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All Journal JDM (Jurnal Dinamika Manajemen) Journal of Economic, Bussines and Accounting (COSTING) Informatika Management Studies and Entrepreneurship Journal (MSEJ) JURNAL ILMIAH KOHESI Jurnal Manajemen Bisnis Eka Prasetya Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal Of Science, Technology & Management (IJSTM) Journal of Industrial Engineering & Management Research (JIEMAR) Insight Management Journal Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Jurnal Ilman: Jurnal Ilmu Manajemen Jurnal Ekonomi Pembangunan, Manajemen & Bisnis, Akuntansi Jurnal Ekonomi Bisnis Digital IDEI: JURNAL EKONOMI & BISNIS
Nahrisah, Ezzah
UNIVERSITAS HARAPAN MEDAN
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Pengaruh Market Orientation, Inovasi, Learning Orientation Terhadap Keunggulan Bersaing Industri Roti di Medan Tia Nabilah; Zuwina Miraza; Ezzah Nahrisah
Jurnal Ekonomi Bisnis Digital Vol 1 No 3 (2022): Research Article Volume 1 Issue 3 Nopember 2022
Publisher : Yayasan Cita Cendekiawan Al Khwarizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebidi.v1i3.114

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh market orientation, inovasi, learning orientation terhadap keunggulan bersaing pada industri roti di Medan. Desain penelitian ini analisis regresi linear berganda digunakan sebagai alat analisis untuk mengetahui bagaimana pengaruh antara variabel independent terhadap variabel dependen. Dalam penelitian ini menggunakan jenis penelitian asosiatif dengan pendekatan kuantitatif. Populasi dan sampel yang digunakan dalam penelitian ini, yaitu 100 pelaku usaha industry roti di kota Medan. Hasil pada penelitian ini menunjukkan bahwa variabel market orientation, inovasi dan learning orientation berpengaruh secara signifikan terhadap keunggulan bersaing. Kata kunci: Market Orientation, Inovasi, Learning Orientation, Keunggulan Bersaing.
PENGARUH RETURN ON ASSET (ROA), RETURN ON EQUITY (ROE), LOAN TO DEPOSIT RATIO (LDR), DAN NON PERFORMING LOAN (NPL) TERHADAP HARGA SAHAM PADA PERUSAHAAN PERBANKAN YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2019 – 2023 Ayu Anggraini Siregar; Fadya Octavia Limbong; Ezzah Nahrisah; Lasmaria Tampubolon
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.12337

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Return on Equity (ROE), Loan to Deposit Ratio (LDR), Non-Performing Loan (NPL), dan Return on Asset (ROA) terhadap harga saham. Pendekatan penelitian ini dilakukan dengan kuantitatif dan pemilihan sampel dilakukan dengan menggunakan purposive sampling. Metode penelitian ini dilakukan menggunakan regresi linear berganda dengan yang diteliti maka secara parsial.
MSMES MARKETING STRATEGIES ON COMPETITIVE ADVANTAGE CASE STUDY OF MSMES IN SOUTH LABUHANBATU DISTRICT Pristiyono; Winda Ardiani; Anggie Yolanda Ritonga; Muda Pardamean Nasution; Ezzah Nahrisah
Journal of Industrial Engineering & Management Research Vol. 6 No. 1 (2025): February 2025
Publisher : AGUSPATI Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.7777/jiemar.v6i1.566

Abstract

The problems of Micro, Small and Medium Enterprises after Covid-19 include increasing raw material prices, limited human resources, minimal capital, facilities and infrastructure and lack of access to product marketing. Of the many problems that attract the author in this article, access to marketing for Micro, Small and Medium Enterprises products needs more attention from business actors or academics. The purpose of this study was to determine the concept of marketing strategies for Micro, Small and Medium Enterprises in Labuhanbatu Selatan Regency and their impact on competitive advantage and purchasing decisions. The research is included in the quantitative descriptive research model and the author sets the sample to 100 respondents who are Micro, Small and Medium Enterprises that are scattered in South Labuhanbatu Regency. This research was conducted from September - December 2022. The sample withdrawal technique used a purposive sampling approach. All indicators in this study will be tested for validity and reliability. The data analysis technique uses the Structural Equation Modeling (SEM) tool from the IBM SPSS AMOS package in hypothesis testing. Based on the analysis and discussion and testing of the research hypothesis, it was found that 33 respondents had used digital marketing including through social media such as fb, ig, tiktok, wa and others. Based on the results of hypothesis testing, the marketing strategy variable has the most dominant direct impact on competitive advantage and the competitive advantage variable hypothesis test has a direct impact on purchasing decisions. Meanwhile, the marketing strategy variable has no direct impact on purchasing decisions.
Pelatihan dan Pengembangan Karyawan Terhadap Peningkatan Kinerja Karyawan Ezzah Nahrisah; Tahura, Tengku Lyza; Nila Lestari
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 4 No 3 (2024): Edisi September 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jamek.v4i3.1872

