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All Journal IMAGE J-MAS (Jurnal Manajemen dan Sains) Jurnal Manajemen Strategi dan Aplikasi Bisnis OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Journal of Information System, Applied, Management, Accounting and Research Dinasti International Journal of Management Science Dinasti International Journal of Education Management and Social Science Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat MANNERS Management and Entrepreneurship Journal Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Jurnal Disrupsi Bisnis International Journal of Business, Management and Economics International Journal of Marketing and Human Resource Research Jurnal Ekonomi Efektif MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Jurnal Abdimas Kartika Wijayakusuma JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal of Trends Economics and Accounting Research Journal of Business and Management Inaba ABDIMAS
Karamang, Ezra
Universitas Indonesia Membangun
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Medicine & Pharmacology Physics Public Health Social Sciences Other

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Pengaruh Kualitas Produk, Citra Merek, dan Promosi Penjualan terhadap Keputusan Pembelian Produk Somethinc oleh Generasi Z melalui Platform Shopee di Kabupaten Bandung Salsabila, Annisa; Karamang, Ezra; Muttaqin, Ridlwan
J-MAS (Jurnal Manajemen dan Sains) Vol 10, No 2 (2025): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v10i2.2276

Abstract

Consumers' choices to purchase Somethinc things are influenced by product quality, brand image, and sales promotion. This research aims to analyze and assess these factors. The study population includes Somethinc product users; specifically, it includes a sample of Bandung Regency residents from Generation Z, ranging in age from 18 to 28, who have purchased Somethinc goods. The sample size was 120 people. Multiple linear regression was one of the data analysis strategies used using SPSS version 25, and the research instruments were evaluated using a Likert scale ranging from 1 to 5. Brand perception and product quality were shown to have a substantial and positive effect on customers' purchasing choices. Conversely, the variabel of sales promotion had no impact on the choice to purchase Somethinc items.
The Influence of Work Performance Assessment and Leadership Style on Employee Loyalty with Job Satisfaction as an Intervening Variable at PT. XYZ West Java Regional Head Office Bandung Ramadhani, Fadhilah Dwiputri; Jaya, Rama Chandra; Natigor, Dayan Hakim; Karamang, Ezra; Muttaqin, Ridlwan
Dinasti International Journal of Management Science Vol. 5 No. 3 (2024): Dinasti International Journal of Management Science (January-February 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v5i3.2154

Abstract

This study aims to determine and explain the effect of work performance assessment and leadership style on employee loyalty with job satisfaction as an intervening variable (Case study at PT. XYZ West Java Regional Head Office Bandung). This research is a quantitative study with 53 employees as a population and uses non-probability sampling techniques, so the sample size uses the entire population. The data sources used are primary data and secondary data, then processed with the help of SPSS 26.0 for windows. The results showed that there was a significant influence of 78,4% of the work performance assessment variable and leadership style on job satisfaction. And also this study shows a significant influence of 93,4% of the job satisfaction variable in mediating work performance assessment and leadership style on employee loyalty.
Compensation, working environment, and employee performance: A study in one of the municipal water supply companies in West Java Aribowo, Agus; Nurbasari, Anny; Karamang, Ezra
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 6 No 2 (2023)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v6i2.1046

Abstract

Along with the increasingly advanced era, human resources are vital for small and large companies because their position drives all activities to achieve their goals. Similarly, the municipal water supply company also needs employees to serve society well. Therefore, some roles, like compensation and working environment, are necessary to attain this situation. Based on this circumstance, this study examines their impact on employee performance. Moreover, to reach this purpose, this study distributes the questionnaire to the 113 municipal water supply employees in one of the West Java regencies as the samples, taken by simple random sampling technique. Also, a survey is employed to collect data. The regression model and t-statistic are utilized to analyze the data and examine the proposed hypotheses. In conclusion, this study declares that their performance is positively affected by the work environment. Conversely, it is not influenced by compensation.
Pengaruh Kualitas Pelayanan, Harga dan Promosi terhadap Keputusan Memilih Fakultas Ekonomi dan Bisnis Perguruan Tinggi Swasta Akreditasi B di Kota Bandung Pamungkas, Cindy Mulyasari; Karamang, Ezra
Jurnal Disrupsi Bisnis Vol. 8 No. 3 (2025): Jurnal Disrupsi Bisnis
Publisher : Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/drb.v8i3.49464

