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All Journal Professional : Jurnal Komunikasi dan Administrasi Publik MEDIALOG: Jurnal Ilmu Komunikasi Kybernan: Jurnal Studi Kepemerintahan Syntax Idea INTEGRITAS : Jurnal Pengabdian JOPPAS: Journal of Public Policy and Administration Silampari Jurnal Ilmu Komunikasi Network Media Jurnal Ilmiah komunikasi Abdimas Singkerru JSIP: Jurnal Studi Ilmu Pemerintahan Komunitas : Jurnal Pengabdian Kepada Masyarakat Journal Of Human And Education (JAHE) Palakka : Media and Islamic Coummunication Proceedings of Jogjakarta Communication Conference (JCC)
Hastuti Hastuti
Department Of Communication Science, Universitas Muhammadiyah Buton, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Strategi Universitas Muhammadiyah Buton dalam Meningkatkan Minat Calon Mahasiswa Baru Wa Ode Hamiyati Ramadani; Hastuti; Wa Nur Fida
Syntax Idea 1696-1713
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/syntax-idea.v5i10.2664

Abstract

As time progresses, the competition in the higher education sector, both public and private, to attract students is becoming increasingly fierce. They are becoming more aggressive in carrying out specific exercises to compete for the attention of incoming students. With the widening competition among universities, Muhammadiyah Buton University (UM Buton) must play a crucial role in overseeing and disseminating information about the university to the general public. This way, it can increase the interest of potential new students to join and study at the university. In the intense competition in developed countries, universities must continue to compete in providing information to the general public. The exploration technique used in this examination is subjective methodology. Subjective methodology is an exploratory approach that emphasizes understanding and clarification from top to bottom regarding the social uniqueness that occurs, whether related to significance, experiences, or emotional translation of exam participants. The search results indicate that the Advertising methodology of Muhammadiyah Buton University in increasing the interest of potential new students exists in several stages. The idea conveyed is that with the presence of advertising in the hierarchy design of Muhammadiyah Buton University under the overall division leadership, it is hoped that it can transition to other departments, thus making advertising have a reasonable construction.
Representasi Perilaku Bullying Serial Drama Korea True Beauty Atril Miran Eri; Hastuti Hastuti; Muh. Rizal Ardiansah Putra
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 10 No 1 (2023): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v10i1.4222

Abstract

The drama entitled True Beauty is a Korean drama produced by tvN which was released in 2020 directed by Kim Sang Hyub. In this study, researchers used Charles Sanders Peirce's theory of semiotic analysis. Charles Sanders Peirce's theory emphasizes that criminal behavior is not due to heredity, but social/social environmental factors. The purpose of this research is to represent bullying, which the researchers found that there are three types of bullying that occur in this drama, namely physical bullying, verbal bullying, and psychological bullying. The method used is to group signs based on scenes related to the representation of bullying in the drama, which is then explained in each type of bullying scene. The conclusion of the study was that students bullied Lim Ju Kyung and Han Go Won on the grounds that both Lim Ju Kyung and Han Go Won had ugly looks. So that students at the school carry out bullying in the form of slapping, grabbing, pushing, insulting, threatening, giving nicknames, and looking down on victims. These actions can cause the victim to become insecure, easily scared, and can even lead to suicide.
Analysis of Social Media Opinion on the Representation of the 2024 Presidential Election on Twitter: A Social Network Analysis Hastuti, Hastuti; Maulana, Harry Fajar; Tompo, Andi Putri Hardiyanti; Ferizka, Zalfa Zarifah
Jurnal Studi Ilmu Pemerintahan Vol. 4 No. 1 (2023): JSIP: Jurnal Studi Ilmu Pemerintahan
Publisher : Department of Government Studies, Universitas Muhammadiyah Buton.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35326/jsip.v4i1.3140

