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All Journal Sosio e-kons Jurnal Ilmiah Ekonomi Global Masa Kini Jurnal Ecoment Global: Kajian Bisnis dan Manajemen Jurnal Ilmu Manajemen Sawala : Jurnal pengabdian Masyarakat Pembangunan Sosial, Desa dan Masyarakat International Journal of Education, Social Studies, And Management (IJESSM) International Journal of Business and Applied Economics (IJBAE) The Eastasouth Management and Business Indo-Fintech Intellectuals: Journal of Economics and Business Indonesian Journal of Innovation Multidisipliner Research Jurnal Pengabdian Masyarakat dan Riset Pendidikan Konsumen & Konsumsi: Jurnal Manajemen (KKJM) Jurnal Manajemen Dakwah Journal of Marketing Management and Innovative Business Review Indonesian Journal of Innovation Multidisipliner Research Jurnal Manajemen Bisnis dan Terapan Jurnal Manajemen dan Bisnis (J-Mabis) Jurnal Ekonomi Mengabdi
Siera Syailendra
Universitas Kader Bangsa
Religion Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Strategi Pengembangan UMKM Berkelanjutan Melalui Manajemen Rantai Pasok: Pengabdian Sentot E Baskoro; Musran Munizu; Siera Syailendra; Jemadi; Bambang Sugeng Dwiyanto
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 4 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 4 Tahun 2026
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i4.5793

Abstract

Pengabdian ini bertujuan meningkatkan kapasitas UMKM melalui strategi pengembangan dan penerapan manajemen rantai pasok berkelanjutan. Pelaksanaan kegiatan dilakukan melalui beberapa tahapan, meliputi tahap persiapan dan analisis situasi awal, perencanaan program dan penyusunan modul, sosialisasi, pelatihan, workshop, pendampingan dan monitoring, serta evaluasi. Hasil kegiatan menunjukkan bahwa adanya perubahan cara pandang peserta terhadap rantai pasok, dari yang semula dipahami sebagai rangkaian aktivitas teknis yang terpisah, menjadi suatu sistem terpadu yang saling berkaitan dan memengaruhi keberlangsungan usaha secara menyeluruh. Peserta mampu memetakan struktur rantai pasok secara lebih jelas, mengidentifikasi titik-titik kritis, serta menyadari potensi risiko yang sebelumnya kurang diperhatikan, seperti ketergantungan pada satu pemasok dan pengelolaan persediaan yang belum terencana. Perbaikan juga terlihat pada pola pengadaan bahan baku dan pengendalian stok yang menjadi lebih terukur berdasarkan proyeksi kebutuhan. Dampak lanjutan tercermin pada meningkatnya efisiensi biaya operasional dan distribusi melalui proses seleksi pemasok yang lebih rasional serta penjadwalan pengiriman yang lebih terstruktur. Selain aspek teknis, kegiatan ini turut memperkuat hubungan kemitraan dengan pemasok dan pelanggan, serta menumbuhkan kesadaran terhadap pentingnya keberlanjutan usaha dalam dimensi ekonomi, sosial, dan lingkungan. Secara keseluruhan, program ini tidak hanya meningkatkan kapasitas manajerial, tetapi juga membangun orientasi strategis dan kepercayaan diri pelaku usaha dalam mengelola dan mengembangkan usahanya secara berkelanjutan.
Consumer-Based Strategy in Improving Business Post Covid-19 Siera Syailendra; Ahmad Sopyan
Indonesian Journal of Innovation Multidisipliner Research Vol. 1 No. 2 (2023): April - Juni
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijim.v1i2.10

Abstract

The business world in various sectors has experienced a decline both during and after the COVID-19 pandemic. Various difficulties were faced by the business world in terms of distribution, supply of raw materials, the production process of goods and services, financial and capital difficulties, sales targets that were not achieved, obstruction of business networks and inadequate mastery of technology and information. The purpose of this research is to focus on business improvement strategies both during and post-pandemic that can be implemented for entrepreneurs in Indonesia. Descriptive analysis is used with a data collection approach through literature review (library study) sourced from previous studies. The results of the study show that in several fields of business, such as marketing, human resources, finance, health, and others, they can implement sustainable business strategies by increasing the production of goods and services along with providing excellent service to consumers in an effective and efficient manner so that businesses can continue and thrive. grow. The conclusion of this study is that business actors are required to have good knowledge management and absorptive capacity to improve their business performance. Furthermore, for further research to be able to examine more sharply with wider research sources in the scope of various business fields, with a more in-depth discussion with more comprehensive analytical methods both qualitatively and quantitatively.
Consumer-Based Strategy in Improving Business Post Covid-19 Siera Syailendra; Ahmad Sopyan
Indonesian Journal of Innovation Multidisipliner Research Vol. 1 No. 2 (2023): April - Juni
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijim.v1i2.10

