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All Journal MEDIA KOMUNIKASI TEKNIK SIPIL Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Abdimas UNWAHAS : Jurnal Pengabdian Masyarakat UNWAHAS Media Aplikom Jurnal Informasi Sains dan Teknologi (ISAINTEK) Jurnal Cakrawala Informasi (JCI) Jurnal Pengabdian Teknik dan Ilmu Komputer (PETIK) International Journal of Economics and Management Research Jurnal Ilmiah Ekonomika & Sains Jurnal Pengabdian Kepada Masyarakat Magistrorum et Scholarium: Jurnal Pengabdian Masyarakat Jurnal Ekonomi Manajemen Akuntansi Jurnal Penelitian Sistem Informasi Jurnal Informasi Pengabdian Masyarakat Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat Science Technology and Management Journal (STMJ)
Andreas Tigor Oktaga, Andreas
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Peran Logo Sebagai Simbol Identitas, Kreativitas, dan Penunjang Online Marketing UMKM Batik Mangklek Andreas Tigor Oktaga; Prihati Prihati; Aji Priyambodo; Kristiawan Nurdianto; Martinus Apun Heses
ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat Vol. 3 No. 2 (2025): Jurnal Pengabdian dan Kemitraan Masyarakat (ALKHIDMAH)
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/alkhidmah.v3i2.1241

Abstract

Batik Mangklek MSME, located in Margosari Village, Kendal Regency, faces challenges in strengthening its visual identity and branding. These MSMEs need a logo design as a symbol of identity that can increase the attractiveness and differentiate the products in the market, especially in supporting online marketing. The objective of this activity is to design a logo that represents the cultural values and creativity of Batik Mangklek, which is expected to support their digital marketing strategy. The logo creation process involved surveys, interviews, and research on design trends and logo philosophies that match the characteristics of local batik. As a result, the logo successfully combines elements of local culture and creativity, with a philosophy that reflects the character of Batik Mangklek. The logo was handed over to Batik Mangklek MSMEs, along with usage guidelines on online promotional media and product packaging. In conclusion, the creation of this logo has a positive impact on strengthening the visual identity of Batik Mangklek MSMEs and increasing the effectiveness of digital marketing strategies, so that their products are more easily recognized and demanded by consumers.
Analisis Prioritas Platform E-Commerce Bagi Generasi Z Menggunakan Metode SAW Andreas Tigor Oktaga; Agus Ariawan
Jurnal Ekonomi Manajemen Akuntansi Vol. 30 No. 2 (2024): JURNAL EKONOMI MANAJEMEN AKUNTANSI
Publisher : sekolah Tinggi Ilmu Ekonomi Dharma Putra Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59725/ema.v30i2.238

Abstract

This study analyzes e-commerce platform preferences for digital marketing strategies among Generation Z students at the Institut Teknologi dan Bisnis Semarang using the Simple Additive Weighting (SAW) method. By evaluating four platforms (Tokopedia, Lazada, Shopee, TikTok) based on ease of use (25%), user experience (25%), promotions (15%), transaction security (15%), and product completeness (15%), the results show that Shopee leads (0.9333) with the best interface and features. TikTok (0.9080) excels in promotions but lacks security, Tokopedia (0.8820) remains consistent, while Lazada (0.8084) needs UX improvements. The implications suggest that platforms should optimize mobile interfaces, collaborate with influencers, and enhance visual search features to meet Gen Z’s demand for interactive experiences and economic value..
Peningkatan Kemampuan Bahasa Inggris Melalui Sosialisasi Penggunaan eBook 'Basic English' Berbasis EPUB di Kelurahan Gajahmungkur Ika Susanti; Andreas Tigor Oktaga; Heru Yulianto; Prihati Prihati; Agus Ariawan
Jurnal Informasi Pengabdian Masyarakat Vol. 3 No. 1 (2025): Februari : Jurnal Informasi Pengabdian Masyarakat
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jipm-nalanda.v3i1.1592

Abstract

English proficiency is becoming an increasingly essential skill in the global era. However, many elementary and middle school students, as well as their parents, are still unaware of the long-term benefits of mastering this language. This community service program aims to improve children's English skills through the socialization and training of using the Basic English eBook in EPUB format in Gajahmungkur Village. The program involved 15 parents, who were introduced to the importance of English and trained on how to use the eBook as a self-learning tool for their children. The results showed a positive response from participants, who found the eBook to be an engaging and accessible learning solution. However, some parents faced difficulties in using digital technology, indicating the need for further guidance. Overall, this program successfully raised awareness among parents and provided an effective learning tool to support their children's independent English learning at home.
STRATEGI MEMBANGUN LOYALITAS PELANGGAN MELALUI PENINGKATAN BRAND IMAGE PRODUK AMDK PADA AGEN XYZ Oktaga, Andreas Tigor; Yoki Nawan Gunara; Umi Fadlilah Hidayanti
Jurnal Ilmiah Ekonomika & Sains Vol 6 No 1 (2025): Mei 2025 : Jurnal Ilmiah Ekonomika & Sains
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jiesa.v6i1.508

