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All Journal Ekonomi Bisnis Jurnal Ekonomi & Bisnis PNJ (JEKBIS PNJ) Kinerja Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JURNAL ILMU MANAJEMEN DAN BISNIS AdBispreneur Jurnal Manajemen International Humanities and Applied Science Journal IJEBD (International Journal Of Entrepreneurship And Business Development) SENTRALISASI Bisma: Jurnal Bisnis dan Manajemen SEIKO : Journal of Management & Business JURNAL EDUCATION AND DEVELOPMENT Owner : Riset dan Jurnal Akuntansi Jurnal Samudra Ekonomi dan Bisnis Jurnal Bisnis dan Kewirausahaan Business and Finance Journal The International Journal of Business Review (The Jobs Review) Maker: Jurnal Manajemen Journal of Business and Applied Management JURNAL LENTERA BISNIS Kumawula: Jurnal Pengabdian Kepada Masyarakat International Journal of Economics, Business and Accounting Research (IJEBAR) Business Journal : Jurnal Bisnis Dan Sosial Dinasti International Journal of Education Management and Social Science Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Responsive: Jurnal Pemikiran dan Penelitian Administrasi, Sosial, Humaniora dan Kebijakan Publik Jurnal Manajemen dan Bisnis Kreatif Jurnal Riset Akuntansi dan Manajemen Malahayati (JRAMM) Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Bahtera Inovasi Jurnal USAHA International Journal of Science and Society (IJSOC) Jurnal Ilmu Multidisplin Journal of Business Studies and Management Review Eduvest - Journal of Universal Studies Jurnal Ekonomi, Bisnis, dan Akuntansi JANE (Jurnal Administrasi Negara) Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Siber Transportasi dan Logistik Journal of Indonesia Marketing Association Journal of Ekonomics, Finance, and Management Studies Jurnal Sekretaris & Administrasi Bisnis
Pratami Wulan Tresna, Pratami Wulan
Universitas Padjajaran
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The Impact of Customer Satisfaction on Repurchase Intention (Surveys on Customer of Bloomythings) Nurul Tufahati; Cecep Safa'atul Barkah; Pratami Wulan Tresna; Arianis Chan
Journal of Business & Applied Management Vol 14, No 2 (2021): Accredited by Ministry of Research, Technology and Higher Education of the Repu
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jbam.v14i2.3098

Abstract

This  study  seeks  to  determine  whether  customer  satisfaction  influences  repurchase  intentions  from Bloomythings'  customers  and  to  implement  strategies  to  increase  consumer  satisfaction  and  repurchase intention of Bloomythings. The resources obtained are then analyzed using quantitative research methods by conducting validity and reliability tests, normality tests, heteroscedasticity tests, and simple linear regression analysis  to  determine  the  effect  of  customer  satisfaction  on  repurchase  intention.  This  kind  of  survey  is  a survey supported by the distribution of questionnaires as a data collection tool. The samples in this study are customers from Bloomything who have  made purchases on Bloomythings products. The results showed that customer satisfaction had a positive and significant impact on repurchase intention.
ANALYZE THE EFFECTIVENESS OF TWITTER AS AN EWOM MEDIA (STUDY ON TENSAYAA'S GROUP ORDER) Sekar Nathasya Hermawan; Cecep Safa'atul Barkah; Arianis Chan; Pratami Wulan Tresna
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 1 (2022): IJEBAR
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i4.3947

Abstract

Electronic word of mouth is a form of marketing with a high credibility because it comes from consumers who have experience with related products. Electronic word of mouth is also quite effective because one individual with another individual does not need to meet face to face and can be easily found on any media. The purpose of this research is to find out how effective Twitter is as an electronic word of mouth media for Tensayaa group order business and what marketing strategies are suitable to increase Tensayaa group order electronic word of mouth on Twitter. The method in this research is descriptive quantitative, with purposive sampling, where the population of this research is the Twitter followers of Tensayaa group order, and a sample of 227 respondents was found with the minimum determination of respondents is determined using the slovin formula. This research was also tested for validity, reliability, and descriptive statistics. The results of this research show that Twitter is an effective social media for conducting electronic word of mouth processes in the Tensayaa group order business by being reviewed through seven measurement dimensions.
Peran Gaya Kepemimpinan Transformasional dan Transaksional dalam Penerapan Strategi Bisnis Masa Pandemi Covid-19: Studi Kasus pada BUMD X Jajang Ginanjar; Bambang Hermanto; Pratami Wulan Tresna
Bahtera Inovasi Vol 5 No 2 (2022): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen Fakultas Ekonomi UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v5i2.3966

