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Tatik Mariyanti, Tatik
Fakultas Ekonomi Dan Bisnis, Universitas Trisakti
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Pengembangan Service Excellent pada Edu-Wisata Pesantren Global Cahaya Nubuwah Insani Purwakarta Pratomo, Luki Adiati; Mariyanti, Tatik; Chandra, Kris; Listiawati, Listiawati; Rahmawati, Ulfi Naria; Anggraeni, Dewi
Jurnal Pengabdian Nasional (JPN) Indonesia Vol. 7 No. 1 (2026): Januari
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63447/jpni.v7i1.1717

Abstract

The Islamic Entrepreneurship Boarding School Purwakarta Global Cahaya Nubuwah Insani (GCNI) integrates religious and entrepreneurship education to develop young santripreneurs. GCNI operates edu-tourism units, including accommodation and a coffee shop, managed by teachers and students. However, observations indicated that students’ service quality remained low due to limited understanding of service marketing and service characteristics. This community service program aims to enhance students’, teachers’, and administrators’ knowledge and skills regarding service concepts, service characteristics, and excellent service practices through training, discussions, and role-playing. The methods consisted of pre-tests, service marketing training, group discussions, and service encounter simulations. The activity results indicated that participants' understanding improved, with 80% demonstrating enhanced service skills, as observed in role, such as friendlier communication, quicker responses, and more accurate information delivery. The program also helped administrators develop more effective marketing strategies for GCNI’s education tourism units. This activity contributes to improving service quality, preparing students to become entrepreneurs, and strengthening the institution’s capacity to manage service-based businesses.
Co-Authors Acep R Jayaprawira Amitkumar Dudhat Anugrah, Insan Praditya Ari Susanto Aris, Diba Anggraini Arnoldy Arnoldy Ayu, Viviana Ayu Lestari Azni Azni Chandra Lukita Chandra, Kris Debbie Aryani Tribudhi Dewi ANGGRAENI Dolan, Ellen Dorina Widowati Eamon Fletcher Edy Aswandy Etty Murwaningsari Fabian, Stefanus Faisal, Yusuf Heriyanto, Raden Hermanto Siregar Hermi Hikmathiar Ramadhan Irfat Hista Saputra Isabella Maria Jazuli, Jozi Kareem, Yasir Mustafa Landes Yuanda Lista Meria Listiawati, Listiawati Lokot Zein Nasution, Lokot Zein Lucky Nugroho Luki Adiati Pratomo M. Hadi Nugraha M. Suryadinata, M. Suryadinata Mardiana Mardiana Meria, Lista Moch. Sabur Mochamad Mansur Muhammad Afif Muhammad Reza Athallah Nadia Nur Azizah Natalia, Ester Ananda Nawawi, Fathimah Ahmad Zawawi Nirdukita Ratnawati Parn, Liina Primasatria Edastama, Primasatria Pujiharto, Yaya Ruhenda Casmita Putri Hindira Krisnha Rahmawati, Ulfi Naria Ramadhan, Hikmathiar Regi Muzio Ponziani Rifki Ismal Sandy Setiawan Sarfilianty Anggiani, Sarfilianty Septiani, Nanda Shafiai, Muhammad Hakimi Mohd Siti Nurdiana siti Nurindah Sari Soeharjoto, Soeharjoto sumiyarti sumiyarti Sumiyarti Sumiyarti, Sumiyarti Suryaman, Inge Salsabila Syofriza Syofyan Syofriza Syofyan, Syofriza Terah, Yochebed Anggraini Victorianda Wahyuningsih Wibowo, Maulana Agung Widyakto, Adhi Wijaya, Indra Wuisan, Dewi Yusrawati Yusrawati Zaenul Basri, Yuswar Zawawi, Abdul Azis Ahmad Zawawi, Abdullah Achmad Zoji Jazuli Zulhelmy