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All Journal Jurnal Pendidikan: Teori, Penelitian, dan Pengembangan JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) E-JRM Jurnal bintang manajemen
Ratna Tri Hardaningtyas, Ratna Tri
Fakultas Ekonomi Dan Bisnis, Universitas Islam Malang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Konten TikTok, Harga, Dan Customer Experience Terhadap Keputusan Pembelian Followers TikTok Pada Warung Mekar Jaya Malang Tyas, Roihana Ervillia Rizki Rahmaning; Rachma, N; Hardaningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine and analyze the effect of TikTok content, price, and customer experience on purchasing decisions for TikTok followers at Warung Mekar Jaya Malang. This research method uses quantitative methods. This study uses primary data which is processed and obtained from distributing questionnaires. The number of respondents in this study were 93 respondents. In this study using a Likert Scale and multiple linear regression analysis with the help of the Statistical Product and Service Solution (SPSS) program version 26. The results of this study indicate that the Tiktok Content, Price, and Customer Experience variables simultaneously have a significant effect on the Tiktok Followers Purchase Decision at Warung Mekar Jaya Malang. Partial results also show that the Tiktok Content, Price, and Customer Experience variables have a positive and significant effect on the Purchase Decision of Followers Tiktok at Warung Mekar Jaya Malang. Keywords: TikTok Content, Price, Customer Experience, and Purchase Decision
Pengaruh Customer Experience, Customer Trust Dan Customer Value Terhadap Customer Loyalty (Studi Kasus Pada Pelanggan Wizzmie Cabang Tlogomas ) Alfarisi, M; Basalamah, Muhammad Ridwan; Hardaningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to examine the impact of customer experience, customer trust, and customer value on the loyalty of Wizzmie customers at the Tlogomas branch in Malang. A quantitative research method was employed, utilizing primary data collected from respondents' answers through questionnaires distributed to Wizzmie customers at the Tlogomas branch. The study's population consists of all Wizzmie customers at this branch. The sampling method used was purposive sampling, resulting in 80 samples being selected for testing, with sample size measurement conducted using a Likert scale. The analysis results indicate that customer experience influences customer loyalty, customer trust affects customer loyalty, and customer value also has an impact on customer loyalty among Wizzmie customers at the Tlogomas branch in Malang. Keywords: Customer Experience, Customer Trust, Customer Value, Customer Loyalty
Pengaruh Brand Trust, Brand Image, Brand Awareness Dan Gaya Hidup Hedonis Terhadap Keputusan Pembelian Produk Starbucks Di Kota Malang. Halifah, Nur; Rizal, Mohammad; Hardaningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study examines the impact of Brand Trust, Brand Image, Brand Awareness, and Hedonic Lifestyle on Starbucks purchase decisions in Malang City. Using Malhotra’s formula, 95 respondents were selected through purposive sampling. Data were collected via questionnaires and analyzed with SPSS 29, employing validity, reliability, normality, classical assumption tests, multiple linear regression, F-test, t-test, and R² test. Results show that Brand Trust has no effect on purchase decisions, while Brand Image, Brand Awareness, and Hedonic Lifestyle have a positive and significant influence. Keywords: Brand Trust, Brand Image, Brand Awareness, Hedonic Lifestyle, Purchase Decision
Pengaruh Kualitas Produk Dan Green Marketing Terhadap Keputusan Pembelian NPURE Melalui Online Customer Review Sebagai Variabel Intervening (Studi pada Generasi Z Pemakai Produk NPURE di Kota Malang). Salsabilla, Salma; Nurhidayah, Nurhidayah; Hardaningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study is to analyze the Influence of Product Quality and Green Marketing on NPURE Purchasing Decisions with Online Customer Reviews as an intervening variable. This study is based on the increasing awareness of Generation Z towards environmentally friendly products and the influence of Online Reviews on purchasing decisions. This study uses a quantitative method with an explanatory research approach. Data were collected through questionnaires from 100 Generation Z respondents in Malang City who had used NPURE products for at least three months. Data analysis was carried out using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The results showed that product quality and Green Marketing had a significant effect on Online Customer Reviews and purchasing decisions. Online Customer Reviews were also proven to be a mediating variable that strengthened the relationship between product quality, Green Marketing, and purchasing decisions. This study emphasizes the importance of improving product quality, implementing effective Green Marketing strategies, and managing Customer Reviews to improve consumer purchasing decisions. Keywords: Product Quality, Green Marketing, Online Customer Reviews, Purchasing Decisions, Generation Z, NPURE.
