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Journal : Scientific Journal of Informatics

Effect of Business Digitalization and Social Media on MSME Performance with Digital Competence as a Mediating Variable Titin; Sutrisno; Mahmudah, Henny; Muhtarom, Abid; Syamsuri
Scientific Journal of Informatics Vol. 11 No. 3: August 2024
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/sji.v11i3.9942

Abstract

Abstract. Purpose: The advancement of digital technology has fundamentally transformed the business landscape. Business digitalization and social media utilization have emerged as key drivers in SME strategies to enhance performance. This research aims to assess the effect of business digitalization and social media utilization on SME performance and to examine the role of digital competence as a mediator in this relationship. Method: This study employed a quantitative approach utilizing SEM-PLS methodology to explore the interrelationships among relevant variables. The study was conducted on 51 SMEs in Lamongan Regency, Indonesia, using an online questionnaire as the data collection tool. Result: The study findings revealed that business digitalization, social media utilization, and digital competence have a significant and positive effect on SME performance in Lamongan Regency. Moreover, digital competence is a significant mediator between business digitalization, social media utilization, and SME performance. These findings underscore that digital competence enables SMEs to optimize the benefits of business digitalization and social media, thereby enhancing operational efficiency, expanding market reach, and adapting to market changes swiftly and effectively. Novelty: In particular, the implementation of digital technology in production processes, integration of digital systems in business management, social media utilization for marketing and customer interaction, and the development of digital competence are key factors in enhancing operational efficiency, reducing costs, increasing sales and revenue, and improving customer satisfaction and loyalty among MSMEs.
Co-Authors Abbas, Ansar Abdul Ghofur Albab, Moh Rifqi Ulul Alda Putri Wahyulicha, Inka Ananda Lesmono, Dyaswara Arianto, Andika Asror, Muhammad Khozinatul Bakri Bettaliyah, Azza Abidatin Cahyo, Septyan Budy Cahyono, Puguh Cholidah, Lilik Nur Dhohir, Abdul DJ, Yunni Rosmawati DJ, Yunni Rusmawati Dwi Hartantyo , Sugeng Edi Sugiarto Efendy, Yuhronur Eva Santika, Eva Farid, Chabib Hasan Imam Al Fauziah, Rizka Novianti Fitriani, Aulia Dwi Nur Fitriyah, Iddatul Fitrotun Najiah, Evi Fitrotun, Evi Hammam Rofiqi Agustapraja Hamzah, Muhammad Imron Hasanah, Wazirotul Henny Mahmudah, Henny Hidayat, Moh. Nur Husen husen husen Indah Kuswanti, Afissha Ismail, Haris Bashory Julia Agustin, Muanifah Kusbandono, Danu Lazuardi, Yanuar Lestari, Edi Lestari, Fetri dia Ayu Mas Yudha, Dedy Nur Masruroh Isnawati, Uzlifatul Maulana Yusuf, Muhammad Hari Mohammad Yaskun, Mohammad Mufidah, Naurah MUHAMMAD SYAFIK Munaffidah, Erlindiyanti Saidatul Mustoffa, Ardyan Firdausi Nafisa, Zahrotun Najiah, Evi Fitrotun Nawafilah, Nur Qomariyah Ningseh, Dewi Wulan Agustin Ningtiyas, Cicik Wigiarti Noer Rafikah Zulyanti Nordiawan, Deddi Nur Azizah, Luluk Nurcholidah, Lilik Nurjanah, Fitri Nurkholidah, Lilik Nurul Badriyah Nurul Badriyah Pradana, Muhammad Galang Pratama, Ardiansyah Putra Pratiwi, Neny Priambodo, Wisnu Purnomo, Nanto Purwati, Alifia Dwi Rachmawati, Adinda Dwi Ramilusholikha, Sahiva Rochmatullah ., Rochmatullah Rusmawati DJ, Yunni Rusmawati, Yunni Ruswaji Ruswaji, Ruswaji Ruswaji, Ruswaji Santoso, Moh. Heru Budi Sa’dana, Aidha Risma SHOLIHAH, ZUMROTUS Suhartono, Edy Sulaeman, Moh. Muklis Suprapto, Hery Sutinem SUTRISNO Syamsuri Syamsuri Titin Titin Titin Veisha Audria, Icha Zulkifli Lubis