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Implementasi Business Model Canvas (BMC) dalam Upaya Pengembangan Usaha Beddo Chingu Septyani, Tri Wahyu; Magenda, Maududi Lamparawi; Alamsyah, Andi Indra Saputra; Asmar, Kurniati; Risnawati
Arus Jurnal Sosial dan Humaniora Vol 5 No 3: Desember (2025)
Publisher : Arden Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57250/ajsh.v5i3.1921

Abstract

Penelitian ini dilatarbelakangi oleh perlunya peningkatan keberlanjutan kinerja UMKM berbasis komunitas di era digital, khususnya pada sektor perlengkapan tidur. Beddo Chingu, UMKM yang mengusung konsep bedding bertema estetik budaya Korea, mengalami fluktuasi penjualan selama enam bulan terakhir sehingga diperlukan evaluasi terhadap model bisnis yang diterapkan. Penelitian ini bertujuan untuk menganalisis model bisnis Beddo Chingu berdasarkan sembilan elemen Business Model Canvas (BMC) serta merumuskan rancangan model bisnis yang lebih inovatif dan adaptif terhadap karakteristik pelanggan digital. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan teknik pengumpulan data berupa wawancara mendalam, observasi, dan dokumentasi. Analisis data dilakukan secara kualitatif melalui tahapan reduksi data, penyajian data, serta penarikan dan verifikasi kesimpulan. Hasil penelitian menunjukkan bahwa model bisnis yang berjalan saat ini memiliki beberapa kelemahan, antara lain kurangnya inovasi desain produk, tingginya ketergantungan pada tren media sosial, serta belum optimalnya proposisi nilai dan strategi hubungan pelanggan dalam segmen berbasis komunitas. Berdasarkan temuan tersebut, penelitian ini merumuskan model bisnis alternatif yang menekankan inovasi produk, kolaborasi berbasis komunitas, perluasan saluran pemasaran digital, serta penguatan nilai emosional bagi pelanggan.
DESIGN THINKING DALAM PENGEMBANGAN UI/UX MODUL PENILAIAN REKRUTMEN: STUDI KASUS SELEKSI DOKUMEN DAN WAWANCARA Asmar, Kurniati; Alamsyah, Andi Indra Saputra; Risnawati; Magenda , Maududi Lamparawi; Septyani , Tri Wahyu
Jurnal Komputer Teknologi Informasi Sistem Informasi (JUKTISI) Vol. 4 No. 3 (2026): Februari 2026
Publisher : LKP KARYA PRIMA KURSUS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62712/juktisi.v4i3.825

Abstract

The evaluation stage of the recruitment process is often hindered by impracticality due to the fragmentation of applicant documents and assessment instruments, which diminishes the cognitive focus and accuracy of evaluators. This study aims to design an integrated digital recruitment system prototype using the Design Thinking approach. During the empathize and define stages, the primary issues identified were procedural complexity and unstructured interview workflows. Solutions were developed through the ideate and prototype stages, resulting in an internal platform that unifies digital document verification with an interview assessment module. The system's key features include a side-by-side interface that integrates standardized interview guides with electronic assessment forms, along with automated score accumulation and ranking features. The testing phase involved four expert respondents using the System Usability Scale (SUS) instrument, yielding an average score of 74.37 (Good/Acceptable category). The results demonstrate that the integration of features into a single platform effectively minimizes administrative barriers and enhances the objectivity of final decision-making. This research contributes to optimizing recruitment operational efficiency through the automation of candidate data processing