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All Journal Kinerja E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis DEDIKASI JURNAL MAHASISWA JAM : Jurnal Aplikasi Manajemen Jurnal Akuntansi dan Pajak Jurnal Ekonomi dan Bisnis Edulitics (Education, Literature, and Linguistics) Journal Jurnal Abadimas Adi Buana Indonesian Journal of Learning Education and Counseling Share : Journal of Service Learning JOURNAL OF SCIENCE AND SOCIAL RESEARCH Jurnal Entrepreneur dan Entrepreneurship (JEE) JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Muara Ilmu Ekonomi dan Bisnis Jurnal Ilmiah Akuntansi dan Bisnis International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Jurnal Performa: Jurnal Manajemen dan Start-up Bisnis Bubungan Tinggi: Jurnal Pengabdian Masyarakat PLAKAT : Jurnal Pelayanan Kepada Masyarakat Management and Sustainable Development Journal Humanism : Jurnal Pengabdian Masyarakat International Journal of Multidisciplinary: Applied Business and Education Research Kontigensi: Jurnal Ilmiah Manajemen International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Impresi Indonesia Prosiding Konferensi Nasional PKM-CSR PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia Parsimonia: Jurnal Akuntansi, Manajemen dan Bisnis Journal Research of Social Science, Economics, and Management Eduvest - Journal of Universal Studies Journal of Tourism, Culinary, and Entrepreneurship (JTCE) International Journal of Nursing and Midwifery Research Jurnal Abdimas Sosek (Jurnal Pengabdian dan Pembardayaan Masyarakat) Journal of Economics and Management Scienties Indonesian Journal of Humanities and Social Sciences Kitabah: Jurnal Pendidikan Sosial Humaniora Jurnal Inovasi Artificial Intelligence & Komputasional Nusantara Jurnal Riset Manajemen

Romauli Nainggolan

Universitas Ciputra Surabaya

Author-ID : 603999

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Veterinary Other

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PENGARUH INFLUENCER MARKETING TERHADAP KEPUTUSAN PEMBELIAN SOMETHINC DI SURABAYA DIMEDIASI OLEH BRAND IMAGE Yasinta, Komang Lola; Romauli Nainggolan
PERFORMA Vol. 8 No. 6 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i6.3806

During the pandemic, the cosmetic industry in Indonesia has become one of the most profitable industries (Rizaty, 2021). The growth of the cosmetic industry has led to the emergence of continuous competitors, making it important to develop marketing strategies and possess knowledge about the factors that influence purchasing decisions in order to maintain a position amidst fierce competition. In a pre-survey conducted with 30 respondents aged between 17 and 50 years, it was found that influencer marketing and brand image are factors that influence the purchasing decisions of Somethinc products. Therefore, the purpose of this study is to determine the influence of influencer marketing (X) on the purchasing decisions (Y) of Somethinc products in Surabaya, with brand image (Z) as a mediating variable. The research method used in this study is SEM-PLS (Structural Equation Modelling-Partial Least Square), with Smart PLS as the analysis tool. The data used in this study are primary data collected through online questionnaires distributed via Google Form to 160 respondents. The results of this study indicate a significant influence of influencer marketing on brand image, as well as a significant influence of brand image on purchasing decisions. Furthermore, it was also found that brand image mediates the relationship between influencer marketing and purchasing decisions.

Pemberdayaan Kelompok Keluarga Berdaya (KKB) melalui Pelatihan Menjahit, Craft untuk Mempersiapkan Entrepreneur Pemula di Perumahan Griya Candramas Desa Pepe, Kecamatan Sedati, Kabupaten Sidoarjo, Jawa Timur Sitepu, Rismawati; Nainggolan, Romauli; Dewi, Liliana; Siahaan, Salmon Charles P.T.; Soetedja, Venny
Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Vol. 5 No. 2 (2023): Jurnal Leverage, Engagement, Empowerment of Community (LeECOM)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/leecom.v5i2.3700

