Article Per Year (5 Year)
p-Index From 2021 - 2026
3.477
P-Index
This Author published in this journals
All Journal IMAGE J-MAS (Jurnal Manajemen dan Sains) Jurnal Manajemen Strategi dan Aplikasi Bisnis OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Journal of Information System, Applied, Management, Accounting and Research Dinasti International Journal of Management Science Dinasti International Journal of Education Management and Social Science Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat MANNERS Management and Entrepreneurship Journal Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Jurnal Disrupsi Bisnis International Journal of Business, Management and Economics International Journal of Marketing and Human Resource Research Jurnal Ekonomi Efektif MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Jurnal Abdimas Kartika Wijayakusuma JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal of Trends Economics and Accounting Research Journal of Business and Management Inaba ABDIMAS
Karamang, Ezra
Universitas Indonesia Membangun
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Medicine & Pharmacology Physics Public Health Social Sciences Other

Published : 26 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 26 Documents
Search

 1   2   3 
The Effect of Brand Image, Price, and Electronic Word of Mouth on Student Interest in Choosing a Private College in Bandung City (Study at Pasundan 2 Cimahi High School) Sena, Muhamad Adryan Arya; Karamang, Ezra; Ali, Mochammad Mukti
International Journal of Marketing & Human Resource Research Vol. 6 No. 1 (2025): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v6i1.2621

Abstract

Instruction plays a critical part in the advancement of Indonesia, but there are still inequalities in higher education opportunities. This study looks at the effect of Brand Image, Cost, and Electronic Word of Mouth (e-WOM) on prospective students' interest in choosing a Private University (PTS) in Bandung City centred on Pasundan 2 Cimahi High School. This is done to analyze the effect of Brand Image, Cost, and e-WOM on interest in choosing PTS in Bandung City using a quantitative strategy with a purposive sampling method. Information was analyzed through validity, reliability, multiple linear regression, and F and T tests with an error rate of 5%. The results showed that Brand Image (X1) and e-WOM (X3) have a significant influence (p = 0.000 < xss=removed> 0.05). Thus, H1 and H3 are accepted, while H2 is rejected. This finding emphasizes that Brand Picture and e-WOM influence student interest, while Price has a smaller impact. This shows the importance of positive branding and computerized engagement for HEIs to remain competitive in attracting students. This research provides insights for educational institutions to develop strategies to address these factors and increase their attractiveness to prospective students amidst the increasingly fierce competition in higher education
Influence Product Quality, Prices and Social Media Marketing On Purchasing Decisions Product Gurita Bouquet ( Flower Bouquet ) Alfiyanti, Annisa Putri; Karamang, Ezra
International Journal of Marketing & Human Resource Research Vol. 6 No. 1 (2025): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v6i1.2629

Abstract

This investigation aims to evaluate the impact of product quality, price, and social media marketing on the purchasing decisions of Gurita Bouquet products in Bandung City. Companies must develop effective marketing strategies to pique consumer interest in the florist industry, characterized by intense competition. A quantitative methodology is implemented in this investigation, which includes 95 participants. This investigation employed A Purposive Sampling approach in conjunction with Non-Probability Sampling. A total of 95 questionnaires were distributed to respondents who are 19 years of age or older and have purchased Gurita Bouquet products to investigate the impact of product quality, price, and social media marketing on their purchasing decisions for Gurita Bouquet products. The questionnaires were successfully collected. The findings indicated that purchasing decisions were significantly influenced by product quality, price, and social media marketing. The r count and Cronbach Alpha values are above the standard, indicating that the validity and reliability tests yield satisfactory results. The t-test, which was employed to test the hypothesis, demonstrates that the three independent variables substantially impact purchasing decisions. The sig value is less than 0.05, and the t count exceeds the t table. The F test demonstrates that the three variables substantially impact purchasing decisions simultaneously. In general, the findings of this investigation indicate that the quality of the product, the pricing, and the use of social media marketing are significant factors in the decision-making process for Gurita Bouquet products
Pengaruh Bauran Pemasaran Terhadap Keputusan Mahasiswa Memilih Fakultas Ekonomi dan Bisnis Universitas Swasta Terakreditasi B di Kota Bandung Mujahid, Habib Amir; Karamang, Ezra; Aziz Mubarok, Dadan Abdul
JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL Vol. 6 No. 2 (2025): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Februari - Maret 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v6i2.4181

