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PKM Optimalisasi Pendapatan melalui Transformasi Digital BMA: Branding, Marketing dan Accounting untuk Keberlanjutan UMKM Deli Serdang Rahmadani Rahmadani; Nurhaflah Soraya; Muhammad Asrin Jazuli; Khairi Anshor; Devanta Abraham Tarigan
JURPIKAT Vol 6 No 4 (2025)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v6i4.2730

Abstract

Program pengabdian masyarakat ini bertujuan untuk menyelesaikan masalah mitra terkait kemampuan mitra dalam membranding produk bisnis, memasarkan produk secara digital, dan melakukan perhitungan harga pokok produksi. Selain itu kegiatan PKM ini juga memberikan produk ke UMKM berupa program sederhana berbasis MS. Excel untuk menyelesaikan permasalahan akuntansi dan alat perekat agar kemasan lebih menarik. PKM ini penting bagi mitra untuk meningkatkan pendapatan usaha melalui branding, digital marketing. Luaran yang ditargetkan adalah peningkatkan kemampuan mitra sehingga mitra menjadi lebih mandiri dan mampu meningkatkan branding, marketing, dan accounting yang berbasis digital dan terstandar. Sehingga keputusan bisnis yang diambil berdasarkan data akuntansi yang akurat. Dan pada akhirnya meningkatkan penjualan usaha dibarengin dengan peningkatan profit dan kesejahteraan pelaku UMKM guna untuk keberlanjutan ekonomi. Target yang dicapai adalah mitra mampu meningkatkan citra baik produk melalu branding, menggunakan dan memaksimalkan pemasaran dengan berbasis digital marketing berupa sosial media, dan mitra mampu menyusun akuntansi biaya produksi menggunakan excel.
PPTTG Pelatihan Digital Marketing untuk Optimalisasi Penjualan pada Bumdes Mekar Jaya Abadi Sei Limbat Erwinsyah Simanungkalit; Rini Indahwati; Nurhaflah Soraya; Rahmadani Rahmadani; Rudianto Surbakti; Djames Siahaan
JURPIKAT Vol 6 No 4 (2025)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v6i4.2742

Abstract

Kegiatan pengabdian ini bertujuan untuk meningkatkan kapasitas pemasaran digital pada BUMDes Sei Limbat yang menghadapi permasalahan terbatasnya kemampuan promosi produk secara daring, rendahnya pengetahuan branding, dan belum tersedianya media promosi yang terintegrasi seperti media sosial, katalog digital, dan website. Permasalahan tersebut berdampak langsung pada rendahnya jangkauan pasar dan daya saing produk-produk BUMDes di era digital. Tujuan utama kegiatan ini adalah meningkatkan kemampuan BUMDes dalam mengelola pemasaran digital secara mandiri dan berkelanjutan. Metode yang digunakan meliputi pelatihan partisipatif, pendampingan teknis, produksi konten promosi digital, pembuatan alat bantu (katalog & website), serta monitoring dan evaluasi terhadap kemampuan mitra dalam implementasi hasil kegiatan. Pelatihan akan dilakukan dengan pendekatan praktik langsung, yang difokuskan pada penguasaan keterampilan digital yang aplikatif dan sesuai konteks lokal. Dalam jangka panjang, kegiatan ini diharapkan dapat memperkuat posisi BUMDes dalam ekosistem ekonomi digital desa serta mendukung kemandirian ekonomi masyarakat berbasis teknologi.
Optimalisasi Penjualan Dengan Inovasi Digital Berbasis IoT Untuk Mendukung Ekspansi Usaha Berkelanjutan Di Desa Bagan Serdang Nurhaflah Soraya; Rahmadani Rahmadani; Bister Purba
JURPIKAT Vol 7 No 1 (2026): 7.1 2026
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v7i1.2847

Abstract

Pengabdian Tanggap Bencana Distribusi Logistik di Desa Sekip, Kecamatan Lubuk Pakam, Kabupaten Deli Serdang, Provinsi Sumatera Utara Rini Indahwati; Nurhaflah Soraya; Rahmadani; Muhammad Asrin Jazuli
JURPIKAT Vol 7 No 1 (2026): 7.1 2026
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v7i1.2944

