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Syaeful Anas Aklani, Syaeful
Universitas Internasioanl Batam
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Journal : Progresif: Jurnal Ilmiah Komputer

 1 
Analisis Dampak Implementasi Payment Gateway Terhadap Peningkatan Penjualan pada E-Business Di Batam Firmansyah, Muhammad Dody; Aklani, Syaeful Anas; Wilson, Wilson
Progresif: Jurnal Ilmiah Komputer Vol 21, No 1: Februari 2025
Publisher : STMIK Banjarbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35889/progresif.v21i1.2624

Abstract

This research aims to analyze the impact of implementing a payment gateway on increasing sales in e-business in Batam using the Technology Acceptance Model (TAM) and Unified Theory of Acceptance and Use of Technology (UTAUT) models. This study uses quantitative and qualitative methods, with data collected through questionnaires involving 108 e-business respondents. The research results show that the factors Perceived Usefulness, Performance Expectancy, and Security have a significant influence on the intention to adopt payment gateways. Analysis of the validity and reliability of the model shows that all indicators and variables in this research meet good standards. These findings indicate that the higher the perceived usefulness and security, the greater the likelihood of e-business actors adopting this technology. Therefore, optimizing security features, ease of use, and system reliability are important factors in increasing the adoption of payment gateways in e-businessKeywords: Payment Gateway; E-Business; Technology Acceptance Model; Unified Theory of Acceptance and Use of Technology AbstrakPenelitian ini bertujuan untuk menganalisis dampak implementasi payment gateway terhadap peningkatan penjualan di e-business di Batam dengan menggunakan model Technology Acceptance Model (TAM) dan Unified Theory of Acceptance and Use of Technology (UTAUT). Studi ini menggunakan metode kuantitatif dan kualitatif, dengan data yang dikumpulkan melalui kuesioner yang melibatkan 108 responden pelaku e-business. Hasil penelitian menunjukkan bahwa faktor Perceived Usefulness, Performance Expectancy, dan Security memiliki pengaruh signifikan terhadap niat adopsi payment gateway. Analisis validitas dan reliabilitas model menunjukkan bahwa seluruh indikator dan variabel dalam penelitian ini memenuhi standar yang baik. Temuan ini mengindikasikan bahwa semakin tinggi persepsi manfaat dan keamanan, semakin besar kemungkinan pelaku e-business untuk mengadopsi teknologi ini. Oleh karena itu, optimalisasi fitur keamanan, kemudahan penggunaan, serta keandalan sistem menjadi faktor penting dalam meningkatkan adopsi payment gateway dalam e-business.Kata Kunci: Payment Gateway; E-Business; Technology Acceptance Model; Unified Theory of Acceptance and Use of Technology
Co-Authors Aldovanda Haflah Setiawan Alex Setiawan Aliefazlea, Qanaya Dherryl Anderson, Atnan Ari Anson Anson Basiron, Halizah Chadric, Felix Charles, Kevin Christina, Lidya Daniel Lim David David Dayton Dayton Delvin Jason Derwin Galen Dr. Hendi Sama, S.Kom., M.M.e-Business. Edwin Charley Eka Sucipto Elia, Elia Elvert Elvert Eric Lau Erlina Erlina Erwin Erwin Felix Favian Felix, Ivan Firmansyah, Muhamad Dody Firmansyah, Muhammad Dody Franky Chainoor Johari Haeruddin Haeruddin Haeruddin, . Haslim, Sartika Dewi Hendi Sama Hertianto Hertianto Hosse Fernando Irawan, Calvianthieno Ivan Felix Jacky Jacky Jacky, Jacky Jason Aaron Yang Jenary Randa Liling Jenry Winata Jesselyn Jesslyn, Jesslyn Jimmy Chandra Jonathan Jonathan Josua Yoprisyanto Julyan Adi Saputra Julyan Adi Saputra Julyanto Julyanto Junifer, Junifer Juzariah Juzariah Juzariah, Juzariah Kelvin Wijaya, Kelvin Kelvyn Kelvyn Kelvyn Kendrik Jonatan Kenny Wilson Lubis, Nywara Natriyasmara Melsen Melsen Muhamad Dody Firmansyah Muhammad Ardiansyah Mungkap Mangapul Siahaan Novita Putri Parlindungan Tampubolon Petrick Handy Putra Prasetyo, Stefanus Eko Purwandi, Nellsen Puspitasari, Divanaka Putra, Muhamad Zhabiyan Dwi Putri, Novita Randa Liling, Jenary Regina, Alya Renata, Doreen Rio Fernando, Rio Rosario, Rakit Ricardo Ryan Gunawan Ryo Winata Salsabila, Nanda Salsabilah, Anisah Sama, Hendi Setiawan, Aldovanda Haflah Shanata Limanto Sherlyn, Sherlyn Shermay Sihombing, Angelika Putri Stephanie Stephanie Steven Steven Susanti, Aida Suwarno Suwarno Suwarno Tjahyadi, Surya Tony Jack Tan Ding Welliam Ali Welliam Ali Wilson, Wilson Wiyandi, Wiyandi Yang, Jason Aaron Yasa, Irma Sefina Yu Lun Zoin, Shania Zulkarnain, Nur Zareen