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Journal : Nusantara Science and Technology Proceedings

“M-Six Craft” Fashion Ecoprint Product Packaging Design Training - UMKM Marinda, Manyar Indah, Surabaya Widyasari; Sri Wulandari; Aditya Rahman Yani; Handy Octoriawan; Mochammad Al-Hadad Firmansyah
Nusantara Science and Technology Proceedings International Seminar of Research Month 2021
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2022.2404

Abstract

The Surabaya City Government annually has programs in developing the City of Surabaya, one of which is the "Smart City" program which is a program with the aim of developing the City of Surabaya as an advanced city in the fields of economy and technology. The Surabaya City “Smart City” program increases the motivation of the people of Surabaya City to make their area more productive and competitive. One of the efforts to increase residents' productivity and increase regional competitiveness is carried out by residents of Manyar Indah, RW 06, Menur Pumpungan urban village, Sukolilo sub-district, Surabaya City by developing ecoprint -based fashion products. Furthermore, the ecoprint fashion product chose the name "M-Six Craft" as their brand identity. “M-Six Craft” is part of the Manyar Indah Small, Micro and Medium Enterprises (UMKM Marinda). Researchers saw that the terms quality of the product “M-Six Craft” is good but less so in terms of packaging potentially decrease the marketability and competitiveness of products in the industry, especially in the field of fashion. This research is based on community service activities by providing training on making packaging design for “M-Six Craft” ecoprint fashion products – UMKM Marinda, Manyar Indah, Surabaya, with considerations including: easy to teach and train, “M-Six Craft“ UMKM ecoprint fashion products have not been packaged. well and interestingly. Activities community service -based study of the mob. The methods used during the activities include presentation, demonstration and practice methods. The results achieved in this outreach activity were providing information and knowledge about product packaging, discussions with UMKM Marinda and making packaging designs for “M-Six Craft” ecoprint fashion products.
Company Profile Book Design Training for UMKM the Convection and Computer Embroidery Industry by CV. Sinar Surya Mustika, Surabaya Widyasari; Sri Wulandari; Samuel Rihi Hadi Utomo; Ramadhani Putra Viadianto; Hafidz Arya Wijaya
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3396

Abstract

Globalization requires people to be more creative in seeing opportunities and making the most of them by paying attention to sustainability factors. The era of globalization which is full of demands like today, also requires people to continue to be able to meet complex needs, not only household needs but also needs related to food, clothing, transportation, and so on. One solution to this problem is to create jobs independently, not just being a job seeker. Job creation can be in various forms, one of which is through Micro, Small, and Medium Enterprises (UMKM). UMKM is expected to be able to become the pillar of the national economy with an insight into independence and has great potential to improve people's welfare. CV. Sinar Surya Mustika is a UMKM that was established in 2020 in Surabaya and is engaged in the convection and computer embroidery industry. Through observations and interviews with Mr. Moch. Taqiyuddin Abror is the owner of UMKM computer convection and embroidery industry by CV. Sinar Surya Mustika, his convection and embroidery industry always prioritizes the best services and solutions for consumer needs, provides quality and innovative results, and implements strict quality control at every stage. However, in the marketing aspect, CV. Sinar Mustika has limitations, especially in digital marketing. This is due to the lack of human resources who master digital marketing. The company profile book design training is expected to increase digitally literate human resources so that the market reach becomes wider, easier, and more effective. The design of the company profile book can be a marketing tool for a CV. Sinar Surya Mustika is facing a high level of competition in the era of globalization. This training is based on community service activities by providing training on company profile book design for UMKM Convection and Computer Embroidery Industry by CV. Sinar Surya Mustika, Surabaya. This community service activity is based on an audience study. The methods used during the activities include presentation, demonstration and practice methods. The results achieved in this outreach activity were providing information and knowledge about the company profile design, discussions with UMKM Convection and Computer Embroidery Industry by CV. Sinar Surya Mustika and design a company profile book.
Design of Bisma Character as a Supporting Media for the Promotion of Milk Products Widyasari; Sri Wulandari; Samuel Rihi Hadi Utomo; Sharah Shabina; Brilliant Firdaus Ramadhani
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3397

Abstract

Character design is closely related to animation. Currently animation is not only popular among children, but also popular among teenagers to adults. Besides having a function as entertainment, animation can also be a medium for education and promotion. This research is a design-based research with the object of research, namely a local Indonesian dairy product called Milkaya. Milkaya is a trademark of CV. Milknesia Nusantara. This research uses descriptive qualitative method. The results of this study are the design of the character design of the Bisma figure who is the main character who will promote Milkaya implant products and educate children about the importance of drinking milk for health.
Company Profile Book Design Training for UMKM the Convection and Computer Embroidery Industry by CV. Sinar Surya Mustika, Surabaya Widyasari; Sri Wulandari; Samuel Rihi Hadi Utomo; Ramadhani Putra Viadianto; Hafidz Arya Wijaya
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3396

Abstract

Globalization requires people to be more creative in seeing opportunities and making the most of them by paying attention to sustainability factors. The era of globalization which is full of demands like today, also requires people to continue to be able to meet complex needs, not only household needs but also needs related to food, clothing, transportation, and so on. One solution to this problem is to create jobs independently, not just being a job seeker. Job creation can be in various forms, one of which is through Micro, Small, and Medium Enterprises (UMKM). UMKM is expected to be able to become the pillar of the national economy with an insight into independence and has great potential to improve people's welfare. CV. Sinar Surya Mustika is a UMKM that was established in 2020 in Surabaya and is engaged in the convection and computer embroidery industry. Through observations and interviews with Mr. Moch. Taqiyuddin Abror is the owner of UMKM computer convection and embroidery industry by CV. Sinar Surya Mustika, his convection and embroidery industry always prioritizes the best services and solutions for consumer needs, provides quality and innovative results, and implements strict quality control at every stage. However, in the marketing aspect, CV. Sinar Mustika has limitations, especially in digital marketing. This is due to the lack of human resources who master digital marketing. The company profile book design training is expected to increase digitally literate human resources so that the market reach becomes wider, easier, and more effective. The design of the company profile book can be a marketing tool for a CV. Sinar Surya Mustika is facing a high level of competition in the era of globalization. This training is based on community service activities by providing training on company profile book design for UMKM Convection and Computer Embroidery Industry by CV. Sinar Surya Mustika, Surabaya. This community service activity is based on an audience study. The methods used during the activities include presentation, demonstration and practice methods. The results achieved in this outreach activity were providing information and knowledge about the company profile design, discussions with UMKM Convection and Computer Embroidery Industry by CV. Sinar Surya Mustika and design a company profile book.
Design of Bisma Character as a Supporting Media for the Promotion of Milk Products Widyasari; Sri Wulandari; Samuel Rihi Hadi Utomo; Sharah Shabina; Brilliant Firdaus Ramadhani
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3397

Abstract

Character design is closely related to animation. Currently animation is not only popular among children, but also popular among teenagers to adults. Besides having a function as entertainment, animation can also be a medium for education and promotion. This research is a design-based research with the object of research, namely a local Indonesian dairy product called Milkaya. Milkaya is a trademark of CV. Milknesia Nusantara. This research uses descriptive qualitative method. The results of this study are the design of the character design of the Bisma figure who is the main character who will promote Milkaya implant products and educate children about the importance of drinking milk for health.