Abstract

Tujuan penelitian ini guna mengidentifikasi berbagai elemen dalam bauran pemasaran yang mempunyai pengaruhnya pada  keputusan mahasiswa untuk memilih fakultas ekonomi dan bisnis universitas swasta terakreditasi B di kota Bandung, mencakup variabel Product, Price, Place, Promotion, People, Process, dan Physical evidence. Kuantitatif dan pendekatan analisis verifikatif menjadi metode yang diterapkan, pada data primer didapati melalui penyebaran kuesioner pada 215 mahasiswa dari beberapa fakultas ekonomi dan bisnis, sementara data sekunder berasal dari berbagai literatur yang telah diverifikasi. Probability sampling menjadi teknik yang digunakan dengan metode simple random sampling tanpa kriteria tertentu. Hasil analisa memperoleh bahwasanya secara parsial, variabel Product, Promotion, People, Process, maupun Physical evidence memiliki pengaruhnya dengan tinggi dengan sig. < 0,05, sedangkan variabel Price dan Place tidak memiliki pengaruhnya dengan tinggi  secara parsial. Namun, secara simultan, seluruh variabel dalam bauran pemasaran memiliki pengaruhnya dengan tinggi pada keputusan mahasiswa dalam memilih fakultas ekonomi dan bisnis universitas swasta terakreditasi B di kota Bandung.
Effect Of Service Features, Price, And Service Quality on Online Customer Satisfaction: Study on InDrive application service users in Bandung Hajar, Asri Shopiatul; Mubarok, Dadan Abdul Aziz; Karamang, Ezra; Sarah, Siti; Akbar, Ridho Riadi
Journal of Business and Management Inaba Vol. 3 No. 1 (2024): Volume 3 Number 1, June 2024
Publisher : Universitas Indonesia Membangun (Inaba)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/jbmi.v3i01.296

Abstract

The purpose of this research is to determine the influence of service features, price and service quality on customer satisfaction of InDrive application service users in Bandung. The method used in this research is a quantitative method with a descriptive and verification approach. The type of data is primary and secondary research data obtained from distributing questionnaires to customers using the InDrive application service. The samples used were 100 respondents. The sampling technique in this research used the Probability Sampling technique. The data analysis methods used are Descriptive Analysis, Classical Assumption Test, Multiple Linear Regression Test, Correlation Coefficient Analysis, Determination Coefficient Analysis and Hypothesis Testing. Descriptive research results show that respondents' responses to Service Features (X1), Price (X2) and Service Quality (X3) resulted in relatively poor ratings. Based on partial test results, the Service Feature variable has a t-value of 2.065 > 1.98498 and a sig value of 0.042 < 0.05. Then the Price variable has a t-count of 3.004 > 1.98498 and a sig value of 0.003 < 0.05. And the Service Quality variable has a t-value of 0.429 < 1.98498 and 0.669 > 0.05.
Pendampingan Manajemen Pemasaran Konten dalam Peningkatan Kapasitas SDM Pokdarwis Kelurahan Binong, Bandung Hermawan, Daniel; Subari, Fransiska Anita; Karamang, Ezra
ABDI: Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 7 No 1 (2025): Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : Labor Jurusan Sosiologi, Fakultas Ilmu Sosial, Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/abdi.v7i1.1048

Abstract

Sebagai sektor berbasis jasa, pengembangan sektor pariwisata di Kampung Wisata Kreatif (KWK) Rajut Binong Jati perlu ditunjang dengan kualitas SDM yang dapat mengomunikasikan unsur pariwisata, seperti atraksi, aktivitas, amenitas, aksesibilitas, dan akomodasi dengan pengelolaan, pemberdayaan masyarakat, dan promosi yang tepat. Melalui pendampingan yang diberikan, anggota Pokdarwis KWK Rajut Binong Jati diharapkan dapat mendefinisikan apa yang bisa dilihat, apa yang bisa dilakukan, apa yang bisa dibawa, dan apa yang bisa dipelajari melalui manajemen pemasaran konten. Pendampingan ini bertujuan untuk meningkatkan tingkat keberdayaan mitra, khususnya pengetahuan dan keterampilan di bidang manajemen pemasaran konten. Sebagai bagian dari rangkaian pengabdian kepada masyarakat yang berlangsung pada Juli-November 2024 dalam 5 tahap, yakni sosialisasi, pelatihan, penerapan teknologi, pendampingan dan evaluasi, dan keberlanjutan program, pendampingan terkait manajemen pemasaran konten ini dilakukan pada Agustus 2024 dalam bentuk pelatihan dan penerapan teknologi. Pendampingan dilakukan dengan metode action research dan instrumen penilaian sederhana, yakni tes normatif dan matriks penilaian keterampilan. Melalui proses pendampingan yang diberikan, mitra berhasil meningkatkan keberdayaan di bidang manajemen pemasaran konten sebesar 13,4 poin antara hasil pre dan post-test, serta 86,5 poin untuk hasil penilaian matriks keterampilan. Kebaruan pengabdian ini terletak pada kombinasi aspek pengetahuan dan keterampilan manajemen pemasaran konten yang diintervensi melalui pelatihan dan penerapan teknologi.
The Effect of Marketing Mix on the Decision to Choose a Private University in Bandung City Karamang, Ezra; Aribowo, Agus; Suhardiman, Hendry
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 5 (2024): Dinasti International Journal of Education Management and Social Science (June
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i5.2677

