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All Journal Jurnal Manajemen dan Bisnis Sriwijaya JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN Journal of Economics, Business, & Accountancy Ventura Martabe : Jurnal Pengabdian Kepada Masyarakat Owner : Riset dan Jurnal Akuntansi At-Tadbir : jurnal ilmiah manajemen JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) GREENOMIKA International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Keuangan dan Bisnis International Journal of Economics, Accounting, and Management Jurnal Ragam Pengabdian
Afriyadi Cahyadi, Afriyadi
Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pemberdayaan UMKM Tenun Songket Desa Kota Daro II Melalui Penguatan Kelembagaan, Heritage Branding, Dan Digital Marketing Marwa, Taufiq; Jaenudin, Riswan; Andaiyani, Sri; Sartika, Diana Dewi; Cahyadi, Afriyadi
JURPIKAT Vol 7 No 2 (2026)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v7i2.3103

Abstract

UMKM tenun songket Desa Kota Daro II, Kabupaten Ogan Ilir, masih menghadapi tiga masalah utama yaitu kelembagaan yang lemah (belum ada wadah kolektif), tidak adanya identitas merek (heritage branding), dan pemasaran digital yang belum optimal. Kegiatan pengabdian ini bertujuan memberdayakan UMKM melalui penguatan kelembagaan, penerapan heritage branding, serta digitalisasi pemasaran. Metode yang digunakan adalah pendampingan partisipatif yang meliputi sosialisasi, pelatihan, penerapan teknologi, dan evaluasi berkelanjutan. Hasil kegiatan menunjukkan keberhasilan pembentukan Kelompok Usaha Bersama (KUBE) “Songket Daro Sriwijaya”, terciptanya logo dan kemasan premium (hard box, paper bag, hangtag), serta aktifnya akun Instagram dan marketplace. Dampak nyata terhadap masyarakat antara lain meningkatnya kepercayaan diri pengrajin, terbukanya akses pasar yang lebih luas, dan terjaganya nilai warisan budaya songket sebagai produk ekonomi kreatif yang berkelanjutan.
ESG PERFORMANCE AND FIRM VALUE: THE MODERATING ROLE OF OWNERSHIP CONCENTRATION Taufik; M. Arief Noer Wibowo; Sulastri; Yuliani; Isni Andriana; Afriyadi Cahyadi
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 3 (2026): June (ON PROGRESS)
Publisher : CV. Radja Publika

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Abstract

The purpose of this study is to analyze how ESG Performance influences firm value and whether ownership concentration moderates the relationship between ESG performance and firm value. The population used is 128 companies in three ASEAN countries (Indonesia, Malaysia, and Thailand) from 2021–2024. A sample of 85 companies was selected using purposive sampling. The results of the study show that ESG performance has a positive effect on firm value and that ownership concentration moderates the relationship between ESG performance and firm value. For further research, it is recommended to add research period and other independent variables inluencing firm value.
Co-Authors -, Zunaidah - Agustina Hanafi Alghifari Mahdi Igamo Ambiko, Diajeng Woro Andaiyani, Sri Andriana, Isni Anna Yulianita arieffauzan Azwardi badia perizade Citra Dewi Diana Dewi Sartika, Diana Dewi Faisal Muslighin Galih Wahyuningsih Juhendra, Muhammad Karimudin, Yos M. Arief Noer Wibowo Marwa, Taufiq Mewaini, Tantri Mohamad Adam MUHAMMAD KOSASIH ZEN Muhammad Rafliansyah Nizar Nurdiawansyah Nurdiawansyah Parama Santati Prajadiredja, Muhammad Daffa Rizq Rasyid HS Umrie Rifani Akbar Sulbahri Riski Damayanti Riswan Jaenudin Saggaf, Abdullah Saggaf, Abdullah Siregar, Muhammad Ichsan Sulastri Taufik Taufik Taufik Widianto, Dede Hadi Yanur Ariska Yomeini Margareth Yos Karimudin yudi muliawan Yuliani Yuliani . Yusnaini Yusnaini Zahra Salsabila Nur Atyas Zunaidah Zunaidah Zunaidah Zunaidah Zunaidah Zunaidah, Zunaidah -