Strategi Digital Marketing dan Word of Mouth Terhadap Keputusan Pemakaian Jasa Sand Blasting dan Vapor Blasting serta Powder Coating di BA BLAST Sidoarjo Arianti, Andita Dwi; Nurhidayah, Nurhidayah; Hardaningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract In the era of Industry 4.0, consumerist lifestyles have become increasingly prevalent, particularly in the automotive sector, which has become a popular hobby among various groups. One common activity is the modification and restoration of vehicle components, leading to a growing demand for services such as sand blasting, vapor blasting, and powder coating. This study aims to analyze the influence of digital marketing strategies and Word of Mouth on consumer decisions to use these services at BA BLAST in Sidoarjo. A quantitative approach was employed through surveys distributed to customers who have used BA BLAST services. The results indicate that both digital marketing and Word of Mouth have a positive and significant impact on service usage decisions. Digital marketing enables effective and efficient promotion through social media, while Word of Mouth exerts a strong influence through recommendations from close contacts. This research is expected to serve as a reference for automotive service providers in formulating appropriate marketing strategies. Keywords: Digital Marketing, Word of Mouth, Consumer Decision, Automotive Services
Pengaruh Faktor Internal Terhadap Kinerja Karyawan Destinasi Wisata: Studi pada Flora Wisata Santerra De Laponte Putri, Riris Septia; Salim, Muhammad Agus; Hardaningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Pengaruh Harga, Promosi, dan Kualitas Layanan Terhadap Loyalitas Dengan Kepuasan Konsumen Sebagai Variabel Mediasi (Studi Kasus Mahasiswa Pengguna Aplikasi Gojek Di Kota Malang) Bayu, Juli Adriano; Mardani, Ronny Malavia; Hardaningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to examine the effect of price, promotion and service quality on consumer loyalty with customer satisfaction as a mediating variable case study on Gojek application user students in Malang City. The type of population to be studied is unlimited, because researchers do not know the exact number. Sampling is done by purposive sampling method with 20 x 5 = 100 respondents. Data analysis tools used Partial Least Square version 4.0. Price, Promotion, Service Quality and Customer Satisfaction have a significant effect on Customer Loyalty. Consumer Satisfaction does not mediate Consumer Loyalty, Promotion, and Service Quality. Keywords: Price, Promotion, Service Quality, Customer Loyalty, and Customer Satisfaction 
Pengaruh Word Of Mouth, Harga, Dan Kualitas Layanan Terhadap Keputusan Pembelian (Studi Pada UD. Toko Bangunan Barokah Jaya Jombang ) Amalia, Roikhana Nur; Farida, Eka; Hardaningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of Word of Mouth, price, and service quality on purchasing decisions at UD. Toko Bangunan Barokah Jaya Jombang using a quantitative approach, with data collected through customer surveys. The results show that Word of Mouth has a positive and significant effect, emphasizing the importance of consumer recommendations in purchasing decisions, while price also has a positive and highly significant effect, indicating that competitive pricing can drive customer purchases. In contrast, service quality has a negative and significant effect, meaning the services provided have not met customer expectations. These findings suggest that Toko Bangunan Barokah Jaya should evaluate and improve service quality while maintaining effective pricing strategies. This study is expected to serve as a reference for business practitioners in designing targeted marketing strategies to increase sales. Keywords: Word Of Mouth, Price, Service Quality Purchase Decision