Abstract

This study uses a quantitative approach to analyze netizen discussions on social media about political choices and 2024 Presidential Candidates. The data were collected through online participant observation using the Drone Emprit Academic program and Gephi tools as visualization from September 1, 2022, to December 15, 2022. Social Network Analysis (SNA) was employed as a data-gathering approach by Drone Emprit Academic (DEA), Universitas Islam Indonesia. The study found that degree centrality calculations can be used to identify prominent individuals. The @abu_waras node was identified as having the highest degree centrality value, indicating significant influence within the network. However, its follower rank was low, suggesting that popularity needs to be increased. The @ChsnulCh_ node had a high popularity value but a lower degree centrality value, indicating popularity but insufficient influence in the project. This study highlights the potential of quantitative approaches like SNA for analyzing social media conversations and identifying influential actors. However, it also emphasizes the importance of considering both influence and popularity values when evaluating the significance of individual actors within the network.
Analisis Semiotika Pola Komunikasi Keluarga pada Film “Noktah Merah Perkawinan” Utami, Nur Taqwa; Hastuti, Hastuti; Putra, Muh. Rizal Ardiansah
JOPPAS: Journal of Public Policy and Administration Silampari Vol 5 No 2 (2024): JOPPAS: Journal of Public Policy and Administration Silampari
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/joppas.v5i2.8446

Abstract

The film 'Noktah Merah Perkawinan' tells the story of a married couple who have been married for several years and have two children. The communication patterns between the characters Gilang and Ambar depict events that reflect realities often observed in society, such as conflicts within a household. Therefore, the objective of this research is to analyze the semiotics of family communication patterns in the film 'Noktah Merah Perkawinan.' This research employs the semiotic analysis method of Ferdinand De Saussure, which comprises two elements: signifier and signified. Additionally, the research categorizes communication patterns based on De Vito's classification, including monopolistic family communication, balanced separate communication, unbalanced separate communication, and equality communication. According to this classification, the findings reveal that in monopolistic communication patterns, one party significantly dominates based on their influence within the family. In the case of balanced separate family communication, each family member plays their respective roles. Unbalanced separate communication occurs when communication within the family involves only one individual dominating due to their perceived expertise on a particular issue. In contrast, equality communication is characterized by open communication among family members without any specific restrictions. In conclusion, the research demonstrates that family communication patterns in this film vary widely, with each family member having their distinct role. Moreover, it suggests that all conflicts depicted in the film 'Noktah Merah Perkawinan' can be resolved through effective communication without any imposed limitations, as seen in the equality communication pattern. Keywords: Noktah Merah Perkawinan, Family Communication Patterns, Semiotic
Discourse "Ndasmu" on twetter after the 2024 Presidential Election Debate in Indonesia Topic Modeling and Sentiment Analysis hastuti, hastuti; Maulana, Harry Fajar; wandi, wandi
Palakka : Media and Islamic Communication Vol. 4 No. 2 (2023): Media and Islamic Communication
Publisher : State Islamic Institute of Bone, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30863/palakka.v4i2.5229

Abstract

The purpose of this study is to examine the conversation that transpired on Twitter following the Indonesia 2024 presidential election debate, with particular attention on the phrase "Ndasmu." To better comprehend the speech patterns and attitudes that surface in online interactions, this research use topic modeling and sentiment analysis. The following Twitter data collection steps are part of this research methodology: To retrieve relevant tweets, use the Tweepy library to access the Twitter API. Access can only be obtained using a Twitter API key. Pre-processing Text: Eliminating superfluous characters, links, and mentions from the text data. Tokenizing text means breaking it up into individual words or phrases. eliminating stop words. Topic Modeling: Non-negative Matrix Factorization (NMF) or Latent Dirichlet Allocation (LDA) are two methods used for topic modeling. Two well-liked Python packages for topic modeling are Scikit-learn and Gensim. Sentiment analysis can be done with TextBlob or NLTK. While TextBlob makes things easier, NLTK offers more customization options. Visualization: Producing word clouds for subjects and sentiment distribution, among other visual representations of the data, requires the use of tools like Matplotlib or Seaborn. It is anticipated that the study's findings would provide light on the prevailing themes in the "Ndasmu" discourse and the attitudes that accompanied the presidential debates. These findings can help us comprehend the dynamics of public opinion and how individuals react to important political occasions like debates for the presidential nomination.
Edukasi Pencegahan Kekerasan Seksual Di Kalangan Pelajar Sma Negeri 1 Kapontori Kabupaten Buton Wijaya, Andy Arya Maulana; Hastuti, Hastuti; Inzana, Nur; Alzarliani, Wa Ode; Sa'ban, LM Azhar
Komunitas : Jurnal Pengabdian Kepada Masyarakat Volume 4 Issue 2, December 2024
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31506/komunitas:jpkm.v4i2.29827

