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All Journal Dinamika Pendidikan WARTA Benefit: Jurnal Manajemen dan Bisnis Jurnal Sinar Manajemen JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Jurnal Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) SEIKO : Journal of Management & Business Jesya (Jurnal Ekonomi dan Ekonomi Syariah) YUME : Journal of Management Ecopreneur.12 MANAJEMEN DEWANTARA JURNAL LENTERA BISNIS Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Orientasi Bisnis dan Entrepreneurship Jurnal Bina Bangsa Ekonomika Proceeding ISETH (International Summit on Science, Technology, and Humanity) Prosiding University Research Colloquium Innovative: Journal Of Social Science Research Paradoks : Jurnal Ilmu Ekonomi Jurnal Informatika Ekonomi Bisnis El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Nur Achmad
Universitas Muhammadiyah Surakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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Journal : Jurnal Ilmiah Manajemen Kesatuan

 1 
The Effect of Promotion, Price and Product Quality on Wardah Skincare Purchasing Decisions Arum, Jovita Sekar; Achmad, Nur
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 2 (2024): JIMKES Edisi Maret 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Indonesian beauty industry has experienced very rapid development in recent years. This can be seen from the increasing number of local and international beauty brands offering various facial skin care products and services. The aim of this research is to find out whether there is an influence of promotion, price and purchasing decisions on facial skin care products which is moderated by brand image. This research method uses a quantitative type of research with the aim of collecting and analyzing numerical data to answer questions. Primary data was collected through distributing questionnaires online. The population used in this research were FEB UMS students. The sample in this study were Feb UMS students who had used Wardah brand skincare products 1-2 times or >2 times. To determine the research sample size, the researcher measured the size of the sample that would be researched. Referring to Hair's opinion, namely, the number of indicators x 5. In this study the number of indicator questions was 21 items, so 21 indicators x 5, namely 105 respondents. This research uses Structural Equation Model (SEM) analysis techniques with Partial Least Square (PLS), a smart PLS software tool to analyze and process data. From the research results, it was found that promotions and prices do not have a significant influence on purchasing decisions. Product quality has an influence on purchasing decisions. Brand image has a positive and significant influence on purchasing decisions. And brand image is able to mediate the variables of promotion, price and product quality on Wardah skincare purchasing decisions.
The Effect of Transformational Leadership, Organizational Culture, and Work Life Balance on Employee Performance Murniawati, Adita; Achmad, Nur
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 6 (2024): JIMKES Edisi November 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i6.2926

Abstract

This study aims to measure how much influence transformational leadership, organizational culture, and work-life balance have on employee performance mediated by organizational commitment. The study was conducted using a purposive sampling method distributed to employees of the Regional Finance Agency of Karanganyar Regency with a total of 90 respondents, the data obtained were then analyzed using partial least square with SmartPLs and then it was found that transformational leadership did not have a significant effect on employee performance or organizational commitment, and did not have a significant effect on employee performance when mediated by organizational commitment. However, organizational culture has a positive and significant effect on employee performance and organizational commitment, and also has a significant effect on employee performance when mediated by organizational commitment. While work-life balance has a positive effect on employee performance and organizational commitment, but is not significant on employee performance alone or when mediated by organizational commitment. Organizational commitment itself has a positive and significant effect on employee performance.
The Effect of Social Media Source Credibility on Purchase Interest of Products from Online Stores Saskara, Bela; Achmad, Nur
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 6 (2024): JIMKES Edisi November 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i6.2947

Abstract

Social media marketing is now a dominant business strategy, with many companies using influencers to advertise their products. This study examines the effect of influencer credibility, which includes attractiveness, expertise, and trustworthiness, on consumer purchase intention through the mediation of consumer attitudes. This study uses a quantitative approach with data from 210 respondents collected through a Likert-scale questionnaire. Data analysis was conducted using SEM-PLS through SmartPLS 4.0 software. The results show that influencer credibility has a significant positive impact on consumer attitudes (p-value <0.05, t-statistic > 1.96), and consumer attitudes mediate the relationship between influencer credibility and purchase intention. Dimensions of credibility, such as attractiveness, expertise, and trustworthiness, significantly affect consumer responses to advertisements. Fadil Jaidi is able to convey authentic and relevant messages, thereby increasing consumer trust in JINISO products. This study emphasizes the importance of influencer credibility in building emotional engagement and increasing the effectiveness of digital marketing. These results support previous studies showing that influencer credibility can drive purchase intention through consumer attitudes, making influencers a strategic element in modern marketing communications.
Co-Authors Ambariyanto Ambariyanto Ananda, Kannitha Audria Deva Andriansyah, Muhammad Rafi' Angellia, Anggi Anisa Ayu Gyanmar, Fridasari Arianto, Sheptian Tunjung Arum, Jovita Sekar Atwal Arifin, Atwal Bastotan, Rosid Choirunnisa, Bella A. Damayanti, Putri Dewaty, Galuh Kasih Anugerah Dwi Sarbini Edy Purwo Saputro Fadhel Adam Syahaical Faraliza Gibranty Syarifudin Fatah, M. Miftahul Firli Dwi Kusuma Putri Fitriana Mustikaningrum Fitriana, Desinta Fajar Fridasari Anisa Ayu Gyanmar Govanda Elcovano Adenza Faradz Ismaya, Malika Indah Nur Itsna Fauzia Nurul Rahmawati Jannah, Zainur Miftakhul Jati Waskito K Kussudyarsana Kussudyarsana Kussudyarsana M. Sholahuddin M. Sholahudin Maharani, Riris Arienda Marfuah, Aulia Dias Maulaniya Nestri Setya Zhari Mirzam Arqy Ahmadi Muhammad Sholahuddin Murniawati, Adita Muthohar, A'isy Rusdi Nadia Rahmawati Novel Idris Abas Nuur Rohmah Nadzafah Permatasari, Qisthoni Pradana, Muhammad Aldilo Ihza Pramudya Kurnia Purnomo, Siddiq Putri, Eva Kumala Sapna Rini Kuswati S Soepatini Salsabila, Sherlynda Febriana Sari, Elisa Novita Saskara, Bela Setiyanto, Sulis Sholahudin, M. Siddiq Purnomo Sih Handayani, Sih Sri Murwanti Sri Murwanti Sulis Setiyanto Triyono Triyono Wahyu Hamzah Yudatama Wahyuningrum, Dinda Daniar Waruwu, Dicky Rahmat Wibowo, Debora Tata Wuryaningsih Dwi Lestari, Wuryaningsih Dwi Yessy Bangkit Forma Yudatama, Wahyu Hamzah Zainur Miftakhul Jannah Zhari, Maulaniya Nestri Setya Zulfa Irawati, Zulfa