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All Journal Jurnal Pendidikan dan Konseling Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Syntax Transformation JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Pengabdian Masyarakat Bestari (JPMB) Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Jurnal Ilmiah Hospitality Management Malcom: Indonesian Journal of Machine Learning and Computer Science BINA CIPTA Jurnal Masyarakat Madani Indonesia Jurnal Multidisiplin West Science West Science Business and Management Jurnal Bisnis dan Manajemen West Science Jurnal Ekonomi dan Kewirausahaan West Science West Science Interdisciplinary Studies West Science Social and Humanities Studies Science Information System and Technology Jurnal Pengabdian Masyarakat dan Riset Pendidikan Pesona Pariwisata
I Wayan Adi Pratama
Politeknik Internasional Bali
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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The Influence of Marketing Strategy, Accessibility, and Tourism Support Infrastructure on Foreign Tourist Satisfaction in Bali, Indonesia Ni Desak Made Santi Diwyarthi; Luh Putu Citrawati; Made Darmiati; Nyoman Gede Mas Wiartha; Indah Kusumarini; I Wayan Adi Pratama; I Wayan Jata
West Science Interdisciplinary Studies Vol. 2 No. 08 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i08.1200

Abstract

This study investigates the effect of marketing strategy, accessibility, and tourism support infrastructure on foreign tourist satisfaction in Bali, Indonesia. Utilizing a quantitative approach, data was collected from 200 foreign tourists through structured questionnaires, employing a Likert scale ranging from 1 to 5. The data was analyzed using SPSS 26 software. The findings reveal that all hypotheses are positive and significant, indicating that effective marketing strategies, improved accessibility, and robust tourism support infrastructure substantially enhance foreign tourist satisfaction. These results underscore the importance of strategic marketing, accessible facilities, and comprehensive infrastructure in promoting tourist satisfaction and sustaining Bali's tourism industry. This study provides valuable insights for policymakers and stakeholders aiming to boost Bali's attractiveness as a global tourist destination.
Analysis of Cultural Tourism Development, Accessibility, and Community Involvement on the Attractiveness of Tourism Destinations in Bali Ni Desak Made Santi Diwyarthi; Rahmi Setiawati; I Wayan Adi Pratama; Darmawan Listya Cahya; Muchlis Daroini
West Science Interdisciplinary Studies Vol. 2 No. 11 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i11.1447

Abstract

This study investigates the influence of cultural tourism development, accessibility, and community involvement on the attractiveness of tourism destinations in Bali. Employing a quantitative approach, data were collected from 210 respondents using a structured questionnaire with a Likert scale ranging from 1 to 5. The data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS 3). The results reveal that accessibility has the strongest positive effect on attractiveness, followed by community involvement and cultural tourism development. These findings underscore the importance of integrating infrastructure development, active community participation, and cultural preservation to enhance Bali's appeal as a global tourist destination. The study provides actionable insights for policymakers and tourism stakeholders to promote sustainable and inclusive tourism development.
Dampak Pemasaran Influencer, Interaksi Pelanggan, dan Iklan Digital terhadap Citra Merek di Industri Pariwisata Bali I Wayan Adi Pratama
Jurnal Bisnis dan Manajemen West Science Vol 3 No 04 (2024): Jurnal Bisnis dan Manajemen West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the impact of influencer marketing, customer interaction, and digital advertising on the brand image of Bali's tourism industry. A quantitative approach was employed, involving 190 respondents who were surveyed using a structured questionnaire. Data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) to evaluate the relationships between the constructs. The results reveal that influencer marketing has the strongest positive impact on brand image, followed by customer interaction and digital advertising. The combined effects of these dimensions explain 68% of the variance in brand image, highlighting the importance of an integrated digital marketing approach. These findings contribute to the literature on tourism marketing and offer practical insights for stakeholders to enhance Bali's brand image through strategic use of influencer campaigns, interactive customer engagement, and targeted digital advertisements.
Analysis of Risk Management, Visitor Satisfaction, and Destination Accessibility on Tourism Industry Reputation in Bali I Wayan Adi Pratama; Ni Desak Made Santi Diwyarthi; Bambang Suharto
West Science Interdisciplinary Studies Vol. 3 No. 01 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i01.1633