Abstract

This research analyzes the formation of AMDK customer loyalty through hyper-local promotion mediated by brand image at the local distributor agent level, aiming to fill a research gap previously focused at the corporate level. A quantitative approach was employed, with data analyzed using Structural Equation Modeling (SEM) to test the causal relationships between variables. The findings reveal that hyper-local promotion significantly shapes brand image (β=0.63), and brand image has a strong impact on customer loyalty (β=0.73). Brand image acts as a dominant partial mediator with a high Variance Accounted For (VAF) of 83%, while the direct effect of promotion on loyalty is small (β=0.27). The predictive power of the model is also strong, with an R2 for brand image at 0.62 and for customer loyalty at 0.68. The study's implications highlight a key strategy for distributors: building a strong agent-level brand image through integrated hyper-local promotion is crucial for achieving sustainable customer loyalty. Theoretically, this research enriches the existing literature on hyper-local marketing by providing empirical evidence of the mediating role of brand image at the micro level.
FAKTOR – FAKTOR PENOPANG KETAHANAN UMKM PASCA PANDEMI COVID-19 DI INDONESIA: TINJAUAN ARTIKEL TERKINI Oktaga, Andreas Tigor; Kasidi; Riyono
Jurnal Ilmiah Ekonomika & Sains Vol 5 No 2 (2024): November 2024 : Jurnal Ilmiah Ekonomika & Sains
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jiesa.v5i2.515

Abstract

The COVID-19 pandemic has significantly affected various economic sectors, especially micro, small and medium enterprises (MSMEs) in Indonesia, which are the backbone of the economy. This study aims to investigate the factors that support the resilience of MSMEs after the pandemic by reviewing recent article from 2021 to 2024. Using a critical appraisal method, the research synthesizes findings from selected articles to highlight key strategies that enable MSMEs to adapt and thrive in a challenging environment. The findings indicate that factors such as digital technology adoption, innovative marketing strategies, creativity, religiosity, collaboration, financial support, and community engagement play a critical role in enhancing MSMEs resilience. The implications of these findings suggest that MSMEs should leverage these elements to improve competitiveness and sustainability, while policymakers can formulate effective strategies to support MSMEs recovery and growth in the post-pandemic era.
AUDIT SISTEM INFORMASI MENGGUNAKAN FRAMEWORK COBIT 5 PADA SIAKAD INSTITUT TEKNOLOGI DAN BISNIS (ITB) SEMARANG Anggun Putri Dwi Meilina; Aji Priyambodo; Andreas Tigor Oktaga
Jurnal Cakrawala Informasi Vol 4 No 2 (2024): Desember : Jurnal Cakrawala Informasi
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) - Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jci.v4i2.498

Abstract

This research aims to carry out an information system audit on the Academic Information System (SIAKAD) at the Institute of Technology and Business (ITB) Semarang by utilizing the COBIT 5 Framework. An information system audit is a crucial step to assess the effectiveness, effciency and security of the informatiion system operated by organization. COBIT 5 as an internationally recognized Framework, provides a structured approach to ensuring the governance and management of information technology effective.his research uses an evaluation methodology for key processes in COBIT 5, such as risk management, IT service management, and IT resource management, which are relevant to the implementation of SIAKAD. Data was obtained through interviews, observation and review of internal documents. The audit results comply with several COBIT 5 standards, although there are several areas that still require improvement to increase system perfomance and security. It is hoped that this researcher can provide strategic recommendations for ITB Semarang to optimize academic information systems, as well as become a reference for other institutions that wish to implement COBIT 5 in information system audits.
PENERAPAN METODE SAW UNTUK SISTEM PENDUKUNG KEPUTUSAN PEMILIHAN GURU TERBAIK PADA SMK TRIMULYA DI SEMARANG Rutna Anggaraeni; Oktaga, Andreas Tigor; Prihati; Martius Apun Heses; Kristiawan Nurdianto
Jurnal Cakrawala Informasi Vol 5 No 1 (2025): Juni : Jurnal Cakrawala Informasi
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) - Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jci.v5i1.587

