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Journal : Journal of International Conference Proceedings

 1 
Multi-Group Analysis for Purchase Intention Based on Gender: Can Perceived Value Always Mediate Consumer Trust? Religia, Yoga; Ambarwati, Sri Dwi Ari; Pamuji, Windy Anindya
Journal of International Conference Proceedings Vol 6, No 6 (2023): 2023 WIMAYA Yogyakarta Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i6.2694

Abstract

This study investigates the factors influencing consumer purchase intentions in the informal small retail sector in developing countries. Although informal retail businesses play an important role in emerging economies, research on consumer purchase intentions at small retailers is limited. In this study, we used secondary data from 281 respondents and conducted a multi-group analysis based on gender using SmartPLS. The results showed that consumer trust did not have a significant influence on purchase intention, while perceived value turned out to have a significant positive influence on purchase intention. In addition, the perceived value can act as a full mediation between consumer trust in purchase intention. Multi-group analysis revealed gender differences in the influence of perceived value on purchase intention. The practical implication of the study is that small retailers need to consider the importance of creating value for consumers in their marketing strategies, as well as understand how gender differences can affect consumer purchase intention.
The Effect of Environmental Pressures and the Covid19 Pandemic on the Adoption of TikTok by MSMEs: Can MSME Engagement Moderate? Religia, Yoga
Journal of International Conference Proceedings Vol 5, No 5 (2022): 2nd Wimaya International Conference Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v5i5.2031

Abstract

This study aims to review the adoption of TikTok social media by MSMEs during a Covid19 pandemic within the scope of the organization. The integration of environmental factors within the framework of TOE, environment during a pandemic, and MSME engagement was carried out to explain the key parameters in explaining TikTok's social media dopsi. This research was conducted by distributing a survey to 200 respondents who are MSMEs in the Special Region of Yogyakarta Indonesia affected by Covid19 who have used the TikTok application. Based on the questionnaire distributed only 155 survey results can be used for later analysis using SEM-PLS. The test results showed that customer pressure had no significant effect on the adoption of TikTok social media by MSMEs. Competitive pressures, the environment during a Covid19 pandemic, and MSME engagement have positively significantly affected the adoption of TikTok social media by MSMEs. The study found that the role  of MSME engagement in moderating customer pressure and competitive pressure on TikTok's social media adoption is simply a predictor moderation. In addition, it is also known that MSME engagement can positively significantly moderate the environment during a Covid19 pandemic to the adoption of TikTok social media.
Multi-Group Analysis for Purchase Intention Based on Gender: Can Perceived Value Always Mediate Consumer Trust? Religia, Yoga; Ambarwati, Sri Dwi Ari; Pamuji, Windy Anindya
Journal of International Conference Proceedings Vol 6, No 6 (2023): 2023 WIMAYA Yogyakarta Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i6.2694

Abstract

This study investigates the factors influencing consumer purchase intentions in the informal small retail sector in developing countries. Although informal retail businesses play an important role in emerging economies, research on consumer purchase intentions at small retailers is limited. In this study, we used secondary data from 281 respondents and conducted a multi-group analysis based on gender using SmartPLS. The results showed that consumer trust did not have a significant influence on purchase intention, while perceived value turned out to have a significant positive influence on purchase intention. In addition, the perceived value can act as a full mediation between consumer trust in purchase intention. Multi-group analysis revealed gender differences in the influence of perceived value on purchase intention. The practical implication of the study is that small retailers need to consider the importance of creating value for consumers in their marketing strategies, as well as understand how gender differences can affect consumer purchase intention.
Investigating Green Purchase Decission of SMEs in Development Counties: A Literature Review Religia, Yoga; Saputro, Budi Purnomo; Al Munawir, Al Virizky Arjunitha
Journal of International Conference Proceedings Vol 7, No 4 (2024): 2024 Wimaya Yogyakarta Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v7i4.3551

Abstract

This study investigates factors influencing green product purchasing by Small and Medium Enterprises (SMEs) in developing countries, focusing on the Theory of Consumption Values (TCV) and the Theory of Planned Behavior (TPB). Using a systematic literature review, articles published between 2020 and 2024 were analyzed. Findings show that TCV is crucial for understanding green purchasing behavior through functional, social, emotional, and epistemic values, significantly impacting consumer intentions. Consumers prefer products that meet functional needs and align with their values. TPB highlights attitudes, subjective norms, and perceived behavioral control in shaping purchase intentions. Positive environmental attitudes, social support, and perceived control encourage green product purchasing. Integrating TCV and TPB offers a comprehensive understanding of the dynamics influencing these decisions. Practically, this study guides marketers in developing effective green marketing strategies by highlighting product benefits and leveraging community support. Although focused on recent literature and TCV and TPB, further research could explore other factors influencing green purchasing in different contexts. This study enriches the literature on green purchasing and supports sustainable economic growth for SMEs in developing countries.
Co-Authors Abdul Mazid Adi Rusdi Agung Nugroho Ahmad Nurhakim Ahmad Nurhakim2 Al Munawir, Al Virizky Arjunitha Alvian Alvin Mubarok Amali Amali Ambarwati, Sri Dwi Ari Anastasya, Ellyn Andi Saputra Anton Dwi Fitriyanto Ari Susanto Arif, Nina Fapari Arvita Emarilis Intani Astuti, Sri Endhri Bella Yoviana Hardini budi purnomo saputro Dani Hamdani Dian Sulistyorini Wulandari Donny Maulana Effendi, Irhas Erni Ratnasari2 Fathi Habibatur Rahman Fathi Habibatur Rahman Firdausi, Asri Sekar Mawar Firdausy, Almer Al Fitriyanto, Anton Dwi Gatot Tri Pranoto Heri Purwanto Heri Susanto Heriyanto2 Heriyanto2 Hidayat, Ravindra Safitra Huda, Miftakul Ikhsan Romli Imam Prayogo Pujiono Jayanti, Ansri Jayanto, Nur Dwi Maulana, Donny Miftakul Huda Muhamad Ekhsan Muhamad Ridwan Muhamad Ridwan Muhamad Syahwildan Muhammad Asrori Muhammad Irhas Effendi, Muhammad Irhas Nabiela, Ibriza Naingolan, Dedy Sunaryo Nanang Tedi Nunu Nurhasanah Nurrohariah Nurrohariah Pamuji, Windy Anindya Pebrian Pebrian Ramawati, Yussi Said, Jamaliah Santosa, Egar Dika Siti Suharyani Sriyanto, Agus Subagio, Hani Suganda, Intan Rizkiawati Suwancita, I Made Tasrim, Tasrim Tiara, Luh Putu Tri Mardiana, Tri Triyono Triyono Wahyu Hadikristanto Wisnalmawati Wisnalmawati Yugi Setyarko Zulfikar Muhamad Hasan