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Pengenalan Quotes Sebagai Strategi Pemasaran Digital Pada Produk Gula Aren Desa Branjang Oktaga, Andreas Tigor; Yoki Nawan Gunara; Umi Fadlilah Hidayanti; Aji Priyambodo; Prihati; Agus Ariawan
Jurnal Pengabdian kepada Masyarakat STIE AKA Semarang Vol 4 No 2 (2025): Agustus 2025: Jurnal Pengabdian Kepada Masyarakat (ABDIMAS)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/abdimas.v4i2.637

Abstract

This Community Service activity was driven by the low adoption of digital marketing strategies among palm sugar-producing MSMEs in Branjang Village, Semarang Regency, Central Java. These MSMEs still rely on conventional marketing methods and have not fully utilized digital tools to communicate product value. The main goal of this program was to enhance the capacity of MSME actors to create emotionally and culturally relevant digital content using quotes. The method applied was a community-based participatory educational approach, starting from needs assessment to contextual quote creation training. The results showed that the quote-based strategy successfully increased awareness among MSME actors about the importance of emotional narratives in building product identity and consumer engagement. Significant shifts were observed in participants’ perceptions of social media, new initiatives to document production processes emerged, and meaningful quotes were developed reflecting the uniqueness and cultural values of local palm sugar. This approach was found to be effective, simple, and inclusive, bridging technical limitations with strong local potential.
Pengenalan Perdagangan Saham Bagi Mahasiswa Di Kecamatan Semarang Barat Adji Seputro; Andreas Tigor Oktaga; Gede Mandirta Tama; Made Konny Koswara; Nyoman Sri Padmini; Ida Ayu Gede Danika Esa Pradnyani
Jurnal Pengabdian kepada Masyarakat STIE AKA Semarang Vol 4 No 2 (2025): Agustus 2025: Jurnal Pengabdian Kepada Masyarakat (ABDIMAS)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/abdimas.v4i2.652

Abstract

This Community Service Program (PkM) aims to introduce the fundamentals and practices of stock trading to university students in Semarang Barat District. The program was conducted in collaboration with the Indonesia Stock Exchange Representative Office of Central Java 1. The methods included educational sessions, stock trading simulations, and interactive discussions. The results indicate an increased understanding among students regarding capital market mechanisms, investment instruments, and potential risks in stock trading. Furthermore, the program encouraged a mindset shift: students who initially perceived stocks as complex and high-risk instruments came to recognize the capital market as a transparent, legal, and accessible investment avenue. Theoretically, this activity aligns with literature highlighting the critical role of financial literacy and capital market education in shaping young investors’ behavior.
Menavigasi Risiko Pembelian Online: Persepsi Konsumen Dalam Lanskap E-Commerce Oktaga, Andreas Tigor; Setyowati, Widhy
Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 1 (2024): MAGISMA:Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : Magister Manajemen STIE Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/magisma.v12i1.369

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E-commerce has changed the way consumers shop with convenience and access to a wide range of products. Qualitative research was conducted to understand how consumers specifically navigate risk, build trust, and deal with post-purchase psychological impacts in the e-commerce landscape. The research revealed that consumers perceive e-commerce as providing convenience and benefits in shopping, including time flexibility and diverse product choices. However, consumers are also aware of risks, such as product, delivery, data security and financial risks. Consumers exercise judgment by relying on product reviews, review ratings, and sales numbers to reduce risk or take risks. They manage risk by choosing familiar brands or stores and take active steps to deal with risks that may arise. The findings from this research provide valuable insights for e-commerce businesses with the aim of improving online transaction practices, minimizing risk uncertainty, and ultimately creating a more positive shopping experience for consumers. By understanding how consumers respond to risk and build trust, e-commerce businesses can better direct their efforts in creating a safer, more convenient and satisfying shopping environment
Pemahaman Literasi Keuangan Dan Manajemen Keuangan untuk pelaku UMKM di Kelurahan Pendrikan Lor,Kecamatan Semarang Tengah, Kota Semarang Susilo, Bambang Widjanarko; Andreas Heri Kurniawan; Andreas Tigor Oktaga; Siska Narulita; Nanik Qosidah; Galuh Aditya
Community : Jurnal Pengabdian Pada Masyarakat Vol. 3 No. 3 (2023): November : Jurnal Pengabdian Pada Masyarakat
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/community.v3i3.465

