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All Journal Kinerja E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis DEDIKASI JURNAL MAHASISWA JAM : Jurnal Aplikasi Manajemen Jurnal Akuntansi dan Pajak Jurnal Ekonomi dan Bisnis Edulitics (Education, Literature, and Linguistics) Journal Jurnal Abadimas Adi Buana Indonesian Journal of Learning Education and Counseling Share : Journal of Service Learning JOURNAL OF SCIENCE AND SOCIAL RESEARCH Jurnal Entrepreneur dan Entrepreneurship (JEE) JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Muara Ilmu Ekonomi dan Bisnis International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Jurnal Performa: Jurnal Manajemen dan Start-up Bisnis Bubungan Tinggi: Jurnal Pengabdian Masyarakat Management and Sustainable Development Journal Humanism : Jurnal Pengabdian Masyarakat International Journal of Multidisciplinary: Applied Business and Education Research Kontigensi: Jurnal Ilmiah Manajemen Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Prosiding Konferensi Nasional PKM-CSR PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia Parsimonia: Jurnal Akuntansi, Manajemen dan Bisnis Eduvest - Journal of Universal Studies Journal of Tourism, Culinary, and Entrepreneurship (JTCE) International Journal of Nursing and Midwifery Research Jurnal Abdimas Sosek (Jurnal Pengabdian dan Pembardayaan Masyarakat) Journal of Economics and Management Scienties Indonesian Journal of Humanities and Social Sciences Kitabah: Jurnal Pendidikan Sosial Humaniora Jurnal Inovasi Artificial Intelligence & Komputasional Nusantara Jurnal Riset Manajemen
Romauli Nainggolan
Universitas Ciputra
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The Moderating Role of Celebrity Endorsers in The Relationship Between Social Media Marketing Effort and Intention to Purchase Which Is Mediated by Brand Awareness at PT Sugarlab Royal Beauty Syarifah, Diana; Teofilus, Teofilus; Nainggolan, Romauli
Eduvest - Journal of Universal Studies Vol. 5 No. 5 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i5.51176

Abstract

In the digital era, social media has become a powerful platform for brand promotion, with celebrity endorsers playing a key role in influencing consumer behavior. This study aims to evaluate celebrity endorsers' impact on enhancing Miracle Face Mist Sugarlab's brand awareness and examine the relationship between social media marketing efforts, brand awareness, and purchase intention. A quantitative approach was employed, and data were analyzed using Multiple Regression Analysis (MRA) through the SPSS Process tool to test the proposed hypotheses. The study focused on identifying how digital celebrity endorsements affect brand perception and consumer decision-making. The findings indicate that both social media marketing activities and the presence of celebrity endorsers significantly increase brand awareness. Furthermore, brand awareness was found to affect consumers’ intention to purchase the product strongly. These results highlight the importance of strategic influencer collaboration and effective social media engagement in driving brand visibility and consumer interest. The implications of this research suggest that beauty and skincare brands can optimize marketing outcomes by leveraging well-targeted celebrity endorsers in digital campaigns, thereby enhancing consumer trust and purchase likelihood.
Exploring Digital Literacy Skills of Prospective Indonesian EFL Teachers Christiani, Natalia; Tungka, Novalita Fransisca; Nainggolan, Romauli
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 3 No. 7 (2022): International Journal of Multidisciplinary: Applied Business and Education Rese
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.03.07.20

Abstract

Understanding EFL students’ levels of digital literacy is a vital step to improve the quality of English teaching and learning. This paper explored the levels of digital literacy skills of prospective Indonesian EFL teachers in the matter of their readiness for the integration and implementation of digital tools in their language learning practices. The respondents were three hundred thirty-six students majoring in the English Language Education department across cultural regions in Indonesia. A questionnaire was distributed online to gather data. The data were then tabulated and interpreted descriptively. The analysis results reported that the prospective Indonesian EFL teachers’ level of digital literacy was moderate. The discussion in this paper focuses on their digital literacy skills in terms of creative, technological, personal security, internet safety, problem-solving, information, communication or netiquette, and navigation. The findings of this study will provide a useful reference to improve learning practices and the integration and implementation of digital tools in English teaching and learning contexts.
The influence of employee productivity and service quality of front office department on job satisfaction mediated by work motivation in the hospitality sector Pujiati, Rina; Nainggolan, Romauli; Sarwoko, Endi
Bahasa Indonesia Vol 5 No 1 (2025): APRIL 2025
Publisher : School of Tourism, Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jtce.v5i1.5440

