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All Journal Jurnal Ekonomi & Bisnis PNJ (JEKBIS PNJ) Kinerja JURNAL ILMU MANAJEMEN DAN BISNIS AdBispreneur SENTRALISASI Bisma: Jurnal Bisnis dan Manajemen SEIKO : Journal of Management & Business JURNAL EDUCATION AND DEVELOPMENT Jurnal Samudra Ekonomi dan Bisnis Business and Finance Journal The International Journal of Business Review (The Jobs Review) Maker: Jurnal Manajemen Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Responsive: Jurnal Pemikiran dan Penelitian Administrasi, Sosial, Humaniora dan Kebijakan Publik Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) International Journal of Science and Society (IJSOC) Jurnal Ilmu Multidisplin Eduvest - Journal of Universal Studies JANE (Jurnal Administrasi Negara) Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Journal of Indonesia Marketing Association
Pratami Wulan Tresna, Pratami Wulan
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Neuroscience Public Health Social Sciences Other

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Analysis of the Influence of Brand Image on Customer Loyalty Using Customer Satisfaction as an Intervening Variable Case Study at the Uni Kapau Jaya Restaurant, Bandung City Permadhi, Billy Maulana; Maulina, Erna; Tresna, Pratami Wulan
International Journal of Science and Society Vol 6 No 2 (2024): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v6i2.1142

Abstract

This study aims to analyze the influence of brand image on customer loyalty with customer satisfaction as an intervening variable at Uni Kapau Jaya Restaurant, Bandung. The research method used is causal research with a quantitative approach. The research object is Uni Kapau Restaurant Jaya known for its Minang cuisine. Data were collected through surveys and statistically analyzed using the Structural Equation Modeling (SEM) technique. The results show a positive influence of brand image on customer loyalty, and customer satisfaction mediates the relationship between brand image and customer loyalty. The practical implications of this study emphasize the importance of considering brand image and customer satisfaction in enhancing customer loyalty in the food and beverage industry.
Effect of Consumer Perception on The Purchase Decision of Children's Football Clothing Products: (Case Study on Shopee at Yuro Sport Store) Nalindah, Vivi; Chan, Arianis; Tresna, Pratami Wulan; Barkah, Cecep Safa'atul
KINERJA Vol. 26 No. 1 (2022): KINERJA
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v26i1.5263

Abstract

Business competition is getting tougher day by day for both small and large-scale businesses. And the Covid-19 pandemic has also greatly impacted the decline in sales, including the Yuro Sport Store which sells online at Shopee. The owner of the Yuro Sport Store wants to know whether there is a relationship that affects consumer perceptions of the decision to purchase children's soccer clothes at the Yuro Sport Store. By examining consumer perception variables consisting of sensation, organization, and implementation dimensions as well as purchasing decision variables consisting of product choices, brand choices, dealer choices, purchase amounts, purchase timings, and payment methods, researchers used the Pearson correlation test to determine the relationship between the two variables. And the results show the relationship between consumer perceptions of purchasing decisions. Researchers also propose development strategies, including designing attractive product photos on the main display and adding new product lines.
PENGENDALIAN KUALITAS PRODUK TEKSTIL MENGGUNAKAN METODE SIX SIGMA PADA DEPARTEMEN DYEING AND FINISHING PERUSAHAAN TEKSTIL Nugraha, Candra Nurdin; Arifianti, Ria; Tresna, Pratami Wulan
JANE - Jurnal Administrasi Negara Vol 17, No 2 (2026): JANE (Jurnal Administrasi Negara)-Februari 2026
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jane.v17i2.68954