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Pengabdian kepada masyarakat ini bertujuan untuk memperkenalkan dan meningkatkan pemahaman tentang literasi keuangan dan manakemen keuangan dalam beberapa hal mencatat transaksi keuangan antara lain harga beli pertama kali, harga waktu djual, selisih kerugian jika tidak laku, dan serta menghitung laba rugi keuntungan atau kerugian sederhana bagi para pelaku UMKM di sekitar Kelurahan Pendrikan Lor, Semarang Tengah, Kota Semarang. Pendekatan ceramah yang menggunakan media visual sebagai alat pendukung, dan dilengkapi dengan sesi tanya jawab, terbukti sangat efektif dalam menyampaikan materi tersebut.
Penerapan Metode SAW Untuk Sistem Pendukung Keputusan Pemilihan Dosen Terbaik Program Studi S1 Sistem Dan Teknologi Informasi Institut Teknologi Dan Bisnis (ITB) Semarang Permata Sari, Lavenia Permata Sari; Andreas Tigor Oktaga
Jurnal Cakrawala Informasi Vol 4 No 1 (2024): Juni : Jurnal Cakrawala Informasi
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) - Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jci.v4i1.391

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The purpose of this research is to reveal the advantages of the Simple Additive Weighting (SAW) method in measuring the performance of the lecturer to produce the best lecturer assessment The research uses the purposive sampling method in determining the student participants who have received learning from the sample of the research, namely five lecturers at the S1 System and Information Technology (STI) Study Program of the Institute of Technology and Business (ITB) Semarang in the course of TA. 2020/2021-2022/2023 to give the assessment based on the criteria used, Pedagogical, Professional, Personality, Social. The results of this study obtained the calculations of docent 1 (A1) with a total of 0.85, docent 2 (A2) with a Total of 0.8, docent 3 (A3) with a Total of 0. 8, docent 4 (A4) with a totall of 0.6, and docent 5 (A5) with a TOTAL of 1.00. So it can be concluded that the decision support system using the SAW method showed that with the highest score of docents 5 (A5).
AUDIT SISTEM INFORMASI MENGGUNAKAN FRAMEWORK COBIT 5 PADA SIAKAD INSTITUT TEKNOLOGI DAN BISNIS (ITB) SEMARANG Anggun Putri Dwi Meilina; Aji Priyambodo; Andreas Tigor Oktaga
Jurnal Cakrawala Informasi Vol 4 No 2 (2024): Desember : Jurnal Cakrawala Informasi
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) - Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jci.v4i2.498

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This research aims to carry out an information system audit on the Academic Information System (SIAKAD) at the Institute of Technology and Business (ITB) Semarang by utilizing the COBIT 5 Framework. An information system audit is a crucial step to assess the effectiveness, effciency and security of the informatiion system operated by organization. COBIT 5 as an internationally recognized Framework, provides a structured approach to ensuring the governance and management of information technology effective.his research uses an evaluation methodology for key processes in COBIT 5, such as risk management, IT service management, and IT resource management, which are relevant to the implementation of SIAKAD. Data was obtained through interviews, observation and review of internal documents. The audit results comply with several COBIT 5 standards, although there are several areas that still require improvement to increase system perfomance and security. It is hoped that this researcher can provide strategic recommendations for ITB Semarang to optimize academic information systems, as well as become a reference for other institutions that wish to implement COBIT 5 in information system audits.
PENERAPAN METODE SAW UNTUK SISTEM PENDUKUNG KEPUTUSAN PEMILIHAN GURU TERBAIK PADA SMK TRIMULYA DI SEMARANG Rutna Anggaraeni; Oktaga, Andreas Tigor; Prihati; Martius Apun Heses; Kristiawan Nurdianto
Jurnal Cakrawala Informasi Vol 5 No 1 (2025): Juni : Jurnal Cakrawala Informasi
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) - Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jci.v5i1.587