Abstract

This study focuses on how staff productivity and service quality of the front office department affect job satisfaction, with work motivation as a mediating variable in the hospitality sector The objectives are to determine how employee productivity affects job satisfaction, evaluate how service quality affects job satisfaction, and examine how work motivation functions as a mediating factor among productivity, service quality, and job satisfaction. Front desk staff at a number of Indonesian hotels completed a questionnaire with a Likert scale of 1–5, which was used to gather data using quantitative methods. Job satisfaction, work motivation, service quality, and employee productivity were among the variables examined. Data analysis was conducted using SEM-PLS (Structural Equation Modeling-Partial Least Squares) in Smart-PLS statistical software. Validity and reliability testing were also conducted to make sure the study tool was suitable. The analysis on the 79 responses collected via google forms revealed that while job satisfaction is less significantly impacted, employee productivity and service quality have a considerable impact on work motivation. It is discovered that work motivation plays a significant part in raising job satisfaction.
Unlocking the Potential of Digital Payment: How Financial Habits Drive Digital Payment Adoption Among Indonesia's MSMEs Sutrisno, Evelin; Nainggolan, Romauli
Jurnal Aplikasi Manajemen Vol. 23 No. 1 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.1.07

Abstract

Financial literacy is essential for proficient financial management, impacting the utilization and enhancement of financial technology such as digital payment within Micro, Small, and Medium Enterprises (MSMEs). This study investigates the influence of financial literacy on the effectiveness of digital payment use, with financial behavior serving as a mediating variable. It also examines the moderating influence of gender in these connections to further the understanding of digital payment adoption dynamics. This study employed a quantitative methodology, utilizing Structural Equation Modeling (SEM) for data analysis. A purposive sampling strategy identified 192 MSME owners utilizing Quick Response Code Indonesian Standard (QRIS) from four Indonesian cities: Medan, Bali, Makassar, and Surabaya, reflecting diverse economic and technological environments. Data were collected using a structured questionnaire and processed with SmartPLS 4.0. The findings indicate that financial literacy substantially affects the effectiveness of QRIS use, both directly and indirectly through financial behavior. Owners of MSMEs possessing elevated financial literacy exhibit superior financial conduct, including systematic cash flow management, hence augmenting QRIS utilization. Gender is a moderating variable in the correlation between financial literacy and financial behavior, indicating disparities in financial habits among men and women. This study underscores the significance of customized financial education programs to improve financial literacy and practices among MSMEs. Optimizing QRIS adoption can improve financial transparency, operational efficiency, and competitiveness, facilitating Indonesia's shift towards a more inclusive and sustainable digital economy.
The Entrepreneurship, Socioeconomic Factors, and Motivation in Project-Based Learning Success: The Mediating Role of Self-Efficacy Nainggolan, Romauli; Yuli Kartika Dewi
Indonesian Journal of Learning Education and Counseling Vol. 8 No. 1 (2025): September
Publisher : ILIN Institute Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31960/ijolec.v8i1.3053

Abstract

Project-based learning has become one of the most favored learning methods in schools and universities. Therefore, it is important to examine how impactful this method is from the perspective of students' learning experiences. Project-based learning involves many students in interactive activities that affect them both individually and in groups. This research is a quantitative study aimed at examining the role of socio-economic factors, entrepreneurship, and student learning motivation on the success of project-based learning in the International Business course, mediated by the variable of self-efficacy. The analysis technique used is Structural Equation Modelling (SEM). The population consists of Management students who are taking courses using project-based learning. Data was collected through questionnaires distributed to 270 student respondents. The tool used was SEM-PLS. The findings of this study reveal three interesting points. First, learning motivation has a positive effect on self-efficacy. Second, self-efficacy influences the success of project-based learning. Third, student learning motivation impacts the success of project-based learning through the mediation of self-efficacy. This means that the higher the learning motivation, the greater its effect on learning outcomes. It is important for lecturers to provide motivational support to students in order to achieve learning objectives.
The Relationship Between Akidah Akhlak Teacher's Personality Competence and Moral Development of MAN Dairi Students Maha, Linna; Nainggolan, Romauli; Kesumawati, Leni
Kitabah: Jurnal Pendidikan Sosial Humaniora Vol 2, No 3 (2024)
Publisher : Yayasan Rahmat Islamiyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56114/kitabah.v2i3.11836

