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All Journal Jurnal Pendidikan dan Konseling Jurnal Wacana Ekonomi Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Syntax Transformation Edu Cendikia: Jurnal Ilmiah Kependidikan JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Jurnal Ilmiah Hospitality Management Malcom: Indonesian Journal of Machine Learning and Computer Science BINA CIPTA Jurnal Masyarakat Madani Indonesia Jurnal Multidisiplin West Science West Science Business and Management Jurnal Bisnis dan Manajemen West Science Jurnal Ekonomi dan Kewirausahaan West Science West Science Interdisciplinary Studies West Science Social and Humanities Studies Science Information System and Technology Jurnal Pengabdian Masyarakat dan Riset Pendidikan Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Journal of Social Service and Empowerment
I Wayan Adi Pratama
Politeknik Internasional Bali
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Analysis of Risk Management, Visitor Satisfaction, and Destination Accessibility on Tourism Industry Reputation in Bali I Wayan Adi Pratama; Ni Desak Made Santi Diwyarthi; Bambang Suharto
West Science Interdisciplinary Studies Vol. 3 No. 01 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i01.1633

Abstract

This study examines the influence of risk management, visitor satisfaction, and destination accessibility on the reputation of Bali’s tourism industry. Utilizing a quantitative approach, data were collected from 140 respondents and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS 3). The findings reveal that visitor satisfaction is the most influential factor, followed by destination accessibility and risk management. Visitor satisfaction significantly enhances the reputation by providing high-quality experiences and fostering positive word-of-mouth. Destination accessibility is vital in ensuring seamless travel and inclusivity, while risk management builds trust through effective safety measures. The study underscores the need for an integrated approach that balances these factors to sustain Bali's position as a leading global tourist destination. Recommendations for policymakers and industry stakeholders are provided to enhance reputation through strategic interventions.
Sosialisasi Pengelolaan Pondok Wisata Berbasis Kearifan Lokal Ni Desak Made Santi Diwyarthi; I Wayan Jata; Nyoman Gede Mas Wiartha; I Wayan Adi Pratama
ABDISOSHUM: Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Vol. 4 No. 2 (2025): Juni 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/abdisoshum.v4i2.5020

Abstract

This community service program aimed to enhance the capacity of local communities in managing guesthouses based on local wisdom as part of a sustainable and environmentally friendly hospitality industry development strategy. The program was conducted in Melinggih Kelod Village, Payangan District, Gianyar Regency, an area renowned for its rich cultural and natural potential yet still facing challenges in the professional and ethical management of tourism accommodations. A total of 30 participants, consisting of local business actors and community members, took part in a series of socialization and training sessions. The training materials covered fundamental principles of sustainable tourism, cultural preservation strategies in tourism services, the integration of local values into guest service practices, and digital marketing techniques based on cultural content and authentic experiences. The method used a participatory approach involving case studies, simulations, and field-based mentoring. The results indicated that the community possesses strong potential to develop culturally and environmentally based guesthouses, provided that capacity building through practical training is offered. These findings are supported by several theories, including Community-Based Tourism (CBT), which emphasizes active community participation; Cultural Capital, which highlights the value of cultural assets as economic resources; and the Triple Bottom Line framework, which balances economic, social, and environmental aspects. This approach enables the development of competitive local guesthouse businesses while contributing to cultural preservation and sustainable development.
Socialization of Local Wisdom-Based Homestay Management in Sustainable and Environmentally Friendly Hospitality Industry : Pengabdian I Wayan Adi Pratama; Ni Desak Made Santi Diwyarthi
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 3 No. 4 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 3 Nomor 4 (April 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v3i4.413

Abstract

This community service activity aims to enhance the capacity of local communities in managing homestays based on local wisdom as part of developing a sustainable and environmentally friendly hospitality industry. The program was conducted in Gianyar Regency, Bali, with 30 participants, a region rich in cultural and natural potential yet still facing challenges in managing tourism accommodations professionally and ethically. The socialization emphasized principles of sustainable tourism, cultural preservation, local value integration, and green hospitality practices. The results showed that the community responded positively, expressing enthusiasm to apply the insights gained, particularly in implementing Tri Hita Karana values and local narratives in homestay development. These findings align with theories such as Community-Based Tourism, Cultural Capital, and the Triple Bottom Line, confirming the importance of culture-based, participatory, and sustainable approaches in building a resilient hospitality sector.
Pelatihan Penggunaan Teknologi Green Screen Dalam Event I Wayan Adi Pratama; Marmaiyatno; Ganang Adityo Prakoso; Anak Agung Nyoman Sri Wahyuni
Journal of Social Service and Empowerment Vol. 2 No. 1 (2025): Journal of Social Service and Empowerment (JOSSE)
Publisher : Politeknik Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/josse.v2i1.436

