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All Journal Jurnal Manajemen Atma Jaya UNEJ e-Proceeding Jurnal Inovasi Bisnis (Inovbiz) International Journal of Social Science and Business EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Ilmiah Ecobuss JIAI (Jurnal Ilmiah Akuntansi Indonesia) Jurnal Sains Manajemen dan Bisnis Indonesia JMK Jurnal Manajemen dan Kewirausahaan Jendela Pendidikan Jurnal Penkomi : Kajian Pendidikan dan Ekonomi Jurnal Abdi Panca Marga Jurnal Manajemen eCo-Fin Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Brilliant International Journal of Management and Tourism (BIJMT) Prosiding Seminar Nasional Ekonomi dan Bisnis Universitas Ma Chung JUMAD Journal Management, Accounting, & Digital Business Jurnal Penelitian dan Pengkajian Ilmiah Jurnal Ekonomi, Manajemen, Akuntansi JIMEK Brilliant International Journal of Management and Tourism
Seger Priantono
Universitas Panca Marga
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Physics Public Health Social Sciences Other

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Journal : EQIEN - JURNAL EKONOMI DAN BISNIS

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PENGARUH PRODUCT QUALITY AND PRICE TERHADAP KEPUTUSAN PEMBELIAN ULANG SERAGAM SEKOLAH UD.JAYA ABADI Junaidi Junaidi; Dedi Joko Hermawan; Muhammad Syarif Hidayatullah Elmas; Seger Priantono
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 03 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i03.1075

Abstract

This study aims to determine the effect of product quality and price variables on the decision to repurchase UD.Jaya Abadi uniforms partially. The method in this study is quantitative, for a sample of 100 respondents who re-purchase UD. Jaya Abadi uniforms with the help of incidental sampling techniques. The method of collecting analytical data in this study comes from primary data based on the results of questionnaires. Then to process the data assisted with SPSS computer software. The results of the validity test and reliability test show that r count > r table, and from the total number of Cronbach Alpha values> 0.60 which indicates reliable. Based on the T test, the results of t count -0.511 < t table 1.985, and from the sig value obtained 0.611 > 0.05, it means that there is no influence of product quality on the decision to repurchase UD.Jaya Abadi uniforms and t count 23.821 > t table 1.985, and sig value 0.000 <0.05 it means that there is an influence of price on the decision to repurchase UD. Jaya Abadi uniforms.
Co-Authors Ahmad Refrianto Ainiyah Damayanti Amani, Tatik Amani, Tatik Aniswati Aniswati Anjani Shodiqy, Fika Bahiyah, Khoridatil Citra Agustin Purnama Dedi Joko Hermawan Dewi Anggun Oktaviani Dewi Endah Fajariana, Dewi Endah Dhany, Umi Rahma Diana Supriyantika Dewi Dyah Ayu Perwitasari Elok Dwi Vidiyastutik Erika Hamim Febriyanti, Regita Fitriana, Arum Fredinan Yulianda H.M. Saiful Bahri Hartanti, Aprilia Hasanah, Riskiyatul hendra, joni Hermawan, Dedi Joko Hermawan, Dedi Joko Hery Koesharjono J, Junaidi Joni Hendra Junaidi J Junaidi Junaidi Junaidi Junaidi Khofi Dhotur Rodiyatum Masruro Khoirun, Nisa Koesharjono, Hery Lestari, Fitri Ayu Lidyana, Novita Luky Adrianto M. Syarif H. Elmas Mardi Astutik Mas Ahmad Baihaqi Mohammad Budianto Mohammad Iskak Elly Mohammad Saiful Bahri Muhammad Syarif Hidayatullah Elmas Musyarofah, Jum'atul Nova Dwi Anggraeni Nur Halimah Nuri Firdaus Amaliyah Nursafitri, Ike Patra, Dafa Gilang Perwitasari, Dyah Ayu Putri Pramana, Zalfa Nur Auliya Qoyyimah, Amelia Nurdini R Hery Koeshardjono Rahajeng, Yekti Reny Augustina Rr. Setyani Hidayati Rustianawati, Mutimmah Sasmita Sasmita Suharsono, Judi Suhatina, Suhatina Titik Musriati Trifanto, Angel Agus Umami, Fitria Untung Febrianto Widayanto, Mutinda Teguh Yuliati Yuliati Zalzabillah Yuniar Pratiwi Zuhraidah, Afni Zuhroh, Mimik Umi