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The Effect of Reward Implementation and Non-Financial Work Environment on Employee Loyalty at Toko Femina Metro Lampung Aliyah, Hikmatul; Buchori, Buchori; Sugiono, Sugiono; Sari, Dame Dwinta
Journal of Research in Social Science and Humanities Vol 6, No 1 (2026): March 2026
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v6i1.549

Abstract

This study aims to analyze the effect of reward implementation and work environment on employee loyalty at Toko Femina Metro. The research employs a quantitative approach with a survey method. The population and sample consist of 35 employees, selected using a saturated sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression analysis with SPSS.The results show that rewards have a positive and significant effect on employee loyalty. Likewise, the work environment also has a positive and significant effect on employee loyalty. Simultaneously, rewards and the work environment significantly influence employee loyalty, with a coefficient of determination (R²) of 0.536, indicating that 53.6% of employee loyalty can be explained by the two independent variables, while the remaining 46.4% is influenced by other factors outside the research model.These findings imply that organizations should implement fair and transparent reward systems and create a conducive work environment to enhance employee loyalty. This study contributes to human resource management literature by highlighting the importance of rewards and work environment in fostering employee loyalty in the retail sector
PENGARUH USER EXPERIENCE DESIGN, NAVIGATION EASE TERHADAP E-SATISFACTION DI APLIKASI MARKETPLACE MOBILE SHOPEE DI KECAMATAN LABUHAN MARINGGAI Sugiono, Sugiono; Sandora, Putri; Buchori, Buchori; Nurkholis, Nurkholis
Technologia : Jurnal Ilmiah Vol 17, No 2 (2026): Technologia (April)
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/tji.v17i2.23207

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh User Experience Design dan Navigation Ease terhadap E-Satisfaction pada pengguna aplikasi Marketplace Mobile Shopee. Penelitian ini menggunakan pendekatan kuantitatif korelasional, dengan pengumpulan data primer melalui penyebaran kuesioner berskala Likert kepada 100 responden Generasi Z di Kecamatan Labuhan Maringgai. Data dianalisis menggunakan regresi linier berganda, Hasil analisis menghasilkan persamaan regresi sebagai berikut:[Y = 17,000 + 0,340X₁ + 0,399X₂] di mana User Experience Design (X₁) dan Navigation Ease (X₂) berpengaruh positif terhadap E-Satisfaction (Y). Hasil uji t (parsial) menunjukkan bahwa User Experience Design memiliki nilai t = 5,038 (Sig. = 0,000) dan Navigation Ease memiliki nilai t = 5,995 (Sig. = 0,000), yang berarti keduanya berpengaruh signifikan terhadap E-Satisfaction. Hasil uji F (simultan) menunjukkan nilai F = 59,604 dengan Sig. = 0,000 (< 0,05), yang menandakan bahwa kedua variabel independen secara bersama-sama berpengaruh signifikan terhadap E-Satisfaction. Sementara itu, nilai koefisien determinasi (R²) sebesar 0,549 menunjukkan bahwa 54,9% variasi kepuasan pengguna dijelaskan oleh kedua variabel tersebut, sementara 45,1% sisanya dipengaruhi oleh faktor lain di luar model penelitian. Temuan ini mendukung teori User Experience (Norman, 2013), Technology Acceptance Model (TAM) (Davis, 1989), dan Expectation Confirmation Theory (ECT) (Oliver, 1980), yang menegaskan bahwa pengalaman desain dan kemudahan penggunaan merupakan determinan utama kepuasan digital. Penelitian ini juga mengonfirmasi bahwa Generasi Z memiliki sensitivitas tinggi terhadap kualitas visual dan kemudahan navigasi aplikasi.