Abstract

Tujuan diadakan kegiatan Pengabdian kepada Masyarakat ini adalah untuk memberikan pelatihan Penggunaan Teknologi Green Screen Dalam Event untuk meningkatkan pengetahuan dan skill dalam dunia event. Dalam pengabdian ini team pengabdian selaku narasumber menyampaikan dalam melaksanakan virtual event harus menguasai teknologi dan pemanfaatkan green screen dalam menggunakan beckground layar yang membuat manarik. Dalam pelatihan ini juga siswa/siswi juga diajarkan bagamana menjalankan aplikasi OBS (Open Broadcaster Software)  bagaimana dan menjalankan acara supaya waktu penampilan video dengan pembawa acara selaras hingga tidak terjadi kesalahan baik secara rundown. Setelah narasumber memberikan materi Para siswa/siswi yang datang di acara workshop ini memahami akan pentingnya penguasaan technologi terutma pemanfaatkan green screen dalam event virtual supaya layer dalam event tersebut tidak monoton dan selalu menarik
Harmony in Diversity at Poltekpar Bali: Implementation the First Principle of Pancasila Ni Desak Made Santi Diwyarthi; I Wayan Adi Pratama
Edu Cendikia: Jurnal Ilmiah Kependidikan Vol. 5 No. 02 (2025): Research Articles, August 2025
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/educendikia.v5i02.5997

Abstract

Religious diversity in Indonesia represents both a strength and a challenge in fostering national unity, particularly in the context of higher education. As the world's largest archipelagic nation with six officially recognized religions, Indonesia upholds Pancasila as its foundational philosophy, with the first principle being "Belief in One Supreme God." This study investigates the role of student religious organizations at Politeknik Pariwisata Bali (Poltekpar Bali) in reinforcing this principle while simultaneously promoting interfaith harmony and inclusivity among students from various faith backgrounds. Employing a qualitative research methodology, this study utilizes literature review and participatory observation to examine the contributions of student-led religious organizations, including Rohkristo (Christian and Catholic students), KAMHD (Hindu students), IKLIM (Muslim students), and KMB (Buddhist students). Findings indicate that these organizations not only serve as spaces for spiritual growth and religious expression but also play a significant role in fostering cross-cultural understanding through a variety of collaborative initiatives. These include interfaith dialogues, joint community service projects, disaster relief efforts, environmental campaigns, and shared celebrations of religious holidays. Such activities cultivate an atmosphere of respect, empathy, and peaceful coexistence among students of different beliefs. By engaging in constructive interreligious engagement, student religious organizations at Poltekpar Bali contribute meaningfully to the embodiment of Pancasila values in a pluralistic educational environment. This study underscores the importance of empowering student-led religious communities as key actors in promoting social cohesion, interfaith solidarity, and the ethical development of future tourism professionals in Indonesia's multicultural society.
Marketing Innovation, Employee Competence, Customer Orientation, and Product Quality on Market Performance and Organizational Reputation in Indonesian Multinational Companies Iswanto Iswanto; Ni Desak Made Santi Diwyarthi; I Wayan Adi Pratama
Jurnal Wacana Ekonomi Vol 25 No 1 (2025): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v25i1.43405

