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All Journal IMAGE J-MAS (Jurnal Manajemen dan Sains) Jurnal Manajemen Strategi dan Aplikasi Bisnis OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Journal of Information System, Applied, Management, Accounting and Research JURNAL LENTERA BISNIS Dinasti International Journal of Management Science Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Education Management and Social Science Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat JURNAL ILMIAH FEASIBLE (JIF) MANNERS Management and Entrepreneurship Journal Community Development Journal: Jurnal Pengabdian Masyarakat TIN: TERAPAN INFORMATIKA NUSANTARA Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Jurnal Disrupsi Bisnis International Journal of Business, Management and Economics International Journal of Marketing and Human Resource Research Jurnal Ekonomi Efektif MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Jurnal Abdimas Kartika Wijayakusuma International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Ilmu Ekonomi Manajemen dan Akuntansi JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal of Trends Economics and Accounting Research International Journal of Multidisciplinary Sciences and Arts Journal of Artificial Intelligence and Digital Business Journal of Business and Management Inaba ABDIMAS
Karamang, Ezra
Universitas Indonesia Membangun
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The Effect of Brand Image, Price, and Electronic Word of Mouth on Student Interest in Choosing a Private College in Bandung City (Study at Pasundan 2 Cimahi High School) Sena, Muhamad Adryan Arya; Karamang, Ezra; Ali, Mochammad Mukti
International Journal of Marketing & Human Resource Research Vol. 6 No. 1 (2025): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v6i1.2621

Abstract

Instruction plays a critical part in the advancement of Indonesia, but there are still inequalities in higher education opportunities. This study looks at the effect of Brand Image, Cost, and Electronic Word of Mouth (e-WOM) on prospective students' interest in choosing a Private University (PTS) in Bandung City centred on Pasundan 2 Cimahi High School. This is done to analyze the effect of Brand Image, Cost, and e-WOM on interest in choosing PTS in Bandung City using a quantitative strategy with a purposive sampling method. Information was analyzed through validity, reliability, multiple linear regression, and F and T tests with an error rate of 5%. The results showed that Brand Image (X1) and e-WOM (X3) have a significant influence (p = 0.000 < xss=removed> 0.05). Thus, H1 and H3 are accepted, while H2 is rejected. This finding emphasizes that Brand Picture and e-WOM influence student interest, while Price has a smaller impact. This shows the importance of positive branding and computerized engagement for HEIs to remain competitive in attracting students. This research provides insights for educational institutions to develop strategies to address these factors and increase their attractiveness to prospective students amidst the increasingly fierce competition in higher education
Influence Product Quality, Prices and Social Media Marketing On Purchasing Decisions Product Gurita Bouquet ( Flower Bouquet ) Alfiyanti, Annisa Putri; Karamang, Ezra
International Journal of Marketing & Human Resource Research Vol. 6 No. 1 (2025): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v6i1.2629

Abstract

This investigation aims to evaluate the impact of product quality, price, and social media marketing on the purchasing decisions of Gurita Bouquet products in Bandung City. Companies must develop effective marketing strategies to pique consumer interest in the florist industry, characterized by intense competition. A quantitative methodology is implemented in this investigation, which includes 95 participants. This investigation employed A Purposive Sampling approach in conjunction with Non-Probability Sampling. A total of 95 questionnaires were distributed to respondents who are 19 years of age or older and have purchased Gurita Bouquet products to investigate the impact of product quality, price, and social media marketing on their purchasing decisions for Gurita Bouquet products. The questionnaires were successfully collected. The findings indicated that purchasing decisions were significantly influenced by product quality, price, and social media marketing. The r count and Cronbach Alpha values are above the standard, indicating that the validity and reliability tests yield satisfactory results. The t-test, which was employed to test the hypothesis, demonstrates that the three independent variables substantially impact purchasing decisions. The sig value is less than 0.05, and the t count exceeds the t table. The F test demonstrates that the three variables substantially impact purchasing decisions simultaneously. In general, the findings of this investigation indicate that the quality of the product, the pricing, and the use of social media marketing are significant factors in the decision-making process for Gurita Bouquet products
Pengaruh Bauran Pemasaran Terhadap Keputusan Mahasiswa Memilih Fakultas Ekonomi dan Bisnis Universitas Swasta Terakreditasi B di Kota Bandung Mujahid, Habib Amir; Karamang, Ezra; Aziz Mubarok, Dadan Abdul
JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL Vol. 6 No. 2 (2025): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Februari - Maret 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v6i2.4181