Abstract

The heavy rainfall caused a flood in Deli Serdang Regency on November, 30th 2025. For responding to this disaster, the Higher Education, Science & Technology Ministry funded community services activities, especially logistics distribution for the society. Politeknik Negeri Medan is one of the higher education institutions in Sumatera Utara, acting as the mediator for the logistic distribution process. This community service aims to help the society that impacted by the flood and landslide in Desa Sekip, Kecamatan Lubuk Pakam, Kabupaten Deli Serdang, Provinsi Sumatera Utara.
The Effect of Social Media, Flash Sales, and Islamic Lifestyle on Impulsive Buying Behavior on The Shopee Platform Nur Salsabila; Rahmadani Rahmadani; Marlya Fatira; Rizal Agus
Jurnal Ekonomi & Bisnis Vol 5 No 1 (2026): Jurnal Ekonomi dan Bisnis
Publisher : Politeknik Baubau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57151/jeko.v5i1.1163

Abstract

This research aims to determine the influence of social media, flash sales, and Islamic lifestyle on impulsive buying behavior on the Shopee platform (a study on Muslim students at Medan State Polytechnic). In this study, the independent variables are social media, flash sales, and Islamic lifestyle, while the dependent variable is impulsive buying behavior. The sample used in this study consisted of 150 Muslim student respondents from Medan State Polytechnic who use the Shopee platform, with data collected through questionnaires as primary data and secondary data derived from theoretical studies in books and journals. This study employs a quantitative method with data collection techniques through questionnaires evaluated using a Likert scale, validity testing, and reliability testing. The prerequisite tests include normality test, multicollinearity test, and heteroscedasticity test. The data analysis technique used to answer the hypothesis employs multiple linear regression analysis, partial test (t), simultaneous test (F), and coefficient of determination test (R2) with a significance level of 5% (α=0.05), processed with the assistance of SPSS 25. The results of this study indicate that the social media variable has a positive and significant effect on the impulsive buying behavior of Muslim students at Politeknik Negeri Medan on the Shopee platform, the flash sale variable has a positive and significant effect on the impulsive buying behavior of Muslim students at Politeknik Negeri Medan on the Shopee platform, and the Islamic lifestyle variable has a negative and significant effect on the impulsive buying behavior of Muslim students at Politeknik Negeri Medan on the Shopee platform. The social media, flash sale, and Islamic lifestyle variables have a significant effect on the impulsive buying behavior of Muslim students at Politeknik Negeri Medan on the Shopee platform).
Pengaruh Related Party Transaction, Thin Capitalization dan Firm Size Terhadap Penghindaran Pajak T. Nur'din Rizki Sb; Rahmadani; Heddy Lumban Toruan; Akmal Hidayat; Endang Kurniati
Jurnal IAKP : Jurnal Inovasi Akuntansi Keuangan & Perpajakan Vol. 6 No. 2 (2025): Desember
Publisher : P3M Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/iakp.v6.i2.1205

Abstract

This study examines the effect of related party transactions, thin capitalization, and firm size on tax avoidance in non-cyclical consumer manufacturing companies listed on the Indonesia Stock Exchange (IDX) for the period 2019–2023. The research population consists of 125 companies, and the sample was determined using purposive sampling based on specific criteria, resulting in 24 companies with a total of 120 firm-year observations. The research variables include related party transactions, thin capitalization, and firm size as independent variables, while tax avoidance serves as the dependent variable. Data were analyzed using panel data regression with EViews 12. The results show that related party transactions have a significant positive effect on tax avoidance, while thin capitalization and firm size do not have a significant effect. These findings imply that companies tend to utilize affiliate transactions as a strategy to reduce tax obligations, whereas capital structure and firm size do not play a decisive role. The results highlight the importance of strengthening tax regulations and supervision to minimize the use of related party transactions as tools for tax avoidance. Future research is recommended to include additional variables and expand the sample scope across sectors to obtain more generalizable results.
Analisis Manajemen Risiko Pada PT Bank Negara Indonesia Tbk Rahmadani Rahmadani
Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi Vol 5 No 2 (2025): Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi Edisi Agustus 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Mahaputra Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56870/ts1eq329