Abstract

This study identifies the elements in the marketing mix that influence students' decisions when choosing a private university in Bandung, including product, price, location, promotion, people, building, and process. By understanding the influence of each of these elements, private universities in Bandung are expected to be more effective in attracting students. The research was conducted by applying quantitative methods with verification analysis. Primary data in the study was obtained through distributing questionnaires to 162 students taken from several private universities in Bandung. While secondary data comes from books, previous articles, the internet and other related literature that has been previously examined and analyzed by researchers. Sampling was carried out using non-probability techniques, namely the random sampling method without certain criteria. Findings Individual significance analysis shows that the variables of promotion, people, and process have a significance value below 0.05, while product, price, and place are not individually significant. However, simultaneously, all of these variables have a significant effect on students' decisions to choose private universities in Bandung City.
Strategy Formulation of Business Development in Catfish Hatchery Aquaculture (Study on The Panca Wargi Fish Group in Kecamatan Pacet Bandung Regency) Pratama, Muhamad Rizki; Wijaya, Fanji; Karamang, Ezra
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 5 (2024): Dinasti International Journal of Education Management and Social Science (June
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i5.2687

Abstract

The research was conducted with the aim of finding innovations in designing business development strategies oriented to the external and internal conditions of the Panca Wargi Group. The approach chosen is a qualitative methodology that utilises primary and secondary data types in obtaining information. Interviews were conducted with fourteen interviewees, namely the group leader, core management, and group members. In this strategy planning, the IFE Matrix and EFE Matrix have outlined the internal and external aspects of the group as a basis for strategy design. Based on the results of the Internal and External Matrix (IE), it is found that the condition of the group is in position V which leans towards market penetration and product development strategies with the aim of maintaining stable business growth. The V position of the panca wargi fish group indicates that the internal and external aspects have almost equal strength, which in the losng run will lead to stagnant business development, which may turn out to be dangerous in the future. With the use of the TOWS Matrix and QSPM Matrix, the twelve best alternative strategies have been compiled based on the TAS value to optimise the use of strategies. Panca Wargi Fish Group can get the best business development results starting from having the right strategy formulation.
ANALISIS VALUE PROPOSITION CANVAS (VPC) TERHADAP KEPUASAN PELANGGAN (STUDI KASUS PADA USAHA OMOCHI.BDG KOTA BANDUNG) Alcaf, Audy Fitriana; Muttaqin, Ridlwan; Karamang, Ezra
Journal of Information System, Applied, Management, Accounting and Research Vol 9 No 3 (2025): JISAMAR (Journal of Information System, Applied, Management, Accounting and Resea
Publisher : Sekolah Tinggi Manajemen Informatika dan Komputer Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52362/jisamar.v9i3.1981

Abstract

The purpose of this study is to examine how the Value Proposition Canvas (VPC) and its impact on customer satisfaction at Omochi.bdg, a culinary business in Bandung. The research employs a mixed methods approach by collecting data through questionnaires from customers and in-depth interviews with the owner, staff, and active consumers. The results show that most value proposition elements such as product uniqueness, packaging design, practicality, and accessibility meet client expectations and have a positive effect on satisfaction and loyalty. However, some obstacles remain in terms of service responsiveness, delivery consistency, and product information completeness. Overall, this study confirms that an effective implementation of the Value Proposition Canvas can enhance perceived value and customer satisfaction, and recommends that Omochi.bdg improve digital services, communication, and product innovation to maintain competitiveness and business sustainability.
Pendampingan ASPAK JABAR Cabang Bandung Raya dalam Meningkatkan Jiwa Kewirausahaan Berbasis Value Proposition Canvas Purnomo, Albert Kurniawan; Hermawan, Daniel; Karamang, Ezra
Jurnal Abdimas Kartika Wijayakusuma Vol 4 No 2 (2023): Jurnal Abdimas Kartika Wijayakusuma
Publisher : LPPM Universitas Jenderal Achmad Yani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26874/jakw.v4i2.352