Tujuan pengabdian masyarakat ini adalah mengembangkan model suksesi bisnis UKM, mempersiapkan entrepeneur sejati melaui pelatihan menjahit, memproduksi berbagai macam craft, serta memotivasi Kelompok Keluarga Berdaya (KKB). Memotivasi anggota Kelompok Keluarga Berdaya (KKB) dilakukan mengingat pendidikan nonformal seperti pelatihan ini sangat perlu dan urgent untuk memacu semangat agar tidak kendor dalam mengikuti pengembangan kelompok dan kemajuannya. Kegiatan ini berfokus pada satu kelompok KKB dan diharapkan akan berkembang kepada kelompok, wilayah yang lain dengan tetap melakukan inovasi-inovasi dalam bidang entrepreneur. Dengan adanya dukungan dari perangkat desa atau lurah setempat menjadikan kegiatan ini lebih spesifik dan sangat bermanfaat, serta mempermudah penyebaran informasi. Adanya pelatihan menjahit, pembuatan berbagai macam craft ini diharapkan akan mampu meningkatkan prekonomian keluarga, yang pada gilirannya di samping meningkatkan prekonomian keluarga juga dapat memberikan kebahagian dan kesehatan bagi anggota kelompok anggota Kelompok Keluarga Berdaya (KKB) secara umum dan secara khusus.

PEMEDIASIAN PERSEPSI MANFAAT PADA KUALITAS KONTEN DAN DESAIN LEARNING MANAGEMENT SYSTEM TERHADAP INTENSI BELAJAR BERKELANJUTAN Sienatra, Krismi; Romauli Nainggolan; Deandra Vidyanata; Yuli Kartika Dewi; I Gusti Bagus Yosia
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 1 (2021): Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v14i1.329

The covid-19 pandemic causes learning to be carried out boldly with the concept of e-learning. The learning providers must design their learning content on a cloud-based learning management system (LMS). The preparation of material content and learning design in the learning management system must be well organized so that users feel the benefits and will continue to use the learning management system as a learning tool. This paper aims to observe effect of design quality and content quality on the intensity of continuous learning by perceived usefulness as a mediating variable. The sample in this study were students who used the LMS to access learning material content that had been compiled completely and completely. The data analysis tool used was partial least square (PLS). The results showed that the quality content had no effect on continuance learning intentions and design quality had an effect on learning intentions with perceived usefulness.

The Effect of Product Quality and Price on Customer Loyalty through Customer Satisfaction Deby Gunawan; Romauli Nainggolan; Effendi, Laij Victor
Jurnal Entrepreneur dan Entrepreneurship Vol. 13 No. 1 (2024): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jee.v13i1.4379

Increasingly fierce competition in the fashion industry resulted in apparel or retail companies having to maintain loyalty from customers. This study aimed to examine and provide an in-depth description of the formation of customer loyalty in terms of product quality and price mediated by customer satisfaction. Data was obtained by distributing online questionnaires using a purposive sampling method to 140 customers who had purchased products of UNIQLO in Surabaya for more than two times. Data was analyzed using the Structural Equation Model – Partial Least Square (SEM-PLS) with the SmartPLS version 3.2.9. This study results that each product quality and price has a positive effect on customer satisfaction, customer satisfaction has a positive effect on customer loyalty, and product quality and price has a positive effect on customer loyalty, either directly or indirectly through the mediation relationship of customer satisfaction. Furthermore, this study also found that the effect of product quality on customer loyalty is on a similar level with the effect of price on customer loyalty. However, price effect on customer loyalty decreased with the mediation of customer satisfaction.