Abstract

This study examines the influence of risk management, visitor satisfaction, and destination accessibility on the reputation of Bali’s tourism industry. Utilizing a quantitative approach, data were collected from 140 respondents and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS 3). The findings reveal that visitor satisfaction is the most influential factor, followed by destination accessibility and risk management. Visitor satisfaction significantly enhances the reputation by providing high-quality experiences and fostering positive word-of-mouth. Destination accessibility is vital in ensuring seamless travel and inclusivity, while risk management builds trust through effective safety measures. The study underscores the need for an integrated approach that balances these factors to sustain Bali's position as a leading global tourist destination. Recommendations for policymakers and industry stakeholders are provided to enhance reputation through strategic interventions.
Sosialisasi Pengelolaan Pondok Wisata Berbasis Kearifan Lokal Ni Desak Made Santi Diwyarthi; I Wayan Jata; Nyoman Gede Mas Wiartha; I Wayan Adi Pratama
ABDISOSHUM: Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Vol. 4 No. 2 (2025): Juni 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/abdisoshum.v4i2.5020

Abstract

This community service program aimed to enhance the capacity of local communities in managing guesthouses based on local wisdom as part of a sustainable and environmentally friendly hospitality industry development strategy. The program was conducted in Melinggih Kelod Village, Payangan District, Gianyar Regency, an area renowned for its rich cultural and natural potential yet still facing challenges in the professional and ethical management of tourism accommodations. A total of 30 participants, consisting of local business actors and community members, took part in a series of socialization and training sessions. The training materials covered fundamental principles of sustainable tourism, cultural preservation strategies in tourism services, the integration of local values into guest service practices, and digital marketing techniques based on cultural content and authentic experiences. The method used a participatory approach involving case studies, simulations, and field-based mentoring. The results indicated that the community possesses strong potential to develop culturally and environmentally based guesthouses, provided that capacity building through practical training is offered. These findings are supported by several theories, including Community-Based Tourism (CBT), which emphasizes active community participation; Cultural Capital, which highlights the value of cultural assets as economic resources; and the Triple Bottom Line framework, which balances economic, social, and environmental aspects. This approach enables the development of competitive local guesthouse businesses while contributing to cultural preservation and sustainable development.
Socialization of Local Wisdom-Based Homestay Management in Sustainable and Environmentally Friendly Hospitality Industry : Pengabdian I Wayan Adi Pratama; Ni Desak Made Santi Diwyarthi
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 3 No. 4 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 3 Nomor 4 (April 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v3i4.413

Abstract

This community service activity aims to enhance the capacity of local communities in managing homestays based on local wisdom as part of developing a sustainable and environmentally friendly hospitality industry. The program was conducted in Gianyar Regency, Bali, with 30 participants, a region rich in cultural and natural potential yet still facing challenges in managing tourism accommodations professionally and ethically. The socialization emphasized principles of sustainable tourism, cultural preservation, local value integration, and green hospitality practices. The results showed that the community responded positively, expressing enthusiasm to apply the insights gained, particularly in implementing Tri Hita Karana values and local narratives in homestay development. These findings align with theories such as Community-Based Tourism, Cultural Capital, and the Triple Bottom Line, confirming the importance of culture-based, participatory, and sustainable approaches in building a resilient hospitality sector.
Co-Authors . Syamsulbahri Afen Prana Utama Sembiring Apit Fathurohman Arif MarjukI Arnes Yuli Vandika Arvin Hardian Bambang Suharto Citrawati, Luh Putu Darmawan Listya Cahya Eva Yuniarti Utami I Wayan Jata I Wayan Tagel Eddy Ikhlas Ramadhan Ikhlas Ramadhan Iwan Harsono Jata, I Wayan Khoiruddin Khoiruddin Kristiono, Natal Kusumarini, Indah Loso Judijanto M. Imron Mas’ud Made Darmiati Made Yudhawijaya MADE YUDHAWIJAYA Maswiartha, Nyoman Gede Muchlis Daroini Muhammad Ade Kurnia Harahap Ni Desak Made Santi Diwyarthi Ni Desak Made Santi Diwyarthi Nur Augus Fahmi Nyoman Gede Mas Wiartha pinaria, ni wayan chintia Rahmi Setiawati Santi Diwyarthi, Ni Desak Made Tito Irwanto Utomo, Sulistyo Budi Zulkifli Zulkifli Zunan Setiawan