Abstract

Aliansi Produksi Alas Kaki Jawa Barat (ASPAK JABAR) Cabang Bandung Raya merupakan perkumpulan di bidang sosial dan kemanusiaan yang menyelenggarakan pendidikan informal di industri kecil menengah sektor alas kaki dan memberikan pelayanan jasa konsultan terhadap masyarakat dalam bidang teknologi alas kaki. Sebagai asosiasi yang mengoordinasi perajin alas kaki di kawasan Bandung Raya, ASPAK JABAR Cabang Bandung Raya mencermati ancaman keberlanjutan produksi alas kaki di masa depan. Rendahnya nilai jual alas kaki, serta mindset maklun yang dimiliki perajin membuat banyak anak perajin memilih untuk bekerja atau mengembangkan lini bisnis lain yang lebih menjanjikan. Pemberdayaan berbasis masyarakat yang ditawarkan merupakan pendampingan ASPAK JABAR Cabang Bandung Raya dalam meningkatkan jiwa kewirausahaan berbasis value proposition canvas. Pendekatan ini digunakan mempertimbangkan tantangan yang dihadapi mitra dari sisi produksi dan pemasaran dalam meningkatkan nilai jual produk alas kaki, sehingga lebih berorientasi pada kebutuhan pasar. Melalui pemberdayaan berbasis masyarakat, mitra memperoleh peningkatan level keberdayaan, khususnya pengetahuan dan keterampilan dalam mengembangkan jiwa kewirausahaan berbasis value proposition canvas.
The Influence of Current Ratio (CR), Debt to Equity Ratio (DER), and Return on Assets (ROA) on Share Prices at PT Indofarma Tbk Budi, Andri Setia; Rahmi, Palupi Permata; Karamang, Ezra
International Journal of Business, Management and Economics Vol. 5 No. 1 (2024): International Journal of Business, Management and Economics
Publisher : Training & Research Institute - Jeramba Ilmu Sukses (TRI-JIS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijbme.v5i1.1676

Abstract

This research aims to analyze the influence of the Current Ratio (CR), Debt to Equity Ratio (DER), and Return on Assets (ROA) on the Share Prices of PT Indofarma Tbk for the 2012-2022 period. The independent variables used are Current Ratio (CR), Debt to Equity Ratio (DER), and Return on Assets (ROA), while the dependent variable is Share Prices. These data were then analyzed using the multiple linear regression method involving the t statistical test (partial), the f statistical test (simultaneous), and the coefficient of determination test. The research results show that the Current Ratio (CR) and Return on Assets (ROA) partially have a positive and significant effect on Share Prices. Debt to Equity Ratio (DER) partially has a negative and significant impact on Share Prices. Current Ratio (CR), Debt to Equity Ratio (DER), and Return on Assets (ROA) simultaneously have a positive and significant effect on Share Prices. The contribution of the independent variables (Current Ratio (CR), Debt to Equity Ratio (DER), and Return on Assets (ROA) to Share Prices reached 68.6%.
Co-Authors Akbar, Ridho Riadi Albert Kurniawan Purnomo Alcaf, Audy Fitriana Alfiyanti, Annisa Putri Anny Nurbasari Aribowo, Agus Asep R. Rukmana Budi, Andri Setia Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok Eka Septiarini Eka Septiarini Faisal Ikhram Fanji Wijaya Fransiska Anita Subari Hajar, Asri Shopiatul Hermawan, Daniel Jaja Suteja Jaya, Rama Chandra Mujahid, Habib Amir Mukti Ali, Mochammad Muttaqin, Ridlwan Natigor, Dayan Hakim Palupi Permata Rahmi Pamungkas, Cindy Mulyasari Popo Suryana Pratama, Muhamad Rizki Ramadhani, Fadhilah Dwiputri SALSABILA, ANNISA Satrio Rahardi Sena, Muhamad Adryan Arya Septiarini, Eka Setiawan, Rizky Kurnia Siti Sarah, Siti Suhardiman, Hendry Umi Narimawati