Pelatihan Pemasaran UMKM IRT Dengan Platform E-Commerce Shopee Di Kawasan Surabaya Barat Nainggolan, Romauli Nainggolan; Rambung, Etha; Tabita Hasianna Silitonga, Hanna
Humanism : Jurnal Pengabdian Masyarakat Vol 5 No 2 (2024): Agustus
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/hm.v5i2.16043

Hadirnya perempuan di dunia terja terbukti dapat meningkatkan kesejahteraan anggota keluarga. Bahkan bagi negara sumbangan kerja perempuan di ruang publik meningkatkan kemakmuran. Badan Pusat Statistik (BPS) mencatat, sebanyak 52,74 juta pekerja perempuan di Indonesia pada 2022. Pekerja Perempuan yang bekerja di sektor in-formal menjadi pilihan yang fleksibel secara waktu. Hal ini yang menjadi pilihan para ibu Rumah Tangga penderita ODHA untuk bekerja sehingga masuk dalam kategori UMKM. Peluang ini berlaku bagi usaha UMKM dalam meningkatkan pemasarannya di platform Shopee. Tujuan kegiatan ini untuk mengkaji dampak pelatihan pemasaran e-commerce shopee untuk usaha ibu rumah tangga pendertia ODHA di Kawasan Surabaya Barat. Teknik pengumpulan data dalam penelitian ini adalah wawancara terstruktur secara langsung dengan metode pre-test dan post-test. Semua infroman belum pernah memasarkan produknya di e-commerce Shopee. kesimpulan ada dua. Pertama, adanya peningkatan pengetahuan e-commerce sebesar 37%. Kedua, adanya peningkatan keterampilan menggunakan platform Shopee sebesar 30%. Hal ini berdampak makin lebarnya wilayah pemasaran pemilik UMKM.

TECHNOLOGY ACCEPTANCE MODEL (TAM): THE EFFECT OF FINANCIAL LITERACY ON EFFECTIVENESS OF USING QRIS ON MSME OWNERS IN INDONESIA Vebrillia Santoso; Romauli Nainggolan
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.11550

The purpose of this research is to analyze the impact of Financial literacy to the effectiveness of using QRIS that Technology Acceptance Model (TAM) as moderation variable, study on MSME owners in Indonesia. This research is quantitative and involves 3 variables. The independent variable is Financial literacy, the moderating variable is Technology Acceptance Model (TAM) and the variable dependent is the Effectiveness of using QRIS. The data analysis technique for this research uses Structure Equation Modeling (SEM). The sample for this research was determined using purposive sampling, with the sample criteria being MSME owners using QRIS in micro businesses in 4 (four) cities in Indonesia. A total of 204 MSME owners using QRIS participated in the research, coming from the cities of Medan, Bali, Makassar and Bali. The research instrument used a questionnaire distributed to MSME owners. The results of this research reveal that financial literacy has a positive effect on the effectiveness of using QRIS for MSME owners in Indonesia. Second, TAM can neither strengthen nor weaken the influence of financial literacy on the effectiveness of using QRIS for MSME owners in Indonesia.

PENGARUH PERSEPSI HARGA, ATMOSFER TEMPAT, DAN VARIASI MENU TERHADAP LOYALITAS PELANGGAN GISOE COFFEE SURABAYA Clarence, Kevin Cristoval Clarence; Dr. Romauli Nainggolan
PERFORMA Vol. 9 No. 2 (2024): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v9i2.3984

