Article Per Year (5 Year)
p-Index From 2020 - 2025
6.022
P-Index
This Author published in this journals
All Journal Kinerja E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis DEDIKASI JURNAL MAHASISWA JAM : Jurnal Aplikasi Manajemen Jurnal Akuntansi dan Pajak Jurnal Ekonomi dan Bisnis Edulitics (Education, Literature, and Linguistics) Journal Jurnal Abadimas Adi Buana Indonesian Journal of Learning Education and Counseling Share : Journal of Service Learning JOURNAL OF SCIENCE AND SOCIAL RESEARCH Jurnal Entrepreneur dan Entrepreneurship Jurnal Muara Ilmu Ekonomi dan Bisnis International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Bubungan Tinggi: Jurnal Pengabdian Masyarakat Management and Sustainable Development Journal Humanism : Jurnal Pengabdian Masyarakat International Journal of Multidisciplinary: Applied Business and Education Research Prosiding Konferensi Nasional PKM-CSR PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia Parsimonia: Jurnal Akuntansi, Manajemen dan Bisnis Edulitics (Education, Literature, and Linguistics) Journal Eduvest - Journal of Universal Studies Journal of Tourism, Culinary, and Entrepreneurship (JTCE) International Journal of Nursing and Midwifery Research Jurnal Abdimas Sosek (Jurnal Pengabdian dan Pembardayaan Masyarakat) Indonesian Journal of Humanities and Social Sciences Kitabah: Jurnal Pendidikan Sosial Humaniora
Romauli Nainggolan
Universitas Ciputra
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Veterinary Other

Published : 41 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 41 Documents
Search

 1   2   3   4   5 
Pengaruh Social Media Marketing dan Marketplace Marketing terhadap Minat Beli Produk Tree-X Cynthia Komala Ardy; Romauli Nainggolan
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 6 No. 5 (2021): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v6i5.2172

Abstract

Recently technology develops very rapidly. At the first time community only knew about radio, television, and newspapers, but along with the time human need gets more complex especially in information and communication so that scientists create sophisticated technology that can simplify human life. With advance in information and communication technology, recently the world does not know boundary. The internet also develops to adapt human need, even community use it as a means of buying and selling online goods or service in which recently is called online market. Online shopping is new phenomenon in shopping world in Indonesia. People prefer online shopping rather than having to spend time and energy to visit store directly. Therefore, Tree-X company utilizes online marketing to support sale. Tree-X company runs in wooden gifts and merchandises. The purpose of this research is to find out the effect of social media marketing and marketplace marketing on buying interest on Tree-X products. The variables in this research consist of social media marketing (X1), marketplace marketing (X2), and buying interest (Y). Data collection through online questionnaire distribution with the total sample of 100 respondents. Sampling uses purposive sampling technique. Data process uses Microsoft Excel 2013 and SPSS 22 For Windows. This research uses quantitative method and multiple linear regression analysis. The results of this research are social media marketing affects positive on buying interest and marketplace marketing affect positive on buying interest. The correlation value between social media marketing and marketplace marketing variables on buying interest variable is 75% can be concluded there is close relationship between independent variable and dependent variable in this research. The results of t test are social media marketing affects significant on buying interest of Tree-X products, marketplace marketing affects significant on buying interest of Tree-X products. The results of F test are social media marketing and marketplace marketing simultaneously have significant effect on buying interest of Tree-X products. Keywords: social media marketing, marketplace marketing, buying interest
PENGARUH INFLUENCER MARKETING TERHADAP KEPUTUSAN PEMBELIAN SOMETHINC DI SURABAYA DIMEDIASI OLEH BRAND IMAGE Yasinta, Komang Lola; Romauli Nainggolan
PERFORMA Vol. 8 No. 6 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i6.3806

Abstract

During the pandemic, the cosmetic industry in Indonesia has become one of the most profitable industries (Rizaty, 2021). The growth of the cosmetic industry has led to the emergence of continuous competitors, making it important to develop marketing strategies and possess knowledge about the factors that influence purchasing decisions in order to maintain a position amidst fierce competition. In a pre-survey conducted with 30 respondents aged between 17 and 50 years, it was found that influencer marketing and brand image are factors that influence the purchasing decisions of Somethinc products. Therefore, the purpose of this study is to determine the influence of influencer marketing (X) on the purchasing decisions (Y) of Somethinc products in Surabaya, with brand image (Z) as a mediating variable. The research method used in this study is SEM-PLS (Structural Equation Modelling-Partial Least Square), with Smart PLS as the analysis tool. The data used in this study are primary data collected through online questionnaires distributed via Google Form to 160 respondents. The results of this study indicate a significant influence of influencer marketing on brand image, as well as a significant influence of brand image on purchasing decisions. Furthermore, it was also found that brand image mediates the relationship between influencer marketing and purchasing decisions.
Pemberdayaan Kelompok Keluarga Berdaya (KKB) melalui Pelatihan Menjahit, Craft untuk Mempersiapkan Entrepreneur Pemula di Perumahan Griya Candramas Desa Pepe, Kecamatan Sedati, Kabupaten Sidoarjo, Jawa Timur Sitepu, Rismawati; Nainggolan, Romauli; Dewi, Liliana; Siahaan, Salmon Charles P.T.; Soetedja, Venny
Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Vol. 5 No. 2 (2023): Jurnal Leverage, Engagement, Empowerment of Community (LeECOM)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/leecom.v5i2.3700

