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All Journal JEMMA | Journal of Economic, Management and Accounting To Maega: Jurnal Pengabdian Masyarakat Movere Journal Golden Ratio of Mapping Idea and Literature Format Formosa Journal of Sustainable Research (FJSR) Jurnal Sains Manajemen  Nitro Paradoks : Jurnal Ilmu Ekonomi JURSIMA Journal of Business, Technology, & Social Science Jurnal Manajemen dan Ekonomi Terapan Jurnal Sistem Informasi dan Manajemen
M. Fahrul Husni
Institut Bisnis Dan Keuangan Nitro
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Library & Information Science Social Sciences Other

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Journal : Movere Journal

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Analisis Kualitas Produk dan Harga Terhadap Keputusan Pembelian Produk Kosmetik Husni, M. Fahrul
Movere Journal Vol. 6 No. 1 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi (STIE) Tri Dharma Nusantara Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53654/mv.v6i1.425

Abstract

The cosmetics industry is one of the fast-growing sectors around the world, including Indonesia. Product quality and price are two main factors that influence consumer purchasing decisions. The study aims to analyze the impact of product quality and price on the decision to buy cosmetic products in Indonesia. The research method used is quantitative by collecting data through surveys to consumers of cosmetic products. Therefore, companies in the cosmetics industry should strive to improve product quality and establish appropriate pricing strategies to improve consumer purchasing decisions and increase market share.
Pengaruh Persepsi Kemanfaatan, Persepsi Kemudahan, Persepsi Kepercayaan Dan Persepsi Risiko Terhadap Minat Mahasiswa Dalam Penggunaan Internet Banking Pada PT Bank BNI KCU Mattoangin Makassar Husni, M. Fahrul; Nurdin, Maryam; Saeni, Nuraeni; Krisnanto, Budhi; HS, Elsa Mayuri
Movere Journal Vol. 6 No. 2 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi (STIE) Tri Dharma Nusantara Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53654/mv.v6i2.479

Abstract

This study aims to determine the effect of perceived usefulness, perceived ease of use, perceived trust and perceived risk on student interest in PT Bank Negara Indonesia (Persero) Tbk. KCU Mattoangin Makassar. The analysis method used in this research is quantitative descriptive analysis method. The analytical tool used is multiple linear regression with the IBM SPSS Version 25.0 tool. From the proposed hypothesis test, the partial test research results show a positive and significant value for perceived usefulness, perceived convenience, perceived trust that it affects student interest in using mobile banking while perceived risk shows a negative and significant value. Simultaneously, the effect of perceived benefits, perceived convenience, perceived trust and perceived risk has a significant effect on customer interest and the R square value of 0.388 or 38.8% of the independent variable explains the dependent variable.
Intervensi Strategi Pemasaran Dalam Keputusan Pembelian Produk Kosmetik Gafar, Abdul; Husni, M Fahrul
Movere Journal Vol. 6 No. 2 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi (STIE) Tri Dharma Nusantara Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53654/mv.v6i2.500

Abstract

This study aims to analyze the influence of product quality and buying interest on the purchase decision of cosmetic products. Using a quantitative methodology, data is collected through surveys filled out by consumers of cosmetic products. Data analysis was carried out using statistical techniques to test two main hypotheses: first, that product quality has a positive and significant effect on purchasing decisions; Second, buying interest also has a positive and significant influence. The study results show that both variables, product quality and buying interest, significantly influence purchasing decisions. Product quality is an important factor influencing consumer perception and purchasing decisions. Meanwhile, buying interest, which is influenced by factors such as brand awareness and marketing, also plays an important role in driving purchasing decisions. Based on the results of this study, it is recommended that companies in the cosmetics industry focus their efforts on improving product quality and adopt effective marketing strategies to increase buying interest. This strategy must include product innovations that suit the needs and preferences of current consumers and the use of digital technology in marketing to attract and retain consumers. The conclusion of this study provides important insights for cosmetics industry players in developing effective business strategies to increase sales and customer loyalty
ANALISIS PENGARUH SOCIAL MEDIA TERHADAP LOYALITAS PELANGGAN MELALUI BRAND IMAGE DAN BRAND AWARENESS Husni, M. Fahrul
Movere Journal Vol. 7 No. 1 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi (STIE) Tri Dharma Nusantara Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53654/mv.v7i1.591

Abstract

This research aims to determine and analyze the influence of social media on customer loyalty through brand image and brand awareness. The analytical tool used in this research is data analysis using SEM-PLS. The population in this study was all followers of social media accounts with a total of 14,039 followers. The sampling technique used in this research was the Slovin technique, so the sample used was 100 followers of social media accounts from PT. A B C. The research results show that: (1) Social Media has a positive and significant effect on Customer Loyalty; (2) Social Media has a positive and significant effect on Brand Image; (3) Brand Image has a positive and significant effect on Customer Loyalty; (4) Social Media has a positive and significant effect on Brand Awareness; (5) Brand Awareness has a positive and significant effect on Customer Loyalty; (6) Social Media has a positive and significant effect on Customer Loyalty through Brand Image; (7) Social Media has a positive and significant effect on Customer Loyalty through Brand Awareness.
Co-Authors A. We Tenri Fatimah Singkeruang A.R, Dhita Pratiwi Abdul Gafar, Abdul Baharuddin, B. Besse Qurani Budhi Krisnanto Budhi Krisnanto Ceskakusumadewi Ceskakusumadewi Baharuddin Devid Hendra Gunawan HS, Elsa Mayuri Ilham Putra Utama Karina Karina Karmilah Mansur Krisnanto, Budhi Maryam Nurdin, Maryam Mattarima Mattarima MUHAMMAD RIZAL Natsir Muhammad Nugraha, Rifandi Wahyu Nuraeni Saeni Rachmatan Rachmatan Rahayu Marajabessy Ramlah Ramlah Ramlah Ramlah Rosnaini Daga Salam, Karta Negara Samalam, Abdul Gafar Solly Aryza Suljumansah Suwandaru, Rachman Vebby Anwar Verawaty Verawaty Wahriyadi Wahriyadi