Abstract

Peningkatan kasus kekerasan seksual di Sulawesi Tenggara, khusunya pada tingkat pelajar terus meningkat dan menjadi salah satu masalah serius yang perlu diperhatikan segera. Upaya pencegahannya membutuhkan kolaborasi berbagai pihak, termasuk pemerintah, pendidikan tinggi, komunitas, dan individu. Beragam bentuk kekerasan yang terjadi seperti pelecehan seksual, pemerkosaan, atau eksploitasi seksual adalah kasus yang paling banyak terjadi. Dari kasus tersebut, memberi dampak pada korban meliputi trauma fisik, emosional, dan psikologis. Program pengabdian kepada masyarakat ini dilakukan di SMA Negeri 1 Kapontori Kabupaten Buton, dengan tujuan untuk memberikan pemahaman bentuk-bentuk kekerasan seksual, upaya mitigasi dan tata cara pelaporan kasus yang dapat dilakukan. Lokasi dipilih berdasarkan masih minimnya pengetahuan para pelajar terkait pencegahan kekerasan seksual, selain itu kurangnya pendampingan serta pengetahuan yang diajarkan guru pada siswa tentang kekerasan seksual. Metode pengabdian ini dilakukan melalui tiga tahapan yaitu tahapan persiapan dan tahapan pelaksanaan kegiatan melalui metode ceramah dan tahapan diskusi kelompok. Hasil yang diperoleh dari pengabdian ini adalah para siswa memahami jenis, bahaya, dampak dari kekerasan seksual dan siswa dapat memahami dan melakukan pencegahan kekerasan seksual secara pribadi dan berkelompok.
REPRESENTASI PESAN MORAL PADA FILM LIKE & SHARE (SEMIOTIKA ROLAND BARTHES) Aprianti, Aprianti; Hastuti, Hastuti; Hidayatullah, Muh.
Jurnal Network Media Vol 8, No 1 (2025): NETWORK MEDIA
Publisher : Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jnm.v8i1.4790

Abstract

Dalam komunikasi, media selalu menjadi elemen penting dalam penyampaian pesan. Media adalah sarana atau alat yang digunakan oleh komunikator untuk mengirimkan pesan kepada komunikan atau khalayak. Proses komunikasi dibagi menjadi dua cara: primer dan sekunder. Komunikasi primer adalah penyampaian pesan dari komunikator ke komunikan menggunakan media primer, seperti lambang atau bahasa. Film merupakan salah satu media massa yang sangat populer dan memiliki fungsi hiburan dalam komunikasi. Film memiliki daya tarik tersendiri bagi khalayak dibanding media massa lainnya dan terus berkembang seiring kemajuan teknologi. Analisis film menggunakan semiotika, terutama teori Roland Barthes, memungkinkan pemahaman mendalam tentang tanda dalam konteks skenario, gambar, teks, dan adegan film. Penelitian ini tertarik pada film "Like & Share," sebuah film drama remaja Indonesia yang mengangkat isu kekerasan seksual, pelecehan, dan revenge porn. Film ini menampilkan realitas fenomena sosial sehari-hari dan menyiratkan pesan moral tentang eksplorasi dunia remaja, kecanduan pornografi, komunikasi buruk, dan perjuangan korban pelecehan seksual. Dengan analisis semiotika Roland Barthes, penelitian ini mengungkap representasi kekerasan seksual dan objektifikasi perempuan dalam film "Like & Share." Film ini bukan hanya media hiburan, tetapi juga alat penyampai pesan moral dan pengetahuan yang mampu mempengaruhi penontonnya melalui kekuatan visual dan audio.
POLA KOMUNIKASI GURU DALAM MENINGKATKAN MOTIVASI PADA MATA PELAJARAN BAHASA INGGRIS KELAS VII B SMP NEGERI 24 BUTON TENGAH Talgu, Walfajri Abidin; Hastuti, Hastuti
Jurnal Network Media Vol 8, No 1 (2025): NETWORK MEDIA
Publisher : Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jnm.v8i1.4955

