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Journal : Values

PENGARUH KUALITAS PELAYANAN, PERSEPSI HARGA, DAN KEPERCAYAAN TERHADAP KEPUASAN ORANG TUA PESERTA DIDIK PADA TK KARTIKA MANDALA DENPASAR I Made Dipa Arigata; Ni Putu Nita Anggraini; Pande Ketut Ribek
VALUES Vol. 3 No. 2 (2022): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

Kindergarten as an educational institution that develops early childhood skills, of course, must pay attention to the satisfaction of parents who send their children to Kartika Mandala Kindergarten. Because parents' satisfaction with the results of education in kindergarten as a provider of educational services will later determine the number of new student admissions. This study aims to examine and obtain empirical evidence of the effect of service quality, price perception, and trust on the satisfaction of parents of students at Kartika Mandala Kindergarten Denpasar. The population in this study was parents of students at Kartika Mandala Kindergarten in the last 5 years, from 2016 to 2020 a total of 277 students. The sampling technique used proportionate stratified random sampling so that 56 people were used as samples. The analytical tool used is multiple linear analysis, classical assumption test, t test, and F test. The results of this study indicate that service quality, price perception, and trust have a positive and significant effect on the satisfaction of parents of students at Kartika Mandala Kindergarten Denpasar. It is recommended to Kartika Mandala Kindergarten Denpasar to further improve the handling of complaints from parents of students, which can be used as input and suggestions to realize better services in the future.
PENGARUH IKLAN, KEPERCAYAAN MEREK DAN CITRA MEREK TERHADAP MINAT BELI KONSUMEN INDIHOME DI GIANYAR Kokmang Ayu Noviningsih; Ni Putu Nita Anggraini; Pande Ketut Ribek
VALUES Vol. 3 No. 2 (2022): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In the current era of globalization, telecommunications plays a very important and strategic role in social life. Through communication technology, the community can exchange information remotely in a relatively fast and efficient time. The purpose of this study was to determine and explain the effect of brand trust and brand image on the buying interest of IndiHome consumers in Gianyar. The population in this study are consumers17,250 units using IndiHome in Gianyar in 2020. The number of samples used in this study were 100 respondents using the purposive sampling method, data collection using a Likert scale questionnaire. The data analysis technique used multiple linear regression test. Hypothesis testing was carried out using the t test. The results showed that there was a positive and significant effect of brand trust and brand image on the buying interest of IndiHome consumers in Gianyar.