Abstract

Tujuan penelitian ini guna mengidentifikasi dalam keputusan mahasiswa memilih Fakultas Ekonomi dan Bisnis universitas swasta terakreditasi B di kota Bandung, mencakup variabel kualitas pelayanan, harga dan promosi. Penelitian ini menggunakan metode kuantitatif dengan kombinasi pendekatan deskriptif dan verifikatif. Teknik engumpulan data primer melalui penyebaran kuesioner pada 100 mahasiswa dari beberapa fakultas ekonomi dan bisnis, sementara data sekunder berasal dari berbagai literatur yang telah diverifikasi. Probability sampling menjadi teknik yang digunakan dalam penelitian ini dengan metode  simple random sampling. Hasil analisa menjelaskan bahwa, secara parsial diperoleh sig. < 0,05 yang artinya variabel kualitas pelayanan, harga dan promosi memiliki pengaruh yang signifikan terhadap keputusan memilih Fakultas Ekonomi dan Bisnis universitas swasta terakreditasi B di Kota Bandung. Sementara itu, secara simultan diperoleh sig. < 0,05 yang artinya seluruh variabel yaitu kualitas pelayanan, harga dan promosi memiliki pengaruh yang signifikan terhadap keputusan memilih Fakultas Ekonomi dan Bisnis universitas swasta terakreditasi B di Kota Bandung.
Pengaruh Instagram Konten Marketing terhadap Purchase Intention Membership Fitness Center yang Dimediasi Brand Engagement Septiarini, Eka; Ezra Karamang
Journal of Trends Economics and Accounting Research Vol 4 No 2 (2023): December 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v4i2.1007

Abstract

Utilization of content marketing through social media Instagram as a marketing strategy to create and distribute unique, interesting, understandable content to engage the audience. The reasons why a brand decides to produce content marketing is to increase brand awareness, consumer intention towards products/services, turn audiences into potential consumers, increase brand image, customer engagement, website traffic and direct sales. Digital marketing is in demand by the sports industry because fitness center, gym memberships, online fitness and fitness applications are expected to increase by 171.75% in 2028. This phenomenon is a stimulus for the sports industry sector to utilize digital marketing strategies. This is increasingly being implemented by fitness center in Bandung, because since the pandemic and the PPKM period, all activities in the fitness center have been restricted and have had an impact on a significant decrease in the number of members and turnover. This research is expected to provide information for fitness regarding purchase intention and brand engagement via Instagram to support the sustainability of their business. The research was conducted using quantitative methods on 110 respondents using a Likert scale questionnaire and analyzed using Structural Equation Modeling. The results indicated that content marketing had a 71,4% significant effect on brand engagement, and had no significant effect on purchase intention. However, brand engagement had a 73% significant effect on purchase intention and brand engagement 52,1% a mediated content marketing on purchase intention for fitness center services.
Analysis of Customer Value and Student Loyalty Mediated by Student Satisfaction in an Accredited Private University's Faculty of Economics: An SEM-PLS Approach Karamang, Ezra; Narimawati, Umi; Suryana, Popo; Suteja, Jaja
Dinasti International Journal of Education Management And Social Science Vol. 7 No. 2 (2025): Dinasti International Journal of Education Management And Social Science (Decem
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i2.5643

Abstract

Changes in the landscape of higher education in Indonesia in the last decade have created new challenges for private universities, especially in the Bandung Metropolitan area. Increasingly fierce competition requires educational institutions to be able to provide valuable services to students in order to not only attract prospective students, but also retain them through continuous satisfaction and loyalty. In this context, this study examines the influence of customer value on student loyalty with satisfaction as a mediating variable. The study was conducted at the Faculty of Economics and Business of an Accredited Private University in the Bandung Metropolitan area, involving 400 students as respondents. The sampling technique used cluster proportional random sampling to ensure representation from each university studied. The research instrument was a five-point Likert scale questionnaire, and data analysis was performed using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) approach using SmartPLS version 4.0. The results showed that customer value was significant and positively impacted student satisfaction and directly induced student loyalty. In addition, satisfaction among students was also found to mediate between customer value and loyalty, implying that the experience and value learned through the institution play an important part in solidifying their emotional bond with the campus. High customer value not only increases momentary satisfaction but also has effects on students' commitment to complete their studies, provide positive word-of-mouth, and continue their education at the same university. These findings reinforce empirical evidence that the creation of customer value is the main foundation in building student satisfaction and loyalty. For higher education administrators, the results of this study have practical implications in the form of the need for innovative academic and non-academic service strategies, improved support facilities, and the development of meaningful learning experiences. Thus, private universities are not only able to retain students, but also increase institutional competitiveness amid increasingly dynamic higher education competition.
Co-Authors Akbar, Ridho Riadi Albert Kurniawan Purnomo Alcaf, Audy Fitriana Alfiyanti, Annisa Putri Anny Nurbasari Aribowo, Agus Asep R. Rukmana Budi, Andri Setia Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok Eka Septiarini Eka Septiarini Faisal Ikhram Fanji Wijaya Fransiska Anita Subari Hajar, Asri Shopiatul Hermawan, Daniel Jaja Suteja Jaya, Rama Chandra Mujahid, Habib Amir Mukti Ali, Mochammad Muttaqin, Ridlwan Natigor, Dayan Hakim Palupi Permata Rahmi Pamungkas, Cindy Mulyasari Popo Suryana Pratama, Muhamad Rizki Ramadhani, Fadhilah Dwiputri SALSABILA, ANNISA Satrio Rahardi Sena, Muhamad Adryan Arya Septiarini, Eka Setiawan, Rizky Kurnia Siti Sarah, Siti Suhardiman, Hendry Umi Narimawati