammad Rizqi Guntoro Barovih, Guntoro Hadiyah, Kusnia Nur Hidayah, Nurma I Dewa Putu Wijana Ibriziyah, Ibriziyah Imamah, Fardan Mahmudatul Indra Satriadi JMV Mulyadi Karina, Alfa Zulia Dwi Kesuma, Fitrianto Puja Khasanah, Putri Nurul Kusnandar, Meivi Mak'isyah, Yusrina Al Mi’rojuddin, Muhammad Fahmi Moh. Zainal Fanani, Moh. Zainal Natawijaya, Krisna Ni'mah, Faiqotun Ni’mah, Elok Nihayatun Novi Eka Susilowati, Novi Eka Nugraha, Lintang Hakim Nurfitri, Yunita Rara Nurjanah, Tria Pameli, Alem Prasandha, Diyamon Prasetyo, Hendra Ade Pratama, M. Rizky Anugrah Prayoga, Axse Subur Puji Hastuti, Maya Dwi Putri, Ermalinda Oktavera Putro, Rochid Tri Hanggoro Ravie Kurnia Laday Rohayatun, Siti Rohim, Bima Nur Fadhilatur Rohmah, Aniyatur Rohmah2, Ulfi At-Tiqohtur Rosa, Selvia Dia Sahdiyah, Khalimatus Sailal Arimi Sailendra, Sailendra Samosir, Amril Sari, Dewi Dita Setiawan, Wahyu Firman Subakti, Muhammad Baha Uddin Sulistiyanto Sulistiyanto, Sulistiyanto Sulistyowati Sulistyowati Syecha, Aulia Himatus Thubazzainun, Muhammad Addin Walida, Sikky El Widhanarto, Ghanis Putra Wijaya, Intan Syamsyyana Yayan Eryk Setiawan Zahra, Zavira Nurul Zulkhair Bahri , Ahmad