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All Journal Journal of Indonesian Tourism and Development Studies Journal of Information System, Applied, Management, Accounting and Research Jurnal Edueco eCo-Buss Dialektika: Jurnal Ekonomi dan Ilmu Sosial PINISI Discretion Review Asy-Syarikah : Jurnal Lembaga Keuangan, Ekonomi dan Bisnis Islam Jurnal Pengabdian Masyarakat (ABDIRA) Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat Arus Jurnal Sosial dan Humaniora eCo-Fin Jurnal Komputer Teknologi Informasi Sistem Komputer (JUKTISI) NEAR: Jurnal Pengabdian kepada Masyarakat Ilmu Manajemen Sosial Humaniora (JIMSH) Jurnal Malikussaleh Mengabdi Journal of Economic Education and Entrepreneurship Studies
Andi Indra Saputra Alamsyah
Politeknik Negeri Ujung Pandang
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Transportation Other

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Pendampingan Strategi Optimalisasi Instagram sebagai Media Branding dan Promosi pada Maka Coffee Tri Wahyu Septyani; Andi Indra Saputra Alamsyah; Risnawati Risnawati; Kurniati Asmar; Maududi Lamparawi Magenda
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 6, No 2 (2026): Abdira, April
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v6i2.1940

Abstract

This community service activity aims to optimize the use of Instagram as a branding and promotional medium for Maka Coffee, a micro, small, and medium enterprise (MSME) in Makassar City. The primary issue faced by the partner is the suboptimal management of its Instagram account, particularly in terms of bio optimization, visual content consistency, and customer engagement. The method employed is participatory mentoring, consisting of preparation, implementation, and evaluation stages. The results indicate improvements in the quality of the account profile, which has become more informative, more consistent and structured visual content, and increased digital interaction. Quantitatively, the number of followers increased by 35.7%, while reel content views showed a significant rise, reaching up to 123 thousand views. These findings demonstrate that optimizing Instagram-based digital marketing strategies is effective in enhancing the visibility and competitiveness of MSMEs.
The Effect of Perceived Usefulness and Perceived Ease of Use of ChatGPT on Lecturer Performance: The Mediating Role of Work Productivity Andi Indra Saputra Alamsyah; Kurniati Asmar; Tri Wahyu Septyani; Risnawati Risnawati; Maududi Lamparawi Magenda
PINISI Discretion Review Volume 9, Issue 2, March 2026
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v1i2.85357

Abstract

Studi ini meneliti pengaruh Persepsi Kegunaan dan Persepsi Kemudahan Penggunaan ChatGPT terhadap kinerja dosen, dengan produktivitas kerja sebagai variabel mediasi, menggunakan Model Penerimaan Teknologi (TAM) sebagai landasan teoritis. Perkembangan pesat kecerdasan buatan generatif di pendidikan tinggi telah mengubah praktik kerja akademik, khususnya dalam persiapan pengajaran, kegiatan penelitian, dan tugas administratif. Studi ini mengadopsi pendekatan kuantitatif menggunakan metode survei yang melibatkan dosen yang memiliki pengalaman menggunakan ChatGPT dalam kegiatan akademik. Data dianalisis menggunakan Pemodelan Persamaan Struktural berbasis Kuadrat Terkecil Parsial (PLS-SEM) dengan perangkat lunak SmartPLS. Hasil menunjukkan bahwa Persepsi Kegunaan dan Persepsi Kemudahan Penggunaan tidak memiliki pengaruh langsung yang signifikan terhadap kinerja dosen. Namun, kedua variabel tersebut memiliki pengaruh positif yang signifikan terhadap produktivitas kerja. Produktivitas kerja juga ditemukan memiliki pengaruh positif yang signifikan terhadap kinerja dosen. Lebih lanjut, produktivitas kerja sepenuhnya memediasi hubungan antara Persepsi Kegunaan dan kinerja dosen serta antara Persepsi Kemudahan Penggunaan dan kinerja dosen. Temuan ini menunjukkan bahwa kinerja dosen tidak dipengaruhi secara langsung oleh persepsi teknologi, tetapi didorong melalui peningkatan produktivitas sebagai mekanisme perantara. Studi ini menyimpulkan bahwa keberhasilan implementasi ChatGPT di pendidikan tinggi bergantung pada seberapa efektifnya hal itu meningkatkan produktivitas dosen, yang selanjutnya meningkatkan hasil kinerja. Penelitian ini berkontribusi pada perluasan TAM dalam konteks AI generatif dengan menekankan produktivitas sebagai mekanisme mediasi utama dalam peningkatan kinerja.
The Effect of Advertising Slogans on Purchase Decisions The Mediating Role of Environmental Awareness among Le Minerale Consumers Adiyan Roviqoh; Andi Indra Saputra Alamsyah; Khusnul Khatimah
eCo-Buss Vol. 9 No. 1 (2026): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v9i1.3865

Abstract

The increasing environmental problems caused by plastic waste have encouraged consumers to become more environmentally conscious in their purchasing behavior. In the bottled drinking water industry, companies are increasingly integrating sustainability values into marketing communication strategies, including the use of advertising slogans. This study aims to analyze the effect of Advertising Slogan on Purchase Decision through Environmental Awareness as a mediating variable among consumers of Le Minerale bottled drinking water products in Balikpapan City. This study employed a quantitative approach using a survey method. Data were collected from 100 respondents selected through purposive sampling and analyzed using Structural Equation Modeling based on Partial Least Squares (SEM-PLS) with SmartPLS 4 software. The results revealed that Advertising Slogan had a positive and significant effect on Environmental Awareness, while Environmental Awareness significantly influenced Purchase Decision. However, Advertising Slogan did not have a significant direct effect on Purchase Decision. Furthermore, Environmental Awareness was proven to fully mediate the relationship between Advertising Slogan and Purchase Decision. These findings indicate that sustainability-oriented advertising communication becomes effective in influencing purchasing decisions only when it successfully increases consumers’ environmental awareness. This study contributes to the development of Green Marketing and sustainable consumer behavior literature by emphasizing the important mediating role of Environmental Awareness in shaping purchasing decisions toward environmentally responsible products.
Co-Authors Acep Fatchuroji Adiyan Roviqoh Aisyah, A. Indira Nurul Aisyah, Vella Nur Alisa Alaina Ananda Pratama, Irfan Aprilia, Dela Setyo Arik Prasetya, Arik Armawan, Ivan Atirah Atirah Ayu Lestariani, Made Damayanti Damayanti Damayanti Damayanti Indrianawati Usman Isti Prabawani Kende, Yizreel Junus Khusnul Khatimah Kurniati Asmar Kurniati Asmar, Kurniati Kusdyawati, Ririn Lady Florensia Christiaan Magenda, Maududi Lamparawi Maududi Lamparawi Magenda Narendra Muvano, Nandha Prabawani, Isti Rahayu, Chalista Suci Richki Hardi Risnawati Risnawati Risnawati Risnawati Sanjaya, Febry Prima Septyani, Tri Wahyu Tri Wahyu Septyani Wahyu Muh Syata Yizreel Junus Kende YUNI ASTUTI Yuni Astuti Yusri Abdillah Zabrina, Rana