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All Journal Journal of Indonesian Tourism and Development Studies Journal of Information System, Applied, Management, Accounting and Research Jurnal Edueco eCo-Buss Dialektika: Jurnal Ekonomi dan Ilmu Sosial Asy-Syarikah : Jurnal Lembaga Keuangan, Ekonomi dan Bisnis Islam Jurnal Pengabdian Masyarakat (ABDIRA) Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat Arus Jurnal Sosial dan Humaniora eCo-Fin Jurnal Komputer Teknologi Informasi Sistem Komputer (JUKTISI) NEAR: Jurnal Pengabdian kepada Masyarakat Ilmu Manajemen Sosial Humaniora (JIMSH) Jurnal Malikussaleh Mengabdi Journal of Economic Education and Entrepreneurship Studies
Andi Indra Saputra Alamsyah
Politeknik Negeri Ujung Pandang
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Transportation Other

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Pendampingan Strategi Optimalisasi Instagram sebagai Media Branding dan Promosi pada Maka Coffee Tri Wahyu Septyani; Andi Indra Saputra Alamsyah; Risnawati Risnawati; Kurniati Asmar; Maududi Lamparawi Magenda
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 6, No 2 (2026): Abdira
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v6i2.1940

Abstract

This community service activity aims to optimize the use of Instagram as a branding and promotional medium for Maka Coffee, a micro, small, and medium enterprise (MSME) in Makassar City. The primary issue faced by the partner is the suboptimal management of its Instagram account, particularly in terms of bio optimization, visual content consistency, and customer engagement. The method employed is participatory mentoring, consisting of preparation, implementation, and evaluation stages. The results indicate improvements in the quality of the account profile, which has become more informative, more consistent and structured visual content, and increased digital interaction. Quantitatively, the number of followers increased by 35.7%, while reel content views showed a significant rise, reaching up to 123 thousand views. These findings demonstrate that optimizing Instagram-based digital marketing strategies is effective in enhancing the visibility and competitiveness of MSMEs.
Co-Authors Acep Fatchuroji Aisyah, A. Indira Nurul Aisyah, Vella Nur Alisa Alaina Ananda Pratama, Irfan Aprilia, Dela Setyo Arik Prasetya, Arik Armawan, Ivan Atirah Atirah Ayu Lestariani, Made Damayanti Damayanti Damayanti Damayanti Indrianawati Usman Isti Prabawani Kende, Yizreel Junus Kurniati Asmar Kurniati Asmar, Kurniati Kusdyawati, Ririn Lady Florensia Christiaan Magenda, Maududi Lamparawi Maududi Lamparawi Magenda Narendra Muvano, Nandha Prabawani, Isti Rahayu, Chalista Suci Richki Hardi Risnawati Risnawati Risnawati Risnawati Sanjaya, Febry Prima Septyani, Tri Wahyu Tri Wahyu Septyani Wahyu Muh Syata Yizreel Junus Kende YUNI ASTUTI Yuni Astuti Yusri Abdillah Zabrina, Rana