Abstract

The implementation of training and development programs should have various benefits for long-term careerdevelopment helping employees to accept future tasks and responsibilities. The research method used is a quantitative approach, the type of research is explanatory research. The populat ion is employees of the Madani Medan hotel sample purposive sampling method, namely employees involved in training and development programs. The data collection technique is using the questionnaire method. The results of the study showed that training did not have a significant effect on employee performance. Employee development has a significant effect on employee performance. R Square for y (employee performance) is 0.425. This means that 42.5% of employees work variable (Y) is influenced by variables X1 (training) and X2 (employee development) and the balance is 57.5% determined by other variables outside of research contribution. This research has a high urgency because it can provide useful insights for both HR practitioners, companies and academics i n understanding the relationship between employee training and development and employee performance. The results of this study are expected to be used as a reference in designing more effective and efficient policies that will ultimately improve employee p erformance and the company's competitiveness in an increasingly competitive market.
Pengaruh Daya Tarik Iklan, Kualitas Pelayanan Dan E-Wom Terhadap Kepuasan Masyarakat Kota Medan Pada Shopeefood Luis Fernando Koman; Maisara Batubara; Ezzah Nahrisah
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 1 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i1.6957

Abstract

ShopeeFood telah mengalami pertumbuhan pesat dan kini dijadikan salah satu pemain pokok di industri layanan pengantaran makanan di Indonesia. ShopeeFood memiliki daya tarik iklan yang kuat dalam memenangkan persaingan ketat di sektor jasa pengantaran makanan. Layanan ini menjadi pilihan favorit masyarakat Indonesia yang menginginkan kemudahan dalam memesan makanan melalui aplikasi Shopee. Penelitian ini bertujuan teruntuk mengkaji pengaruh daya tarik iklan, kualitas layanan, serta e-WOM (Electronic Word of Mouth) pada kepuasan masyarakat di Kota Medan dalam menggunakan layanan ShopeeFood. Populasi ialah semua pengguna ShopeeFood di Kota Medan. Karena jumlah pengguna tersebut tidak dapat diketahui dengan pasti, penelitian ini menggunakan metode mengambil sampel dengan rumus Lemeshow, menghasilkan sejumlah 96 responden. Hasil penelitian menunjukkan nilai thitung untuk variabel Daya Tarik Iklan (X1) adalah 3,130 > ttabel 1,978 dimana tingkat signifikansi 0,000 < 0,05, hingga simpulannya terdapat pengaruh positif signifikan secara parsial dari Daya Tarik Iklan dan Kepuasan. Nilai thitung teruntuk variabel Kualitas Layanan (X2) ialah 4,604 > ttabel 1,978 dimana tingkat signifikansi 0,030 < 0,05, hingga kesimpulannya ada pengaruh positif signifikan secara parsial antara Kualitas Layanan serta Kepuasan. Nilai thitung teruntuk variabel E-WOM (X3) adalah 2,421 > ttabel 1,978 dimana tingkat signifikansi 0,003 < 0,05, memperlihatkan ada pengaruh positif signifikan secara parsial antara E-WOM dan Kepuasan. Dengan nilai Ftabel 2,68 serta tingkat signifikansi ? = 5% (0,05), didapatkan Fhitung sebesar 42,860 dengan sig.a 0,000a. Perihal ini menunjukkan hasil penelitian menerima hipotesis alternatif (Ha) serta menolak hipotesis nol (H0). Membandingkan dari Fhitung dan Ftabel membenarkan secara beriringan, Daya Tarik Iklan, Kualitas Layanan, serta E-WOM berpengaruh positif juga signifikan pada Kepuasan.
Pengaruh Komunikasi Organisasi, Karakteristik Individu, Kemampuan Kerja dan Etika Kerja Terhadap Prestasi Kerja Karyawan Fachira, Haya; Ezzah Nahrisah; Arasy Ayu Setiamy
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 6 No 1 (2026): Edisi Januari 2026
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jamek.v6i1.2594

