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All Journal Journal of Indonesian Tourism and Development Studies Journal of Information System, Applied, Management, Accounting and Research Jurnal Edueco eCo-Buss Dialektika: Jurnal Ekonomi dan Ilmu Sosial Asy-Syarikah : Jurnal Lembaga Keuangan, Ekonomi dan Bisnis Islam Jurnal Pengabdian Masyarakat (ABDIRA) Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat Arus Jurnal Sosial dan Humaniora eCo-Fin Jurnal Komputer Teknologi Informasi Sistem Komputer (JUKTISI) NEAR: Jurnal Pengabdian kepada Masyarakat Ilmu Manajemen Sosial Humaniora (JIMSH) Jurnal Malikussaleh Mengabdi
Andi Indra Saputra Alamsyah
Politeknik Negeri Ujung Pandang
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Transportation Other

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DESIGN THINKING DALAM PENGEMBANGAN UI/UX MODUL PENILAIAN REKRUTMEN: STUDI KASUS SELEKSI DOKUMEN DAN WAWANCARA Asmar, Kurniati; Alamsyah, Andi Indra Saputra; Risnawati; Magenda , Maududi Lamparawi; Septyani , Tri Wahyu
Jurnal Komputer Teknologi Informasi Sistem Komputer (JUKTISI) Vol. 4 No. 3 (2026): Februari 2026
Publisher : LKP KARYA PRIMA KURSUS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62712/juktisi.v4i3.825

Abstract

The evaluation stage of the recruitment process is often hindered by impracticality due to the fragmentation of applicant documents and assessment instruments, which diminishes the cognitive focus and accuracy of evaluators. This study aims to design an integrated digital recruitment system prototype using the Design Thinking approach. During the empathize and define stages, the primary issues identified were procedural complexity and unstructured interview workflows. Solutions were developed through the ideate and prototype stages, resulting in an internal platform that unifies digital document verification with an interview assessment module. The system's key features include a side-by-side interface that integrates standardized interview guides with electronic assessment forms, along with automated score accumulation and ranking features. The testing phase involved four expert respondents using the System Usability Scale (SUS) instrument, yielding an average score of 74.37 (Good/Acceptable category). The results demonstrate that the integration of features into a single platform effectively minimizes administrative barriers and enhances the objectivity of final decision-making. This research contributes to optimizing recruitment operational efficiency through the automation of candidate data processing
Makassar City Tourism Readiness in the New Normal Period of the COVID-19 Pandemic Alamsyah, Andi Indra Saputra; Prasetya, Arik; Abdillah, Yusri
Journal of Indonesian Tourism and Development Studies Vol. 10 No. 2 (2022)
Publisher : Graduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2022.010.02.04

Abstract

Tourism plays a crucial role in driving economic growth, but the COVID-19 pandemic has severely affected the industry, including in Makassar City, Indonesia. This study aims to investigate the readiness of tourism to address the challenges posed by the pandemic and to identify the factors influencing this readiness. Specifically, the study focuses on the perceptions of tourism readiness based on the Travel and Tourism Competitiveness Index (TTCI) sub-index. Data was collected through surveys conducted in Makassar City using non-probability quota sampling. A quantitative-descriptive approach was employed, and the collected data were analyzed using multiple linear regression techniques. The study primarily examines the impact of two factors, namely the enabling environment and travel and tourism policy and enabling conditions, on tourism readiness. The study's findings reveal that enabling environment, travel, tourism policy, and enabling conditions contribute significantly to tourism readiness in Makassar City. However, the travel and tourism policy and enabling conditions variable influence tourism readiness substantially. Indicators such as the prioritization of travel and tourism indicators and the openness indicator received high scores, further supporting the significance of these factors. The implications of these findings are valuable for policymakers and government authorities involved in the tourism sector. The study provides valuable insights into the areas that need to be prioritized and improved to enhance tourism readiness in Makassar City. By focusing on creating an enabling environment and implementing effective travel and tourism policies, the government can shape strategies that foster resilience and recovery in the tourism industry amidst the ongoing challenges posed by the COVID-19 pandemic. Keywords: COVID-19 Pandemic, Economic Growth, Tourism Readiness, TTCI Sub-Index.
Pengaruh Gaya Kepemimpinan dan Mekanisme Pengaduan Terhadap Kepuasan Stakeholder Kantor Otoritas Bandar Udara Wilayah VII Yizreel Junus Kende; Andi Indra Saputra Alamsyah; Isti Prabawani; Lady Florensia Christiaan
eCo-Buss Vol. 8 No. 1 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v8i1.2479