Abstract

Tujuan penelitian ini guna mengidentifikasi berbagai elemen dalam bauran pemasaran yang mempunyai pengaruhnya pada  keputusan mahasiswa untuk memilih fakultas ekonomi dan bisnis universitas swasta terakreditasi B di kota Bandung, mencakup variabel Product, Price, Place, Promotion, People, Process, dan Physical evidence. Kuantitatif dan pendekatan analisis verifikatif menjadi metode yang diterapkan, pada data primer didapati melalui penyebaran kuesioner pada 215 mahasiswa dari beberapa fakultas ekonomi dan bisnis, sementara data sekunder berasal dari berbagai literatur yang telah diverifikasi. Probability sampling menjadi teknik yang digunakan dengan metode simple random sampling tanpa kriteria tertentu. Hasil analisa memperoleh bahwasanya secara parsial, variabel Product, Promotion, People, Process, maupun Physical evidence memiliki pengaruhnya dengan tinggi dengan sig. < 0,05, sedangkan variabel Price dan Place tidak memiliki pengaruhnya dengan tinggi  secara parsial. Namun, secara simultan, seluruh variabel dalam bauran pemasaran memiliki pengaruhnya dengan tinggi pada keputusan mahasiswa dalam memilih fakultas ekonomi dan bisnis universitas swasta terakreditasi B di kota Bandung.
Effect Of Service Features, Price, And Service Quality on Online Customer Satisfaction: Study on InDrive application service users in Bandung Hajar, Asri Shopiatul; Mubarok, Dadan Abdul Aziz; Karamang, Ezra; Sarah, Siti; Akbar, Ridho Riadi
Journal of Business and Management Inaba Vol. 3 No. 1 (2024): Volume 3 Number 1, June 2024
Publisher : Universitas Indonesia Membangun (Inaba)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/jbmi.v3i01.296

Abstract

The purpose of this research is to determine the influence of service features, price and service quality on customer satisfaction of InDrive application service users in Bandung. The method used in this research is a quantitative method with a descriptive and verification approach. The type of data is primary and secondary research data obtained from distributing questionnaires to customers using the InDrive application service. The samples used were 100 respondents. The sampling technique in this research used the Probability Sampling technique. The data analysis methods used are Descriptive Analysis, Classical Assumption Test, Multiple Linear Regression Test, Correlation Coefficient Analysis, Determination Coefficient Analysis and Hypothesis Testing. Descriptive research results show that respondents' responses to Service Features (X1), Price (X2) and Service Quality (X3) resulted in relatively poor ratings. Based on partial test results, the Service Feature variable has a t-value of 2.065 > 1.98498 and a sig value of 0.042 < 0.05. Then the Price variable has a t-count of 3.004 > 1.98498 and a sig value of 0.003 < 0.05. And the Service Quality variable has a t-value of 0.429 < 1.98498 and 0.669 > 0.05.
ANALISIS VALUE PROPOSITION CANVAS (VPC) TERHADAP KEPUASAN PELANGGAN (STUDI KASUS PADA USAHA OMOCHI.BDG KOTA BANDUNG) Alcaf, Audy Fitriana; Muttaqin, Ridlwan; Karamang, Ezra
Journal of Information System, Applied, Management, Accounting and Research Vol 9 No 3 (2025): JISAMAR (Journal of Information System, Applied, Management, Accounting and Resea
Publisher : Sekolah Tinggi Manajemen Informatika dan Komputer Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52362/jisamar.v9i3.1981