Abstract

This research aims to determine the personality competency of moral belief teachers, student morals and the relationship between the personality competency of moral belief teachers and student morals at MAN Dairi. The population in this study was all class X students, totaling 214 students. Sampling was carried out using a random sampling technique of 40 students. This research was conducted qualitatively using a case study approach. Data collection was carried out using library research and field research using thorough observation and interview techniques with teachers in the Aqidah Akhlak field of study and questionnaires distributed to students. The results of this research indicate that the personality competence of the moral aqidah teacher has a positive and significant influence on the morale of MAN Dairi students 
PENGARUH MANAJEMEN GEDUNG DAN STRATEGI PEMASARAN TERHADAP KEPUASAN DAN KESETIAAN PELANGGAN DIMEDIASI RENTAL PRICE Candra, Dwi Ayu; Nainggolan, Romauli; Christian, Timotius Febry
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 3 (2025): August 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i3.3599

Abstract

Abstract: Office buildings play a crucial role in supporting economic activities, particularly in business management. This research uses Plaza BRI Surabaya as a case study, given its position as an icon of Surabaya City that focuses on office space rentals with various hospitality facilities and services. In addition to understanding the operational effectiveness of building management in providing services and its impact on marketing, this research seeks to analyze the needs and preferences of businesses that wish to rent offices. This study adopts a quantitative method with surveys to collect data regarding tenant preferences, satisfaction levels, and the effectiveness of marketing strategies. Statistical analysis is used to identify patterns and relationships between variables. This research also applies a qualitative method through in-depth interviews with tenants and building managers to gain a deeper understanding of their experiences and expectations. This research is expected to contribute significantly to the development of effective and comprehensive office building rental marketing strategies. Keyword: Building Management, Office building, Marketing Strategies. Abstrak: Gedung perkantoran memainkan peran krusial dalam menunjang kegiatan ekonomi, terutama dalam pengelolaan bisnis. Penelitian ini menjadikan Plaza BRI Surabaya sebagai studi kasus, mengingat posisinya sebagai ikon Kota Surabaya yang fokus pada penyewaan ruang kantor dengan berbagai fasilitas dan layanan hospitality. Selain memahami efektivitas operasional manajemen gedung dalam pemberian layanan dan dampaknya pada pemasaran, riset ini berupaya menganalisis kebutuhan dan preferensi bisnis yang ingin menyewa kantor. Studi ini mengadopsi metode kuantitatif dengan survei untuk mengumpulkan data terkait preferensi penyewa, tingkat kepuasan, dan efektivitas strategi pemasaran. Analisis statistik digunakan untuk mengidentifikasi pola dan keterkaitan antar variabel. Penelitian ini juga menerapkan metode kualitatif melalui wawancara mendalam dengan penyewa dan pengelola gedung untuk memperoleh pemahaman yang lebih mendalam mengenai pengalaman dan harapan mereka. Riset ini diharapkan dapat berkontribusi signifikan pada pengembangan strategi pemasaran penyewaan gedung kantor yang efektif dan menyeluruh. Kata kunci: Manajemen Gedung, Gedung Perkantoran, Strategi Pemasaran.
TECHNOLOGY ACCEPTANCE MODEL (TAM): THE EFFECT OF FINANCIAL LITERACY ON EFFECTIVENESS OF USING QRIS ON MSME OWNERS IN INDONESIA Santoso, Vebrillia; Nainggolan, Romauli
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7 No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.11550

Abstract

The purpose of this research is to analyze the impact of Financial literacy to the effectiveness of using QRIS that Technology Acceptance Model (TAM) as moderation variable, study on MSME owners in Indonesia. This research is quantitative and involves 3 variables. The independent variable is Financial literacy, the moderating variable is Technology Acceptance Model (TAM) and the variable dependent is the Effectiveness of using QRIS. The data analysis technique for this research uses Structure Equation Modeling (SEM). The sample for this research was determined using purposive sampling, with the sample criteria being MSME owners using QRIS in micro businesses in 4 (four) cities in Indonesia. A total of 204 MSME owners using QRIS participated in the research, coming from the cities of Medan, Bali, Makassar and Bali. The research instrument used a questionnaire distributed to MSME owners. The results of this research reveal that financial literacy has a positive effect on the effectiveness of using QRIS for MSME owners in Indonesia. Second, TAM can neither strengthen nor weaken the influence of financial literacy on the effectiveness of using QRIS for MSME owners in Indonesia.
Pelatihan Pemasaran UMKM IRT Dengan Platform E-Commerce Shopee Di Kawasan Surabaya Barat Nainggolan, Romauli Nainggolan; Rambung, Etha; Tabita Hasianna Silitonga, Hanna
Humanism : Jurnal Pengabdian Masyarakat Vol 5 No 2 (2024): Agustus
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/hm.v5i2.16043

