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All Journal IBDA` : Jurnal Kajian Islam dan Budaya Jurnal Intelektualita: Keislaman, Sosial, dan Sains Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Ilmiah Peuradeun J-EBIS (Jurnal Ekonomi dan Bisnis Islam) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan JURNAL PENDIDIKAN TAMBUSAI Journal of Humanities and Social Studies JURNAL MANAJEMEN BISNIS Jurnal Tabarru': Islamic Banking and Finance Jurisprudensi: Jurnal Ilmu Syariah, Perundang-undangan, Ekonomi Islam BALANCE: Economic, Business, Management and Accounting Journal SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam Ilomata International Journal of Management RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Ilomata International Journal of Management Journal La Sociale Ilomata International Journal of Social Science Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Bima Journal : Business, Management and Accounting Journal International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Islamiconomic: Jurnal Ekonomi Islam Jurnal Ilmiah Mahasiswa Raushan Fikr Al-Tijary : Jurnal Ekonomi dan Bisnis Islam Journal of Islamic Economics Lariba Journal of Social Commerce Moneter : Jurnal Keuangan dan Perbankan Regress: Journal of Economics & Management Innovative: Journal Of Social Science Research IIJSE Indonesian Journal of Islamic Literature and Muslim Society Amwaluna: Jurnal Ekonomi dan Keuangan Syariah Journal of Visionary Sharia Economy (JOVISHE)
Muhammad Yafiz, Muhammad
Fakultas Syariah IAIN Sumatera Utara
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Ilomata International Journal of Social Science

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The Role of Digital Marketing in Improving Dodol Sales Performance Agustina, Putri; Yafiz, Muhammad; Nasution, Muhammad Irwan Padli
Ilomata International Journal of Social Science Vol. 6 No. 3 (2025): July 2025
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v6i3.1713

Abstract

This research is focused on how digital marketing affects dodol sales performance. The concept of digital marketing includes indicators such as Accessibility, Interactivity, Entertainment, Credibility, Interest, and Informative. Sales performance evaluation consists of indicators such as Sales Growth, Profit Growth, Sales Volume, Market Growth, and Customer Growth. Digital marketing plays a very important role in improving dodol sales performance. By utilizing various digital platforms, such as social media, websites, and e-commerce applications, dodol business actors can reach consumers more widely and more efficiently. This study uses a field study methodology with a quantitative perspective. The population of this study is dodol traders located in the Workshop Market, Serdang Bedagai Regency. The population of this study is 36 swordsmen and a sample of 36 traders, which were selected as a whole so that they used saturated sampling. Data were obtained from questionnaires and analyzed using simple linear regression. The results of the study show that digital marketing variables have a significant influence on the sales performance of the workshop market if considered individually. Overall, the role of digital marketing is vital in improving sales performance. With the right strategy, digital marketing can have a significant positive impact on business growth, increase product visibility, and expand market share and customer loyalty.
Co-Authors Adela Putri, Sania Affandi, Faisal Aini, Rija Amanda, Feby Aulia AMELIA, MAYA Anggraini, Tessa Annisa, Wan Nurul Fatin Aqwa Naser Daulay Arnida Wahyuni Lubis Atiqah, Siti Nurul Azhari Akmal Tarigan Azzahara, Revika Viola Batubara, Maryam Batubara, Yennika Bi Rahmani, Nur Ahmadi Cynthiasari, Vina Daulay, Aqwa Nasser Desmadi Saharuddin, Desmadi Dharma, Budi EKA FADHILA Habibi, Adnan Harahap, Muhammad Ikhsan Harahap, Rahmat Daim Hasfizetty, Idzni Hutabarat, Sauril Rahmadi Ismail Kamal Rokan, Musthapa Kamilah, Kamilah Khinaya, Mutiara Luis, Muhammad Manurung, Nurlatifah Marliyah Marliyah, Marliyah Marni, Dina Mubarok, Ibnu Rizal Muhammad Arif Nasution, Amalia Nasution, Hairatunnisa Nasution, Muhammad Irwan Padli Nasution, Sariati Nasution, Yasir Nawir Yuslem, Nawir Ningrum, Laila Dwi Noor, Atikah Nuri Aslami Nurul Jannah Padang, Abdul Muin Akmal Prasektiyo, Agung Puteh, Anwar Putri Agustina Qarni, Waizul Riska Amelia Ritonga, Mirwansyah Saparuddin Siregar Sarmiana Batubara Selayan, Asyaadatun Nazila Septiani, Bella Virnadya Setiani, Henni Shofia, Putri Anis Sukiman Sukiman Syahputri, Rima Rizki Syarbaini, Ahmad Muhaisin B. Tuti Anggraini Wahyu Syarvina Winarsih, Safitri YENNI SAMRI JULIATI NASUTION, YENNI SAMRI JULIATI Yuni, Ika Darma