Abstract

Tujuan pengabdian masyarakat ini adalah mengembangkan model suksesi bisnis UKM, mempersiapkan entrepeneur sejati melaui pelatihan menjahit, memproduksi berbagai macam craft, serta memotivasi Kelompok Keluarga Berdaya (KKB). Memotivasi anggota Kelompok Keluarga Berdaya (KKB) dilakukan mengingat pendidikan nonformal seperti pelatihan ini sangat perlu dan urgent untuk memacu semangat agar tidak kendor dalam mengikuti pengembangan kelompok dan kemajuannya. Kegiatan ini berfokus pada satu kelompok KKB dan diharapkan akan berkembang kepada kelompok, wilayah yang lain dengan tetap melakukan inovasi-inovasi dalam bidang entrepreneur. Dengan adanya dukungan dari perangkat desa atau lurah setempat menjadikan kegiatan ini lebih spesifik dan sangat bermanfaat, serta mempermudah penyebaran informasi.  Adanya pelatihan menjahit, pembuatan berbagai macam craft ini diharapkan akan mampu meningkatkan prekonomian keluarga, yang pada gilirannya di samping meningkatkan prekonomian keluarga juga dapat memberikan kebahagian dan kesehatan bagi anggota kelompok anggota Kelompok Keluarga Berdaya (KKB) secara umum dan secara khusus.
PEMEDIASIAN PERSEPSI MANFAAT PADA KUALITAS KONTEN DAN DESAIN LEARNING MANAGEMENT SYSTEM TERHADAP INTENSI BELAJAR BERKELANJUTAN Sienatra, Krismi; Romauli Nainggolan; Deandra Vidyanata; Yuli Kartika Dewi; I Gusti Bagus Yosia
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 1 (2021): Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v14i1.329

Abstract

The covid-19 pandemic causes learning to be carried out boldly with the concept of e-learning. The learning providers must design their learning content on a cloud-based learning management system (LMS). The preparation of material content and learning design in the learning management system must be well organized so that users feel the benefits and will continue to use the learning management system as a learning tool. This paper aims to observe effect of design quality and content quality on the intensity of continuous learning by perceived usefulness as a mediating variable. The sample in this study were students who used the LMS to access learning material content that had been compiled completely and completely. The data analysis tool used was partial least square (PLS). The results showed that the quality content had no effect on continuance learning intentions and design quality had an effect on learning intentions with perceived usefulness.
The Effect of Product Quality and Price on Customer Loyalty through Customer Satisfaction Deby Gunawan; Romauli Nainggolan; Effendi, Laij Victor
Jurnal Entrepreneur dan Entrepreneurship Vol. 13 No. 1 (2024): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jee.v13i1.4379

Abstract

Increasingly fierce competition in the fashion industry resulted in apparel or retail companies having to maintain loyalty from customers. This study aimed to examine and provide an in-depth description of the formation of customer loyalty in terms of product quality and price mediated by customer satisfaction. Data was obtained by distributing online questionnaires using a purposive sampling method to 140 customers who had purchased products of UNIQLO in Surabaya for more than two times. Data was analyzed using the Structural Equation            Model – Partial Least Square (SEM-PLS) with the SmartPLS version 3.2.9. This study results that each product quality and price has a positive effect on customer satisfaction, customer satisfaction has a positive effect on customer loyalty, and product quality and price has a positive effect on customer loyalty, either directly or indirectly through the mediation relationship of customer satisfaction. Furthermore, this study also found that the effect of product quality on customer loyalty is on a similar level with the effect of price on customer loyalty. However, price effect on customer loyalty decreased with the mediation of customer satisfaction.
Pelatihan Pemasaran UMKM IRT Dengan Platform E-Commerce Shopee Di Kawasan Surabaya Barat Nainggolan, Romauli Nainggolan; Rambung, Etha; Tabita Hasianna Silitonga, Hanna
Humanism : Jurnal Pengabdian Masyarakat Vol 5 No 2 (2024): Agustus
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/hm.v5i2.16043