Abstract

The purpose of this research is to reveal the advantages of the Simple Additive Weighting (SAW) method in measuring lecturer performance to produce the best lecturer assessment. This research uses Purposive Sampling technique in determining student participants in the SMK TRIMULYA to select five teachers who have provided learning to all participants. The criteria used are discipline, teaching, motivation and innovation. The results of this study obtained the calculation results, namely teacher 1 (G1) with a total of 0,62, teacher 2 (G2) with a total of 0,60, teacher 3 (G3) with a total of 0,80, teacher 4 (G4) with a total of 1,00, and teacher 5 (G5) with a total of 0,72. So it can be concluded that the decision support system using the SAW method shows that the highest score is teacher 4 (G4). The SAW method is expected to help SMK TRIMULYA to determine the best teachers in the following periods.
Social Media Marketing and Purchase Decisions Frans Sudirjo; I Nyoman Tri Sutaguna; Andreas Tigor Oktaga; Chevy Herli Sumerli A.; Bunga Aditi
International Journal of Economics and Management Research Vol. 2 No. 3 (2023): December : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i3.124

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The purpose of this study is to examine and analyze the effect of social media marketing on the number of visitors to Tekodeko Coffee in Semarang. Individuals that visited Tekodeko Coffee made up the research sample. This study used a sample size of 91 people drawn from original data collected via a questionnaire instrument. Validity testing, reliability testing, normality testing, multicollinearity testing, heteroscedasticity testing, and hypothesis testing with multiple linear regression analysis, coefficient of determination testing, t-test, and f-test are all part of the data analysis method. According to the findings of our study, the factors Social Presence (X1) and Media Richness (X2) have no significant influence on the frequency of visits to Tekodeko coffee in Semarang.
Implementation of a Web-Based Marriage Registration and Referral Information System at the Bandungan Sub-District Religious Affairs Office Dheavita Reza Artamevia; Aji Priyambodo; Marsiska Ariesta Putri; Andreas Tigor Oktaga
Proceeding of the International Conference on Electrical Engineering and Informatics Vol. 1 No. 2 (2024): July : Proceeding of the International Conference on Electrical Engineering and
Publisher : Asosiasi Riset Teknik Elektro dan Informatika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/iceei.v1i2.37

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The purpose of this research is to build a web-based information system for the Bandungan Sub-district Religious Affairs Office (KUA) that covers marriage registration, referral applications and receipt of marriage registration and referral reports. The research method used is the Research and Development (R&D) method. The R&D method is a research method used to produce certain products and test the effectiveness of these methods. In addition, this research uses the proven waterfall theory. The result of this research is to produce a web-based information system that is able to manage integrated marriage and referral registration data using R&D and Waterfall methods. This information system uses the PHP programming language and uses mysql data storage.
Development of a Web-Based Information System in Kebondowo Village Heluy Tiana Rosa; Aji Priyambodo; Andreas Tigor Oktaga
Proceeding of the International Conference on Electrical Engineering and Informatics Vol. 1 No. 2 (2024): July : Proceeding of the International Conference on Electrical Engineering and
Publisher : Asosiasi Riset Teknik Elektro dan Informatika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/iceei.v1i2.39

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This research aims to develop a web-based information system at the Kebondowo village office. This research was conducted by analyzing the extent to which the Kebondowo Village Office uses an effective information system. This system development uses PHP, HTML and MySQL programming languages with the waterfall model method with several stages, namely requirements analysis, design, development, testing, and maintenance. The results of the study can be concluded that the Kebondowo Village Information System that can support activities in Kebondowo Village to the community. The Kebondowo Village website has been designed and implemented to improve the quality of public services by presenting information about profiles, announcements, and village activity agendas. This initiative makes it easier for Kebondowo Village Officials to deliver information directly without intermediaries, as well as providing convenience for residents to access and receive accurate information, including about social assistance programs and other activity agendas in the village.