Abstract

The Covid-19 pandemic has had a devastating impact on organizations. Organizational leaders must have competencies that are ready to face rapid environmental changes. Leaders are required to always be at the forefront and influence their subordinates to keep working optimally even in unexpected situations. As one of the affected organizations, Regional Owned Enterprises (ROE) X is trying to survive. This study discusses the leadership style of BUMD X leaders during the pandemic which involves the implementation of business strategies. The results show that the combination of transactional and transformational leadership styles is carried out by leaders in BUMD X, autocratic leadership styles have a bad effect, and transactional and transformational leadership styles can be applied to business strategies during the Covid-19 pandemic. Therefore, the results obtained in this study are expected to be input for academics and business leaders to be applied to various similar and dissimilar organizations.
ANALISIS GAYA KEPEMIMPINAN DALAM SEKTOR BISNIS PROPERTI DI MASA PANDEMI COVID-19 Hasan Al Farisi; Bambang Hermanto; Pratami Wulan Tresna
Jurnal USAHA Vol 3, No 1 (2022): Juni
Publisher : Universitas Indraprasta PGRI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/juuk.v3i1.868

Abstract

 Penelitian ini bertujuan untuk mengedentifikasi gaya kepemimpinan yang digunakan oleh pengusaha sukses di sektor bisnis properti serta dampak gaya kepemimpinannya dalam menghadapi pandemi Covid-19 bagi karyawan-karyawannya. Penelitian ini menggunakan metode kualitatif serta data primer yaitu data yang diperoleh berasal dari narasumber utama yang diwawancarai untuk menjawab secara eksplisit permasalah yang diangkat di dalam penelitian ini. Hasil penelitian menunjukkan bahwa gaya kepemimpinan demokratis dan transaksional digunakan oleh narasumber sebagai cara untuk menghadapi pandemi Covid-19 dan menjaga agar perusahaan tetap dalam kondisi baik walau lingkungan sedang tidak baik-baik saja. Kesimpulan menunjukkan bahwa gaya kepemimpinan demokrasi dapat dijadikan metode yang ideal dalam menyelesaikan persoaalan yang tak terduga seperti Covid-19 sehingga seluruh elemen anggota perusahaan terlibat dalam pencarian solusi terbaik bersama-sama.
Analysis of Company Performance Assessment Using the Balanced Scorecard Ogi Maulana Firli; Pratami Wulan Tresna; Tetty Herawati
Owner : Riset dan Jurnal Akuntansi Vol. 7 No. 1 (2023): Article Research Volume 7 Issue 1, Januari 2023
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/owner.v7i1.1205

Abstract

Performance is a description of the level of achievement of the implementation of a policy in realizing the goals, objectives, mission and vision of the organization contained in the work plan of an organization. Performance measurement is the periodic determination of the operational effectiveness of an organization, part of the organization and its personnel, based on predetermined goals, standards and criteria. Balanced Scorecard is an alternative method used by companies to manage company performance more comprehensively, not only limited to financial performance, but extends to non-financial performance, such as customer perspective, internal business processes, and learning and growth. This study aims to identify the company's performance appraisal with a balanced scorecard whose data were obtained from related journals in 1999–2022. The population in this study is an article on the company's performance appraisal with a balanced scorecard in the years 1099-2022 which was published on Scopus. Based on the Inclusion and Exclusion Criteria, the number of samples in this study was 18 articles. The method used in this study is a systematic mapping study (SMS). SMS is rooted in the study literature review (SLR). The SLR method is used to identify, review, evaluate, and interpret all available research with topic areas of interest to phenomena, with specific relevant research questions. With the use of the SLR method, a systematic review and identification of journals can be carried out, which in each process follows the steps or protocols that have been set. The results show that from 18 research articles that have been systematically mapped, researchers classify articles based on the research method approach with the topics discussed, namely: Balanced Scorecard with a research focus Balanced Scorecard is used to get a complete understanding of company performance (in terms of financial perspective, customer perspective, internal business processes, learning and growth) with its competitors. While the dominant method used in research on corporate performance appraisal with the balanced scorecard is the qualitative method.
Perilaku dan Keterampilan Kepemimpinan di PT.X: Pendekatan Kualitatif Eksploratif Richa Nahdalaily Fathara; Bambang Hermanto; Pratami Wulan Tresna
Jurnal Riset Akuntansi dan Manajemen Malahayati Vol 11, No 2 (2022): Akuntansi Keuangan dan Bisnis
Publisher : Universitas Malahayati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33024/jrm.v11i2.5681