Abstract

This study examines the effects of marketing innovation, employee competence, customer orientation, and product quality on market performance and organizational reputation among Indonesian multinational companies. In an increasingly competitive global business environment, these factors are recognized as key strategic resources that determine both operational success and long-term corporate image. Using a quantitative research design, data were collected from 150 respondents via a Likert scale (1–5) and analyzed through Structural Equation Modeling–Partial Least Squares (SEM-PLS 3). The results show that all four independent variables—marketing innovation, employee competence, customer orientation, and product quality—positively and significantly influence market performance. Furthermore, these variables also exert significant positive effects on organizational reputation, both directly and indirectly through market performance. Among them, product quality exhibits the strongest effect on market performance, while market performance itself significantly enhances organizational reputation. The findings suggest that the synergy between innovative marketing, competent human resources, customer focus, and superior product quality contributes to improved competitiveness, customer satisfaction, and reputation building. This study provides valuable theoretical and managerial implications for multinational corporations operating in Indonesia, emphasizing the importance of continuous investment in innovation, employee capability development, customer relationship management, and product quality assurance to sustain high performance and a positive organizational reputation in both global and local markets.
DEVELOPMENT A SUSTAINABLE BUSINESS MODEL FOR ANANDA SEVA DHARMA FOUNDATION THROUGH MARKETING AND ENTREPRENEURSHIP I Wayan Adi Pratama; Luh Sri Damyanti; Diky Budiman
BINA CIPTA Vol 4 No 2 (2025): BINA CIPTA
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/binacipta.v4i2.84

Abstract

This study aims to develop a sustainable business model for the Ananda Seva Dharma Foundation, an orphanage located in Sangsit Village, Buleleng, Bali, by strengthening business management and marketing strategies for their home industry product, B'Onic. The foundation has potential in human resources and agricultural assets, but faces challenges in the form of unstable product sales, limited digital marketing, and the absence of a structured management system. To overcome these problems, a community service program was designed using the Triple Layer Business Model Canvas (TLBMC) approach, which integrates economic, social, and environmental values, combined with a digital marketing strategy. The activity methodology included socialization, training, and mentoring stages carried out over six months. The results of the activity showed that this program succeeded in increasing the foundation's business management capacity, strengthening brand identity, and expanding market reach through digital marketing. The foster children gained entrepreneurial skills, while the foundation achieved better organizational efficiency and broader market opportunities. Overall, this program contributes to promoting the financial independence of foundations and social impact through the integration of sustainable business practices and digital entrepreneurship. The novelty of this research lies in the combination of TLBMC with digital marketing in the context of community service, so that it can become a model that can be replicated by other social enterprises.
Technology and Entrepreneurship in Development: Bibliometric Analysis Lucky Mahesa Yahya; I Wayan Adi Pratama; Ade Suhara
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 2 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i2.10852

Abstract

This study performs a bibliometric analysis to examine global research networks in entrepreneurship, emphasizing the changing collaborations among countries and regions. The study illustrates the pivotal importance of countries such as the United States, Germany, and the United Kingdom in research through the mapping of co-authorship networks from academic papers, while also acknowledging the growing impact of rising economies like China, India, and Brazil. The findings highlight the interdisciplinary character of entrepreneurship research, connecting it to economics, technology, and sustainable development. The study underscores the significance of entrepreneurial education, advocating for the incorporation of global viewpoints and technological innovations inside academic courses. The study provides useful insights into global research trends but acknowledges limitations, such as dependence on indexed databases and the omission of non-collaborative contributions. This analysis offers actionable insights for politicians, educators, and researchers aiming to promote innovation and entrepreneurship, highlighting the necessity of international cooperation to tackle global issues.
Co-Authors . Syamsulbahri Ade Suhara Afen Prana Utama Sembiring Anak Agung Nyoman Sri Wahyuni Apit Fathurohman Arif MarjukI Arnes Yuli Vandika Arvin Hardian Bambang Suharto Citrawati, Luh Putu Darmawan Listya Cahya Diky Budiman Eva Yuniarti Utami Ganang Adityo Prakoso I Wayan Jata I Wayan Tagel Eddy Ikhlas Ramadhan Ikhlas Ramadhan Iswanto Iswanto Iwan Harsono Jata, I Wayan Khoiruddin Khoiruddin Kristiono, Natal Kusumarini, Indah Loso Judijanto Lucky Mahesa Yahya Luh Sri Damyanti M. Imron Mas’ud Made Darmiati Made Yudhawijaya Marmaiyatno Maswiartha, Nyoman Gede Muchlis Daroini Muhammad Ade Kurnia Harahap Ni Desak Made Santi Diwyarthi Ni Desak Made Santi Diwyarthi Nur Augus Fahmi Nyoman Gede Mas Wiartha pinaria, ni wayan chintia Rahmi Setiawati Santi Diwyarthi, Ni Desak Made Sulistyo Budi Utomo Tito Irwanto Zulkifli Zulkifli Zunan Setiawan