Abstract

Penelitian ini bertujuan menganalisis pengendalian kualitas produk tekstil serta membandingkan pengendalian kualitas internal perusahaan dengan pendekatan Six Sigma pada departemen dyeing and finishing. Permasalahan penelitian berangkat dari kondisi tingkat kecacatan yang berfluktuasi dan pada periode tertentu melebihi batas toleransi perusahaan, meskipun sistem pengendalian kualitas internal telah diterapkan. Secara ilmiah, kondisi tersebut menunjukkan adanya gap antara kepatuhan standar mutu dan kemampuan sistem dalam mengendalikan variasi proses. Metode yang digunakan adalah Six Sigma dengan pendekatan DMAIC (Define, Measure, Analyze, Improve, dan Control). Tahap define mengidentifikasi cacat dominan dan karakteristik kualitas kritis, tahap measure mengukur kinerja melalui Defects Per Million Opportunities (DPMO) dan level sigma, tahap analyze menggunakan diagram Pareto dan diagram sebab akibat untuk menentukan akar penyebab, tahap improve menerapkan Failure Mode and Effect Analysis (FMEA) untuk menetapkan prioritas perbaikan berdasarkan Risk Priority Number (RPN), serta tahap control merancang checksheet dan evaluasi berkala guna menjaga keberlanjutan perbaikan. Hasil penelitian menunjukkan bahwa pengendalian kualitas internal masih berorientasi pada inspeksi akhir sehingga belum sepenuhnya menjaga stabilitas proses. Six Sigma memberikan pendekatan yang lebih sistematis dan berbasis data, sehingga memperkuat pengendalian variasi proses dan mendukung perbaikan berkelanjutan. This study aims to analyze textile product quality control and compare the company’s internal quality control system with the Six Sigma approach in the dyeing and finishing department. The research problem arises from fluctuating defect rates that exceeded the company’s tolerance limit in certain periods, even though an internal quality control system has been implemented. Scientifically, this indicates a gap between compliance with quality standards and the system’s ability to control process variation. The study applies the Six Sigma DMAIC framework (Define, Measure, Analyze, Improve, and Control). The Define phase identifies dominant defects and critical-to-quality characteristics. The Measure phase evaluates process performance using Defects Per Million Opportunities (DPMO) and sigma level. The Analyze phase employs Pareto charts and cause-and-effect diagrams to determine root causes of defects. The Improve phase uses Failure Mode and Effects Analysis (FMEA) to prioritize corrective actions based on Risk Priority Number (RPN). The Control phase designs checksheets and periodic evaluations to ensure sustainability of improvements. The results show that the company’s internal quality control remains largely inspection-oriented and has not fully ensured process stability. In contrast, Six Sigma provides a more systematic, data-driven approach that strengthens process variation control and supports continuous improvement.  
Analysis and Proposed Strategies to Improve Consumer Purchasing Decisions on Sean's Production Houses Through the Website Zaluchu, Annette Zaneta; Barkah, Cecep Safa'atul; Chan, Arianis; Tresna, Pratami Wulan
Journal of Indonesia Marketing Association (IMA) Vol. 1 No. 2 (2023)
Publisher : Indonesia Marketing Association (IMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69477/ima.v1i2.8

Abstract

Sean's Production House is a company that specializes in branding & design, social media management, photography and digital marketing. GWI (Q3 2021) shows that 60.6% of people buy products or services online. This fact shows that the internet marketing and selling market is very large in Indonesia, so the market for Sean's Production House is very broad. However, after two years, only some consumers make purchasing decisions through the website. Companies need to spend a lot of money to create a website; the effort is also a lot. Due to these reasons, Sean's Production House closed its website in early 2022 because it was not making a profit. Sean's Production House requires the right business strategy to overcome this. After observations and interviews, the researcher realized that several factors made potential customers hesitate to purchase through the website. These factors relate to the gap between consumer expectations and the implementation of the website. Design thinking analysis is used to make a strategy to overcome it.
PEMILIHAN LOKASI GUDANG MENGGUNAKAN METODE CENTER OF GRAVITY PADA PERUSAHAAN BRANKAS Khirana, Tertya; Arifianti, Ria; Tresna, Pratami Wulan
Responsive: Jurnal Pemikiran Dan Penelitian Administrasi, Sosial, Humaniora Dan Kebijakan Publik Vol 8, No 4 (2025): Responsive: Jurnal Pemikiran Dan Penelitian Administrasi, Sosial, Humaniora Dan
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/responsive.v8i4.68024