Abstract: Coffee industry can be considered as extensive industry. Recently the industry has undergone several developments and changes due to various phenomenon that occur. This thing also occurs at coffee industry for coffee to go. With the existing competition, of course each coffee shop has different characteristics of loyal customers. The purpose of this research is to be able to find out the influence of Price Perception, Store Atmosphere, and Menu Variation on Customer Loyalty of Gisoe Coffee Surabaya. The research that is done is quantitative research by using Likert scale questionnaire distribution method with the scale of 1 to 5. In this research, the population that is analyzed is active customers of Gisoe Coffee Surabaya that domicile in Surabaya. The questionnaire in this research is distributed to 160 respondents. In data analysis process, this research uses SPSS version 27. The result that is found is Price Perception variable influences significant positive on Customer Loyalty. Another result that is found is Store Atmosphere has significant positive influence on Customer Loyalty. The final finding that is obtained is Menu Variation has significant positive influence on Customer Loyalty. Thus, it can be stated that Price Perception, Store Atmosphere, and Menu Variation have influence significantly and all hypotheses are accepted Keywords: Price Perception, Store Atmosphere, Menu Variation, Customer Loyalty Abstrak: Industri kopi dapat dikatakan sebagai industri yang luas. Saat ini industri telah melalui beberapa perkembangan serta perubahan yang telah dilalui karena adanya beberapa fenomena yang terjadi. Hal ini juga terjadi pada industri kopi untuk coffee to go. Dengan adanya persaingan tersebut tentu masing-masing kedai kopi memiliki perbedaan karakteristik pelanggan yang loyal. Tujuan penelitian ini adalah untuk dapat mengetahui pengaruh dari Persepsi Harga, Atmosfer Tempat, dan Variasi Menu terhadap Loyalitas Pelanggan Gisoe Coffee Surabaya. Penelitian yang dilakukan merupakan penelitian kuantitatif dengan menggunakan metode penyebaran kuisioner skala Likert dengan skala 1 sampai dengan 5. Dalam penelitian ini, populasi yang diteliti merupakan pelanggan aktif Gisoe Coffee Surabaya yang berdomisili di Surabaya. Kuisioner dalam penelitian ini dibagikan kepada 160 responden. Dalam proses analisis data, penelitian ini menggunakan SPSS versi 27. Hasil yang ditemukan adalah variabel Persepsi Harga berpengaruh signifikan positif terhadap Loyalitas Pelanggan. Hasil yang ditemukan lainnya adalah Atmosfer Tempat memiliki pengaruh signifikan positif terhadap Loyalitas Pelanggan. Temuan terakhir yang diperoleh adalah Variasi Menu memiliki pengaruh signifikan positif terhadap Loyalitas Pelanggan. Dengan demikian, dapat dinyatakan bahwa Persepsi Harga, Atmosfer Tempat, dan Variasi Menu memiliki pengaruh secara signifikan dan seluruh hipotesis diterima. Kata kunci: Persepsi Harga, Atmosfer Tempat, Variasi Menu, Loyalitas Pelanggan

Supply Chain Management Model on Start-Up Business Nainggolan, Romauli
Jurnal Entrepreneur dan Entrepreneurship Vol. 8 No. 2 (2019): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Supply chain management is an important part in achieving the efficiency of the company. The supply chain for early-stage businesses is further compared to large and advanced businesses. This research offers a management model for the supply chain of non-F & B start-up businesses established by Universitas Ciputra students and discuss the strategy for planning raw materials from suppliers. The consideration of choosing the non-Food & Beverage businesses was merely because the products have longer physical endurance so they can be stored in warehouses for preparation, so it is assumed to have longer supply chain. The research respondents were 30 non-Food and Beverage start-up businesses operating more than two years. From the results of the study there were two findings. First, there are three kinds of supply chain management models adopted by the student's start-up business. Model 1 consist of Suppliers - Manufacturers - Distributors - Resellers - Consumers. Model 2 consist of Suppliers - Manufacturers - Resellers - Consumers. Model 3 consist of Suppliers - Retailers - Consumers. Second, in order to provide raw materials, 40% non-F & B student's start-up businesses using a small supplier strategy with two suppliers. 7% start businesses using many supplier strategies with four suppliers. Non-Food & Beverage businesses have longer physical endurance so they can be stored in warehouses for inventory

MODEL MANAJEMEN RANTAI PASOKAN PADA UMKM SURABAYA Nainggolan, Romauli
PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia Vol 1 No 1 (2018): PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia
Publisher : Perkumpulan Pendidik Kewirausahaan Indonesia (Perwira Indonesia)

There are 3,947 MSMEs registered in Surabaya city government. There are 3,947 MSMEs registered in Surabaya city government. 174 MSMEs in the area of West Surabaya. Activities of MSMEs from suppliers to customers was simply. It can be seen by observing 30 SMEs in western Surabaya. It can be seen by observing 30 SMEs in West Surabaya. The results of research there are 2 things (1) implementation of suppliers strategy, MSMEs in West Surabaya using strategy with 1 supplier is 10%. MSMEs in West Surabaya using strategy with 2 suppliers is 40%. MSMEs in West Surabaya using strategy with 3 suppliers is 40%. MSMEs in west Surabaya use many suppliers strategy with 4 - 5 suppliers that is 10%. (2) There are 4 supply chain management models. First, supplier – manufacturer - consumer. Second, suppliers – manufacturer-retailer – consumer. Third, supplier - distributor- customer. Fourth, supplier-retailer – consumer. Owners of MSMEs buy their own raw materials from the market, shops, shopsnearby. Then they do the manufacturing process by making their own products and directly sell them to consumers or sell them to new retailers to consumers.