Abstract

The purpose of this research is to reveal the advantages of the Simple Additive Weighting (SAW) method in measuring lecturer performance to produce the best lecturer assessment. This research uses Purposive Sampling technique in determining student participants in the SMK TRIMULYA to select five teachers who have provided learning to all participants. The criteria used are discipline, teaching, motivation and innovation. The results of this study obtained the calculation results, namely teacher 1 (G1) with a total of 0,62, teacher 2 (G2) with a total of 0,60, teacher 3 (G3) with a total of 0,80, teacher 4 (G4) with a total of 1,00, and teacher 5 (G5) with a total of 0,72. So it can be concluded that the decision support system using the SAW method shows that the highest score is teacher 4 (G4). The SAW method is expected to help SMK TRIMULYA to determine the best teachers in the following periods.
Pengenalan Quotes Sebagai Strategi Pemasaran Digital Pada Produk Gula Aren Desa Branjang Oktaga, Andreas Tigor; Yoki Nawan Gunara; Umi Fadlilah Hidayanti; Aji Priyambodo; Prihati; Agus Ariawan
Jurnal Pengabdian kepada Masyarakat STIE AKA Semarang Vol 4 No 2 (2025): Agustus 2025: Jurnal Pengabdian Kepada Masyarakat (ABDIMAS)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/abdimas.v4i2.637

Abstract

This Community Service activity was driven by the low adoption of digital marketing strategies among palm sugar-producing MSMEs in Branjang Village, Semarang Regency, Central Java. These MSMEs still rely on conventional marketing methods and have not fully utilized digital tools to communicate product value. The main goal of this program was to enhance the capacity of MSME actors to create emotionally and culturally relevant digital content using quotes. The method applied was a community-based participatory educational approach, starting from needs assessment to contextual quote creation training. The results showed that the quote-based strategy successfully increased awareness among MSME actors about the importance of emotional narratives in building product identity and consumer engagement. Significant shifts were observed in participants’ perceptions of social media, new initiatives to document production processes emerged, and meaningful quotes were developed reflecting the uniqueness and cultural values of local palm sugar. This approach was found to be effective, simple, and inclusive, bridging technical limitations with strong local potential.
Pengenalan Perdagangan Saham Bagi Mahasiswa Di Kecamatan Semarang Barat Adji Seputro; Andreas Tigor Oktaga; Gede Mandirta Tama; Made Konny Koswara; Nyoman Sri Padmini; Ida Ayu Gede Danika Esa Pradnyani
Jurnal Pengabdian kepada Masyarakat STIE AKA Semarang Vol 4 No 2 (2025): Agustus 2025: Jurnal Pengabdian Kepada Masyarakat (ABDIMAS)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/abdimas.v4i2.652

Abstract

This Community Service Program (PkM) aims to introduce the fundamentals and practices of stock trading to university students in Semarang Barat District. The program was conducted in collaboration with the Indonesia Stock Exchange Representative Office of Central Java 1. The methods included educational sessions, stock trading simulations, and interactive discussions. The results indicate an increased understanding among students regarding capital market mechanisms, investment instruments, and potential risks in stock trading. Furthermore, the program encouraged a mindset shift: students who initially perceived stocks as complex and high-risk instruments came to recognize the capital market as a transparent, legal, and accessible investment avenue. Theoretically, this activity aligns with literature highlighting the critical role of financial literacy and capital market education in shaping young investors’ behavior.
Co-Authors Aditya Eka Widyantoro Adji Seputro Agus Ariawan Aji Priyambodo Anggun Putri Dwi Meilina Bambang Widjanarko Susilo bunga aditi Chevy Herli Sumerli Frans Sudirjo Galuh Aditya Gede Mandirta Tama Heru Yulianto Heses, Martinus Apun I Nyoman Tri Sutaguna Ida Ayu Gede Danika Esa Pradnyani Ika Susanti Ika Susanti Ika Susanti Kasidi Kristiawan Nurdianto Kristiawan Nurdianto Kristiawan Nurdianto Lavenia Permata Sari Permata Sari Made Konny Koswara Martinus Apun Heses Martius Apun Heses Martius Apun Heses Nyoman Sri Padmini Prihati Prihati . Prihati Prihati Prihati Prihati Priyo Nugroho Adi Priyo Nugroho Adi Priyo Wibowo Putri, Marsiska Ariesta Ristanto, Hesti Riyono Rutna Anggaraeni S. Suripin Siska Narulita Suseno Darsono Susilo Adi Umi Fadlilah Hidayanti Widhy Setyowati Yoki Nawan Gunara