Abstract

Perencanaan pemindahan gudang utama ke daerah lain menjadi salah satu pertimbangan perusahaan saat ini. Permasalahan yang melatarbelakanginya adalah keterbatasan luas gudang eksisting, akses jalan yang terlalu sempit untuk dilalui kendaraan berukuran besar, dan kontrak sewa yang akan segera berakhir. Namun, perusahaan belum memiliki alternatif lokasi yang sedang dipertimbangkan sehingga tujuan dari penelitian ini adalah untuk menentukan lokasi gudang yang paling optimal menggunakan metode center of gravity sebagai usulan awal. Metodologi kuantitatif dengan jenis pendekatan deskriptif digunakan dalam penelitian ini, disertai dengan analisis statistik deskriptif dan paired samples t-test. Berdasarkan perhitungan pada 411 titik lokasi, hasil menujukkan lokasi yang diusulkan berada di daerah Lambangjaya, Kecamatan Tambun Selatan, Kabupaten Bekasi. Terdapat peningkatan total jarak pengiriman apabila perusahaan menempatkan gudang utama ke lokasi yang diusulkan. Di sisi lain, terjadi penurunan jarak tempuh antara lokasi gudang yang diusulkan dan pabrik. Kondisi ini berpotensi mengurangi biaya transportasi inbound dan berkontribusi dalam menekan total biaya logistik secara keseluruhan. Namun demikian, mengetahui bahwa temuan lokasi dalam penelitian ini hanyalah usulan, diperlukan analisis yang lebih mendalam untuk mengetahui kelebihan dan kekurangan opsi lokasi. The plan to relocate the main warehouse to another area is currently one of the company’s key considerations. The underlying issues include the limited space of the existing warehouse, narrow road access that restrics large vehicles, and the lease contract that will expire soon. However, the company hasn’t identified any alternative locations. Therefore, this study aims to determine the most optimal warehouse location using the center of gravity method as an initial proposal. A quantitative methodology with a descriptive approach was used in this research, followed by descriptive statistical analysis and paired samples t-test. Based on calculations from 411 location points, the proposed site is located in Lambangjaya, Tambun Selatan, Bekasi Regency. The results indicate an increase in total delivery distance if the company relocated the main warehouse to the proposed site. On the other hand, the travel distance between the proposed site and the factory becomes shorter. Hence, the inbound transportation cost might decrease and the overall logistics cost becomes more efficient. Nevertheless, since the proposed location is a preliminary finding, further analysis is required to assess the advantages and disadvantages of the option.
ANALISIS PERFORMANCE MANAGEMENT KARYAWAN HOTEL THE JAYAKARTA SUITES BANDUNG Trivera, Cheryl; Muhyi, Herwan Abdul; Tresna, Pratami Wulan
Jurnal Education and Development Vol 14 No 1 (2026): Vol 14 No 1 Januari 2026
Publisher : Institut Pendidikan Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37081/ed.v14i1.7559

