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Analysis of Factors Affecting the Welfare of Salt Farmers' Households in Donggobolo Village Indah Purnamasari; Fajrin Hardinandar; Khas Sukma Mulya
Journal of Creative Power and Ambition (JCPA) Vol. 4 No. 02 (2026): Journal of Creative Power and Ambition (JCPA)
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/jcpa.1715

Abstract

This study aims to examine the effects of marketing channels, selling prices, market distance, and customer relationships on the household welfare of salt-farming households in Donggobolo Village, Woha District, Bima Regency, with farmers' income serving as the mediating variable. This study employed a quantitative associative research design to examine the effects of marketing channels, selling prices, market distance, and customer relationships on the household welfare of salt-farming households, with farmers' income serving as the mediating variable, using data collected from 52 salt farmers in Donggobolo Village, Woha District, Bima Regency. Primary data were obtained through structured questionnaires, while secondary data were collected from official statistical reports and relevant publications, with all variables measured using a five-point Likert scale and analyzed using SPSS. The data were analyzed through descriptive statistics, validity and reliability tests, classical assumption tests, multiple linear regression, path analysis, the Baron and Kenny mediation approach, Sobel tests, t-tests, and F-tests to evaluate the direct and indirect relationships among the study variables. Based on the findings, this study concludes that marketing channels, selling price, market distance, and customer relationships significantly influence the welfare of salt-farming households, with farmers' income playing a central mediating role. Customer relationships were identified as the strongest determinant of farmers' income, while income itself was the most influential factor affecting household welfare, and selling price also exerted a significant positive direct effect on welfare. The mediation analysis confirmed that farmers' income fully mediates the relationship between customer relationships and household welfare, highlighting income as the primary pathway through which effective marketing relationships improve living standards. Overall, the study reinforces the importance of strengthening customer relationships, improving pricing mechanisms, and enhancing market-oriented strategies as key approaches to achieving sustainable welfare improvements for salt-farming households in Donggobolo Village.
Produksi Cookies Gadung Tinggi Serat sebagai Cemilan Sehat untuk Diet dan Pencegahan Obesitas Khas Sukma Mulya; Dinah Husniah; Nursani; Munir; Khairunnisa
SEWAGATI: Jurnal Pengabdian kepada Masyarakat Vol 4 No 3 (2025): SEWAGATI: Jurnal Pengabdian kepada Masyarakat
Publisher : Sarau Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Program ini bertujuan mengembangkan cookies gadung tinggi serat sebagai cemilan sehat yang dapat mendukung program diet dan pencegahan obesitas di Desa Rora. Kegiatan diawali dengan pelatihan pengolahan gadung yang aman melalui proses perendaman, pencucian berulang, dan perebusan untuk menghilangkan racun alami. Selanjutnya, tepung gadung diformulasikan menjadi cookies bersama bahan berserat lain sehingga menghasilkan produk rendah kalori dan lebih mengenyangkan. Uji organoleptik menunjukkan bahwa cookies gadung diterima dengan baik oleh masyarakat dari segi rasa, aroma, dan tekstur. Sosialisasi mengenai manfaat konsumsi pangan tinggi serat serta uji coba pemasaran menunjukkan adanya potensi pengembangan usaha berbasis produk ini di desa. Hasil program menunjukkan bahwa cookies gadung tidak hanya meningkatkan nilai tambah tanaman lokal, tetapi juga berperan sebagai alternatif cemilan sehat bagi masyarakat yang ingin menjaga berat badan dan menerapkan pola makan lebih baik. Program ini direkomendasikan untuk dikembangkan sebagai usaha berkelanjutan bagi warga Desa Rora.
Pemberdayaan Masyarakat Melalui Hilirisasi Umbi Ganyong Menjadi Anyong Cookies di Desa Bumi Pajo Nursani; Khas Sukma Mulya; Muhammad Akbar; Rizky Ameliya; Muhammad Rizkan; Fajrin Hardinandar; Syafruddin
SEWAGATI: Jurnal Pengabdian kepada Masyarakat Vol 5 No 2 (2026): SEWAGATI: Jurnal Pengabdian kepada Masyarakat
Publisher : Sarau Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61461/sjpm.v5i2.172

Abstract

Bumi Pajo Village, Donggo Sub-district, Bima Regency, is the main producing area of canna (Canna edulis), locally known as kalo dana, yet most of the harvest is still sold as fresh tubers at low prices due to limited processing knowledge and business management skills. This community service program aimed to downstream canna tubers into a value-added food product, "Anyong Cookies," through the Integrated Local Agroindustry Empowerment Model (ILAEM). The program used a Participatory Action Research (PAR) approach comprising five stages: potential identification, product downstreaming, capacity building, business and digital marketing management, and sustainability development. Activities included flour-making training, cookies production, business feasibility analysis (HPP and BEP), brand and packaging development, and digital marketing assistance. Results showed substantial increases in participants' knowledge and skills, from an average of 8-32% before the program to 86-100% afterward, along with the establishment of a marketable product with its own brand and packaging. These findings indicate that integrating product innovation with entrepreneurship capacity building produces a more sustainable model for local food downstreaming and rural economic empowerment.