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All Journal Jurnal Manajemen Bisnis Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi) Applied Information System and Management J-MAS (Jurnal Manajemen dan Sains) Jurnal Soshum Insentif Jurnal Doktor Manajemen (JDM) JISA (Jurnal Informatika dan Sains) Mabny : Journal of Sharia Management and Business Journal of Economic, Business and Engineering (JEBE) Pelita Teknologi : Jurnal Ilmiah Informatika, Arsitektur dan Lingkungan SIGMA: Information Technology Journal Jurnal Ekonomika dan Manajemen Journal of International Conference Proceedings Jurnal Pengabdian Pelitabangsa Jurnal Lentera Pengabdian Joong-Ki Journal of Community Empowerment JEPEmas: Jurnal Pengabdian Masyarakat (Bidang Ekonomi) Strata International Journal of Social Issues Multidiscience: Journal of Multidisciplinary Science Joong-Ki
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Journal : Jurnal Doktor Manajemen (JDM)

 1 
PENGARUH LIVE STREAMING, ONLINE CUSTOMER REVIEW DAN INFLUENCER TERHADAP NIAT BELI PADA E-COMMERCE SHOPEE SURVEI GENERASI Z DI YOGYAKARTA Suganda, Intan Rizkiawati; Religia, Yoga
Jurnal Doktor Manajemen (JDM) Vol 7, No 2 (2024): SEPTEMBER 2024
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jdm.v7i2.27823

Abstract

The development of social media is currently very rapid and has become a well-known phenomenon in society, this provides opportunities for business people to promote their products and services. By using various platforms such as Instagram, Shopee, Twitter etc., companies can interact directly with consumers, receive feedback and promote products effectively and efficiently. Shopee is one of the most popular e-commerce sites, with an average of 216 million visits per month in the third quarter of 2023, an increase of 30% from the previous quarter. This research examines the influence of live streaming, consumer reviews and influencers on purchase intentions on Shopee e-commerce among generation Z in Yogyakarta. The sample in this study consisted of 100 respondents. The research method used is quantitative and the instrument used in this research is a questionnaire prepared on a Likert scale and the data is processed using SmartPLS. The results of this research analysis produce: (1) Live streaming has a significant positive effect on purchase intentions on e-commerce Shopee generation Z in Yogyakarta; (2) Online customer reviews have a significant positive effect on purchase intentions on Generation Z e-commerce Shopee in Yogyakarta; and (3) influencers have a significant positive effect on purchase intentions on e-commerce Shopee generation Z in Yogyakarta.Keywords: live straming, online customer review, influencer, purchase intention.
Analisis Pengaruh E-Wom Dalam Membentuk Green Purchase Intention Produk Tupperware Pada Generasi Z Firdausy, Almer Al; Religia, Yoga
Jurnal Doktor Manajemen (JDM) Vol 7, No 2 (2024): SEPTEMBER 2024
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jdm.v7i2.27680

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh Attitude, E-WOM, dan Perceived Behavioral Control terhadap Green Purchase Intention pada Generasi Z. Penelitian ini merupakan penelitian survei dengan menggunakan kuesioner untuk mengumpulkan data. Populasi dalam penelitian ini Generasi Z berdomisili di Yogyakarta. Sampel dalam penelitian ini adalah 100 responden dengan menggunakan metode purposive sampling. Teknik analisis data pada penelitian ini menggunakan analisis Regresi Linear Berganda melalui software SPSS. Hasil dari penelitian ini menunjukkan bahwa: 1) Attitude, E-WOM, dan Perceived Behavioral Control secara bersama-sama berpengaruh signifikan terhadap Green Purchase Intention, 2) Attitude berpengaruh positif dan signifikan terhadap Green Purchase Intention, 3) E-WOM berpengaruh positif dan signifikan terhadap Green Purchase Intention, 4) Perceived Behavioral Control berpengaruh positif dan signifikan terhadap Green Purchase Intention
Co-Authors Abdul Mazid Adi Rusdi Agung Nugroho Ahmad Nurhakim Ahmad Nurhakim2 Al Munawir, Al Virizky Arjunitha Alvian Alvin Mubarok Amali Amali Ambarwati, Sri Dwi Ari Anastasya, Ellyn Andi Saputra Anton Dwi Fitriyanto Ari Susanto Arif, Nina Fapari Arvita Emarilis Intani Astuti, Sri Endhri Bella Yoviana Hardini budi purnomo saputro Dani Hamdani Dian Sulistyorini Wulandari Donny Maulana Effendi, Irhas Egar Dika Santosa Erni Ratnasari2 Fathi Habibatur Rahman Fathi Habibatur Rahman Firdausi, Asri Sekar Mawar Firdausy, Almer Al Fitriyanto, Anton Dwi Gatot Tri Pranoto Heri Purwanto Heri Susanto Heriyanto2 Heriyanto2 Hidayat, Ravindra Safitra Huda, Miftakul I Made Suwancita Ikhsan Romli Imam Prayogo Pujiono Jayanti, Ansri Jayanto, Nur Dwi Miftakul Huda Muhamad Ekhsan Muhamad Ridwan Muhamad Ridwan Muhamad Syahwildan Muhammad Asrori Muhammad Irhas Effendi, Muhammad Irhas Nabiela, Ibriza Naingolan, Dedy Sunaryo Nanang Tedi Nunu Nurhasanah Nurrohariah Nurrohariah Pamuji, Windy Anindya Pebrian Pebrian Ramawati, Yussi Rifani, Siti Khusnul Said, Jamaliah Siti Khusnul Rifani Siti Suharyani Sriyanto, Agus Subagio, Hani Suganda, Intan Rizkiawati Tasrim, Tasrim Tiara, Luh Putu Tri Mardiana, Tri Triyono Triyono Wahyu Hadikristanto Wisnalmawati Wisnalmawati Yugi Setyarko Zulfikar Muhamad Hasan