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All Journal Jurnal Pendidikan: Teori, Penelitian, dan Pengembangan JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) E-JRM Jurnal bintang manajemen
Ratna Tri Hardaningtyas, Ratna Tri
Fakultas Ekonomi Dan Bisnis, Universitas Islam Malang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Analisis Pemanfaatan Digital Marketing, Brand Equity, Dan Brand Awareness Terhadap Keputusan Pembelian Produk Maternal Disaster Di Kota Malang Saputra, Muhammad Shendy Tessario Yunas; Salim, Muhammad Agus; Hardaningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research was conducted with the aim of finding out the influence of digital marketing, brand equity, and brand awareness on purchasing decisions for Maternal Disaster products in Malang City. This research uses a population of Malang City residents who have purchased Maternal Disaster products while the sample used in the research is Maternal Disaster consumers between the ages of 18-30 years in Malang City totaling 105 respondents. The methods used in this research are validity test, reliability test, normality test, classical assumption test, multiple linear regression test, hypothesis test, coefficient of determination test. The results of this research show that digital marketing has a negative effect on purchasing decisions, brand equity has a positive effect on purchasing decisions, brand awareness has a positive effect on purchasing decisions. Meanwhile, simultaneously it shows that digital marketing, brand equity, and brand awareness have a significant influence on purchasing decisions. Keywords: Digital Marketing, Brand Equity, Brand Awareness, Purchasing Decisions.
Pengaruh Motivasi Kerja, Praktik Kerja Industri, dan Efikasi Diri terhadap Kesiapan Kerja Siswa SMK Negeri 4 Malang Maulanada, Afifah; Nurhidayah, Nurhidayah; Hardaningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract One of the main components of economic transformation is human resources (HR). This is where vocational education becomes important in meeting the need for competent mid-level professional workers to support international competition. However, the fact is that not all vocational school graduates are able to produce professional workers. There are still many roles that vocational education institutions should play in producing competent middle-level workers. This is proven by the large number of Vocational High School (SMK) graduates who are unemployed. Work readiness factors are work motivation, industrial work practices (prakerin), and student self-efficacy according to the skills possessed by the student. The aim of this research is to determine and analyze the influence of work motivation, industrial work practices and self-efficacy. The population in this study were students of SMK Negeri 4 Malang. Determining the sample size using the Slovin formula obtained 92 respondents, and using a simple random sampling approach. Data were analyzed using multiple linear regression tests. The research results obtained were that there was a positive and significant influence between work motivation, industrial work practices, and self-efficacy on the work readiness of students at SMK Negeri 4 Malang. Keywords: Work Motivation, Industrial Work Practices, Self-Efficacy, and Readiness Work
Pengaruh Brand Image, Country Of Origin Dan Product Knowledge Terhadap Keputusan Pembelian Smartphone Merek Oppo Di Counter Alibaba Batu Apsari, Ismi Yulinda Ayu; Salim, Muhammad Agus; Hardaningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research was carried out with the aim of finding out and analyzing the influence of brand image,country of origin, product knowledge  purchasing decisions for Oppo brand smartphone at Alibaba Batu Malang. The samples in this research used purposive sampling and research with a quantitative approach. The sample in this study was 85 respondents. Data collection techniques by distributing questionnaires. data analysis method uses validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, hypothesis test multiple linear regresion analysis,f tests,t tests and coefficient of determination. The analysis tool used is IBM SPSS 25. Based on the research results, it is known that the t test result show that brand image significanly influences purchasing decisions. The significanse value ofthe f test states that together ,brand image,country of origin and product knowledge have a signivican impact.significant to purchasing decisions.  Keywords: Brand image, Country of origin, Product knowledge, Purchasing decisions
Pengaruh Ketersediaan Modal, Latar Belakang Pendidikan dan Lingkungan Terhadap Keputusan Berwirausaha UMKM di Kota Malang Ridwan, Muhammad; Rizal, Mohammad; Hardaningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to determine and assess the influence of capital availability, educational background and environment on entrepreneurial decisions, both partially and simultaneously. The method used in this research is quantitative. The population in this study were MSMEs in Malang City using 100 samples. In this research, questionnaires were used as a data collection method. The results of this research show that 1) Availability of capital has a significant influence on MSME entrepreneurial decisions in Malang City. 2) Educational background has a significant influence on MSME entrepreneurial decisions in Malang City. 3) The environment has a significant influence on MSME entrepreneurial decisions in Malang City. 4) Availability of capital, educational background and environment simultaneously influence MSME entrepreneurial decisions in Malang City. Keywords: Availability of Capital, Educational Background, Environment, Entrepreneurial Decisions. 