Abstract

Penelitian ini bertujuan untuk menganalisis pola komunikasi yang diterapkan oleh guru dalam meningkatkan motivasi siswa pada mata pelajaran Bahasa Inggris di kelas VII B SMP Negeri 24 Buton Tengah. Metode penelitian yang digunakan adalah studi kasus dengan pendekatan kualitatif, melibatkan observasi langsung, wawancara dengan guru dan siswa, serta analisis dokumentasi. Hasil penelitian menunjukkan bahwa pola komunikasi guru yang efektif melibatkan penggunaan strategi komunikasi verbal dan non-verbal, pemberian umpan balik yang konstruktif, serta penerapan teknik motivasi yang variatif seperti pengakuan prestasi dan penciptaan lingkungan belajar yang mendukung. Pola komunikasi ini berkontribusi signifikan terhadap peningkatan motivasi siswa, yang tercermin dari peningkatan partisipasi aktif dan antusiasme dalam pembelajaran Bahasa Inggris. Kesimpulan dari penelitian ini adalah bahwa penerapan pola komunikasi yang tepat oleh guru dapat meningkatkan motivasi siswa secara efektif, sehingga mempengaruhi hasil belajar mereka secara positif. Penelitian ini memberikan rekomendasi untuk pelatihan komunikasi bagi guru guna lebih meningkatkan kualitas interaksi dalam proses pembelajaran.
The Role of Content Marketing in Building the Branding of the Mayor of Baubau During the Nomination Period Ardiansah Putra, Muhammad Rizal; Nurfida, Wa; Hastuti, Hastuti
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In the digital age, content marketing has emerged as an efficient strategy for brand development, particularly for local leaders such as the mayor of Baubau. This study examines the impact of content marketing on the branding of the mayor of Baubau throughout the candidacy phase. Data was gathered via interviews and social media content analysis, employing a qualitative methodology and case study framework. The study's results indicate that content marketing has effectively cultivated a favorable perception of the mayor of Baubau as a leader who is kind, approachable, inclusive, and with a clear vision. Campaign videos and motivational storylines have proven effective in increasing community engagement and strengthening brand identity. However, the challenge lies in preserving message consistency and handling communication crises. The results of this study indicate that content marketing is crucial for garnering voter support .
Co-Authors Aldin Aldin Alzarliani, Wa Ode Andy Arya Maulana Wijaya Ansar Suherman, Ansar Aprianti, Aprianti Ardiansah Putra, Muhammad Rizal Arman, Novianti Atril Miran Eri Cahyani, Waode Sitti Eka Setianingsi Fahrul Puadji Faris Tawakal Ferdi Ferdi Ferizka, Zalfa Zarifah Harry Fajar Maualana Herman Herman Indra Indra L.M. Azhar Sa'ban La Ode Asmanang La Ode Muhammad Rasyid Maulana, Harry Fajar Mayunita, Sry Muh. Rizal Ardiansah Putra Muhammad Hidayatullah Muhammad Rizal Ardiansah Putra Muhammad Rizal Ardiasyah Putra Mutmainah Mutmainah Nastia Nastia Nugrah Juniar Umar Nur Fadilah Nur Inzana Nurfida, Wa Putra, Muh. Rizal Ardiansah Reza Maulana Rio Irwan Susanto S. Jalaluddin Salmawati Supriyanto Ruma Rubun Talgu, Walfajri Abidin Tompo, Andi Putri Hardiyanti Utami, Nur Taqwa Vicky Arwana Putra Ato Wa Nur Fida Wa Nur Fida Wa Nurfida Wa Ode Hamiyati Ramadani Wandi Wandi Waode Rhevi Silviani Zalfa Zarifah Ferizka