Abstract

The purpose of this study is to examine how the Value Proposition Canvas (VPC) and its impact on customer satisfaction at Omochi.bdg, a culinary business in Bandung. The research employs a mixed methods approach by collecting data through questionnaires from customers and in-depth interviews with the owner, staff, and active consumers. The results show that most value proposition elements such as product uniqueness, packaging design, practicality, and accessibility meet client expectations and have a positive effect on satisfaction and loyalty. However, some obstacles remain in terms of service responsiveness, delivery consistency, and product information completeness. Overall, this study confirms that an effective implementation of the Value Proposition Canvas can enhance perceived value and customer satisfaction, and recommends that Omochi.bdg improve digital services, communication, and product innovation to maintain competitiveness and business sustainability.
Pendampingan ASPAK JABAR Cabang Bandung Raya dalam Meningkatkan Jiwa Kewirausahaan Berbasis Value Proposition Canvas Purnomo, Albert Kurniawan; Hermawan, Daniel; Karamang, Ezra
Jurnal Abdimas Kartika Wijayakusuma Vol 4 No 2 (2023): Jurnal Abdimas Kartika Wijayakusuma
Publisher : LPPM Universitas Jenderal Achmad Yani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26874/jakw.v4i2.352

Abstract

Aliansi Produksi Alas Kaki Jawa Barat (ASPAK JABAR) Cabang Bandung Raya merupakan perkumpulan di bidang sosial dan kemanusiaan yang menyelenggarakan pendidikan informal di industri kecil menengah sektor alas kaki dan memberikan pelayanan jasa konsultan terhadap masyarakat dalam bidang teknologi alas kaki. Sebagai asosiasi yang mengoordinasi perajin alas kaki di kawasan Bandung Raya, ASPAK JABAR Cabang Bandung Raya mencermati ancaman keberlanjutan produksi alas kaki di masa depan. Rendahnya nilai jual alas kaki, serta mindset maklun yang dimiliki perajin membuat banyak anak perajin memilih untuk bekerja atau mengembangkan lini bisnis lain yang lebih menjanjikan. Pemberdayaan berbasis masyarakat yang ditawarkan merupakan pendampingan ASPAK JABAR Cabang Bandung Raya dalam meningkatkan jiwa kewirausahaan berbasis value proposition canvas. Pendekatan ini digunakan mempertimbangkan tantangan yang dihadapi mitra dari sisi produksi dan pemasaran dalam meningkatkan nilai jual produk alas kaki, sehingga lebih berorientasi pada kebutuhan pasar. Melalui pemberdayaan berbasis masyarakat, mitra memperoleh peningkatan level keberdayaan, khususnya pengetahuan dan keterampilan dalam mengembangkan jiwa kewirausahaan berbasis value proposition canvas.
The Influence of Current Ratio (CR), Debt to Equity Ratio (DER), and Return on Assets (ROA) on Share Prices at PT Indofarma Tbk Budi, Andri Setia; Rahmi, Palupi Permata; Karamang, Ezra
International Journal of Business, Management and Economics Vol. 5 No. 1 (2024): International Journal of Business, Management and Economics
Publisher : Training & Research Institute - Jeramba Ilmu Sukses (TRI-JIS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijbme.v5i1.1676

Abstract

This research aims to analyze the influence of the Current Ratio (CR), Debt to Equity Ratio (DER), and Return on Assets (ROA) on the Share Prices of PT Indofarma Tbk for the 2012-2022 period. The independent variables used are Current Ratio (CR), Debt to Equity Ratio (DER), and Return on Assets (ROA), while the dependent variable is Share Prices. These data were then analyzed using the multiple linear regression method involving the t statistical test (partial), the f statistical test (simultaneous), and the coefficient of determination test. The research results show that the Current Ratio (CR) and Return on Assets (ROA) partially have a positive and significant effect on Share Prices. Debt to Equity Ratio (DER) partially has a negative and significant impact on Share Prices. Current Ratio (CR), Debt to Equity Ratio (DER), and Return on Assets (ROA) simultaneously have a positive and significant effect on Share Prices. The contribution of the independent variables (Current Ratio (CR), Debt to Equity Ratio (DER), and Return on Assets (ROA) to Share Prices reached 68.6%.
Pengaruh Kualitas Produk, Citra Merek, dan Promosi Penjualan terhadap Keputusan Pembelian Produk Somethinc oleh Generasi Z melalui Platform Shopee di Kabupaten Bandung Salsabila, Annisa; Karamang, Ezra; Muttaqin, Ridlwan
J-MAS (Jurnal Manajemen dan Sains) Vol 10, No 2 (2025): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v10i2.2276