Abstract

The aim of this research is to find out and analyze how risk management is carried out at PT Bank Negara Indonesia which is listed in the banking sector on the Indonesia Stock Exchange (BEI) in 2022. Methodology This research is qualitative and descriptive. The results of the analysis show that the management of a company can be influenced by risk management. Where risk management is directly proportional to company performance. Risk management has been successfully implemented by the banking industry, especially PT Bank Negara Indonesia, Tbk. The banking sector, namely BNI, has implemented standardized risk management. Proven based on report data in 2022, PT. Bank Negara Indonesia, Tbk has implemented both national and international risk management standards. BNI's implementation of risk management is known as 4 pillars.
PENGARUH KESADARAN WAJIB PAJAK DAN SANKSI PERPAJAKAN TERHADAP KEPATUHAN WAJIB PAJAK KENDARAAN BERMOTOR (STUDI KASUS PADA KANTOR SAMSAT KOTA MEDAN) Michelle Navaya; Ilham Hidayah Napitupulu; Rahmadani; Muhammad Asrin Jazuli
Journal of Social and Economics Research Vol 7 No 2 (2025): JSER, December 2025
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v7i2.1071

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kesadaran wajib pajak dan sanksi perpajakan terhadap kepatuhan wajib pajak kendaraan bermotor studi kasus pada kantor samsat kota medan. Data yang digunakan dalam penelitian ini merupakan data primer yang diperoleh melalui penyebaran kuesioner kepada masyarakat yang ada di kota Medan. Teknik pengambilan sampel menggunakan metode purposive sampling, dengan jumlah responden yang dikumpulkan 100 Wajib Pajak dari keseluruhan populasi. Pengujian dilakukan dengan menggunakan analisis regresi linier berganda dengan bantuan software SPSS versi 25. Hasil penelitian ini menunjukkan kesadaran wajib pajak dan sanksi perpajakan berpengaruh positif dan signifikan terhadap kepatuhan wajib pajak kantor Samsat Kota Medan. Dengan demikian hasil penelitian ini diharapkan dapat bermanfaat dalam usaha peningkatan kepatuhan perpajakan terutama dalam kaitannya dengan kesadaran wajib pajak dan sanksi perpajakan khususnya di wilayah penelitian.
Analisis Strategi Manajemen ZISWAF dalam Meningkatkan Kesejahteraan Ekonomi Umat: Studi pada ZISWAF Center Politeknik Negeri Medan Ayu Niatasya Nasution; Supaino Supaino; Muhammad Zuhirsyan; Rikwan Effendi S Manik; Rahmadani Rahmadani; Suherman Suherman
As-Syirkah: Islamic Economic & Financial Journal Vol. 5 No. 1 (2026): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/

Abstract

This study aims to analyze the ZISWAF management strategies implemented by the ZISWAF Center of Politeknik Negeri Medan in improving the economic welfare of the Muslim community, particularly among the academic community classified as mustahik. Additionally, the study identifies challenges and obstacles in managing ZISWAF funds and explores solutions applied to address those challenges. The research adopts a qualitative approach with a descriptive method. Data were collected through in-depth interviews with seven relevant informants. Data analysis followed the Miles and Huberman model, including data reduction, data display, and conclusion drawing. SWOT analysis using IFAS and EFAS matrices was conducted to formulate appropriate strategies. The findings reveal that management functions—planning, organizing, actuating, and controlling—have been effectively applied. The WO (Weaknesses–Opportunities) strategy was identified as the most suitable approach, emphasizing the improvement of internal weaknesses by optimizing external opportunities. This study is expected to serve as a reference for sustainable and adaptive ZISWAF management development.
PKM Pemulihan Ekonomi Pasca Bencana melalui Teknologi Berbasis AI dan Pemberdayaan Usaha Ikan Asin Desa Paluh Sibaji Nurhaflah Soraya; Rahmadani Rahmadani; Bister Purba
JURPIKAT Vol 7 No 3 (2026)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v7i3.3422