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh gaya kepemimpinan dan mekanisme pengaduan terhadap kepuasan stakeholder pada Kantor Otoritas Bandar Udara Wilayah VII. Pendekatan yang digunakan adalah kuantitatif dengan metode survei terhadap responden yang relevan dengan objek penelitian. Instrumen penelitian telah diuji validitas dan reliabilitasnya, kemudian dianalisis menggunakan regresi linier berganda untuk mengukur pengaruh masing-masing variabel. Hasil penelitian menunjukkan bahwa gaya kepemimpinan memiliki pengaruh positif dan signifikan terhadap kepuasan stakeholder. Gaya kepemimpinan yang komunikatif, partisipatif, dan inspiratif terbukti mampu menciptakan lingkungan kerja yang kondusif dan meningkatkan kepuasan terhadap pelayanan yang diberikan. Sebaliknya, mekanisme pengaduan ditemukan memiliki pengaruh yang signifikan namun cenderung negatif terhadap kepuasan stakeholder, yang mengindikasikan bahwa sistem pengaduan yang tidak optimal justru dapat menurunkan kepercayaan publik. Secara simultan, kedua variabel ini terbukti berpengaruh signifikan terhadap kepuasan stakeholder, menunjukkan bahwa kepemimpinan dan pengelolaan pengaduan merupakan dua elemen penting dalam menciptakan tata kelola pelayanan publik yang efektif. Hasil penelitian ini merekomendasikan perlunya penguatan kepemimpinan yang transformatif dan pembenahan menyeluruh terhadap sistem pengaduan, guna meningkatkan akuntabilitas dan kualitas layanan di sektor transportasi udara.
Impulse Buying Era Sustainable Fashion: Peran Green Atmosphere dan Positive Emotion pada Generasi Z di Toko Pakaian Bekas Risnawati Risnawati; Tri Wahyu Septyani; Maududi Lamparawi Magenda; Andi Indra Saputra Alamsyah; Kurniati Asmar
eCo-Buss Vol. 8 No. 2 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v8i2.3321

Abstract

The background of this study is grounded in the fluctuating trend of second-hand clothing purchases, which is marked by unplanned buying among teenagers when visiting second-hand stores. Preliminary findings indicate that low impulse buying is not driven by frugal lifestyles but is influenced by store services and the overall store atmosphere. This is in line with with several studies showing, which states that shopping experience and store atmosphere are key factors in the second-hand clothing market, especially for Generation Z, who use fashion as a means of expressing themselves. This study seeks to address the existing research gap related to the relationship between store environment and impulse buying by focusing on the effect of atmosphere on impulse buying through positive emotion. The study employs an explanatory research approach with a sample of 267 customers of second-hand clothing stores in Makassar. The data were analyzed with WarpPLS version 7.0. The results show that green atmosphere has a positive yet insignificant impact on positive emotion, and also a positive but insignificant impact on impulse buying. Meanwhile, positive emotion has a positive and significant impact on impulse buying. The study concludes that although atmosphere does not produce a significant effect, consumers’ emotional factors remain the main driver of impulse buying.
Integrating Public relations and Operations Management in Financing Services: A Business Strategy Perspective in Venture Capital Firms Risnawati; Magenda, Maududi Lamparawi; Asmar , Kurniati; Septyani , Tri Wahyu; Alamsyah , Andi Indra Saputra
Arus Jurnal Sosial dan Humaniora Vol 6 No 1: April (2026)
Publisher : Arden Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57250/ajsh.v6i1.2433

Abstract

Penelitian ini bertujuan untuk menganalisis integrasi public relations dan manajemen operasional dalam layanan pembiayaan dari perspektif strategi bisnis pada perusahaan modal ventura. Dalam dinamika industri jasa keuangan yang semakin kompetitif, integrasi antara fungsi komunikasi organisasi dan proses operasional menjadi faktor penting dalam mendukung efektivitas layanan serta memperkuat kepercayaan pemangku kepentingan. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus untuk memperoleh pemahaman yang mendalam mengenai bagaimana public relations dan manajemen operasional saling berinteraksi dalam mendukung implementasi strategi bisnis perusahaan. Pengumpulan data dilakukan melalui wawancara mendalam, observasi, serta analisis dokumen yang berkaitan dengan praktik public relations dan proses operasional dalam penyelenggaraan layanan pembiayaan. Hasil penelitian menunjukkan bahwa integrasi antara public relations dan manajemen operasional memiliki peran strategis dalam membangun reputasi perusahaan, meningkatkan kualitas komunikasi dengan mitra usaha, serta mendukung efektivitas pengelolaan layanan pembiayaan. Selain itu, sinergi antara strategi komunikasi dan pengelolaan operasional memungkinkan perusahaan untuk menjalankan strategi bisnis secara lebih adaptif terhadap dinamika pasar dan kebutuhan pemangku kepentingan. Temuan penelitian ini memberikan implikasi bahwa perusahaan modal ventura perlu memperkuat integrasi antara fungsi public relations dan manajemen operasional sebagai bagian dari strategi bisnis untuk meningkatkan kinerja layanan pembiayaan dan keberlanjutan organisasi.
Pendampingan Strategi Optimalisasi Instagram sebagai Media Branding dan Promosi pada Maka Coffee Septyani, Tri Wahyu; Alamsyah, Andi Indra Saputra; Risnawati, Risnawati; Asmar, Kurniati; Magenda, Maududi Lamparawi
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 6, No 2 (2026): Abdira
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v6i2.1940