Abstract

Penelitian ini bertujuan untuk menganalisis penerapan manajemen kinerja karyawan di Hotel The Jayakarta Suite Bandung dengan mengacu pada lima tahap dalam siklus manajemen kinerja menurut Aguinis (2019), yaitu prerequisites, performance planning, performance execution, performance assessment, dan performance review. Metode yang digunakan adalah kualitatif dengan pendekatan deskriptif, melalui teknik wawancara mendalam, observasi, dan dokumentasi. Informan dalam penelitian ini terdiri dari Head of Human Resources Department, Head of Department dari dua departemen, Training Coordinator, serta beberapa karyawan pelaksana. Hasil penelitian menunjukkan bahwa praktik manajemen kinerja telah berjalan cukup baik dan mencerminkan tahapan yang dijelaskan oleh Aguinis (2019), seperti adanya pembagian job description yang jelas, pelatihan berkala, evaluasi berbasis core value perusahaan, serta komunikasi umpan balik dua arah. Namun demikian, ditemukan bahwa pemahaman sebagian karyawan terhadap konsep dan tujuan manajemen kinerja belum merata. Kondisi ini menunjukkan bahwa meskipun praktik manajemen kinerja sudah mengarah sesuai teori, diperlukan peningkatan komunikasi internal dan sosialisasi sistem secara menyeluruh agar seluruh karyawan memiliki pemahaman yang sama. Dengan demikian, penerapan manajemen kinerja di Hotel The Jayakarta Suite Bandung dapat terus dikembangkan untuk mendukung peningkatan kinerja individu dan pencapaian tujuan strategis organisasi, sebagaimana ditegaskan dalam kerangka teoritis Aguinis.
UNDERSTANDING WHY LEGENDARY RESTAURANTS IN BANDUNG HOLD A SPECIAL PLACE IN CONSUMERS' HEARTS Achmada, Aurora Yupita; Chan, Arianis; Tresna, Pratami Wulan
Jurnal Bisnis dan Keuangan Vol 10 No 2 (2025): Business and Finance Journal
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/bfj.v10i2.6930

Abstract

The emergence of new eateries with creative and contemporary approaches has made the culinary sector more competitive. Legendary eateries have proven resilient in the face of this, continuing to operate for decades or even centuries. These eateries offer a distinctive environment for understanding the elements that ensure their sustainability by fusing historical relevance with evolving customer tastes. A more thorough examination of these interactions in renowned restaurants is required, despite previous research emphasizing the significance of consumer experience, customer loyalty, and multichannel behavior. By examining the variables with the highest average ratings, such as customer experience, multichannel behavior, customer loyalty, and visit frequency, this study seeks to identify the critical success aspects of iconic restaurants in Bandung. We gathered data through questionnaires, interviews, and observations at four renowned restaurants, using a descriptive-quantitative methodology. The findings reveal that sensory comfort, emotional fulfillment, and transaction convenience strongly influence positive customer experiences. The simplicity of accessing information and the seamless transactions enabled by digital platforms support multichannel behavior. Product pleasure, intriguing experiences, and motivating interactions all increase customer loyalty. The majority of patrons show regular engagement by coming to the eateries once a month. In conclusion, iconic eateries in Bandung remain relevant by meeting customer demands, cultivating enduring relationships with patrons, and balancing their historical character with digital advances. T o obtain a more comprehensive understanding of cultural heritage preservation in the digital age, future studies should examine the long-term effects of these variables and broaden their geographic scope.
Co-Authors Achmada, Aurora Yupita Alia , Lily Arianis Chan Azzahra, Anandita Salsabila Azzahra, Farah Putri Bambang Hermanto Barkah, Cecep Barkah, Cecep Safa'atul Barkah, Cecep Safa’atul Cecep Safaatul Barkah Erna Maulina Fajrina, Erika Larasati Fildy Eka Wisudastuti, Fildy Eka Herdiyani, Sankist Herwan Abdul Muhyi Irfani, Karina Imelia Irpansyah, Muhamad Alvi Iwan Sukoco Khirana, Tertya Maulydia Maharani, Maulydia Medina, Fathin Aisyah Nalindah, Vivi Neysa, Talitha Nugraha, Candra Nurdin Nurillah Jamil Achmawati Novel Permadhi, Billy Maulana Raden Marsha Aulia Hakim Rahayu, Fitriani Ramadhani, Salsabilla Rizki Ria Arifianti Tetty Herawaty, Tetty Thirafi, Luthfi Trivera, Cheryl Ulutürk, Zeynep Sena Widodo, Teguh Heri Yiğitsoy, Ezgi Zaluchu, Annette Zaneta Zharifah, Nasywa