Abstract

The business world in various sectors has experienced a decline both during and after the COVID-19 pandemic. Various difficulties were faced by the business world in terms of distribution, supply of raw materials, the production process of goods and services, financial and capital difficulties, sales targets that were not achieved, obstruction of business networks and inadequate mastery of technology and information. The purpose of this research is to focus on business improvement strategies both during and post-pandemic that can be implemented for entrepreneurs in Indonesia. Descriptive analysis is used with a data collection approach through literature review (library study) sourced from previous studies. The results of the study show that in several fields of business, such as marketing, human resources, finance, health, and others, they can implement sustainable business strategies by increasing the production of goods and services along with providing excellent service to consumers in an effective and efficient manner so that businesses can continue and thrive. grow. The conclusion of this study is that business actors are required to have good knowledge management and absorptive capacity to improve their business performance. Furthermore, for further research to be able to examine more sharply with wider research sources in the scope of various business fields, with a more in-depth discussion with more comprehensive analytical methods both qualitatively and quantitatively.
PELATIHAN DIGITAL MARKETING UNTUK PERLUASAN PEMASARAN PADA UMKM WARGA DESA DI BANYUASIN Siera Syailendra; Rahma Mustina Sari
Jurnal Ekonomi Mengabdi Vol 2 No 1: Jurnal Ekonomi Mengabdi - Publish April 2023
Publisher : Universitas Tridinanti

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Usaha Mikro Kecil Menengah (UMKM) mempunyai peran penting dalam pertumbuhan ekonomi dan industri suatu Negara, karena faktanya selain menjadi sumber terciptanya lapangan kerja dengan mengurangi pengangguran, kontribusi UMKM pada bidang usaha di seluruh dunia yang sangat menunjang pertumbuhan ekonomi baik dalam lingkup nasional maupun regional. Tahap dari penelitian ini berupa pelaksanaan pengabdian kepada masyarakat, kegiatan penelitian ini dilaksanakan di beberapa desa di Kabupaten Banyuasin Provinsi Sumatera Selatan. Penelitian ini memberikan penjelasan dan wawancara dengan pelaku UMKM mengenai penerapan teknik digitalisasi pemasaran di dalam UMKM. Kesimpulan penelitian ini adalah pemasaran dengan menggunakan cara memanfaatkan sosial media, Menggunakan media informasi akan lebih efektif. Pelaku UMKM juga dapat memulai dengan menbuat sosial media dan melakukan promosi secara rutin, dengan melakukan digitalisasi pemasaran pelaku UMKM diharapkan dapat mengingkatkan penjualan secara online.
Co-Authors Ahmad Sopyan Ahmad Sopyan Alfindo, Rezky Angelica, Prita Laura Anggraini , Ria Arief Yanto Rukmana Bambang Sugeng Dwiyanto Effendi, M. Annas Eti, Eti FRETTY WELTA Gilvano, Endre Gustian Djuanda Ismail, Aji Jemadi Judijanto, Loso Karyadi, Sugeng Kespandiar, Tengku Kusuma Atmaja, Efri Kusuma Atmaja Kusumawardhani, Grace Mei Rani Amalia Meliantari, Dian Mislan Sihite, Mislan Muhammad Syafri Musran Munizu Mustina Sari, Rahma Nasution, Nurjanah Prananingrum, Dwi Kartika Pratiwi, Feny Selly Pratiwi, Nabila Putri Primadi Candra Susanto Rahma Mustina Sari Rasjid, Abdullah Rati Sari Rizky, Melita Ryan Firdiansyah Suryawan Safitri, Tarisa Samari, Samari Sapitri, Nurul Sari, Rati Sentot Eko Baskoro Setiawan, Mulkan Shinta, Ferda Sopian Sopian sopian Stiawan, Mulkan suryawan, ryan firdiansyah Tinambunan, Clara Pelita Tutik Yuliani, Tutik Umi Handayani