Abstract

The purpose of this study was to determine the effect of organizational communication, individual characteristics, work ability and work ethic on employee performance at PT. Nusantara Plantation IV. The type of research used in this study is an associative type. The sample used is the employees of PT. Perkebunan Nusantara IV Medan with a total of 175 respondents. In this study researchers used primary data sources. The data collection technique in this study was a questionnaire. The data analysis technique used in this research is multiple linear regression test. Based on the results of the study it was found that organizational communication significantly influences employee performance, individual characteristics variables significantly influence employee performance, work ability variables significantly affect employee performance, and work ethic variables significantly influence employee performance as well as organizational communication variables. Individual characteristics, work abilities and work ethics of employees at PT. Perkebunan Nusantara IV jointly has a positive and significant effect on the performance of employees of PT. Perkebunan Nusantara IV Medan, thus the proposed hypothesis is proven.
PENGARUH TUNJANGAN KESEJAHTERAAN, KETERAMPILAN DAN DISIPLIN KERJA TERHADAP SEMANGAT KERJA KARYAWAN DIMODERASI PERILAKU KEPEMIMPINAN Cindy Pratiwi Manao; Audia Junita; Ezzah Nahrisah
IDEI: Jurnal Ekonomi & Bisnis Vol 4 No 1 (2023): JUNE 2023
Publisher : Insan Doktor Ekonomi Indonesia (IDEI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38076/ideijeb.v4i1.145

Abstract

This study aimed to analyze the effect of welfare benefits, work skills, and work dis­ci­pline on employee morale, moderated by leadership behavior. This research used a quan­ti­ta­tive approach. The research was conducted at PT Swalayan Maju Bersama Medan. The po­pulation in this study was 198 employees, and a sample of 132 people was taken using a pro­por­tional random sampling technique. The analysis technique used was Moderated Re­gres­sion Analysis (MRA). The results of the study proved that welfare benefits, work skills, and work discipline had a significant effect on employee morale. Leadership behavior did not play a role in moderating either the influence of welfare benefits, work skills, or work discipline on employee morale. It was recommended that the leadership of PT Swalayan Maju Bersama played a more active role in strengthening the provision of welfare benefits, opportunities to improve employee work skills, and increased employee work discipline in an effort to improve employee morale even better. Penelitian ini bertujuan untuk menganalisis pengaruh tunjangan kesejahteraan, kete­ram­pilan kerja dan disiplin kerja pada semangat kerja karyawan dimoderasi perilaku kepe­mim­pinan. Penelitian menggunakan pendekatan kuantitatif. Penelitian dilakukan di PT Swalayan Maju Bersama Medan. Populasi dalam penelitian ini adalah 198 orang karyawan dan sampel sebanyak 132 orang yang diambil dengan teknik pengambilan sampel secara acak propor­sio­nal. Teknik analisis yang digunakan adalah Moderated Regression Analysis (MRA). Hasil pe­nelitian membuktikan bahwa tunjangan kesejahteraan, keterampilan kerja dan disiplin kerja berpengaruh signifikan pada semangat kerja karyawan. Perilaku kepemimpinan tidak ber­pe­ran memoderasi baik pengaruh tunjangan kesejahteraan, keterampilan kerja maupun disiplin kerja pada semangat kerja karyawan di PT Swalayan Maju Bersama Medan. Disarankan agar pimpinan PT Swalayan Maju Bersama lebih berperan aktif dalam penguatan pemberian tun­jang­an kesejahteraan, kesempatan peningkatan keterampilan kerja karyawan, dan pening­kat­an disiplin kerja karyawan sebagai upaya meningkatkan semangat kerja karyawan lebih baik lagi.
The Influence of advertising appeal, service features, and price on customer satisfaction of Tiket.com application users in Medan Nichola Verymo Sitepu; Maisara Batubara; Jeffrey Maurits; Enci Simalango; Kristiodora Sijabat; Ezzah Nahrisah
JEMBA: Jurnal Ekonomi Pembangunan, Manajemen & Bisnis, Akuntansi Vol. 6 No. 1 (2026): JEMBA : Jurnal Ekonomi Pembangunan, Manajemen dan Bisnis, Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Palangka Raya (UPR)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52300/jemba.v6i1.24847