The Effect Of Brand Experience Toward Brand Loyalty Through Brand Satisfaction As A Mediating Variable (Study On Iphone Users In Indonesia) Ahmad, Habib Nur; Basalamah, Muhammad Ridwan; Hardaningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to examine the relationship between brand experience and brand loyalty with brand satisfaction as a mediation variable. This research using i quantitative explanatory approach. The sample size was determined using the Slovin formula with a 10% margin of error, resulting in 100 respondents. Data analysis was conducted using the partial least squares. The stages of statistical analysis included tests for convergent and discriminant validity, reliability, and hypothesis testing. All statistical analyses were performed using SmartPLS 4 software. Research findings indicate that brand experience significantly and positively influences brand loyalty. Additionally, brand experience has a positive and significant effect on brand satisfaction. Brand satisfaction also positively and significantly impacts brand loyalty. Moreover, brand experience significantly affects brand loyalty when mediated by brand satisfaction. Keywords: Brand Experience. Brand Satisfaction, Brand Loyalty, iPhone
Pengaruh Kecerdasan Emosional, Kecerdasan Spritual, Dan Lingkungan Kerja Terhadap Kinerja Pelayanan Keseharan (Studi Kasus Pada Tenaga Kesehatan RSI Unisma) Takimpo, Arbin; Nurhidayah, Nurhidayah; Hardaningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aimed to analyze the influence of emotional intelligence, spiritual intelligence, and work environment on the performance of health services by healthcare workers at RSI Unisma. The research was conducted using a survey method with 54 respondents and employing a saturated sampling technique. The data analysis method used in this study was quantitative data analysis using multiple linear regression analysis. The data testing used was partial hypothesis testing (t-test). The results showed that emotional intelligence and work environment had a significant positive effect on the performance of health services, while spiritual intelligence did not have a significant effect. In conclusion, improving emotional intelligence and enhancing the work environment can improve the performance of health services by healthcare workers at RSI Unisma, but increasing spiritual intelligence does not have a significant impact on the performance of health services. Keywords : Emotional Intelligence, Spiritual Intelligence, Work Environment, and Health Service Performance 
Pengaruh Komunikasi, Komitmen Dan Mentoring Terhadap Peningkatan Kinerja Karyawan (Studi Terhadap Komunitas Jaringan Karyawan Pada Kedai Kopi Malang Raya) Kurniawan, Luki Fendi; Wahono, Budi; Hardaningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to study and analyze the impact of communication, participation and mentoring on employee performance. The type of research used is quantitative causality research with a questionnaire data collection method. The Greater Malang coffee shop network community is where this research was conducted. A total of 90 samples were taken in this research, which was aimed at employees at coffee shops in Malang Raya, totaling 90 respondents. The tool used for data processing is SPSS version 26. In this research, it is free from data validity and reliability. Data analysis tests used for this research are normality test, classical assumption test, multiple linear regression analysis, hypothesis testing and also testing the coefficient of determination (R2). The variables used in this research are employee performance (Y), communication (X1), commitment (X2) and mentoring (X3).The results of this research have final results which show that there is a positive impact on communication, commitment and mentoring on improving employee performance. Keywords : Communication, Commitment, Mentoring & Employee Performance
Pengaruh Brand ambassador, Brand Image, Dan Online Customer review Terhadap Keputusan Pembelian Konsumen Pada Scarlet Whitening Di Surabaya Barat Amaluddin, Rival; Asiyah, Siti; Hardaningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the influence of brand ambassadors, Brand Image and online customer reviews on consumer purchasing decisions in Scarlet Whitening in West Surabaya. The type of research used is quantitative. The sampling method uses the non-probability sampling method, which is a sampling technique according to certain criteria, the sample criteria in this study are customers who have shopped for Scarlet Whitening products aged 18 years and over, the number of samples is set with a minimum of 5 to 10 times the number of indicators, so the number of samples taken in this study is (15x5 = 75). The data analysis method used in this study is multiple linear regression analysis, data processing using the SPSS program version 25 for windows.The results showed that in test F or simultaneously the variables brand ambassador, brand image, and online customer review had a significant effect on purchasing decisions. The results of the t test or partially show that the brand ambassador variable has a positive and significant effect on purchasing decisions, Brand Image variables have a positive and significant effect on purchasing decisions and online customer review variables have a positive and significant effect on purchase decisions. Keywords: Brand ambassador, Brand Image, Online Customer Review, Purchase Decision.