Abstract

Hadirnya perempuan di dunia terja terbukti dapat meningkatkan kesejahteraan anggota keluarga. Bahkan bagi negara sumbangan kerja perempuan di ruang publik meningkatkan kemakmuran. Badan Pusat Statistik (BPS) mencatat, sebanyak 52,74 juta pekerja perempuan di Indonesia pada 2022. Pekerja Perempuan yang bekerja di sektor in-formal menjadi pilihan yang fleksibel secara waktu.  Hal ini yang menjadi pilihan para ibu Rumah Tangga penderita ODHA untuk bekerja sehingga masuk dalam kategori UMKM. Peluang ini berlaku bagi usaha UMKM dalam meningkatkan pemasarannya di platform Shopee. Tujuan kegiatan ini untuk mengkaji dampak pelatihan pemasaran e-commerce shopee untuk usaha ibu rumah tangga pendertia ODHA di Kawasan Surabaya Barat. Teknik pengumpulan data dalam penelitian ini adalah wawancara terstruktur secara langsung dengan metode pre-test dan post-test. Semua infroman belum pernah memasarkan produknya di e-commerce Shopee. kesimpulan ada dua. Pertama, adanya peningkatan pengetahuan e-commerce sebesar 37%. Kedua, adanya peningkatan keterampilan menggunakan platform Shopee sebesar 30%. Hal ini berdampak makin lebarnya wilayah pemasaran pemilik UMKM.  
The Effect of Trust on M-Banking in Online Transactions on E-Customer Loyalty: A Theoretical Approach Frederico, Jonathan; Sarwoko, Endi; Nainggolan, Romauli
Eduvest - Journal of Universal Studies Vol. 5 No. 10 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i10.51402

Abstract

The intensifying competition in the digital banking sector, accelerated by shifts in consumer behavior, underscores the critical role of customer trust and satisfaction in fostering loyalty. This study investigates the effect of trust in mobile banking on e-customer loyalty, with re-use intention as a mediating variable, utilizing the Unified Theory of Acceptance and Use of Technology (UTAUT) framework. This research employs a quantitative descriptive approach to examine whether customer satisfaction and trust have a noteworthy impact on loyalty when using mobile banking, with re-use intention acting as a mediating variable. The study’s sampling strategy is snowball sampling, which is conducted randomly. Questionnaire data are used as the method to gather information for this investigation. Beginning with data collection, data reduction, data display, and conclusion explanation, the data analysis procedures are implemented in multiple phases. The findings, analyzed using SPSS, demonstrate that both customer trust and satisfaction significantly and positively influence loyalty. Furthermore, trust is found to significantly affect re-use intention, which, in turn, acts as a strong and significant mediator between trust and loyalty. The research model explains 95.4% of the variance in loyalty. The study implies that banks should prioritize building robust security and trustworthiness while enhancing user satisfaction to strengthen re-use intention and, ultimately, cultivate long-term customer loyalty in the competitive digital banking landscape.
Co-Authors Affandi, Muchammad Lukman anastasia cresentia BAHRUDI EFENDI DAMANIK Candra, Dwi Ayu Christiani, Natalia Christina Sudyasjayanti Christina Whidya Utami Cynthia Komala Ardy Damelia Basauli Tambunan Deandra Vidyanata Deby Gunawan Dewi Mustikasari Immanuel Dhani Kurniawan Dumatubun, Maria Cheryl Endah Susilowati Endi Sarwoko Etha Rambung Fatma Sari Dewi Febry, Timotius Frederico, Jonathan Gusto Benyamin Messakh Hanna Tabita Hasianna Silitonga Harfiani, Rizka Harny, Dhia Henry Susanto Pranoto Hernando, Flourencia Gabrielle I Gusti Bagus Yosia Wiryakusuma Intan Sari Dewi Irantha Hendrika Kenang Juli Maini Sitepu Junko Alessandro Effendy Karmila Ayu Wardani Keith Justine Thiotansen Kesumawati, Leni Krismi Budi Sienatra Laij Victor Effendi Liliana Dewi Lilo, Putry Angelita Magdalena Pangaribuan Maha, Linna Metta Padmalia Murpin Josua Sembiring Natalia Christina Novalita Fransisca Tungka Pakpahan, Rotua Pujiati, Rina Rismawati br Sitepu Santoso, Vebrillia Sari, Dyah Wulan Siahaan, Salmon Charles P.T. Sienatra, Krismi Sinurat, Samfrianti Sitepu, Rismawati Siti Nur Khodiah Soetedja, Venny Stanislaus, Jonathan Sutrisno, Evelin Syarifah Diana Permai Teofilus Teofilus, Teofilus Vebrillia Santoso Vica Natal Gabriella Siahaan Wasiaturrahma Yasinta, Komang Lola Yuli Kartika Dewi