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Innovation in Cocktail Party Dress design: Integrating Sekar Jagad Batik through decorative application methods Masruroh, Syifa Fadhillah; Sugiyem, Sugiyem
Productum: Jurnal Desain Produk (Pengetahuan dan Perancangan Produk) Vol 9, No 1 (2026)
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/productum.v9i1.16488

Abstract

Indonesia has many traditional fabrics throughout the country. However, over time, many people have become reluctant to wear batik clothes, particularly among younger generations who perceive traditional textiles as outdated for contemporary occasions. Therefore, the purpose of this study is to develop and socialize batik through cocktail party fashion innovations incorporating patchwork techniques, specifically using Sekar Jagad batik motifs. The methods used in this creation follow the Research and Development method for 4D models: Define, Design, Develop, and Disseminate. The design criteria emphasized wearability for semi-formal occasions, cultural representation through batik preservation, and aesthetic balance through asymmetrical composition. The result of this creation is a one-piece cocktail party dress featuring asymmetrical balance, evident in the use of a single sleeve and skirt length that differs between the front and back. Evaluation through expert validation and user testing revealed that the design successfully bridges traditional and contemporary aesthetics, with 85% of respondents expressing willingness to wear batik in cocktail settings. This study contributes to fashion design discourse by demonstrating how traditional textiles can be repositioned for modern contexts without losing cultural authenticity. The findings suggest that innovative design approaches and appropriate occasion-matching are key factors in revitalizing interest in cultural heritage textiles among contemporary consumers, offering practical implications for fashion designers and cultural preservation initiatives.
Modular two-look blouse design using Jumputan and Indigo–Tingi Dyeing for sustainable fashion Ramadhani, Amelia Estriana; Sugiyem, Sugiyem
Productum: Jurnal Desain Produk (Pengetahuan dan Perancangan Produk) Vol 9, No 1 (2026)
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/productum.v9i1.15669

Abstract

The fashion industry increasingly demands sustainable alternatives that preserve cultural heritage. This study addresses the gap sustainably by integrating traditional Indonesian batik with contemporary modular design. Using a 4D R&D approach, a 2-look modular blouse was developed with jumputan cross-tie batik and natural indigo-tingi dyeing on organic cotton. Consumer preference testing with 60 respondents (the majority, 58.3%, aged 21-24 years) across Indonesia showed a strong preference for casual design (72 favorable ratings) over semi-formal (42 ratings). The sustainability concept received 75% perfect-fit ratings, with 92% approving the organic cotton material for its comfort, breathability, and suitability for tropical climates. However, the IDR 320,000 price point showed mixed acceptance: 58% found it acceptable, while 43% expressed affordability concerns, particularly among students. Results confirm market viability for sustainable modular fashion that integrates traditional techniques, though the pricing strategy requires refinement to reach student segments. Limitations include geographic concentration and age demographic skew. This research demonstrates the market viability of conventional textile techniques in contemporary sustainable fashion.