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan mendukung pemulihan ekonomi masyarakat Desa Paluh Sibaji pascabencana melalui integrasi teknologi digital, pemulihan ekosistem mangrove, dan penguatan usaha berbasis potensi lokal. Permasalahan yang dihadapi meliputi kerusakan mangrove, keterbatasan sarana usaha perikanan, rendahnya diversifikasi usaha, serta terbatasnya pemanfaatan teknologi. Metode kegiatan meliputi sosialisasi, pelatihan, penerapan teknologi, pemberian sarana usaha, pendampingan, dan evaluasi. Inovasi yang diterapkan berupa aplikasi Eco-Mangrove berbasis Artificial Intelligence (AI) untuk mendukung dokumentasi, deteksi, dan pelaporan kondisi mangrove serta edukasi pemanfaatan buah mangrove sebagai sumber pendapatan alternatif. Penguatan usaha dilakukan melalui bantuan fiber polka, jaring tangkap, alat tangkap, jaring medang, dan mesin dompeng, disertai pelatihan penggunaan dan perawatan. Hasil kegiatan menunjukkan peningkatan kapasitas mitra dalam pemanfaatan teknologi, pengelolaan sarana usaha, dan diversifikasi ekonomi. Kegiatan juga mendukung pemulihan ekosistem melalui penanaman bibit mangrove secara kolaboratif
Co-Authors Affandi, Ismi Ageng Rahyan Al Amin Agus, Rizal Ahmad Luthfi Munawar Ajeng Pristi Diah Jagaddita Akmal Hidayat Akmal Hidayat Alika Rahmadia Amrijal Amrijal Andini Aura Fachrani Anita Putri Anriza Witi Nasution Asmalindar Ayu Niatasya Nasution Binti Jaafar, Rosmawati Bister Purba Cut Nizma Dara Anisa Devanta Abraham Tarigan Devi, Syahrani Dewi Anggraini Diena Fadhilah Diena Fadhilah Efni Siregar & Vivianti Novita - Elserra Siemin Ciamas Endang Kurniati Endang Kurniati Ermyna Seri Erwin Abubakar Fatihah Al Husna Febrianti, Riska Harahap, Annisa Oktavia Hasibuan, Raya Puspita Sari Heddy Lumban Toruan Heddy Lumbantoruan Ilham H Napitupulu Iskandar Muda Jazuli, Muhammad Asrin Khairi Anshor Khairi Anshor Khanti Listya Lenta Sigiro Lubis, Arif Ridho Marlya Fatira AK Michelle Navaya Muhammad Asrin Jazuli Muhammad Asrin Jazuli Muhammad Fatih Asykarillah Nasution Muhammad Yuan Aunhanief Muhammad Zuardi Muhammad Zuhirsyan Napitupulu, Ilham Hidayah Novi Handayani Simbolon Nur Salsabila Nurhaflah Soraya Nurhayati Nurhayati Nurlinda Nurlinda Nurlinda Nurlinda, Nurlinda Octa Purba Putri Hadi Utami Rahma Rahmadani Rahmadani Raisa Atthiyah Arin Raya Puspita Sari Hasibuan Rika Githamala Ginting Rikwan Effendi S Manik RINI INDAHWATI Riska Febrianti Safrida, Eli Salsabila, Sarah Saragih, Intan Lestari Sb, T. Nur'din Rizki Sebayang Rihat Seri, Ermyna Siahaan, Djames Siahaan, Sondang Beatrix Simanungkalit, Erwinsyah Sindy Losa Sinuhaji Sintiya Rajagukguk Siti Asnida Nofianna Soffadina Soffadina Sondang Beatrix Siahaan Sondang Beatrix Siahaan Sugianto Suherman Suherman Supaino Supaino Supaino Supaino Supriyanto Surbakti, Rudianto Suryanto T. Nur'din Rizki Sb Tarigan, Devanta Abraham Tasya Melati Sulaiman Tesalonika Putri Toruan, Heddy Lumban Wanda Lestari Wardayani Zalfa Sasqia Amanda Zuardi, Muhammad Zulhendry