Integration of Islamic Education and Entrepreneurship to Develop the Muslim's Economy in East Java Sitepu, Rismawati Br; Utami , Christina Whidya; Sembiring , Murpin Josua; Nainggolan, Romauli; Pranoto, Henry Susanto
JOM Vol 6 No 1 (2025): Indonesian Journal of Humanities and Social Sciences, March
Publisher : Universitas Islam Tribakti Lirboyo Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33367/ijhass.v6i1.6825

This study explores how integrating Islamic education with entrepreneurship can support the economic development of Muslims. Islamic education, which emphasizes values such as honesty, social responsibility, and perseverance, is believed to have the potential to shape an ethical entrepreneurial mentality. However, the integration between Islamic education and entrepreneurship has not been fully realized in practice, mainly due to the lack of a specific curriculum and systematic support from various parties. With a qualitative approach, this study uses an in-depth interview method with informants with a background in Islamic education and entrepreneurship. Informants were selected through purposive sampling to obtain an in-depth perspective. The results of the study indicate that the development of an Islamic curriculum, practical and field training, and the formation of an entrepreneurial mentality have an important role in building the character of ethical entrepreneurs, where values such as honesty, social responsibility, and perseverance are the foundation for the mindset of Muslim entrepreneurs. In addition, this integration can potentially strengthen the Muslim economy by creating entrepreneurs based on moral values.

Co-Authors anastasia cresentia BAHRUDI EFENDI DAMANIK Candra, Dwi Ayu Christiani, Natalia Christina Sudyasjayanti Christina Whidya Utami Cindy Honanta Clarence, Kevin Cristoval Clarence Cynthia Komala Ardy Damelia Basauli Tambunan Daniel Kurniawan Deandra Vidyanata Deby Gunawan Devi Rahnjen Wijayadne Dewi Mustikasari Immanuel Dhani Kurniawan Diana Syarifah Dwi Ayu Candra Endah Susilowati Endi Sarwoko Etha Rambung Fahrul Riza Fahrul Rizam Fatma Sari Dewi Febry, Timotius Flourencia Gabrielle Hernando Gusto Benyamin Messakh Hanna Tabita Hasianna Silitonga Harny, Dhia Hastuti Naibaho Henry Susanto Pranoto Heribertus Bao Lile Boro I Gusti Ayu Agung Silvia Wulan Dewi I Gusti Bagus Yosia Wiryakusuma Intan Sari Dewi Irantha Hendrika Kenang Jonathan Frederico Jonathan Stanislaus Junko Alessandro Effendy Karmila Ayu Wardani Keith Justine Thiotansen Kesumawati, Leni Krismi Budi Sienatra Laij Victor Effendi Liem Bambang Sugiyanto Liliana Dewi Magdalena Pangaribuan Maha, Linna Maria Cheryl Dumatubun Metta Padmalia Muchammad Lukman Affandi Murpin Josua Sembiring Natalia Christina Nocita Maria Novalita Fransisca Tungka Pakpahan, Rotua Pramana, Ida Bagus Gde Agung Yoga Pujiati, Rina Putry Angelita Lilo Rismawati br Sitepu Rismawati Sitepu Santoso, Vebrillia Sari, Dyah Wulan Siahaan, Salmon Charles P.T. Sienatra, Krismi Sinurat, Samfrianti Sitepu, Rismawati Siti Nur Khodiah Soetedja, Venny Sutrisno, Evelin Teofilus Teofilus Vebrillia Santoso Vica Natal Gabriella Siahaan Wasiaturrahma Yasinta, Komang Lola Yuli Kartika Dewi

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