Pengaruh Media Sosial Dan Inovasi Produk Terhadap Perkembangan Usaha (Studi Kasus UMKM di Kecamatan Bululawang Kabupaten Malang) Balqish, Alya Tamara; Mardani, Ronny Malavia; Hardaningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study is to analyse the extent to which social media and product innovation play a role in driving the growth of businesses run by Micro, Small, and Medium Enterprises (MSMEs) in Bululawang Subdistrict, Malang Regency. This study adopts a quantitative approach with an explanatory research design, as it seeks to explain the relationship between variables empirically. The sampling technique used was purposive sampling, which involves the deliberate selection of respondents based on specific criteria, with a total of 113 MSMEs calculated using the Lemeshow formula because the population size was not known precisely. Data was collected through a questionnaire distributed to respondents. To process and analyse the data, multiple linear regression analysis was used. The results of the data analysis revealed that the simultaneous use of social media and the implementation of product innovation have a positive and significant impact on the development of SME businesses in the study area. Keywords: Social Media, Product Innovation, Business Developmen
Pengaruh Design product, Word Of Mouth Dan Price Terhadap Keputusan Pembelian Sepatu Ventela Di Kota Malang Harianto, Fajar Dini; Nurhidayah, Nurhidayah; Hardaningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the influence of product design, word of mouth, and price on purchasing decisions for Ventela shoes in Malang City. The research method used is quantitative with an explanatory research approach. The research sample of 90 respondents was determined using purposive sampling with the Malhotra formula, namely consumers who have purchased Ventela shoes in Malang City. The data collection technique was carried out through a questionnaire, and the data were analyzed using multiple linear regression with the help of SPSS. The results of the study indicate that simultaneously and partially, the three independent variables, namely product design, word of mouth, and price, have a positive and significant effect on purchasing decisions. Among the three, word of mouth is the most dominant variable influencing purchasing decisions. These findings are expected to be a consideration for business actors in developing more effective marketing strategies, especially in increasing sales of local products such as Ventela shoes. Keywords: Design Product, Word of Mouth, Price, Purchasing Decisions
Co-Authors Abdul Kodir Djaelani Afrizal, Ananda Agus Sa’dan Al Irfani Ahmad Rifqi Mubarok Ahmad Rifqi Mubarok Ahmad, Habib Nur Aini, Ririz Della Nur Alamhudy, Mochammad Ridho Alfarisi, M Alfi Nur Rohmaniya Amalia, Roikhana Nur Amaluddin, Rival Ananda Lutfiyatul Hasanah Anggre Maulidyatur Rohma Annisa, Balqis Firdina Nur Apsari, Ismi Yulinda Ayu Ardhianto, Kevin Awaldza Arianti, Andita Dwi Arie Andini, Galuh Mayang Aulia, Mahadewi Annisa Avid Styagung Balqish, Alya Tamara Bambang Banu Siswoyo Basalamah, Muhammad Ridwan Bayu, Juli Adriano Derry Cornela Mahardini Dhimas Aji Prakoso Dian Eka Permata Sari Dwi Ihsani Mahendra Putra Evi Nur Fauziah Farhan, Juned Farida, Eka Fauziah, Evi Nur Febrianti, Dini Chusnul Firdaus, Jannatul Fitri Dwi Nur Khasanah Fitriyah Izzatul Jannah Harianto, Fajar Dini Harlistina, Brilliant Imani Hendra Irawan Herdiansyah, Ach Iqmal Hikmatun Nafiah Ali Ida Farida Ilham Wahyudiarso Imaniar, Cheesa Innaya Tussolekha Sanggaria Jeni Susyanti Karmilaturrahman, Karmilaturrahman Kevin Awaldza Ardhianto Khalikussabir, Khalikussabir Khaq, Muhammad Aunul Khasanah, Fitri Dwi Nur Kurniawan, Luki Fendi Kusuma, M Rafi Luthfi Arief Prayoga M. Agus Salim Al Fathoni Maharani, Adinda Puspita Maharani, Selvia Putri Anggun Maulanada, Afifah Meilinda Hamida Hasan Mia Novitasari Mohammad Rizal, Mohammad Mubarok, Ahmad Rifqi Muhammad Ridwan N. Rachma Nabila, Puteri Armilah Nafi`atuz Zahroh Ningtyas, Defi Fironika Ayu Nugraha, M Tri Rangga Nur Halifah, Nur Nur Hidayati Nurhidayah Nurhidayah Nurhidayah Nurhidayah Nurhidayah Nurhidayah Pardiman Pardiman Pramada, Pupung Pratama, Yongki Putra, Dwi Ihsani Mahendra Putri, Fiona Hananto Putri, Riris Septia Rachma, N Ragil Fananda Sofyan Rahmadani, Diyah Ayu Rivniansyah, Imanda Rohadi, Sabrina Malika Putri Rohmaniya, Alfi Nur Rois Arifin Ronny Malavia Mardani Rumkel, Abdul Rahman Sahid Sahid Salim, Gunawan Salsabilla, Salma Santika, Hardini Risma` Saputra, Muhammad Shendy Tessario Yunas Setianingrum, Risty Siti Asiyah Siti Asiyah Siti Nur Aini Sururi Sofyan, Ragil Fananda Styagung, Avid Sudarmiatin Susilah, Winardianto Hadi Syamsuddin, Muhammad Da’i Takimpo, Arbin Tamimatul Khofifah Tyas, Roihana Ervillia Rizki Rahmaning Widarko, Agus Wulandari, Aprilia Indah Yudi Purwanto Yunike Adityas Cahyaningrum Yusril Amar Qotafi Zidane, Muhammad Yazid