Abstract

This community service activity aims to optimize the use of Instagram as a branding and promotional medium for Maka Coffee, a micro, small, and medium enterprise (MSME) in Makassar City. The primary issue faced by the partner is the suboptimal management of its Instagram account, particularly in terms of bio optimization, visual content consistency, and customer engagement. The method employed is participatory mentoring, consisting of preparation, implementation, and evaluation stages. The results indicate improvements in the quality of the account profile, which has become more informative, more consistent and structured visual content, and increased digital interaction. Quantitatively, the number of followers increased by 35.7%, while reel content views showed a significant rise, reaching up to 123 thousand views. These findings demonstrate that optimizing Instagram-based digital marketing strategies is effective in enhancing the visibility and competitiveness of MSMEs.
Transformasi Brand image pada UMKM Coffee Shop melalui Pendampingan Strategi Public Relations (Studi Kasus pada Maka Coffee) Risnawati, Risnawati; Magenda, Maududi Lamparawi; Septyani , Tri Wahyu; Alamsyah, Andi Indra Saputra; Asmar, Kurniati
NEAR: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 2 (2026): NEAR
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/nr.v5i2.3752

Abstract

Maka Coffee merupakan salah satu usaha mikro di sektor food and beverage (F&B) di Kota Makassar yang masih berada pada tahap awal pengembangan. Dalam kondisi tersebut, usaha menghadapi tantangan dalam membangun citra usaha (brand image) yang kuat di tengah meningkatnya persaingan bisnis coffee shop. Permasalahan yang dihadapi meliputi belum optimalnya pengelolaan komunikasi usaha, ketidakkonsistenan dalam penyampaian pesan kepada pelanggan, serta rendahnya tingkat visibilitas dan interaksi dengan audiens. Kondisi ini berdampak pada belum terbentuknya brand image yang jelas dan berdaya saing. Kegiatan Pengabdian kepada Masyarakat ini bertujuan untuk mentransformasi brand image UMKM melalui pendampingan strategi Public Relations yang terstruktur dan berkelanjutan. Metode yang digunakan adalah pendekatan partisipatif dengan melibatkan mitra secara aktif dalam setiap tahapan kegiatan, mulai dari identifikasi permasalahan, perumusan strategi komunikasi, hingga implementasi dan evaluasi. Bentuk intervensi yang dilakukan mencakup penguatan identitas komunikasi usaha, peningkatan kualitas konten sebagai media komunikasi, serta optimalisasi interaksi dan hubungan dengan pelanggan. Hasil kegiatan menunjukkan adanya peningkatan pada aspek komunikasi usaha, yang ditandai dengan meningkatnya engagement dan jangkauan audiens, serta terbentuknya citra usaha yang lebih konsisten dan profesional. Selain itu, terjadi peningkatan interaksi dengan pelanggan yang berimplikasi pada meningkatnya ketertarikan dan kunjungan konsumen. Secara keseluruhan, kegiatan ini menunjukkan bahwa pendampingan strategi Public Relations dapat menjadi pendekatan efektif dalam membangun dan mentransformasi brand image UMKM, khususnya pada usaha yang masih berada pada tahap awal pengembangan.
Penguatan Kompetensi Sumber Daya Manusia dalam Optimalisasi Media Sosial sebagai Strategi Branding dan Promosi Digital pada Maka Coffe Makassar Andi Indra Saputra Alamsyah; Kurniati Asmar; Tri Wahyu Septyani; Risnawati Risnawati; Maududi Lamparawi Magenda
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 6, No 3 (2026): Abdira
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v6i3.1989