Abstract

This study was conducted on Tiket.com application users in Medan City. This study was conducted with the aim of testing and analyzing the influence of advertising appeal, service features, and price on customer satisfaction in Medan City. This study used a quantitative research method. The data processing technique used SEM-PLS, which consists of two tests, namely the outer model and inner model. The population in this study was all Tiket.com users in Medan, whose exact number is unknown, so the sample consisted of 150 respondents. Advertising appeal had a t-statistic value (0.503> 1.987) with a P value of (0.615 < 0.05), indicating that there is no significant effect on the customer satisfaction of Tiket.com app users. Service Features had a statistical t-value (3.195 > 1.987) with a P-value (0.001 > 0.05), so it can be stated that there is a positive and significant effect on Customer Satisfaction among users of the Tiket.com application. Price has a t-statistic value (7.075 > 1.987) with a P-value (0.000< 0.05), so it can be stated that there is a significant effect on the customer satisfaction of Tiket.com app users. Advertising Appeal, Service Features, and Price simultaneously have a P-value of 0.000 < 0.05, so it can be concluded that Advertising Appeal, Service Features, and Price simultaneously affect the Customer Satisfaction of Tiket.com app users
Analisis kualitas produk, E-WOM, dan brand image terhadap keputusan pembelian Iphone di kalangan mahasiswa Yulisa; Willson Guido; Lasmaria Tampubolon; Ezzah Nahrisah
Insight Management Journal Vol. 6 No. 1 (2026): May
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/imj.v6i1.532

Abstract

Penggunaan smartphone di kalangan mahasiswa menunjukkan tren peningkatan yang signifikan, namun iphone mulai dipersepsikan sebagai symbol gaya hidup dibandingkan sebagai kebutuhan fungsional. Fenomena ini ditandai dengan kecenderungan penurunan penjualan iphone di Indonesia dalam beberapa tahun terakhir serta meningkatnya keraguan mahasiswa terhadap relevansinya dalam mendukung aktivitas akademik. Dibandingkan dengan merek berbasis Android, Iphone dinilai memiliki keterbatasan sistem, Tingkat inovasi yang kurang kompetitif, serta harga yang relative tinggi. Selain itu, penyebaran ulasan negative melalui Electronic word of mouth (e-WOM) turut memperkuat persepsi negatif terhadap kualitas dan nilai produk, yang berdampak pada penurunan citra merek dan Keputusan pembelian. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk, e-WOM, dan brand image terhadap Keputusan pembelian iphone pada mahasiswa Fakultas Psikologi Universitas Prima Indonesia. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Populasi dalam penelitian ini Adalah mahasiswa pengguna iphone dengan jumlah yang tidak diketahui secara pasti, sehingga penentuan sampel menggunakan rumus lemeshow dan diperoleh sebanyak 96 responden. Teknik pengambilan sampel dilakukan dengan purposive sampling melalui pendekatan accidental. Data dikumpulkan menggunakan kuesioner dan dianalisis dengan metode regresi linier berganda. Hasil penelitian menunjukkan bahwa kualitas produk, e-WOM, dan brand image secara parsial maupun simultan berpengaruh secara signifikan terhadap Keputusan pembelian iPhone pada mahasiswa. Temuan ini mengidentifikasikan bahwa ketiga variabel tersebut merupakan faktor penting dalam membentuk Keputusan pembelian konsumen. Oleh karena itu, penelitian ini merekomendasikan agar perusahaan meningkatkan kualitas produk yang lebih sesuai dengan kebutuhan akademik mahasiswa, memperkuat citra merek melalui inovasi dan strategi pemasaran yang relevan, serta mengelola e-WOM secara efektif dengan meningkatkan kepuasan konsumen dan respons terhadap ulasan negatif agar keputusan pembelian konsumen dapat meningkat.
Co-Authors Achmad Fahriansyah Adinda Novita Alvin Fahlevi Anggie Yolanda Ritonga Ani Murwani Muhar Ani Muwarni Muhar Arasy Ayu Setiamy Aswin Muhammad Ginting Audia Junita Ayu Anggraini Siregar Bagus handoko Cindy Pratiwi Manao Dandi DEBY KARTIKA POHAN Denisse Yinarta Enci Simalango Fachira, Haya Fadya Octavia Limbong Fajar Pasaribu Feri Ramadani Fika Shoufika Habib Fachrurrozi Hafizah Jeffrey Maurits Kristiodora Sijabat Lasmaria Tampubolon Luis Fernando Koman Maisara Batubara Manullang , Bunga Juwita Martauli Muda Pardamean Nasution Muhammad Fauzan Azhmy Nichola Verymo Sitepu Nila Lestari Oktaviani, Herdinda Pitono Pristiyono Refinda deschamp sembiring Rizki Putra Sarah Imelda Sekar Widya Lestari Septina Fenny Kok Steven Richard Suginam Suhaila Rasya Tahura, Tengku Lyza Tampubolon, Lasma Ria Tia Nabilah Toha Afifi William William Willson Guido Wina Laila Winda Ardiani Yulisa Zuwina Miraza Zuwina Miraza