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All Journal Explore: Jurnal Sistem Informasi dan Telematika (Telekomunikasi, Multimedia dan Informatika) Jurnal Pseudocode Jurnal Edik Informatika : Penelitian Bidang Komputer Sains dan Pendidikan Informatika KLIK (Kumpulan jurnaL Ilmu Komputer) (e-Journal) RABIT: Jurnal Teknologi dan Sistem Informasi Univrab JIKO (Jurnal Informatika dan Komputer) JOURNAL OF APPLIED INFORMATICS AND COMPUTING Computer Based Information System Journal JURNAL TEKNOLOGI DAN OPEN SOURCE JOISIE (Journal Of Information Systems And Informatics Engineering) JSAI (Journal Scientific and Applied Informatics) Jutisi: Jurnal Ilmiah Teknik Informatika dan Sistem Informasi Progresif: Jurnal Ilmiah Komputer Jurnal Ilmiah Betrik : Besemah Teknologi Informasi dan Komputer Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Teknologi Dan Sistem Informasi Bisnis Jurnal Sistem Informasi dan Informatika (SIMIKA) Prosiding National Conference for Community Service Project JISA (Jurnal Informatika dan Sains) JOURNAL OF INFORMATION SYSTEM MANAGEMENT (JOISM) Jurnal Teknologi Informasi dan Komunikasi Jurnal FASILKOM (teknologi inFormASi dan ILmu KOMputer) Telcomatics Journal of Information System and Technology (JOINT) Journal of Computer and Information System (J-CIS) Jurnal Media Computer Science JOINCS (Journal of Informatics, Network, and Computer Science) Indonesian Research Journal on Education Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Conference on Business, Social Sciences and Technology (CoNeScINTech) Jurnal Ilmiah Betrik : Besemah Teknologi Informasi dan Komputer INOVTEK Polbeng - Seri Informatika
Syaeful Anas Aklani, Syaeful
Universitas Internasioanl Batam
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Journal : JSAI (Journal Scientific and Applied Informatics)

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Transformasi Digital, Media Sosial, dan Teknologi Informasi terhadap Daya Saing UMKM Mobil Bekas Kota Batam DESI RENATA SINURAT DESI; SURYA TJAHYADI; SYAEFUL ANAS AKLANI
JSAI (Journal Scientific and Applied Informatics) Vol 8 No 3 (2025): November
Publisher : Fakultas Teknik Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jsai.v8i3.9268

Abstract

This study aims to analyze the influence of digital transformation, social media, and information technology on the competitiveness of used car MSMEs in Batam City. A quantitative research approach was employed with a sample of 89 respondents. The results of the classical assumption tests indicate that the data are normally distributed, as shown by the Kolmogorov–Smirnov Z value of 0.068 and a significance level of 0.200 (>0.05). The multicollinearity test results show no indication of multicollinearity, with Tolerance values greater than 0.10 and VIF values below 10 (X₁ = 1.685; X₂ = 1.062; X₃ = 1.614). The heteroscedasticity test results also confirm that the model is free from heteroscedasticity, as all independent variables have significance values greater than 0.05. The simultaneous F-test shows that digital transformation, social media, and information technology collectively have a significant effect on MSME competitiveness, with an F-value of 3.264 and a significance of 0.000 (<0.05). Partial t-tests indicate that all three variables have a positive and significant influence, with a significance value of 0.000. Digital transformation has the most dominant effect (B = 0.406, t = 2.908), followed by information technology (B = 0.306, t = 2.438) and social media (B = 0.066, t = 2.518). These findings demonstrate that implementing digital transformation supported by effective utilization of social media and information technology can enhance the competitiveness of used car MSMEs in Batam City by improving operational efficiency, service innovation, and digital marketing effectiveness.
Co-Authors Aldovanda Haflah Setiawan Alex Setiawan Aliefazlea, Qanaya Dherryl Anderson, Atnan Ari Anson Anson Basiron, Halizah Chadric, Felix Charles, Kevin Christina, Lidya Daniel Lim David David Dayton Dayton Delvin Jason Derwin Galen DESI RENATA SINURAT DESI Diana Rose, Felicia Dr. Hendi Sama, S.Kom., M.M.e-Business. Edwin Charley Eka Sucipto Elia, Elia Elvert Elvert Eric Lau Erlina Erlina Erwin Erwin Eryc, Eryc Felix Favian Felix, Ivan Fernando Jose Firmansyah, Muhamad Dody Francisco, Francisco Franky Chainoor Johari Haeruddin Haeruddin Haeruddin, . Haslim, Sartika Dewi Hendi Sama Hertianto Hertianto Hosse Fernando Irawan, Calvianthieno Ivan Felix Jacky Jacky Jacky, Jacky Jason Aaron Yang Jenary Randa Liling Jenry Winata Jesselyn Jesslyn, Jesslyn Jetset Jimmy Chandra Jonathan Jonathan Josua Yoprisyanto Julyan Adi Saputra Julyan Adi Saputra Julyanto Julyanto Junifer, Junifer Juzariah Juzariah Juzariah, Juzariah Kelvin Wijaya, Kelvin Kelvyn Kelvyn Kelvyn Kendrik Jonatan Kenny Wilson Lubis, Nywara Natriyasmara Melsen Melsen Muhamad Dody Firmansyah Muhammad Ardiansyah Muhammad Dody Firmansyah Mungkap Mangapul Siahaan Novita Putri Parlindungan Tampubolon Petrick Handy Putra Prasetyo, Stefanus Eko Purwandi, Nellsen Puspitasari, Divanaka Putra, Muhamad Zhabiyan Dwi Putri, Novita Randa Liling, Jenary Regina, Alya Renata, Doreen Rio Fernando, Rio Rosario, Rakit Ricardo Ryan Gunawan Ryo Winata Salsabila, Nanda Salsabilah, Anisah Sama, Hendi Setiawan, Aldovanda Haflah Shanata Limanto Sherlyn, Sherlyn Shermay Sihombing, Angelika Putri Stephanie Stephanie Steven Steven Susanti, Aida Suwarno Suwarno Liang Suwarno Suwarno Suwarno Suwarno Tjahyadi, Surya Tony Jack Tan Ding Welliam Ali Welliam Ali Wilson Wilson Wiyandi, Wiyandi Yang, Jason Aaron Yasa, Irma Sefina Yoprisyanto, Josua Yu Lun Zoin, Shania Zulkarnain Zulkarnain Zulkarnain, Nur Zareen