Abstract

Leadership has become an important part of organizational development to achieve a sustainable competitive advantage in responding to an increasingly uncertain business environment. Therefore, it is important to identify which specific behaviours and skills a leader must possess to achieve success in business. Without defining the required leadership behaviours and skills, companies may fail to optimize their leadership outcomes. The purpose of this study was to explore the types of leadership behaviours and skills adopted by PT.X operating in Pekanbaru, Riau and their goals in adopting these skills. It aims to determine the essential skills for entrepreneurial leadership in achieving success. The focus of this research specifically focuses on leadership at PT.X which is engaged in the culinary business sector in Pekanbaru. This research identifies nine skill categories which are the behaviours and skills possessed by leaders in this sector.
SOSIALISASI LITERASI KEUANGAN PADA PELAKU USAHA KECIL KOMUNITAS BUYS UNPAD Nenden Kostini; Ratna Meisa Dai; Pratami Wulan Tresna
Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Vol 11, No 3 (2022): September, 2022
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/dharmakarya.v11i3.29997

Abstract

Literasi keuangan masyarakat di Indonesia masih dikategorikan rendah. Rendahnya tingkat literasi keuangan tersebut dapat menjadi indikasi bahwa pengetahuan masyarakat khususnya yang berkaitan dengan pengelolaan keuangan, baik untuk personal maupun unit usaha masih kurang baik. Hal ini dapat berdampak pada kesalahan dalam pengambilan keputusan keuangan yang salah. Oleh karena itu, banyak pihak yang berusaha untuk dapat meningkatkan literasi keuangan masyakarat di Indonesia. Salah satu khalayak masyarakat yang menjadi sasaran kegiatan pengabdian pada masyarakat ini adalah pelaku usaha Komunitas Buys Unpad. Adapun yang menjadi pertimbangannya adalah masih ada pelaku usaha kecil yang belum memiliki wawasan pengetahuan keuangan yang baik. Kegiatan untuk meningkatkan literasi keuangan yang dipilih adalah dalam bentuk sosialisasi. Kegiatan sosialisasi literasi keuangan pada pelaku usaha Komunitas Buys Unpad dilakukan dalam bentuk Zoom Conference dengan menampilkan narasumber yang berkompeten dalam aspek keuangan. Berdasarkan hasil evaluasi kegiatan yang dikumpulkan dalam Google Form dapat diketahui bahwa kegiatan sosialisasi literasi keuangan para pelaku usaha mengalami peningkatan meskipun tidak secara signifikan
INFLUENCE AND STRATEGY OF CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMER SATISFACTION AND CUSTOMER LOYALTY IN MICRO AND MEDIUM ENTERPRISES Sania Imalia Qalbi; Arianis Chan; Cecep Safa'atul Barkah; Pratami Wulan Tresna
Jurnal Ilmiah Ekonomi Bisnis Vol 27, No 3 (2022)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/eb.2022.v27i3.5438

Abstract

A good and growing business is a business that has loyal customers. Loyal customers are one of the reasons why businesses can grow rapidly and stay long standing. Loyal customers are not only about repeat purchases, but with satisfaction and referring to others is also a form of loyal customers. This is felt by Benari, a local fashion brand that is currently developing. Even though they have experienced it, Benari still feels that customer loyalty in Benari is still low. Therefore, it is studied through Customer Loyalty analysis and looking for strategies to increase Customer Loyalty. The analytical method of this research uses a quantitative descriptive approach, with data sources through Focus Group Discussion, questionnaires with 152 respondents, and literature review. The results of this study indicate that customer loyalty in Benari is very good, but still requires a strategy to increase customer loyalty. This strategy can be pursued through flash sales and cross selling strategies. By implementing this strategy, it is hoped that Benari can increase customer loyalty and sales 
THE INFLUENCE OF EXPERIENTIAL MARKETING ON REPURCHASE INTENTION (STUDY AT MARASOE) Reynaldi Eka Putra; Pratami Wulan Tresna; Cecep Safaatul Barkah; Arianis Chan
Journal of Business Studies and Management Review Vol. 5 No. 1 (2021): JBSMR, Vol. 5 No.1, December 2021
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (419.489 KB) | DOI: 10.22437/jbsmr.v5i1.16079