Abstract

 Strengthening human resource (HR) capacity in digital marketing is essential for micro, small, and medium enterprises (MSMEs) in responding to digital transformation. Maka Coffee faces challenges in managing social media, including inconsistent content creation, limited use of analytics, and suboptimal digital branding. This community service program aims to enhance HR competencies through training, mentoring, and simulation. The program was implemented in four stages: preparation (observation and analysis), practice-based training, mentoring, and social media simulation. Evaluation used pre-test and post-test methods across five indicators: digital branding, social media management, content creation, use of digital tools (Canva), and engagement and analytics. The results show a significant improvement in participants’ competencies, with an average increase of more than 40%. The highest improvement occurred in content creation (45.16%). These findings indicate that practice-based training and mentoring effectively improve MSMEs’ digital marketing skills in a structured and practical manner.
Memahami Preferensi Platform Media Sosial pada UMKM Indonesia: Perspektif Technology Acceptance Model terhadap Strategi Promosi Digital berbasis Sektor Usaha Armawan, Ivan; Indra Saputra Alamsyah, Andi; Narendra Muvano, Nandha; Ayu Lestariani, Made; Ananda Pratama, Irfan
Jurnal Ilmu Manajemen Sosial Humaniora (JIMSH) Vol. 8 No. 2 (2026): August, Jurnal Ilmu Manajemen Sosial Humaniora (JIMSH)
Publisher : LP3M, Universitas Muhammadiyah Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51454/jimsh.v8i2.1635

Abstract

This research was conducted in Balikpapan City, focusing on three MSMEs operating in the culinary sector (Kampoeng Timoer), handicraft sector (D'Hands Project), and fashion sector (Jesthink). Data collection techniques included direct observation, structured interviews, and documentation of social media content. Subsequently, the collected data were analyzed using thematic analysis techniques assisted by NVivo 12 software. This study addresses a research gap concerning the absence of experience-based mapping of social media channel preferences among Micro, Small, and Medium Enterprises (MSMEs) in the local Indonesian context, employing a descriptive qualitative approach strengthened by the Technology Acceptance Model (TAM) as a novelty framework. The findings not only map the dominance of Instagram and WhatsApp Business as the two primary platforms but also reveal that preferences for these two platforms are driven by perceived ease of access, communication effectiveness, and alignment with product characteristics. The novelty of the findings lies in identifying differences in content strategies across business sectors (culinary, fashion, handicraft) that have been overlooked by previous studies. This study also identifies several significant challenges faced by MSME actors, including limited digital literacy, time constraints in consistently managing content, and the absence of data-driven strategic promotion planning. The novel contribution of this research is the formulation of contextual and sector-differentiated mentoring recommendations for MSMEs.
The Role of Psychological Flexibility in the Relationship Between Information Overload and Gen Z Career Preferences Alamsyah, Andi Indra Saputra; Rahayu, Chalista Suci; Aprilia, Dela Setyo; Aisyah, A. Indira Nurul
Jurnal Edueco Vol. 9 No. 01 (2026): Juni
Publisher : Prodi Pendidikan Ekonomi Universitas Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/edueco.v9i01.548

Abstract

This study examines the relationships between information overload, psychological flexibility, and career preference among Generation Z in the digital era. Grounded in cognitive and behavioral decision-making theories, the research investigates psychological flexibility as a key mechanism linking digital information exposure to career preference formation. A quantitative approach was employed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS software. Data were collected from 100 Gen Z respondents through a structured questionnaire measured on a Likert scale. The measurement and structural models were evaluated using validity, reliability, and bootstrapping procedures to test the hypotheses. The results show that information overload has a significant positive effect on psychological flexibility, suggesting that Gen Z may develop adaptive cognitive and coping mechanisms in response to high levels of digital information exposure. Psychological flexibility also significantly influences career preference, highlighting its role in facilitating adaptive and value-based career decision-making. However, information overload does not have a significant direct effect on career preference, indicating that its influence is indirect rather than direct. Furthermore, psychological flexibility significantly mediates the relationship between information overload and career preference. Overall, the findings indicate that career decision-making among Gen Z is primarily psychologically mediated in digital environments
Co-Authors Aisyah, A. Indira Nurul Aisyah, Vella Nur Alisa Alaina Ananda Pratama, Irfan Aprilia, Dela Setyo Arik Prasetya, Arik Armawan, Ivan Asmar , Kurniati Atirah Atirah Ayu Lestariani, Made Damayanti Damayanti Indrianawati Usman Isti Prabawani Kende, Yizreel Junus Kurniati Asmar Kurniati Asmar, Kurniati Kusdyawati, Ririn Lady Florensia Christiaan Magenda , Maududi Lamparawi Magenda, Maududi Lamparawi Maududi Lamparawi Magenda Narendra Muvano, Nandha Prabawani, Isti Rahayu, Chalista Suci Richki Hardi Risnawati Risnawati Risnawati Risnawati Risnawati Sanjaya, Febry Prima Septyani , Tri Wahyu Septyani, Tri Wahyu Tri Wahyu Septyani Yizreel Junus Kende YUNI ASTUTI Yuni Astuti Yusri Abdillah Zabrina, Rana