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All Journal JDM (Jurnal Dinamika Manajemen) Journal of Economic, Bussines and Accounting (COSTING) Informatika JURNAL ILMIAH KOHESI IDEI: Jurnal Ekonomi & Bisnis Jurnal Manajemen Bisnis Eka Prasetya Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal Of Science, Technology & Management (IJSTM) Journal of Industrial Engineering & Management Research (JIEMAR) Insight Management Journal Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Jurnal Ilman: Jurnal Ilmu Manajemen Jurnal Ekonomi Bisnis Digital
Nahrisah, Ezzah
Universitas Harapan Medan, Indonesia
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Pengaruh Network Behavior Terhadap Venture Performance Dengan Social Capital dan Tacit Knowledge Sebagai Variabel Mediasi Dandi; Ani Muwarni Muhar; Ezzah Nahrisah
Jurnal Ekonomi Bisnis Digital Vol 1 No 2 (2022): Research Article Volume 1 Issue 2 July 2022
Publisher : Yayasan Cita Cendekiawan Al Khwarizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebidi.v1i2.53

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh network behavior terhadap venture performance dengan social capital dan tacit knowledge sebagai variabel mediasi pada usaha kecil di kecamatan percut sei tuan. Desain penelitian adalah analisis regresi sebagai alat analisis dan metode kausal step digunakan untuk mengetahui bagaimana pengaruh antara variabel independen dan dependen dengan dimediasi oleh variabel mediating. Dalam penelitian ini menggunakan jenis penelitian asosiatif dengan paradigma kuantitatif. Populasi dan sampel yang digunakan dalam penelitian ini, yaitu seluruh usaha kecil yang ada pada kecamatan percut sei tuan sejumlah 295 usaha dengan sampel 170 usaha. Hasil pada penelitian ini menunjukkan bahwa variabel network behavior berpengaruh positif dan signifikan terhadap variable venture performance. Untuk variabel social capital berpengaruh secara signifikan terhadap variable venture performance, begitu juga dengan variabel tacit knowledge yang berpengaruh secara signifikan terhadap variable venture performance.
Pengaruh Market Orientation, Inovasi, Learning Orientation Terhadap Keunggulan Bersaing Industri Roti di Medan Tia Nabilah; Zuwina Miraza; Ezzah Nahrisah
Jurnal Ekonomi Bisnis Digital Vol 1 No 3 (2022): Research Article Volume 1 Issue 3 Nopember 2022
Publisher : Yayasan Cita Cendekiawan Al Khwarizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebidi.v1i3.114

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh market orientation, inovasi, learning orientation terhadap keunggulan bersaing pada industri roti di Medan. Desain penelitian ini analisis regresi linear berganda digunakan sebagai alat analisis untuk mengetahui bagaimana pengaruh antara variabel independent terhadap variabel dependen. Dalam penelitian ini menggunakan jenis penelitian asosiatif dengan pendekatan kuantitatif. Populasi dan sampel yang digunakan dalam penelitian ini, yaitu 100 pelaku usaha industry roti di kota Medan. Hasil pada penelitian ini menunjukkan bahwa variabel market orientation, inovasi dan learning orientation berpengaruh secara signifikan terhadap keunggulan bersaing. Kata kunci: Market Orientation, Inovasi, Learning Orientation, Keunggulan Bersaing.
PENGARUH RETURN ON ASSET (ROA), RETURN ON EQUITY (ROE), LOAN TO DEPOSIT RATIO (LDR), DAN NON PERFORMING LOAN (NPL) TERHADAP HARGA SAHAM PADA PERUSAHAAN PERBANKAN YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2019 – 2023 Ayu Anggraini Siregar; Fadya Octavia Limbong; Ezzah Nahrisah; Lasmaria Tampubolon
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.12337

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Return on Equity (ROE), Loan to Deposit Ratio (LDR), Non-Performing Loan (NPL), dan Return on Asset (ROA) terhadap harga saham. Pendekatan penelitian ini dilakukan dengan kuantitatif dan pemilihan sampel dilakukan dengan menggunakan purposive sampling. Metode penelitian ini dilakukan menggunakan regresi linear berganda dengan yang diteliti maka secara parsial.
MSMES MARKETING STRATEGIES ON COMPETITIVE ADVANTAGE CASE STUDY OF MSMES IN SOUTH LABUHANBATU DISTRICT Pristiyono; Winda Ardiani; Anggie Yolanda Ritonga; Muda Pardamean Nasution; Ezzah Nahrisah
Journal of Industrial Engineering & Management Research Vol. 6 No. 1 (2025): February 2025
Publisher : AGUSPATI Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.7777/jiemar.v6i1.566