Abstract

Consumers' choices to purchase Somethinc things are influenced by product quality, brand image, and sales promotion. This research aims to analyze and assess these factors. The study population includes Somethinc product users; specifically, it includes a sample of Bandung Regency residents from Generation Z, ranging in age from 18 to 28, who have purchased Somethinc goods. The sample size was 120 people. Multiple linear regression was one of the data analysis strategies used using SPSS version 25, and the research instruments were evaluated using a Likert scale ranging from 1 to 5. Brand perception and product quality were shown to have a substantial and positive effect on customers' purchasing choices. Conversely, the variabel of sales promotion had no impact on the choice to purchase Somethinc items.
The Influence of Work Performance Assessment and Leadership Style on Employee Loyalty with Job Satisfaction as an Intervening Variable at PT. XYZ West Java Regional Head Office Bandung Ramadhani, Fadhilah Dwiputri; Jaya, Rama Chandra; Natigor, Dayan Hakim; Karamang, Ezra; Muttaqin, Ridlwan
Dinasti International Journal of Management Science Vol. 5 No. 3 (2024): Dinasti International Journal of Management Science (January-February 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v5i3.2154

Abstract

This study aims to determine and explain the effect of work performance assessment and leadership style on employee loyalty with job satisfaction as an intervening variable (Case study at PT. XYZ West Java Regional Head Office Bandung). This research is a quantitative study with 53 employees as a population and uses non-probability sampling techniques, so the sample size uses the entire population. The data sources used are primary data and secondary data, then processed with the help of SPSS 26.0 for windows. The results showed that there was a significant influence of 78,4% of the work performance assessment variable and leadership style on job satisfaction. And also this study shows a significant influence of 93,4% of the job satisfaction variable in mediating work performance assessment and leadership style on employee loyalty.
Compensation, working environment, and employee performance: A study in one of the municipal water supply companies in West Java Aribowo, Agus; Nurbasari, Anny; Karamang, Ezra
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 6 No 2 (2023)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v6i2.1046

Abstract

Along with the increasingly advanced era, human resources are vital for small and large companies because their position drives all activities to achieve their goals. Similarly, the municipal water supply company also needs employees to serve society well. Therefore, some roles, like compensation and working environment, are necessary to attain this situation. Based on this circumstance, this study examines their impact on employee performance. Moreover, to reach this purpose, this study distributes the questionnaire to the 113 municipal water supply employees in one of the West Java regencies as the samples, taken by simple random sampling technique. Also, a survey is employed to collect data. The regression model and t-statistic are utilized to analyze the data and examine the proposed hypotheses. In conclusion, this study declares that their performance is positively affected by the work environment. Conversely, it is not influenced by compensation.
Co-Authors Agus Aribowo Albert Kurniawan Purnomo Alcaf, Audy Fitriana Alfiyanti, Annisa Putri Alfiyyah Siti Nur Fadillah Anes Salim Anggita, Nova Anny Nurbasari Aryanto, Febri Asep R. Rukmana Aurora, Winda Tivany Budi, Andri Setia Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok Eka Septiarini Eka Septiarini Faisal Ikhram Fanji Wijaya Fasha, Widitha Fransiska Anita Subari Habib Amir Mujahid Hajar, Asri Shopiatul Hendry Suhardiman Hermawan, Daniel Irwan Zulkifli, Irwan Jaja Suteja Jaya, Rama Chandra Muhamad Rizki Pratama Mujahid, Habib Amir Mukti Ali, Mochammad Munindar, Anas Faris Muttaqin, Ridlwan Natigor, Dayan Hakim Nurul Hidayanti Febriani Palupi Permata Rahmi Pamungkas, Cindy Mulyasari Patricia, Putri Popo Suryana Pratama, Muhamad Rizki Ramadhani, Fadhilah Dwiputri Ridho Riadi Akbar Ridlwan Muttaqin SALSABILA, ANNISA Sapitri, Witri Saputra, Muhammad Gilang Saputro, Nico Dwi Satrio Rahardi Sena, Muhamad Adryan Arya Septiarini, Eka Setiawan, Rizky Kurnia Sitanggang, Pernando Siti Sarah, Siti Suhardiman, Hendry Umi Narimawati Wahyudi, Faizal Wanda, Syalwa Nazhifah Aulya