Abstract

Marasoe is an online fashion business that sells women's products. In this era, the increasing number of fashion businesses makes Marasoe have to do experiential marketing to make a memorable experience for the consumer. A memorable experience will lead to a positive response, such as a repurchase intention. This research investigates the influence of experiential marketing on repurchase intention at Marasoe. This study uses quantitative research methods, and data gained using primary sources from questionnaires and secondary. The total sample involves 83 respondents who were selected by the purposive sampling technique. This study shows that experiential marketing has a significant influence on repurchase intention, either partially or simultaneously.
ELECTRONIC WORD OF MOUTH MARKETING STRATEGY ANALYSIS ON SOCIAL MEDIA INSTAGRAM NANINE.ID Nina Lestari; Cecep Safa'atul Barkah; Pratami Wulan Tresna; Arianis Chan
International Humanities and Applied Science Journal Volume 5, Issue 2, 2022
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this research is to determine the dimension of electronic word-of-mouth (eWOM) consisting of intensity, the valence of opinion, and content applied in social media Instagram nanine.id. The population in this study is Instagram users who have visited nanine.id Instagram profile and heard about or used eWOM to get information about buying nanine.id products. Sampling technique to determine the sample to be used in this study using non-probability sampling technique, namely purposive sampling. Data collection techniques were carried out through in-depth interviews, questionnaires, and Forum Group Discussions (FGD). The data analysis method used is a descriptive statistical analysis technique. The result shows that the three dimensions of electronic word of mouth are already implemented with a very high category on Instagram nanine.id. The intensity dimension has an average score of 4.28, the valence of opinion has an average score of 4.25, and content has an average score of 4.56. To maintain and increase e-WOM through Instagram social media, there are several strategies proposed by the author, including consistently maintaining product and service quality, providing incentives, and creating interactive content.
Co-Authors Achmad Noerkhaerin Putra Achmada, Aurora Yupita Akyas, Ghina Annisa Alia , Lily Annette Zaneta Zaluchu Apriana Elizabeth Taruli Arianis Chan Audina Afriani Azzahra, Anandita Salsabila Azzahra, Farah Putri Bambang Hermanto Bambang Hermanto Bambang Hermanto Barkah, Cecep Barkah, Cecep Safa'atul Barkah, Cecep Safa’atul Bijaktama Syahasal Putra Bunga Ayu Ratnasari Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safaatul Barkah Cecep Safa’atul Barkah Cecep Safa’atul Barkah Cecep Safa’atul Barkah Cecep Safa’tul Barkah Cherilda Luqia Nurintan Erika Larasati Fajrina Erna Maulina Fajrina, Erika Larasati Farihin Abdul Fatah Fildy Eka Wisudastuti Fildy Eka Wisudastuti, Fildy Eka Firda Deviyana Rizki Ghassani Salsabil Fasya Hikmat Ghifari Laili Rizqy Hasan Al Farisi Hasan Al Farisi Herdiyani, Sankist Herwan Abdul Muhyi Iis Miati Ilham Ramadhan Irfani, Karina Imelia Irpansyah, Muhamad Alvi Iwan Sukoco Jajang Ginanjar Khirana, Tertya Livvya Laksmitha Cahyaningtyas Luthfi Thirafi Maulydia Maharani Maulydia Maharani, Maulydia Medina, Fathin Aisyah Mochammad Rifky Pamungkas Nadya Najla Feranda Nalindah, Vivi Nenden Kostini Neysa, Talitha Nina Lestari Nugraha, Candra Nurdin Nurillah Jamil Achmawati Novel Nurul Tufahati Ogi Maulana Firli Permadhi, Billy Maulana Putri Hanifah, Ajeng Raden Marsha Aulia Hakim Rahayu, Fitriani Ramadhani, Salsabilla Rizki Rani Sukmadewi Rani Sukmadewi Ratna Meisa Dai Reynaldi Eka Putra Ria Arifianti Richa Nahdalaily Fathara Sania Imalia Qalbi Sekar Nathasya Hermawan Teguh Heri Widodo Tetty Herawati Tetty Herawaty Tetty Herawaty, Tetty Thirafi, Luthfi Trivera, Cheryl Ulutürk, Zeynep Sena Widodo, Teguh Heri Wildan Gilang Komara Yiğitsoy, Ezgi Yoga Bagus Pambudi Zaluchu, Annette Zaneta Zharifah, Nasywa