Abstract

Hadirnya perempuan di dunia terja terbukti dapat meningkatkan kesejahteraan anggota keluarga. Bahkan bagi negara sumbangan kerja perempuan di ruang publik meningkatkan kemakmuran. Badan Pusat Statistik (BPS) mencatat, sebanyak 52,74 juta pekerja perempuan di Indonesia pada 2022. Pekerja Perempuan yang bekerja di sektor in-formal menjadi pilihan yang fleksibel secara waktu.  Hal ini yang menjadi pilihan para ibu Rumah Tangga penderita ODHA untuk bekerja sehingga masuk dalam kategori UMKM. Peluang ini berlaku bagi usaha UMKM dalam meningkatkan pemasarannya di platform Shopee. Tujuan kegiatan ini untuk mengkaji dampak pelatihan pemasaran e-commerce shopee untuk usaha ibu rumah tangga pendertia ODHA di Kawasan Surabaya Barat. Teknik pengumpulan data dalam penelitian ini adalah wawancara terstruktur secara langsung dengan metode pre-test dan post-test. Semua infroman belum pernah memasarkan produknya di e-commerce Shopee. kesimpulan ada dua. Pertama, adanya peningkatan pengetahuan e-commerce sebesar 37%. Kedua, adanya peningkatan keterampilan menggunakan platform Shopee sebesar 30%. Hal ini berdampak makin lebarnya wilayah pemasaran pemilik UMKM.  
TECHNOLOGY ACCEPTANCE MODEL (TAM): THE EFFECT OF FINANCIAL LITERACY ON EFFECTIVENESS OF USING QRIS ON MSME OWNERS IN INDONESIA Vebrillia Santoso; Romauli Nainggolan
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.11550

Abstract

The purpose of this research is to analyze the impact of Financial literacy to the effectiveness of using QRIS that Technology Acceptance Model (TAM) as moderation variable, study on MSME owners in Indonesia. This research is quantitative and involves 3 variables. The independent variable is Financial literacy, the moderating variable is Technology Acceptance Model (TAM) and the variable dependent is the Effectiveness of using QRIS. The data analysis technique for this research uses Structure Equation Modeling (SEM). The sample for this research was determined using purposive sampling, with the sample criteria being MSME owners using QRIS in micro businesses in 4 (four) cities in Indonesia. A total of 204 MSME owners using QRIS participated in the research, coming from the cities of Medan, Bali, Makassar and Bali. The research instrument used a questionnaire distributed to MSME owners. The results of this research reveal that financial literacy has a positive effect on the effectiveness of using QRIS for MSME owners in Indonesia. Second, TAM can neither strengthen nor weaken the influence of financial literacy on the effectiveness of using QRIS for MSME owners in Indonesia.
Development and Validation of Digital Literacy Scale for Prospective EFL Teachers Christiani, Natalia; Tungka, Novalita Fransisca; Nainggolan, Romauli
Edulitics (Education, Literature, and Linguistics) Journal Vol 9 No 2 (2024): December, 2024
Publisher : Prodi Pendidikan Bahasa Inggris, Fakultas Keguruan dan Ilmu Pendidikan, Universitas Islam Darul Ulum Lamongan*

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/edulitics.v9i2.8211

Abstract

Teacher’s digital literacy competence is crucially important in education nowadays, and a number of scholars have measured the quality of teacher’s digital literacy skills. The available instruments have been developed to assess digital literacy skills of adolescents and graduate school students, while digital literacy skills of prospective teachers have received little attention. This study aimed at developing and validating an instrument to measure digital literacy skills particular to prospective Indonesian EFL teachers. To this end, this study piloted a theoretical model based on a review of the related literature, interviews with Indonesian EFL learners majoring in English Language Education Department and EFL lecturers in East Java, North Sumatera, Central Sulawesi, West Kalimantan, West Papua, East Nusa Tenggara, and Bali. Later, the results were used to verify and develop the digital literacy scale. After developing the scale and administering it to 336 Indonesian EFL learners from seven cities in Indonesia, the researchers validated the scale through both exploratory and confirmatory factor analyses. This study exposes a comprehensive picture of prospective teachers’ digital literacy skills in EFL contexts in terms of eight factors: creative skill, technological skill, personal security skill, internet safety skill, problem-solving skill, informational skill, and communication or netiquette skill. This scale is a valid and reliable tool, and will be useful as an instrument on EFL teachers’ digital literacy skills. The final form of this scale can inform policy development, curriculum design, and training initiatives for prospective EFL teachers targeting digital literacy competence.
Development and Validation of Digital Literacy Scale for Prospective EFL Teachers Christiani, Natalia; Tungka, Novalita Fransisca; Nainggolan, Romauli
Edulitics (Education, Literature, and Linguistics) Journal Vol 9 No 2 (2024): December, 2024
Publisher : Prodi Pendidikan Bahasa Inggris, Fakultas Keguruan dan Ilmu Pendidikan, Universitas Islam Darul Ulum Lamongan*