Pengaruh Fasilitas, Harga Tiket, dan Kualitas Film Terhadap Minat Beli Penonton Movimax Mall Dinoyo Kota Malang Putri, Fiona Hananto; Wahono, Budi; Hardaningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The study aims to find out the impact of the facilities, ticket prices, and quality of the film on the interest of the Movimax Cinema Audiences in Purchasing Poor Cities. The location of the research was carried out Movimax Dinoyo, Dinoyo Mall Lt. 4, M.T. Haryono Road No. 195, Lowokwaru, Lowokvaru district, Malang City. Phone number (0341) 5022949. This research is quantitative. In this study, the non-probability sampling technique is used with the judgmental samplings category, which means that visitors who fill in the questionnaire must meet the existing criteria. The number of samples was determined using Roscoe's formula and resulted in 40 respondents. The data was analyzed using a double linear regression test and a determination test. Based on the data analysis, the test results showed that facilities, ticket prices, and movie quality partially had a significant positive influence on the audience's interest in Movimax Poor City Cinema purchases. The determination test results indicated that a percentage of 66.4% indicates that audience purchasing interest was influenced by the facility, ticket price, and film quality. Keywords: Facilities, Ticket Price, Film Quality, Audience Interest
Pengaruh Karakteristik Wirausaha, Modal Usaha Dan Strategi Pemasaran Terhadap Perkembangan UMKM (Studi Kasus Pada Pelaku UMKM di Kecamatan Sangkapura Bawean) Firdaus, Jannatul; Wahono, Budi; Hardaningtyas, Ratna Tri
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to explain the characteristics of entrepreneurship, business capital and marketing strategies as well as knowing and partially explaining the characteristics of entrepreneurship, business capital and marketing strategies. This research method uses quantitative methods and the type of research is probability sampling using purposive sampling techniques. The sample for this research was 94 SMEs in Sangkapura Regency. The data analysis used is descriptive analysis, using SPSS 25 for Windows. The results of the research show that entrepreneurial characteristics, business capital and marketing strategies influence the development of SMEs among SMEs in Sangkapura Bawean Regency Keywords : Entrepreneurial Characteristics, Business Capital, Marketing Strategy, Development of SMEs
Co-Authors Abdul Kodir Djaelani Afrizal, Ananda Agus Sa’dan Al Irfani Ahmad Rifqi Mubarok Ahmad Rifqi Mubarok Ahmad, Habib Nur Aini, Ririz Della Nur Alamhudy, Mochammad Ridho Alfarisi, M Alfi Nur Rohmaniya Amalia, Roikhana Nur Amaluddin, Rival Ananda Lutfiyatul Hasanah Anggre Maulidyatur Rohma Annisa, Balqis Firdina Nur Apsari, Ismi Yulinda Ayu Ardhianto, Kevin Awaldza Arianti, Andita Dwi Arie Andini, Galuh Mayang Aulia, Mahadewi Annisa Avid Styagung Balqish, Alya Tamara Bambang Banu Siswoyo Basalamah, Muhammad Ridwan Bayu, Juli Adriano Derry Cornela Mahardini Dhimas Aji Prakoso Dian Eka Permata Sari Dwi Ihsani Mahendra Putra Evi Nur Fauziah Farhan, Juned Farida, Eka Fauziah, Evi Nur Febrianti, Dini Chusnul Firdaus, Jannatul Fitri Dwi Nur Khasanah Fitriyah Izzatul Jannah Harianto, Fajar Dini Harlistina, Brilliant Imani Hendra Irawan Herdiansyah, Ach Iqmal Hikmatun Nafiah Ali Ida Farida Ilham Wahyudiarso Imaniar, Cheesa Innaya Tussolekha Sanggaria Jeni Susyanti Karmilaturrahman, Karmilaturrahman Kevin Awaldza Ardhianto Khalikussabir, Khalikussabir Khaq, Muhammad Aunul Khasanah, Fitri Dwi Nur Kurniawan, Luki Fendi Kusuma, M Rafi Luthfi Arief Prayoga M. Agus Salim Al Fathoni Maharani, Adinda Puspita Maharani, Selvia Putri Anggun Maulanada, Afifah Meilinda Hamida Hasan Mia Novitasari Mohammad Rizal, Mohammad Mubarok, Ahmad Rifqi Muhammad Ridwan N. Rachma Nabila, Puteri Armilah Nafi`atuz Zahroh Ningtyas, Defi Fironika Ayu Nugraha, M Tri Rangga Nur Halifah, Nur Nur Hidayati Nurhidayah Nurhidayah Nurhidayah Nurhidayah Nurhidayah Nurhidayah Pardiman Pardiman Pramada, Pupung Pratama, Yongki Putra, Dwi Ihsani Mahendra Putri, Fiona Hananto Putri, Riris Septia Rachma, N Ragil Fananda Sofyan Rahmadani, Diyah Ayu Rivniansyah, Imanda Rohadi, Sabrina Malika Putri Rohmaniya, Alfi Nur Rois Arifin Ronny Malavia Mardani Rumkel, Abdul Rahman Sahid Sahid Salim, Gunawan Salsabilla, Salma Santika, Hardini Risma` Saputra, Muhammad Shendy Tessario Yunas Setianingrum, Risty Siti Asiyah Siti Asiyah Siti Nur Aini Sururi Sofyan, Ragil Fananda Styagung, Avid Sudarmiatin Susilah, Winardianto Hadi Syamsuddin, Muhammad Da’i Takimpo, Arbin Tamimatul Khofifah Tyas, Roihana Ervillia Rizki Rahmaning Widarko, Agus Wulandari, Aprilia Indah Yudi Purwanto Yunike Adityas Cahyaningrum Yusril Amar Qotafi Zidane, Muhammad Yazid