Abstract

The problems of Micro, Small and Medium Enterprises after Covid-19 include increasing raw material prices, limited human resources, minimal capital, facilities and infrastructure and lack of access to product marketing. Of the many problems that attract the author in this article, access to marketing for Micro, Small and Medium Enterprises products needs more attention from business actors or academics. The purpose of this study was to determine the concept of marketing strategies for Micro, Small and Medium Enterprises in Labuhanbatu Selatan Regency and their impact on competitive advantage and purchasing decisions. The research is included in the quantitative descriptive research model and the author sets the sample to 100 respondents who are Micro, Small and Medium Enterprises that are scattered in South Labuhanbatu Regency. This research was conducted from September - December 2022. The sample withdrawal technique used a purposive sampling approach. All indicators in this study will be tested for validity and reliability. The data analysis technique uses the Structural Equation Modeling (SEM) tool from the IBM SPSS AMOS package in hypothesis testing. Based on the analysis and discussion and testing of the research hypothesis, it was found that 33 respondents had used digital marketing including through social media such as fb, ig, tiktok, wa and others. Based on the results of hypothesis testing, the marketing strategy variable has the most dominant direct impact on competitive advantage and the competitive advantage variable hypothesis test has a direct impact on purchasing decisions. Meanwhile, the marketing strategy variable has no direct impact on purchasing decisions.
Pelatihan dan Pengembangan Karyawan Terhadap Peningkatan Kinerja Karyawan Ezzah Nahrisah; Tahura, Tengku Lyza; Nila Lestari
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 4 No 3 (2024): Edisi September 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jamek.v4i3.1872

Abstract

The implementation of training and development programs should have various benefits for long-term careerdevelopment helping employees to accept future tasks and responsibilities. The research method used is a quantitative approach, the type of research is explanatory research. The populat ion is employees of the Madani Medan hotel sample purposive sampling method, namely employees involved in training and development programs. The data collection technique is using the questionnaire method. The results of the study showed that training did not have a significant effect on employee performance. Employee development has a significant effect on employee performance. R Square for y (employee performance) is 0.425. This means that 42.5% of employees work variable (Y) is influenced by variables X1 (training) and X2 (employee development) and the balance is 57.5% determined by other variables outside of research contribution. This research has a high urgency because it can provide useful insights for both HR practitioners, companies and academics i n understanding the relationship between employee training and development and employee performance. The results of this study are expected to be used as a reference in designing more effective and efficient policies that will ultimately improve employee p erformance and the company's competitiveness in an increasingly competitive market.
Pengaruh Komunikasi Organisasi, Karakteristik Individu, Kemampuan Kerja dan Etika Kerja Terhadap Prestasi Kerja Karyawan Fachira, Haya; Ezzah Nahrisah; Arasy Ayu Setiamy
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 6 No 1 (2026): Edisi Januari 2026
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jamek.v6i1.2594

Abstract

The purpose of this study was to determine the effect of organizational communication, individual characteristics, work ability and work ethic on employee performance at PT. Nusantara Plantation IV. The type of research used in this study is an associative type. The sample used is the employees of PT. Perkebunan Nusantara IV Medan with a total of 175 respondents. In this study researchers used primary data sources. The data collection technique in this study was a questionnaire. The data analysis technique used in this research is multiple linear regression test. Based on the results of the study it was found that organizational communication significantly influences employee performance, individual characteristics variables significantly influence employee performance, work ability variables significantly affect employee performance, and work ethic variables significantly influence employee performance as well as organizational communication variables. Individual characteristics, work abilities and work ethics of employees at PT. Perkebunan Nusantara IV jointly has a positive and significant effect on the performance of employees of PT. Perkebunan Nusantara IV Medan, thus the proposed hypothesis is proven.
Co-Authors Achmad Fahriansyah Adinda Novita Alvin Fahlevi Anggie Yolanda Ritonga Ani Murwani Muhar Ani Muwarni Muhar Arasy Ayu Setiamy Aswin Muhammad Ginting Audia Junita Ayu Anggraini Siregar Bagus handoko Cindy Pratiwi Manao Dandi DEBY KARTIKA POHAN Denisse Yinarta Fachira, Haya Fadya Octavia Limbong Fajar Pasaribu Feri Ramadani Fika Shoufika Habib Fachrurrozi Hafizah Manullang , Bunga Juwita Martauli Muda Pardamean Nasution Muhammad Fauzan Azhmy Nila Lestari Oktaviani, Herdinda Pitono Pristiyono Refinda deschamp sembiring Rizki Putra Sarah Imelda Sekar Widya Lestari Septina Fenny Kok Steven Richard Suginam Suhaila Rasya Tahura, Tengku Lyza Tampubolon, Lasma Ria Tia Nabilah Toha Afifi William William Wina Laila Winda Ardiani Zuwina Miraza Zuwina Miraza