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/edulitics.v9i2.8211

Abstract

Teacher’s digital literacy competence is crucially important in education nowadays, and a number of scholars have measured the quality of teacher’s digital literacy skills. The available instruments have been developed to assess digital literacy skills of adolescents and graduate school students, while digital literacy skills of prospective teachers have received little attention. This study aimed at developing and validating an instrument to measure digital literacy skills particular to prospective Indonesian EFL teachers. To this end, this study piloted a theoretical model based on a review of the related literature, interviews with Indonesian EFL learners majoring in English Language Education Department and EFL lecturers in East Java, North Sumatera, Central Sulawesi, West Kalimantan, West Papua, East Nusa Tenggara, and Bali. Later, the results were used to verify and develop the digital literacy scale. After developing the scale and administering it to 336 Indonesian EFL learners from seven cities in Indonesia, the researchers validated the scale through both exploratory and confirmatory factor analyses. This study exposes a comprehensive picture of prospective teachers’ digital literacy skills in EFL contexts in terms of eight factors: creative skill, technological skill, personal security skill, internet safety skill, problem-solving skill, informational skill, and communication or netiquette skill. This scale is a valid and reliable tool, and will be useful as an instrument on EFL teachers’ digital literacy skills. The final form of this scale can inform policy development, curriculum design, and training initiatives for prospective EFL teachers targeting digital literacy competence.
Supply Chain Management Model on Start-Up Business Nainggolan, Romauli
Jurnal Entrepreneur dan Entrepreneurship Vol. 8 No. 2 (2019): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (168.911 KB) | DOI: 10.37715/jee.v8i2.1122

Abstract

Supply chain management is an important part in achieving the efficiency of the company. The supply chain for early-stage businesses is further compared to large and advanced businesses. This research offers a management model for the supply chain of non-F & B start-up businesses established by Universitas Ciputra students and discuss the strategy for planning raw materials from suppliers. The consideration of choosing the non-Food & Beverage businesses was merely because the products have longer physical endurance so they can be stored in warehouses for preparation, so it is assumed to have longer supply chain. The research respondents were 30 non-Food and Beverage start-up businesses operating more than two years. From the results of the study there were two findings. First, there are three kinds of supply chain management models adopted by the student's start-up business. Model 1 consist of Suppliers - Manufacturers - Distributors - Resellers - Consumers. Model 2 consist of Suppliers - Manufacturers - Resellers - Consumers. Model 3 consist of Suppliers - Retailers - Consumers. Second, in order to provide raw materials, 40% non-F & B student's start-up businesses using a small supplier strategy with two suppliers. 7% start businesses using many supplier strategies with four suppliers. Non-Food & Beverage businesses have longer physical endurance so they can be stored in warehouses for inventory
Co-Authors anastasia cresentia Candra, Dwi Ayu Christiani, Natalia Christina Sudyasjayanti Christina Whidya Utami Cynthia Komala Ardy Deandra Vidyanata Deby Gunawan Dewi Mustikasari Immanuel Dyah Wulan Sari Endi Sarwoko Etha Rambung Febry, Timotius Gusto Benyamin Messakh Hanna Tabita Hasianna Silitonga Harny, Dhia Henry Susanto Pranoto I Gusti Bagus Yosia I Gusti Bagus Yosia Irantha Hendrika Kenang Karmila Ayu Wardani Keith Justine Thiotansen Kesumawati, Leni Krismi Budi Sienatra Laij Victor Effendi Liliana Dewi Maha, Linna Metta Padmalia Murpin Josua Sembiring Natalia Christina Novalita Fransisca Tungka Pakpahan, Rotua Pujiati, Rina Rismawati br Sitepu Santoso, Vebrillia Siahaan, Salmon Charles P.T. Sienatra, Krismi Sinurat, Samfrianti Sitepu, Rismawati Soetedja, Venny Sutrisno, Evelin Syarifah, Diana Teofilus Teofilus, Teofilus Vebrillia Santoso Wasiaturrahma, Wasiaturrahma Yasinta, Komang Lola Yuli Kartika Dewi